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The Definitive Guide To The Top 9 Pinterest Analytics Tools

The Definitive Guide To The Top 9 Pinterest Analytics Tools | Product Management - Technology and B2B  - Best Practices, Research about | Scoop.it
Many still hold the opinion that Pinterest only attracts a limited audience. Rest assured its demographic has grown substantially in the past few years. With 70+ million users – mostly young and af…

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Great article!

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Vigisys's curator insight, November 22, 2014 5:14 AM

Encore des preuves que le modèle Pinterest est intéressant pour le marketer. 

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The best argument I've read for why you should develop personas

The best argument I've read for why you should develop personas | Product Management - Technology and B2B  - Best Practices, Research about | Scoop.it
We've been doing a lot of service redesign work at my library lately, partly for a new service point we've designed and partly in an effort to harmonize the experience users have across all our var...
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PDMA - Product Development and Management Association : High Performing Teams : How do you Improve your Product Team's Performance?

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Product Managers! 8 tools tailor made for your needs — Product Management — Medium

Product Managers! 8 tools tailor made for your  needs — Product Management — Medium | Product Management - Technology and B2B  - Best Practices, Research about | Scoop.it
Product Management is believed to be a cocktail of responsibilities spanning across functions like business analysis, product design…
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It’s a Product Manager’s World. We Just Live in It.

It’s a Product Manager’s World. We Just Live in It. | Product Management - Technology and B2B  - Best Practices, Research about | Scoop.it
A new Vanity Fair profile of Yahoo CEO Marissa Mayer describes someone who is not a manager of people so much as a manager of ideas.
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The Innovation Twitterverse: Feeds We Follow

The Innovation Twitterverse: Feeds We Follow | Product Management - Technology and B2B  - Best Practices, Research about | Scoop.it
The smartest, punchiest, most relevant-est innovators on Twitter right now.
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Product Manager Survey 2013 Results - Overview - MindTheProduct

Product Manager Survey 2013 Results - Overview - MindTheProduct | Product Management - Technology and B2B  - Best Practices, Research about | Scoop.it
In the second of our annual surveys, we again, looked at the state of working product managers. We had double the responses compared to last year, so have lots of great data to share – this first post will look the general stats, with further posts coming to look at specific aspects in more detail. …
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The Most Commonly Cited Reasons for a Failed Product Launch | Take Charge Product Management™

The Most Commonly Cited Reasons for a Failed Product Launch | Take Charge Product Management™ | Product Management - Technology and B2B  - Best Practices, Research about | Scoop.it
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Don't Hire a Product Manager Because They're "Technical" - Blog - Product Powers

Don't Hire a Product Manager Because They're "Technical" - Blog - Product Powers | Product Management - Technology and B2B  - Best Practices, Research about | Scoop.it
I’m going to take a controversial position on what you should look for in a product mana...

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StartUP Product's curator insight, November 24, 2013 5:51 PM

By Bruce McCarthy

Founder and Chief Product Person, Up Up Labs

Organizer, Startup Product Talks, Boston


Listening Is The Most Important Form of Communication

you can’t really understand market needs and craft a plan to meet them without the ability to listen, empathize and paint a picture of how people will benefit from your proposed solution.


When I am hiring product managers, I look for the following qualities in this order:

  1. Communication Skills
  2. Analytical Approach
  3. Business Sense
  4. Domain Knowledge
  5. Technical Knowledge
Technical Knowledge Comes Last


Technical knowledge is most useful when proposing solutions to market problems. It’s also useful when you are making trade-offs between different ways to implement a solution, and when evaluating the effort involved with solving equally valuable problems.


A product manager needs to be analytical enough to understand the business effects of technical decisions, but doesn’t have to come equipped with all of the relevant technical know-how herself.


it’s a better idea to bring your engineering folks into the conversation and use their technical knowledge. Their technical skills are going to be better than the product manager’s anyway, and having a collaborative discussion between two smart people is bound to be more productive than your product manager sitting alone in her office dreaming up ideas.
Domain Knowledge Will Come

A... mistake hiring managers often make is to bring in domain experts with no product management experience. 


domain knowledge, while useful in picking and understanding a market, is only a head start on the process, not a differentiator in the end. To succeed, a product manager must acquire market knowledge, but doesn’t necessarily have to start with it.


