When an Apple engineer lost a iPhone 4 prototype in a Silicon Valley bar in 2010, it drew attention to a serious new problem for tech companies: not employee security or scoop-hungry tech blogs, but how to test new products under real-world conditions to flag and fix bugs before they affect consumers. Describes software testing company uTest that contracts with both companies and product testers. These testers are drawn from a global network of well-credentialed users.
Recent national #survey reports differences in landline vs. cell phone results. ORC study shows importance of both survey design and sampling method if seeking valid #marketingresearch data for #marketing decisions. See our discussion of #research methods pros & cons @ http://bit.ly/GEPANm ;
The report analyzes how the most recent U.S. recession has impacted consumer purchasing behavior within various product categories, leading to increased 'buy down' behavior among consumers, or purchasing less expensive brands in order to ...
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