Nearly 50% of marketers believe that that better integration of their existing marketing technology would most advance their cross channel marketing efforts, this according to research from Winterberry Group and the DMA.
It’s bad news for the simple fact that there is in fact technology currently available to help those 50% of marketers who believe that that better integration of their existing marketing technology would most advance their cross channel marketing efforts. But, for whatever reason these same marketers are not using it AKA the 56% who think the martech industry is evolving faster than their companies’ use of marketing technology.
It’s as if marketers know there is a solution out there – or then again maybe they don’t. Maybe they don’t know what they don’t know i.e. the aforementioned 69% of marketers who feel their companies’ current marketing technology helps them better do their jobs.
Inbound marketing — it’s definitely grown in popularity as a marketing buzz word in the last 5 years. But inbound, content marketing is more than just a buzz word. It’s more than blog posts, checklists, eBooks, and landing pages. Maybe it should be called Inbound Smarketing. Because when “add value first” is your strategy from marketing to sales, you can take the principles of a traditional content marketing strategy and apply it to a 1-on-1 situation between a member of your sales team and a prospect.
When both marketing AND sales go “value first” the results can be hard to argue with.
Prospects Don’t Want To Hear About What Your Product Does
If you’re selling an SaaS product, or are in charge of SaaS marketing, your prospects actually, probably don’t care about your product. They probably don’t care about your company. (Read Ben Horowitz’s blog, or The Hard Thing About Hard Things for a better explanation on why nobody cares about your company).
Prospects and would-be customers are all busy trying to solve various problems of their own. Your focus should be on providing a solution to their problem. More specifically, a set of solutions for the problems specific to your unique customer personas. Prospects are only interested in your product because they perceive it can solve one of their problems.
This is why starting a conversation with a prospect about your product will have you fighting an uphill battle, too often, too early in the sales process. Your prospect did not wake up hoping to hear about your scheduling and payment product feature. But they probably woke up thinking about how to reduce client cancellations and get paid up front when clients book a spot in their Saturday morning boot camp....
For some time, I’ve been struck by the disconnect between the desire to use sophisticated techniques to market to consumers when the basics often seem to be wrong. How can companies of a novel product get the basic instructions wrong? Or communicate to a loyal consumer that they aren’t as valuable as a new customer? Or repetitively bother a new subscriber with requests to renew 11 months before it is time?
Is it possible that all of the emphasis on “newer” marketing—coping with big data, social media, digital, and sophisticated analytics—is preventing marketers from getting the basics right?
Christmas is a month away, and whether that fills you with holiday cheer or abject terror, it’s a great time to think about ways to improve your business in the new year.
Time is money, so why not automate as much as possible and focus on more important things (like hot toddies)?
There are thousands of marketing tools that can help you improve efficiency and draw in more business, so how do you sort through all of them? Some are certainly superior to others, so we’ve compiled a simplified list to make your decision process easier. Save yourself time and stress this December, and check out these 10 marketing tools to buy yourself for Christmas. It’s ok to splurge a little....
Project management triangle is such a rule which is still followed as fundamentals of project management in all over the world. You will learn the constraints of project management triangle in detail in this post.
"If you feel like you spend all of your time in meetings, you're not exactly wrong. Employees spend 35% to 50% of their workweeks in meetings, which we all know often leaves little time to answer emails, work on projects or think strategically."
It’s no secret that a well-designed workplace is a more pleasant environment to spend work hours than one that is poorly planned and decorated. However, spiffier digs could also have an impact on your company’s financial health.
A new survey by the International Interior Design Association (IIDA) found a correlation between office design and the bottom line. The survey queried 1,206 full-time U.S. employees at companies of various sizes. More than half are in managerial or professional level positions who spend most of their working time in an office leased or owned by their employer. Respondents to the survey exhibited attitudes that suggest there is a strong correlation between good office design and retention.
It’s never too early to start working on your social media strategy for next year (or next week or next month).
Recently, Buffer released their annual State of Social Media 2016 report after surveying over 1,200 marketers who mainly work with small to medium-sized businesses. To be honest, none of the results surprised me, they pretty much validated what I have been seeing over this past year not only with my own clients, but throughout the industry.
There are 88% of B2B companies out there using content marketing, and they’re sticking with this approach because it’s been proven to work time and again. But in order to make content marketing work for you – especially in boring industries – you need to move beyond goals that only benefit you and your brand.
You have to create content that’s focused on building a relationship between the customer and your brand. This type of content significantly influences customers’ purchase decisions, improves organic search results, grows more inbound links, drives qualified leads, and nurtures those leads into sales....
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.