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The Science Behind Why Great Stories Spread

The Science Behind Why Great Stories Spread | PRODUCTION of Video Music clips and songs | Scoop.it
In the second of a two-part series Jonathan Gottschall discusses the unique power stories have to change minds and the key to their effectiveness.

Via Karen Dietz
Charlie Dare's insight:

Many songs in particular Country or blues ballards tell a story often of love lost like "Me and Bobby Magee "..."

And so the discussion continues. Jonathan Gottschall writes his second blog post in his series about why/how storytelling works so well for businesses (and in general).

 

He does a good job in laying that foundation.

 

I have two thoughts for readers as they check out this post:

 

1. Gottschalk talks about story structure. Of course you have to know story structures to craft a good story. But structure alone won't make you successful IMHO. There's a whole lot more going on in telling a compelling story and structure is only one piece. Ask any creative writer! There are many different formulas. Most biz folks in the US are completely unaware that different groups/cultures have different story structures than what we see broadcasted on the Internet. Which in a global marketplace has huge significance! I'm not anti-story structure -- I just want us to understand its role better.

 

2. Stories and manipulation. Yes we are being influenced by stories -- and have always been. Yes we are being manipulated all the time. Yes, at some level we know this. No, access to information via the Internet and social media does not innoculate against this. Which is one reason why consumers are getting much more savvy about purchasing from companies who are socially and environmentally conscious.

 

Gottschalk focuses mostly on ads in this post. Ads are only one type of business storytelling however. He asks questions at the end, "Is storytelling really locked into a master formula?" No. 

 

Another question he asks is, "Hasn't the digital revolution paved the way for a new kind of storytelling?" and "Is it time for story 2.0?" LOL -- both remain to be seen and I look forward to the next post!

 

This review was written by Karen Dietz for the Just Story It curation on business storytelling"

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Karen Dietz's curator insight, October 21, 2013 12:50 PM

And so the discussion continues. Jonathan Gottschall writes his second blog post in his series about why/how storytelling works so well for businesses (and in general).


He does a good job in laying that foundation.


I have two thoughts for readers as they check out this post:


1. Gottschalk talks about story structure. Of course you have to know story structures to craft a good story. But structure alone won't make you successful IMHO. There's a whole lot more going on in telling a compelling story and structure is only one piece. Ask any creative writer! There are many different formulas. Most biz folks in the US are completely unaware that different groups/cultures have different story structures than what we see broadcasted on the Internet. Which in a global marketplace has huge significance! I'm not anti-story structure -- I just want us to understand its role better.


2. Stories and manipulation. Yes we are being influenced by stories -- and have always been. Yes we are being manipulated all the time. Yes, at some level we know this. No, access to information via the Internet and social media does not innoculate against this. Which is one reason why consumers are getting much more savvy about purchasing from companies who are socially and environmentally conscious.


Gottschalk focuses mostly on ads in this post. Ads are only one type of business storytelling however. He asks questions at the end, "Is storytelling really locked into a master formula?" No. 


Another question he asks is, "Hasn't the digital revolution paved the way for a new kind of storytelling?" and "Is it time for story 2.0?" LOL -- both remain to be seen and I look forward to the next post!


This review was written by Karen Dietz for the Just Story It curation on business storytelling at www.scoop.it/t/just-story-it 

Linda Alexander's curator insight, October 21, 2013 8:13 PM

This is important data for teachers to understand in terms of embedded learning and understanding.  

John Michel's curator insight, October 22, 2013 5:36 AM

 When we enter into a story, we enter into an altered mental state--a state of high suggestibility.

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The Ultimate Guide to a Perfect LinkedIn Profile

The Ultimate Guide to a Perfect LinkedIn Profile | PRODUCTION of Video Music clips and songs | Scoop.it

...Before we jump into these recommendations, let me make one more point perfectly clear. These are not necessarily recommendations for the perfect LinkedIn profile if you're looking for a job. I am writing this from my own perspective, as someone who is using their LinkedIn profile to connect with influencers, partners or prospects. I already have a business and I am counting on LinkedIn to help me grow that businessand reach more of their nearly 200 million active monthly users.

