Four Myths on How Consumers React to the Share Economy Wall Street Journal (blog) Based on in-depth consumer interviews, case studies and consulting assignments in the car sharing space, we offer key insights for marketers by bringing the consumer...
Airbnb vient d'annoncer que le cap des 10 millions de nuitées réservées a été franchit. Dans le même temps BlaBlaCar (covoiturage.fr pour ce qui concerne la France) a annoncé que le cap du million de sièges disponibles venait d'être atteint.
A new study — The Great Sharing Economy: A Report into Sharing Across the UK — has found that a good 80 percent of British citizens are happier when they share. Those statistics are at odds, however, with the wealth disparity that plagues the UK just as it does the U.S. There, a full 50 percent of the population accounts for a mere 1 percent of the nation's wealth.
By James Bradfield Moody, founder and CEO of sharing platform TuShare, former executive director, development at CSIRO and co-author of The Sixth Wave: How to Succeed in a Resource Limited World. Sharing isn’t new. As humans, we have shared since the start of time. But, collaborative consumption fuelled by the sharing economy has undergone an exponential shift in the last two years owing to fast internet, smart phones and geolocation services. Collaborative Labs defines the sharing economy as a sustainable economic system built around the sharing of human and physical assets. Together, communities and cities around the world are…
Alan Guichard: The Sharing Economy from a Sky-High Perspective Wall Street Journal (blog) The sharing economy or collaborative consumption is a vast market existing everywhere around us, but is not readily apparent.
The word “carpooling” usually conjures images from the 1970s: service stations warning “No Gas,” lines at the pump, and bell-bottom pants. For many people, carpooling brings to mind quaint notions of penny-pinching habits that went out of style along with turning the thermostat down.
Le fordisme – organisation scientifique du travail sur un lieu de production – a globalement un siècle. Le paroxysme actuel en est Foxconn, le plus grand sous-traitant informatique mondial. Foxconn a plus de 1,5 million d’employés dans le monde, dont 400.000 dans la seule ville de Shenzen.
Louer un appartement pour un court séjour, recourir au covoiturage ou camper dans le jardin d’un habitant: la consommation collaborative est en pleine explosion. Un spécialiste estime ce commerce de particulier à particulier à 26 milliards de dollars américains.
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