Thanks to Big Data, a new "Science of Cities" is emerging. Urban processes that until now could only be perceived subjectively can finally be quantified. Point in case: two French scientists have developed a mathematical formula to 'fingerprint' cities.
Why does Boston "seem" European? Because it shares a similar fingerprint to almost all European cities.
Corporations are tempted to take over journalism with increasingly better content. For the profession, this carries both dangers and hopes for new revenue streams. Those who fear native advertising or branded content will dread the unavoidable rise of corporate journalism. At first glance, associating the two words sounds like of an oxymoron of the worst possible...
Corporate journalism doesn't necessarily have to be all about advertising. Effective marketing will necessarily inform and educate using facts instead of hype, and to do that with a journalistic angle will (or should) provide greater transparency and authority.
A population of 100,000 is no longer a guarantee that a city like Richmond, California can sustain a thriving daily paper. Readers have drifted from the tactile pleasures of print to the digital gratification of their smartphone screens, and
In B2B technology product marketing, one of our most important jobs is to give reseller reps and channel partners tools that ignite buyer discussions, and that help the keep momentum going as they progress throughout a sale. The materials we create also need to position our partners as experts and trusted advisors to customers. Which…
Infographic illustrates a company's reseller sales tools, and where to engage them along the customer purchase journey.
First Round is a seed-stage venture firm focused on building a vibrant community of technology entrepreneurs and companies.
What if it becomes "abundantly clear that knowing your product doesn't make a demo successful" - and you realize "“Good demos don't have to be perfect for the product. They have to be perfect for the audience”? That's when you help the audience see how your solution can achieve their goals. (Just like great marketing, storytelling, and sales enablement conversations.)
I wanted to share a quick Social Fresh Conference insight from one of our speakers, Josh Karpf (@jkarpf), Global Director of Social at Spotify. I thought this was a cool way to turn data into a visual story and would be...
What is Big Data? To settle the question once and for all, we asked 40+ thought leaders in publishing, fashion, food, automobiles, medicine, marketing and every industry in between how exactly they would define the phrase “Big Data.” Their answers might surprise you!
In some industries, important data is often not that big. You can find gems of insights (and room to maximize business) in tiny data, too.
The television show Star Trek gave us much to look forward to: teleporting, food “replicators” and that other far-fetched creation – the data scientist. The show also introduced us to Data, an android who could access every piece of information ever generated, while Spock himself wasn’t just a pointy-eared Vulcan, but the logic-loving prototype for […]
Journalism has disrupted with data science; now it will move to the boardroom.
Twitter provides real time information, reactions, and public opinion during breaking stories. “Whatever words we utter should be chosen with care for people will hear them and be influenced by them for good or ill.” -Buddha
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.