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Productive content about social media tools, tips and tricks for entrepreneurs, self-employed and small businesses.  
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Why The Starbucks "Race Together" Campaign Failed To Fail

Why The Starbucks "Race Together" Campaign Failed To Fail | #ShareWisely | Scoop.it
To read the hoopla surrounding the Starbucks
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great read
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The Social Media Manager's Daily Checklist

The Social Media Manager's Daily Checklist | #ShareWisely | Scoop.it
Do these 7 things every day and you'll become a master social media manager
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This is a great read if you're looking to hire a social media manager; set the expectation.
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Three Reasons Why Email Marketing is Still Good Business | SCORE

Three Reasons Why Email Marketing is Still Good Business | SCORE | #ShareWisely | Scoop.it
Here are three more reasons why you should keep email marketing top of mind for your business-generation strategy.
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A Social Media Audit Template for Social Media Managers

A Social Media Audit Template for Social Media Managers | #ShareWisely | Scoop.it
Conducting a social media audit? Want to know more about what it entails? Here’s a social media audit template to help you out.
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7 Biggest Myths Business Owners Believe About Using Copyrighted Material

7 Biggest Myths Business Owners Believe About Using Copyrighted Material | #ShareWisely | Scoop.it
When it comes to copyright, how savvy are you? Here are the biggest misconceptions business-owners have about using copyrighted material.
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Instagram Adds Five New Filters

Instagram Adds Five New Filters | #ShareWisely | Scoop.it
 Today Instagram has added five new filters for still images, which is the first time they’ve done such a thing in two years.
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How to Create a Cultural Model for Effective Social Media Management

How to Create a Cultural Model for Effective Social Media Management | #ShareWisely | Scoop.it
Welcome to another Social Media Today webinar, part of the Best Thinker webinar series, this time on the topic of How to Create a Cultural Model for Effective Social Media Management.

Via Rami Kantari
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6 Social Media Templates to Save You Hours of Work

6 Social Media Templates to Save You Hours of Work | #ShareWisely | Scoop.it
Whether you're managing social media for a company or just looking to boost your online profile, here are six social media templates to save you time
Productive Tech Tips's insight:

Try one. 

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The Top 9 Social Media Blogs You Should Be Reading Right Now

The Top 9 Social Media Blogs You Should Be Reading Right Now | #ShareWisely | Scoop.it
One of the best things we can do as social media marketers is to continue our growth and share information with others. Blogs are great for this. They help us stay in touch with others like us. They help us learn from each other and they help us share our knowledge.
Social media advice is everywhere. With...
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Community ROI: Engagement, Behavioral Change, Content

Community ROI: Engagement, Behavioral Change, Content | #ShareWisely | Scoop.it
At the Fever Bee conference in October, Rachel Happe (@rhappe), of The Community Roundtable, started off her session by talking about the importance of marketers focusing on driving behavioral change as the end goal rather than only engagement. In a community and on social, activity and...
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How to Explain Social Networks to Non-Users

How to Explain Social Networks to Non-Users | #ShareWisely | Scoop.it
In the era of 'tech posts for your mom,' here's how to explain social networks to non-users without making them feel stupid.
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President Obama's plan for net neutrality and future of the Internet explained

President Obama's plan for net neutrality and future of the Internet explained | #ShareWisely | Scoop.it
President Obama wants a say in the future of the Internet.
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Yes you need to care about net neutrality.

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The Most Overlooked Problem in Blogging and How To Fix It - Dino Dogan

The Most Overlooked Problem in Blogging and How To Fix It - Dino Dogan | #ShareWisely | Scoop.it
Bloggers are more powerful then they realize. That’s often not true individually speaking, but collectively, content creators [I’m including podcasters and YouTubers under the “blogger” banner] are the most powerful online citizenry.
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Top 30 Plugins for Wordpress - Infographic

Top 30 Plugins for Wordpress - Infographic | #ShareWisely | Scoop.it
Top 30 Plugins for Wordpress - Infographic - Click here to learn more!
Productive Tech Tips's insight:
Great list, I have a third of these plug-ins installed on WordPress sites.
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Are You Using Facebook As Well As These Small Businesses? [21 Case Studies]

Are You Using Facebook As Well As These Small Businesses? [21 Case Studies] | #ShareWisely | Scoop.it
In this post, we've put together a list of case studies that show how small businesses have used Facebook to strengthen their reputation, build customer loyalty, and increase sales.
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Good read!
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The Five Fundamentals to Using LinkedIn

The Five Fundamentals to Using LinkedIn | #ShareWisely | Scoop.it
LinkedIn can be an incredible marketing tool for companies looking to extend their influence.
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Fact or Fiction: Do Images Increase Facebook Engagement?

Fact or Fiction: Do Images Increase Facebook Engagement? | #ShareWisely | Scoop.it
Content marketers often advise including images in your posts to increase Facebook engagement, but do photos actually boost your reach? Find out here.
Productive Tech Tips's insight:

If a picture is worth a thousand words, how value can they be for your online engagement? 

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7 Truths About LinkedIn Every Professional Needs to Know

7 Truths About LinkedIn Every Professional Needs to Know | #ShareWisely | Scoop.it
LinkedIn has evolved to become one the most important and most prevalent resources for professional networking available. But that's just what you do know. Here's what you don't.
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The Social Media Manager's Daily Checklist

The Social Media Manager's Daily Checklist | #ShareWisely | Scoop.it
Do these 7 things every day and you'll become a master social media manager
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5 Ways to Build Trust in a Business | The U.S. Small Business Administration | SBA.gov

5 Ways to Build Trust in a Business | The U.S. Small Business Administration | SBA.gov | #ShareWisely | Scoop.it
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I agree I tell people I'm in the business of trust, people trust me with their children, money and passwords.

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Facebook Is Rolling Out a 'Call-to-Action' Feature for Businesses

Facebook Is Rolling Out a 'Call-to-Action' Feature for Businesses | #ShareWisely | Scoop.it
With one click, users can make a reservation, visit a website, or shop online among other options.
Productive Tech Tips's insight:

Facebook is working to change the game for businesses. Make sure you are adding Facebook to your marketing budget.  

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3 Reasons Why Relying on Social-Media Marketing Is a Losing Strategy

3 Reasons Why Relying on Social-Media Marketing Is a Losing Strategy | #ShareWisely | Scoop.it
Organic reach has plummeted. You need to think of social media as just one facet of a diverse marketing plan.
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The Biggest Security Concerns with Social Media

The Biggest Security Concerns with Social Media | #ShareWisely | Scoop.it
Security threats on social media continue to grow, and if your business doesn’t know about them, you won’t be able to overcome these challenges.
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7 Ways to Staff the Right Social Media Team

7 Ways to Staff the Right Social Media Team | #ShareWisely | Scoop.it
Managing your social media as a part of your greater marketing strategy is no easy task. Although social media is much more cost effective than other forms of advertising, the... Keep reading →
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