 

All of the recommendations below are just that, recommendations. Take 'em or leave 'em however you'd like. Each can be implemented by going to LinkedIn, logging in, clicking on Profile in the top menu and then clicking on the greyEdit button. This will put your profile in edit mode, and you'll be able to change anything you need to. You may also want to take advantage of LinkedIn's suggestions and recommendations by clicking on the blue Complete My Profile button. LinkedIn will ask you a series of probing questions designed to get your profile even more complete....


Via Jeff Domansky
Charlie Dare's insight:

"Have you been trying to use LinkedIn to promote your business, only to be frustrated by the network's focus on resumes and jobs? Jayme Soulati shows how to optimize your LinkedIn profile for success."

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Kathyrn Chociej's curator insight, July 8, 10:42 AM

Comprehensive guide for optimizing LinkedIn profiles for people seeking to engage and expand their sphere of influence and connections.

Howard Fox's curator insight, July 8, 7:54 PM

A nice perspective about creating the perfect LinkedIn Profile.

Susan Fisher's curator insight, July 9, 12:57 PM

I like LinkedIn. It is professional, friendly and collegial. This is a pretty comprehensive guide to managing your profile. 

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Peggo - Record beautiful MP3s from YouTube

Peggo - Record beautiful MP3s from YouTube | PRODUCTION of Video Music clips and songs | Scoop.it

Peggo is a Digital Video Recorder (DVR) that records MP3s of your favorite online videos.
Peggo's packed with great features like integrated search, automatic silence removal, audio normalization, subtrack offsets, and artist and title tags.
Peggo automatically removes unwanted silence from the beginning and end of videos so you get a beautiful MP3 with just the good stuff. In addition, Peggo also normalizes the volume of every recording to the same, comfortable level so you never have to reach for the volume dial between MP3s again.


Via Nik Peachey
Charlie Dare's insight:
From the YouTube video clip this looks like a useful tool for extracting the audio from ~
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Suzanne's curator insight, July 9, 9:17 AM

A tool to extract audio from YouTube videos. Useful in listening comprehension exercises.

Linda Jones's curator insight, July 9, 1:36 PM

Can't wait to try this.

Scott Holcomb's curator insight, July 10, 2:24 PM

Shhhhhhhh!

Rescooped by Charlie Dare from 21st Century skills of critical and creative thinking
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7 Tenets of Creative Thinking

7 Tenets of Creative Thinking | PRODUCTION of Video Music clips and songs | Scoop.it
Guest blogger Michael Michalko explains that everyone is an artist and that it takes belief and persistence to nurture this quality. He offers seven principles about creative thinking that he wishes he'd known as a student.

Via Beth Dichter, Helen Teague, Lynnette Van Dyke
Charlie Dare's insight:

Interesting comments by

Marshall BarnesFounder, Director of SuperScience for High School PhysicsSome of these I agree with in regard Edison and 1000 failures before finging a light filament and worthy of a read in his Paranovation blog~Especialy his claims to producing Video Rock early on~
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Christa Wojo's curator insight, July 7, 12:00 PM

My favorite tent is "creative thinking is work." Being creative doesn't mean you have frequent moments of genius or insight out of the blue. It's a process of learning constantly, being resourceful with your knowledge, and being open to using it in novel ways.

Sue Alexander's curator insight, July 7, 3:24 PM

Very down-to-earth approach: I like that in today's edu-buzzword cacophony.

Gary Harwell's curator insight, Today, 12:39 AM

It shoudl be our Mantra to teach Cretive Thinking skills to our students everyday.

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Professional Home Recording Studio Tour, Advice, Tips, and Tricks - YouTube

A tour of my professional home recording studio used for voice over, music, mixing, mastering, sound design, you name it! I also give a ton of advice, tips, ...
Charlie Dare's insight:

Acoustic treatments in home studio booth..lots of good advice and componants discussion, advice on mikes and set up in general ~

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You should know these - A List of Useful Educational Websites

You should know these - A List of Useful Educational Websites | PRODUCTION of Video Music clips and songs | Scoop.it
Imgur is home to the web's most popular image content, curated in real time by a dedicated community through commenting, voting and sharing.

Via Susan Bainbridge
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Martin Karlsson's curator insight, May 14, 6:36 AM

So much fun. 

God Is.'s curator insight, May 14, 10:55 AM

I have been to a couple or three of these websites. Great to know there are some others...

