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Movienomics writer Rivers discusses transmedia storytelling, why it's going to be the way of the future and provides examples of successful campaigns.
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Funny/cool/informative article about transmedia. I love this idea for teaching Shakespeare (and other complex literary texts) to high school students. Tell the story through a variety of formats.
Great Introduction and Best Practices of Transmedia Storytelling!
The way this guy writes makes reading the article fun. More please.