productmarketing
191 views | +0 today
Follow
Your new post is loading...
Your new post is loading...
Scooped by Knowmads
Scoop.it!

A Sales Enablement Toolguide

A Sales Enablement Toolguide | productmarketing | Scoop.it
In B2B technology product marketing, one of our most important jobs is to give reseller reps and channel partners tools that ignite buyer discussions, and that
Knowmads's insight:
Sales Enablement isn't just for "bottom of the funnel" activities! Channel and field sales engage prospects along their full buyers' journey. Here, a typical Knowmads sales enablement program.
more...
No comment yet.
Scooped by Knowmads
Scoop.it!

How to Fingerprint a City | Big Think

How to Fingerprint a City | Big Think | productmarketing | Scoop.it
Thanks to Big Data, a new "Science of Cities" is emerging. Urban processes that until now could only be perceived subjectively can finally be quantified. Point in case: two French scientists have developed a mathematical formula to 'fingerprint' cities.
Knowmads's insight:

Why does Boston "seem" European? Because it shares a similar fingerprint to almost all European cities.

more...
No comment yet.
Scooped by Knowmads
Scoop.it!

Move Before You’re Ready: Get Started Without Being an “Expert” - Content Loop

Move Before You’re Ready: Get Started Without Being an “Expert” - Content Loop | productmarketing | Scoop.it
change management, Methodologies, Performance Management, success factors
Knowmads's insight:

Spending too much time in gathering mode delays (or prevents) action.

more...
No comment yet.
Scooped by Knowmads
Scoop.it!

Data-driven unisex jokes may yet have the last laugh - Telegraph

Data-driven unisex jokes may yet have the last laugh - Telegraph | productmarketing | Scoop.it
A comedy survey goes a way towards finding whether there is a difference between what women and men laugh at
more...
No comment yet.
Scooped by Knowmads
Scoop.it!

Brace yourself for the corporate journalism wave

Brace yourself for the corporate journalism wave | productmarketing | Scoop.it
Corporations are tempted to take over journalism with increasingly better content. For the profession, this carries both dangers and hopes for new revenue streams. Those who fear native advertising or branded content will dread the unavoidable rise of corporate journalism. At first glance, associating the two words sounds like of an oxymoron of the worst possible...
Knowmads's insight:

Corporate journalism doesn't necessarily have to be all about advertising. Effective marketing will necessarily inform and educate using facts instead of hype, and to do that with a journalistic angle will (or should) provide greater transparency and authority.

more...
No comment yet.
Scooped by Knowmads
Scoop.it!

Anyone can do it. Data journalism is the new punk

Anyone can do it. Data journalism is the new punk | productmarketing | Scoop.it
Can anyone be a data journalist? Simon Rogers on what we can learn from a 1977 diagram
Knowmads's insight:

OK, anyone can learn the steps to do data journalism. But it takes someone who has a real gift of empathy with the audience - and the subject matter - to do it well. Billy Joe I'm talking to you...

more...
No comment yet.
Scooped by Knowmads
Scoop.it!

How Tableau Users Win Visualization Friends and Influence Corporate IT

How Tableau Users Win Visualization Friends and Influence Corporate IT | productmarketing | Scoop.it
Tableau Software users explained how their use of visualization tools influence corporate IT to adopt new techniques for business intelligence.
Knowmads's insight:

Influencing corporate IT may be the most important function any enterprise data user has. If you can win over IT, you may get project support.

more...
No comment yet.
Scooped by Knowmads
Scoop.it!

Hearst heads for mobile, online video

Hearst heads for mobile, online video | productmarketing | Scoop.it
Broadcaster and media juggernaut Hearst Corp is investing in its mobile and online distribution strategies with the formation of a new Silicon Valley digital product development group.
Knowmads's insight:

It's about time?

more...
No comment yet.
Scooped by Knowmads
Scoop.it!

The invasion of corporate news - FT.com

The invasion of corporate news - FT.com | productmarketing | Scoop.it
A population of 100,000 is no longer a guarantee that a city like Richmond, California can sustain a thriving daily paper. Readers have drifted from the tactile pleasures of print to the digital gratification of their smartphone screens, and
more...
No comment yet.
Scooped by Knowmads
Scoop.it!

The Fallacy of Storytelling in Content Marketing | WordStream

The Fallacy of Storytelling in Content Marketing | WordStream | productmarketing | Scoop.it
Do marketers need to tell stories in their content? What's the difference between content marketing and storytelling?
Knowmads's insight:

Why content marketing teams need journalists... and the rise of "brand journalism."

more...
No comment yet.
Scooped by Knowmads
Scoop.it!

Science of storytelling: why and how to use it in your marketing

Science of storytelling: why and how to use it in your marketing | productmarketing | Scoop.it
A look at how humans have always loved stories, and six tips for incorporating them into your digital marketing
more...
No comment yet.
Scooped by Knowmads
Scoop.it!

'Data+Design': free ebook released for data visualisation

'Data+Design': free ebook released for data visualisation | productmarketing | Scoop.it
More than 50 volunteers worked on a free ebook to explain visualising and working with data to those with no specialised training
Knowmads's insight:

Data is not simple - especially for non-technical communicators. It takes a 299-page guide to help introduce it.

more...
No comment yet.
Scooped by Knowmads
Scoop.it!