Wilko Dijkhuis's curator insight, May 27, 1:45 AM

Nice list to have

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Mega YouTube Stars on How to Get Millions of Hits: Video

Mega YouTube Stars on How to Get Millions of Hits: Video | PRODUCTION of Video Music clips and songs | Scoop.it

Make something your passion aboutshare their tips on how you can cultivate a huge following of your own.

Charlie Dare's insight:

Make something your passionate about ~ Rosanna Pansino, Michelle Phan, and Bethany Mota -- representing the most-watched fashion, DIY, and cooking channels on YouTube -- share their tips on how you can cultivate a huge following of your own. Rosanna Pansino, Michelle Phan, and Bethany Mota -- representing the most-watched fashion, DIY, and cooking channels on YouTube -- share their tips on how you can cultivate a huge following of your own.

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Video Editing Software Review 2014 | Best Video Editor Software | Movie Editing - TopTenREVIEWS

Video Editing Software Review 2014 | Best Video Editor Software | Movie Editing - TopTenREVIEWS | PRODUCTION of Video Music clips and songs | Scoop.it
Looking for the best video editing software? We have easy-to-read, expert unbiased reviews and feature comparisons of the best and cheapest programs.
Charlie Dare's insight:

Video editing is far more than just triming clips and arranging them on the timeline.The best video editing software enables you to enhance and elevate simple footage in to something entertaining compelling and fun.These creative tools should be both easily accessible to beginners and powerful enough for skilled user.

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▶ X JAPAN THE LAST SONG VIDEO MIX (PV) - DIGITAL DREAMS - YouTube

X JAPAN - THE LAST SONG VIDEO MIX (PV) SPECIAL VIDEO MIX EDITED BY GUILLERMO SULBARAN VENEZUELA - DIGITAL DREAMS guillermosulbaran@hotmail.com
Charlie Dare's insight:

I hope you like this video mix with Yoshiki on piano Japanese POP stars ~

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The Complete Guide to Mixing Vocals: EQ

The Complete Guide to Mixing Vocals: EQ | PRODUCTION of Video Music clips and songs | Scoop.it
A two-part series on vocal processing. This is part one, covering ways to approach EQ boosts and cuts.
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Rescooped by Charlie Dare from Music: Equipment, Production and News.
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Tune into Chords - Chordify

Tune into Chords - Chordify | PRODUCTION of Video Music clips and songs | Scoop.it
Chordify turns any music or song (youtube, deezer, soundcloud, mp3) into chords. Play along with guitar, ukulele or piano using our intuitive playback interface

Via Tobraham Lincoln
Charlie Dare's insight:

A  pretty sweet tool for learning songs quickly and easily.Just paste in a YouTube, SoundCloud  web link and this site automatically extracts the chord progressions for you.

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Rescooped by Charlie Dare from Music: Equipment, Production and News.
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5 tips for creating pro-sounding, polished mixes

5 tips for creating pro-sounding, polished mixes | PRODUCTION of Video Music clips and songs | Scoop.it

Want to add sheen to your mixdowns?Here are a few things to consider (RT @SKIOMusic: 5 tips for #producing pro-sounding polished mixes by @futuremusicmag http://t.co/RsA21g83zU #edm #ableton #logicpro...


Via Synesound Studios, Tobraham Lincoln
Charlie Dare's insight:

You can always learn new tricks ~

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Rescooped by Charlie Dare from Music: Equipment, Production and News.
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Adult Guitar Lessons Review | Exposes How to Play the Guitar Professionally ... - PR Web (press release)

Adult Guitar Lessons Review | Exposes How to Play the Guitar Professionally ... - PR Web (press release) | PRODUCTION of Video Music clips and songs | Scoop.it
Adult Guitar Lessons Review | Exposes How to Play the Guitar Professionally ...

Via Tobraham Lincoln
Charlie Dare's insight:

Anyone for bad Bass lesssons ? LOL ~ Follow your dreams be happy !

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The Top 100 Tools to Capture, Edit, Publish and Distribute Video Online

The Top 100 Tools to Capture, Edit, Publish and Distribute Video Online | PRODUCTION of Video Music clips and songs | Scoop.it
The best tools and services to capture, edit, publish and distribute video online.

