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Product research to drive brand success
Product research tools to enhance creating new products that win.
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Shark Deterrent Wetsuits and Surfboards

Shark Deterrent Wetsuits and Surfboards | Product research to drive brand success | Scoop.it
Surfing in the ocean is both amazing and nerve-racking. In my early twenties I used to surf at a town called Bolinas, a great little spot located in Northern California. Because of the cold water a...
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Improved Product Portfolios & Growing Demand - Research Report on Mellanox ... - MarketWatch (press release)

Improved Product Portfolios & Growing Demand - Research Report on Mellanox ... - MarketWatch (press release) | Product research to drive brand success | Scoop.it
Improved Product Portfolios & Growing Demand - Research Report on Mellanox ...
Thomas Brown's insight:
Big payoff in harvest strategic grey matter from investment firm reports like this one.
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20 Most Anticipated Tech Products of 2012

20 Most Anticipated Tech Products of 2012 | Product research to drive brand success | Scoop.it

Six months later, take a 'look back' and see how@  these #newproducts fared so far -- #iPhone 5 to OLED TVs: 20 #tech #products #productmarketing #marketing

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Starter guidelines for generating marketing ideas.

Starter guidelines for generating marketing ideas. | Product research to drive brand success | Scoop.it

Tips for generating #marketing ideas and managing the process. Useful for advertising, new product, new markets, or brand naming.

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Has Apple lost its design edge? Not quite

Has Apple lost its design edge? Not quite | Product research to drive brand success | Scoop.it

If Apple is the king of design, why are the iPhone and iPad designs the same as the previous generations? Maggie Reardon -- CNet explains.

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4 Promising Curation Tools That Help Make Sense of the Web

4 Promising Curation Tools That Help Make Sense of the Web | Product research to drive brand success | Scoop.it

With so much content on the web, there's no way to arrange and value it all without a little help. These 4 tools are definitely worth exploration.

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Ten marketing tools and tips for executive decision makers.

New blog post useful for marketing execs, business owners, CEOs....
"Ten tips for executives & CMOs to get real value from marketing research." Marketing management consultants describe approach.

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Expertsourcing (Or, How to Test a Product Without Losing It in a Bar) | iPhone Developers

Expertsourcing (Or, How to Test a Product Without Losing It in a Bar) | iPhone Developers | Product research to drive brand success | Scoop.it

When an Apple engineer lost a iPhone 4 prototype in a Silicon Valley bar in 2010, it drew attention to a serious new problem for tech companies: not employee security or scoop-hungry tech blogs, but how to test new products under real-world conditions to flag and fix bugs before they affect consumers.  Describes software testing company uTest that contracts with both companies and product testers. These testers are drawn from a global network of well-credentialed users.   

 

Sounds like a good path for product development.

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3 Ways to Use Social Media for Product Research and Development

3 Ways to Use Social Media for Product Research and Development | Product research to drive brand success | Scoop.it

Social media as one of many product research and concept testing... Worth a read... not a quantitative method... more qualitative... yet valuable for a fast surface sounding ...

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How to Use Do-It-Yourself Market Research

How to Use Do-It-Yourself Market Research | Product research to drive brand success | Scoop.it
Power Decisions Group consultants describe when and how to take advantage of the many "do-it-yourself" marketing research resources such as SurveyMonkey.com, MarketTools.com and others.
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Stars Ancient and Modern? - Product Design & Development

Stars Ancient and Modern? - Product Design & Development | Product research to drive brand success | Scoop.it

Product Design & DevelopmentStars Ancient and Modern? Product Design & Development 

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Customer Surveys: 5 Things You Need To Know

Customer Surveys: 5 Things You Need To Know | Product research to drive brand success | Scoop.it
Surveying your customers regularly and in a variety of ways is a critical part of running a successful business, regardless of your industry, product or service.
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Cell Phones Impact Market Survey results …method and sampling selection critical in mobile world

Cell Phones Impact Market Survey results …method and sampling selection critical in mobile world | Product research to drive brand success | Scoop.it

Recent national #survey reports  differences in landline vs. cell phone results. ORC study shows importance of both survey design and sampling method if seeking valid #marketingresearch data for #marketing decisions.  See our discussion of #research methods pros & cons @ http://bit.ly/GEPANm 

 

 

 

ORC source: http://bit.ly/GLHqk1

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Customer Surveys: 5 Things You Need To Know

Customer Surveys: 5 Things You Need To Know | Product research to drive brand success | Scoop.it
Surveying your customers regularly and in a variety of ways is a critical part of running a successful business, regardless of your industry, product or service.
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Download White Paper: Market Research Tools & Methods

Download White Paper: Market Research Tools & Methods | Product research to drive brand success | Scoop.it

Whitepaper by Power Decisions Group gives concise guidelines on when to use qualitative and quantitative market research tools and how to integrate into decision  making.

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The Effects of the Recession on Brand Loyalty and 'Buy Down ...

The Effects of the Recession on Brand Loyalty and 'Buy Down ... | Product research to drive brand success | Scoop.it
The report analyzes how the most recent U.S. recession has impacted consumer purchasing behavior within various product categories, leading to increased 'buy down' behavior among consumers, or purchasing less expensive brands in order to ...
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Small Business Lessons from Netflix's Pricing Debacle

Small Business Lessons from Netflix's Pricing Debacle | Product research to drive brand success | Scoop.it

When movie-rental company Netflix raised its prices last July,  customers set the Internet aflame with their ire. It's time to reflect:  Here are six lessons for business...

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120 most common responsibilities of a Construction Manager

120 most common responsibilities of a Construction Manager | Product research to drive brand success | Scoop.it
The  Construction Management Association of America (CMAA) reports the 120 most common responsibilities of a Construction Manager.
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