How Major League Baseball Is Quietly Driving Live Online Video

How Major League Baseball Is Quietly Driving Live Online Video | productmarketing | Scoop.it
MLB Advanced Media is powering everything from baseball games to Glenn Beck's The Blaze.
more...
No comment yet.
Scooped by Knowmads
Scoop.it!

A Sales Enablement Toolguide

A Sales Enablement Toolguide | productmarketing | Scoop.it
In B2B technology product marketing, one of our most important jobs is to give reseller reps and channel partners tools that ignite buyer discussions, and that help the keep momentum going as they progress throughout a sale. The materials we create also need to position our partners as experts and trusted advisors to customers. Which…
Knowmads's insight:

Infographic illustrates a company's reseller sales tools, and where to engage them along the customer purchase journey.

more...
No comment yet.
Scooped by Knowmads
Scoop.it!

Your Product Demo Sucks Because It's Focused on Your Product

Your Product Demo Sucks Because It's Focused on Your Product | productmarketing | Scoop.it
First Round is a seed-stage venture firm focused on building a vibrant community of technology entrepreneurs and companies.
Knowmads's insight:

What if it becomes "abundantly clear that knowing your product doesn't make a demo successful" - and you realize "“Good demos don't have to be perfect for the product. They have to be perfect for the audience”? That's when you help the audience see how your solution can achieve their goals. (Just like great marketing, storytelling, and sales enablement conversations.)

more...
No comment yet.
Scooped by Knowmads
Scoop.it!

UW’s Jeffrey Heer wins award to support data visualization research | UW Today

UW’s Jeffrey Heer wins award to support data visualization research | UW Today | productmarketing | Scoop.it
more...
No comment yet.
Scooped by Knowmads
Scoop.it!

Visual Journalism for Tiny News Desks

Visual Journalism for Tiny News Desks | productmarketing | Scoop.it
Visual Journalism for Tiny News Desks
Knowmads's insight:

Hyper-local news (yes and small businesses) can be global authorities with new #datajournalism resources & skills. "Train your newsroom, build an army."

more...
No comment yet.
Scooped by Knowmads
Scoop.it!

The Owner Of The Sacramento Kings Thinks Analyzing A Bunch Of Data Can Change Basketball, And He's Already Off To A Good Start

The Owner Of The Sacramento Kings Thinks Analyzing A Bunch Of Data Can Change Basketball, And He's Already Off To A Good Start | productmarketing | Scoop.it
The Owner Of The Sacramento Kings Thinks Analyzing A Bunch Of Data Can Change Basketball, And He's Already Off To A Good Start
Knowmads's insight:

If only the Syracuse Orangemen had applied this to their free throw strategy in the 80s. Or this year.

more...
No comment yet.
Scooped by Knowmads
Scoop.it!

Tip: Data isn’t sexy, but visual storytelling is

Tip: Data isn’t sexy, but visual storytelling is | productmarketing | Scoop.it
I wanted to share a quick Social Fresh Conference insight from one of our speakers, Josh Karpf (@jkarpf), Global Director of Social at Spotify. I thought this was a cool way to turn data into a visual story and would be...
more...
No comment yet.
Scooped by Knowmads
Scoop.it!

What Is Big Data? - datascience@berkeley

What Is Big Data? - datascience@berkeley | productmarketing | Scoop.it
What is Big Data? To settle the question once and for all, we asked 40+ thought leaders in publishing, fashion, food, automobiles, medicine, marketing and every industry in between how exactly they would define the phrase “Big Data.” Their answers might surprise you!
Knowmads's insight:

In some industries, important data is often not that big. You can find gems of insights (and room to maximize business) in tiny data, too.

more...
No comment yet.
Scooped by Knowmads
Scoop.it!

How the data revolution will change the world

How the data revolution will change the world | productmarketing | Scoop.it
The television show Star Trek gave us much to look forward to: teleporting, food “replicators” and that other far-fetched creation – the data scientist. The show also introduced us to Data, an android who could access every piece of information ever generated, while Spock himself wasn’t just a pointy-eared Vulcan, but the logic-loving prototype for […]
Knowmads's insight:

Journalism has disrupted with data science; now it will move to the boardroom.

more...
No comment yet.
Scooped by Knowmads
Scoop.it!

How Twitter Has Changed Journalism Forever

How Twitter Has Changed Journalism Forever | productmarketing | Scoop.it
Twitter provides real time information, reactions, and public opinion during breaking stories. “Whatever words we utter should be chosen with care for people will hear them and be influenced by them for good or ill.” -Buddha
more...
No comment yet.
Scooped by Knowmads
Scoop.it!

study-of-advisor-value-proposition-infographic-small600x2003.jpg (JPEG Image, 600 × 2003 pixels)

more...
No comment yet.
Scooped by Knowmads
Scoop.it!

Twitter Wants to Be Your TV

Twitter Wants to Be Your TV | productmarketing | Scoop.it
With Amplify, Twitter finds a handy back door into TV ad revenue
Knowmads's insight:

TV is social and always has been. Twitter is making the connection more immediate than ever.

more...
No comment yet.