Via Robin Good
Charlie Dare's insight:
  The best video publishing tools categorized and sorted into a fast-access directory. In this new free catalog of online tools and services that I have been culling for a few months in the background, you can find over 100 tools that I have personally tested and verified, that can help you with your online video publishing needs. This tools directory already includes over 22 different categories including: Video sharingLive streamingVideo editing toolsScreencasting and video captureVideo stock footageWebcam utilitiesTeleprompting toolsTools to make a video interactiveVideo playerVideo codecsVideo encoding services Free to use. Full directory: https://video-publishing.zeef.com/ Feel free to suggest more relevant tools where appropriate.
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Darleana McHenry's curator insight, June 29, 3:43 AM

This is something that I need to read. 

Salon de tecnologia's curator insight, July 6, 5:40 PM

Vale la pena echarle un ojito!

Nevermore Sithole's curator insight, July 10, 9:54 AM

Video Production

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High quality copyright free images

High quality copyright free images | PRODUCTION of Video Music clips and songs | Scoop.it

Free high-resolution pictures you can use on your personal and commercial projects. Click on an image to download the high-resolution version. New awesome pictures added weekly!
All pictures were captured by Ryan McGuire of Bells Design and free of copyright restrictions.


Via Nik Peachey
Charlie Dare's insight:
Great collection of really interesting and thought provoking images. ~
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Mayra.Loves.Books's curator insight, June 4, 9:52 PM

Beautiful images!

Kathy Lynch's curator insight, June 22, 10:30 AM

Thx Nik Peachey! Pictures for Projects

maria mora's curator insight, June 26, 1:11 PM

Imágenes Creative Commons

Rescooped by Charlie Dare from 21st Century skills of critical and creative thinking
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Five Leadership Tips From Bruce Springsteen

Five Leadership Tips From Bruce Springsteen | PRODUCTION of Video Music clips and songs | Scoop.it

VideoLast night, I was at the Prudential Center in Newark NJ for the last show of the first leg of Bruce Springsteen’s Wrecking Ball Tour. I’ve been to dozens of Springsteen shows over the years, stretching back to The River tour, and I’m shocked...


Via David Hain, Lynnette Van Dyke
Charlie Dare's insight:

Bruce Spingsteen has always been a shaker and mover "The Boss" in some circles, some good advice for performers ~ he 'Rocks" in my opinion~ Includes several videos originally but only here now is live "Janey Don’t You Lose Heart”~

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P4S | Team SOLRay's curator insight, July 6, 12:52 PM

BALANCED LEADERSHIP

  1. Give Them the Unexpected
  2. Give Them the Expected
  3. Trust Your Customers
  4. Be Open to Opportunities
  5. Respect Your Colleagues


Read more ...

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Master This Copywriting Formula to Dominate Any Social Media Platform | Copyblogger

Master This Copywriting Formula to Dominate Any Social Media Platform | Copyblogger | PRODUCTION of Video Music clips and songs | Scoop.it

When you master copywriting fundamentals you can take those skills anywhere. Take the Problem-Agitate-Solve formula for example ...The formula works like this:- Identify a problem- Agitate that problem- Trot out the solutionIts applications are endless....


Via Jeff Domansky
Charlie Dare's insight:

Master copywriting skills~

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wanderingsalsero's curator insight, June 5, 6:30 AM

This is nothing new.

Marc Kneepkens's curator insight, June 5, 8:14 AM

Understanding human behavior is key to mastering internet skills. Great article.

http://yzenith.com's curator insight, June 5, 6:26 PM

http://yzenith.com 

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Dear Hollywood: An Open Letter to the Hardworking Men and Women in the Entertainment Industries | Electronic Frontier Foundation

Dear Hollywood: An Open Letter to the Hardworking Men and Women in the Entertainment Industries | Electronic Frontier Foundation | PRODUCTION of Video Music clips and songs | Scoop.it
RT @SLWorona: Perhaps the best summary yet of where we are and where we need to go with content in the Internet age.

