New blog post useful for marketing execs, business owners, CEOs....
"Ten tips for executives & CMOs to get real value from marketing research." Marketing management consultants describe approach.
Product research to drive brand success
With so much content on the web, there's no way to arrange and value it all without a little help. These 4 tools are definitely worth exploration. New blog post useful for marketing execs, business owners, CEOs.... 
When an Apple engineer lost a iPhone 4 prototype in a Silicon Valley bar in 2010, it drew attention to a serious new problem for tech companies: not employee security or scoop-hungry tech blogs, but how to test new products under real-world conditions to flag and fix bugs before they affect consumers. Describes software testing company uTest that contracts with both companies and product testers. These testers are drawn from a global network of well-credentialed users.
Sounds like a good path for product development. 
Social media as one of many product research and concept testing... Worth a read... not a quantitative method... more qualitative... yet valuable for a fast surface sounding ... |
Whitepaper by Power Decisions Group gives concise guidelines on when to use qualitative and quantitative market research tools and how to integrate into decision making.
The report analyzes how the most recent U.S. recession has impacted consumer purchasing behavior within various product categories, leading to increased 'buy down' behavior among consumers, or purchasing less expensive brands in order to ... 
When movie-rental company Netflix raised its prices last July, customers set the Internet aflame with their ire. It's time to reflect: Here are six lessons for business... 
The Construction Management Association of America (CMAA) reports the 120 most common responsibilities of a Construction Manager. |