Communications skills are much harder to learn (especially quickly) than information about a market or a technology. Moreover, good communications skills will enable you to learn the other things, while domain and technical knowledge will not help you acquire good communications skills.


Communication Is the Foundation of Product Management


One of the key product person superpowers is rallying the whole company around a plan to make money by delivering value. Communication is the necessary foundation for getting buy-in on your product vision, making a business case – as well as providing requirements to engineering, messaging to marketing and support to the sales process.


About Bruce McCarthy

Bruce McCarthy has founded three companies and has led teams in organizations ranging from startups to market leaders such as Art Technology Group, Oracle and D&B. His executive-level positions include, most recently, VP of Product at NetProspex. Along the way, he has demonstrated his leadership in areas ranging from marketing to acquisitions (on both sides of the table) to product management and development. A dedicated evangelist for better products, Bruce founded UpUp Labs in 2012 to provide training, coaching, consulting and tools to product teams.  Bruce is a community organizer for Startup Product Talks Boston and host of the forthcoming Product Powers podcast series on the Global Product Management Talk channel.

Linkedin www.linkedin.com/in/brucemccarthy

Twitter @d8a_driven

Website http://www.productpowers.com

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A product management view of CES 2014

A product management view of CES 2014 | Product Management - Technology and B2B  - Best Practices, Research about | Scoop.it
I love the Consumer Electronics Show. Maybe I'm numb from decades of attending it. Maybe I'm just too much of a fan of watching stuff get made. Maybe I just like long lines and the potential for ai...
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Enterprise Big Data Analytics: 10 Prominent Trends to Look for in 2014 - eWeek

Enterprise Big Data Analytics: 10 Prominent Trends to Look for in 2014 - eWeek | Product Management - Technology and B2B  - Best Practices, Research about | Scoop.it
eWeek Enterprise Big Data Analytics: 10 Prominent Trends to Look for in 2014 eWeek Big data—a market that IDC has forecast to surge at a 40 percent compound annual growth rate, from $3.2 billion in 2010 to $17 billion in 2015—presents a formidable...

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Focus on the problem, not the solution | MindTheProduct

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Innovation Excellence | Requirements, Market Research, Entertainment, and the Art of the Possible

Innovation Excellence | Requirements, Market Research, Entertainment, and the Art of the Possible | Product Management - Technology and B2B  - Best Practices, Research about | Scoop.it
A series of personal innovation stories from a new book by Luis Solis,
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Entertainment shapes product innovation through collective imagination about the "art of the possible" ...partly explains why everyone is looking for gamification experts to join their product and UX teams and why having playful environments helps too

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Product Marketing Rule #20: Generate Demand, Not Leads

Product Marketing Rule #20: Generate Demand, Not Leads | Product Management - Technology and B2B  - Best Practices, Research about | Scoop.it
Product Marketing Rule #19 from the best-selling book, 42 Rules of Product Marketing, was written by Christine Heckart, Chief Marketing Officer, NetApp Before you agree to be measured by leads or pipeline contribution, do the math!
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An Innovator’s Skill Set – Eight Ways to Improve Your Capacity to Innovate

An Innovator’s Skill Set – Eight Ways to Improve Your Capacity to Innovate | Product Management - Technology and B2B  - Best Practices, Research about | Scoop.it
Sorry to disappoint but not everyone is an innovator (nor should they be). Everyone can be creative, everyone can think critically, everyone can invent and ‘deductively tinker’ but while these and ...
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Stop Making Users Explore — on startups — Medium

Stop Making Users Explore — on startups — Medium | Product Management - Technology and B2B  - Best Practices, Research about | Scoop.it
Often, entrepreneurs ask me something to the effect of, “What’s the best way to let new users explore my product?”
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Larry Schmitt on “Succeeding at Strategic Innovation” | The Inovo Group