Via Spaceweaver
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▶ Top 10 Sexiest Music Videos - YouTube

These videos got us all hot and bothered. Join WatchMojo.com as we count down our picks for the top 10 sexiest music videos. For part 2 of this series, check...
Charlie Dare's insight:
 Most of these are pretty generic. Only one I liked was the Chris Isaac one. It seemed the most tasteful.
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How to Make Financially Responsible Movies - Bloomberg

How to Make Financially Responsible Movies - Bloomberg | PRODUCTION of Video Music clips and songs | Scoop.it
How to Make Financially Responsible Movies
Bloomberg
It basically looks at all the problems in the antiquated systems in the advertising business. Brands are having a harder and harder time reaching consumers.
Charlie Dare's insight:

They make 15 movies a year and sound tracks ~ Has 100,s of pre-sold over seas out side of USA outlets.Studios doing big films~$20-60million Films~85% make a profit.People as a brand.Access to film TV..Content they selling ~" Maker~"s content creative people not payed bought by Disney~ Relativity Media Founder and CEO Ryan Kavanaugh discusses his company’s approach to film from the 2014 Milken Global Conference on Bloomberg Television’s “Street Smart.”

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4 Ways to Create Online Video Ads That Work

4 Ways to Create Online Video Ads That Work | PRODUCTION of Video Music clips and songs | Scoop.it
Video marketing is becoming popular among businesses of all sizes. Here are four tips from marketing experts to make your next video campaign a success.
Charlie Dare's insight:

"Almost everyone watches online videos in some form today,"

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Filmmakers Moving Where the Money is: Digital TV Series

Filmmakers Moving Where the Money is: Digital TV Series | PRODUCTION of Video Music clips and songs | Scoop.it

Via The Digital Rocking Chair
Charlie Dare's insight:

Variety:  "As Netflix and Amazon bulk up on original entertainment, they’re largely focused on buying TV series, which perform better on their services than movies do. The result is that indie moviemakers are starting to think more about crafting, episodic TV-like projects for play on digital screens."

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The Digital Rocking Chair's curator insight, May 1, 5:06 AM


Variety:  "As Netflix and Amazon bulk up on original entertainment, they’re largely focused on buying TV series, which perform better on their services than movies do. The result is that indie moviemakers are starting to think more about crafting, episodic TV-like projects for play on digital screens."

Donald Schwartz's curator insight, May 1, 11:44 AM

Yeah, but how many?

Alberto Gago's curator insight, May 2, 2:16 AM

"For independent filmmakers, digital TV series may be the next green".

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Big Kick Drum Synthesizer VST Plugin by Plugin Boutique

Big Kick Drum Synthesizer VST Plugin by Plugin Boutique | PRODUCTION of Video Music clips and songs | Scoop.it
Achieve great bottom-end: design a drum that fits perfectly with your bass.A quick and frustration-free solution: cut out hours of hunting through samples.You can reuse your existing drum sample library.Incredibly useful instant drag-and-drop sample export: Get your attack, blend with the synth engine – drag straight from the plugin into your DAW arrange.No complex envelopes to set, just sensible knobs for instant results.Plugin Boutique in collaboration with Credland Audio proudly presents their first proprietary plugin...
Charlie Dare's insight:
Achieve great bottom-end: design a drum that fits perfectly with your bass.A quick and frustration-free solution: cut out hours of hunting through samples.You can reuse your existing drum sample library.Incredibly useful instant drag-and-drop sample export: Get your attack, blend with the synth engine – drag straight from the plugin into your DAW arrange.No complex envelopes to set, just sensible knobs for instant results.
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How to Build a Home Studio / Electronic Music Production Setup for Under $1000 - Dubspot Blog

How to Build a Home Studio / Electronic Music Production Setup for Under $1000 - Dubspot Blog | PRODUCTION of Video Music clips and songs | Scoop.it
One question we often get asked at Dubspot is, "How much do I need to spend to build a decent studio at home?

Via Tobraham Lincoln
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Online Recording Studios - A New Player in the Music Industry - A1 ...

Most people starting a home studio can easily acquire the basic engineering skills needed to record vocals, guitars, keyboards and bass.

Via Tobraham Lincoln
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How To Extract Sheet Music From YouTube Videos

How To Extract Sheet Music From YouTube Videos | PRODUCTION of Video Music clips and songs | Scoop.it
How do you learn to play the hottest new song? Paste the YouTube link into Chordify and let the algorithm do the rest.

Via Tobraham Lincoln
Charlie Dare's insight:

A bit of hard one if its an old poor fuzzy recording like I just found an old friends (Bon Scott AC/DC) early recording and I cant make out all the words.(https://www.youtube.com/watch?v=t4qQonhgxlg )

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