Larry Schmitt on “Succeeding at Strategic Innovation” | The Inovo Group | Product Management - Technology and B2B  - Best Practices, Research about | Scoop.it
Watch a PDMA webcast given by Larry on April 3, 2014 to a national audience  
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A great overview of ways to achieve breakthrough innovation 

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Profiling the Innovation Practitioner

Profiling the Innovation Practitioner | Product Management - Technology and B2B  - Best Practices, Research about | Scoop.it
Since 1992 ?What If! has been hiring, working alongside, and learning from some of the best innovators in the world. Here, Matt Bolton, Innovation Capability Director at ?What If! Europe, shares so...
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9 Steps to Creating Your Sales Battlecard | Robert Saric

9 Steps to Creating Your Sales Battlecard | Robert Saric | Product Management - Technology and B2B  - Best Practices, Research about | Scoop.it
I’m sure that most of you have heard of sales battlecards.  The Microsoft Partner Network still encourages every channel partner to create at least one to help them better align competencies across their channel ecosytstem.   Battlecards are short, sales-ready documents that provide sales teams with an understanding of a specific competitor’s marketing strategy, key sales Continue Reading →
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Is product marketing the same as marketing? (I say no) | On Product Management

Is product marketing the same as marketing? (I say no) | On Product Management | Product Management - Technology and B2B  - Best Practices, Research about | Scoop.it
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A Practical Approach to Building Great Products & Teams

A Practical Approach to Building Great Products & Teams | Product Management - Technology and B2B  - Best Practices, Research about | Scoop.it

As a product leader, I find the things I think about most often fall under one of three categories: people, product, or process


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StartUP Product's curator insight, November 13, 2013 4:04 PM

by Chris Abad

VP, Product Desk.com

@chrisabad

People
  1. Optimize for employee happiness first
  2. Team motivation is your biggest lever.
  3. We don’t need managers - we need coaches, mentors & leaders
  4. Let the “doers” decide
  5. Only work with the best.

Product
  1. Have a clear vision.
  2. Good design is really important.
  3. Use data to make decisions when possible.
  4. Highly collaborative teams foster innovation.
  5. Be simple.

Process
  1. Involve customers as early and as often as possible.
  2. Everything is an experiment.
  3. Focus on value delivered.
  4. Plan for failure.
  5. Process actually matters.

There are plenty of examples out there of companies who have been wildly successful following contradictory beliefs.What’s important for me is that I’m constantly introducing myself to new challenges, and both learning and improving at each step.

About Chris Abad
I'm a designer, developer, and serial Internet entrepreneur. Currently VP of Product at http://Desk.com I've founded two startups in my career. The last company, iList Inc., was funded by Draper Fisher Jurvetson and a handful of other amazing entrepreneurs. iList was later acquired by News Corporation. I was head of product for Assistly, Inc., a customer support platform enabling companies to deliver awesomely responsive support to their customers. Outside the office, I enjoy beautiful design, photography, Hip-Hop music, Brazilian Jiu-Jitsu, motorcycles, and tattoos. chrisabad.com
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Tech Trends 2014

Tech Trends 2014 | Product Management - Technology and B2B  - Best Practices, Research about | Scoop.it
Likely or Not Likely: Vote on frog design’s 15 Tech Trends for 2014
Karen Resch McKeown's insight:

Some of these Tech Trends identified by frogdesign played out in the CES announcements  http://blog.learningbyshipping.com/2014/01/13/a-product-management-view-of-ces-2014/

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4 big data predictions that won't happen in 2014 -- and 1 that will - VentureBeat

4 big data predictions that won't happen in 2014 -- and 1 that will - VentureBeat | Product Management - Technology and B2B  - Best Practices, Research about | Scoop.it
4 big data predictions that won't happen in 2014 -- and 1 that will
VentureBeat
Executives, analysts, and, yes, writers have been spilling out predictions for big data this year, but some of them seem a bit outlandish.

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How to Appropriately Conduct a Product Opportunity Assessment

How to Appropriately Conduct a Product Opportunity Assessment | Product Management - Technology and B2B  - Best Practices, Research about | Scoop.it
Make sure your product opportunity assessment approach is appropriate to the level of investment you're considering.
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