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The Neuroscience of Strategic Leadership

The Neuroscience of Strategic Leadership | Product Management Technology | Scoop.it
Neuroscience research shows how to become a better leader.

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How This CEO Manages Three Companies And His Very Limited Time

How This CEO Manages Three Companies And His Very Limited Time | Product Management Technology | Scoop.it
Knotable CEO Amol Sarva shares his tips for staying productive, avoiding pointless meetings, and keeping priorities straight.

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What to do if your B2B content marketing doesn't work?

What to do if your B2B content marketing doesn't work? | Product Management Technology | Scoop.it
Ever wondered what to do when your B2B content marketing doesn't work? Our 3 point no-panic action plan will see you right.
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How to Perfect Your Market Entry Strategy

How to Perfect Your Market Entry Strategy | Product Management Technology | Scoop.it
Before undertaking an expansion strategy, gaining an understanding of the company’s readiness to expand is crucial. Once that is established, the next step is research.

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Rescooped by Mark Silver from The MarTech Digest
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The Good News And Bad News When It Comes To Marketing Technology - Forbes

The Good News And Bad News When It Comes To Marketing Technology - Forbes | Product Management Technology | Scoop.it
Nearly 50% of marketers believe that that better integration of their existing marketing technology would most advance their cross channel marketing efforts, this according to research from Winterberry Group and the DMA.

It’s bad news for the simple fact that there is in fact technology currently available to help those 50% of marketers who believe that that better integration of their existing marketing technology would most advance their cross channel marketing efforts. But, for whatever reason these same marketers are not using it AKA the 56% who  think the martech industry is evolving faster than their companies’ use of marketing technology.

It’s as if marketers know there is a solution out there – or then again maybe they don’t. Maybe they don’t know what they don’t know i.e. the aforementioned 69% of marketers who feel their companies’ current marketing technology helps them better do their jobs.

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marketingIO's curator insight, December 4, 7:40 PM

The good news when you CT.

 

From MarTech 101 to Advanced Techniques, marketingIO has you covered. Contact us. #MarTech #DigitalMarketing

Rescooped by Mark Silver from Social Media, SEO, Mobile, Digital Marketing
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All-In-One Mobile SEO & Design Checklist

All-In-One Mobile SEO & Design Checklist | Product Management Technology | Scoop.it
Learn about mobile SEO and how to take your mobile UX and mobile search rankings from good to great with this hands-on optimization checklist.

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The Top 5 Qualities of an Exceptional Digital Marketer - Digital Marketing Institute

1. An analytical mind
2. Creativity
3. Resourcefulness
4. An appreciation for sales
5. A desire to upskill

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marketingIO's curator insight, November 29, 9:18 PM

Hurrah.

 

marketingIO’s Outsourcing delivers the vetted talent you need under your complete management and control. Contact us to see how. #MarTech #DigitalMarketing

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Podcast Production Tools for B2B Marketers - Technology Advice

Podcast Production Tools for B2B Marketers - Technology Advice | Product Management Technology | Scoop.it

"Recording:

eCamm Call RecorderTapeACall


Audio Editing:

GarageBand


Publishing:

LibsynSmart Podcast Player"
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marketingIO's curator insight, November 29, 8:21 PM

CT for the details.

 

MarTech is the New Black. Get fashionable. Contact us to see how. #MarTech #DigitalMarketing

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Content Marketing Strategy: Why Product Demos are Killing Your Sales

Content Marketing Strategy: Why Product Demos are Killing Your Sales | Product Management Technology | Scoop.it

Inbound marketing — it’s definitely grown in popularity as a marketing buzz word in the last 5 years. But inbound, content marketing is more than just a buzz word. It’s more than blog posts, checklists, eBooks, and landing pages. Maybe it should be called Inbound Smarketing. Because when “add value first” is your strategy from marketing to sales, you can take the principles of a traditional content marketing strategy and apply it to a 1-on-1 situation between a member of your sales team and a prospect.


When both marketing AND sales go “value first” the results can be hard to argue with.


Prospects Don’t Want To Hear About What Your Product Does


If you’re selling an SaaS product, or are in charge of SaaS marketing, your prospects actually, probably don’t care about your product. They probably don’t care about your company. (Read Ben Horowitz’s blog, or The Hard Thing About Hard Things for a better explanation on why nobody cares about your company).


Prospects and would-be customers are all busy trying to solve various problems of their own. Your focus should be on providing a solution to their problem. More specifically, a set of solutions for the problems specific to your unique customer personas. Prospects are only interested in your product because they perceive it can solve one of their problems.


This is why starting a conversation with a prospect about your product will have you fighting an uphill battle, too often, too early in the sales process. Your prospect did not wake up hoping to hear about your scheduling and payment product feature. But they probably woke up thinking about how to reduce client cancellations and get paid up front when clients book a spot in their Saturday morning boot camp....


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Jeff Domansky's curator insight, November 27, 5:10 AM

It's not about your product or service, it's about the solutions, silly!

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Are Big Data, Predictive Analytics, and Social Media Getting in the Way Of Basic Marketing?

Are Big Data, Predictive Analytics, and Social Media Getting in the Way Of Basic Marketing? | Product Management Technology | Scoop.it

For some time, I’ve been struck by the disconnect between the desire to use sophisticated techniques to market to consumers when the basics often seem to be wrong. How can companies of a novel product get the basic instructions wrong? Or communicate to a loyal consumer that they aren’t as valuable as a new customer? Or repetitively bother a new subscriber with requests to renew 11 months before it is time?

Is it possible that all of the emphasis on “newer” marketing—coping with big data, social media, digital, and sophisticated analytics—is preventing marketers from getting the basics right?


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10 marketing tools to buy yourself for christmas | Copy Snobs

10 marketing tools to buy yourself for christmas | Copy Snobs | Product Management Technology | Scoop.it

Christmas is a month away, and whether that fills you with holiday cheer or abject terror, it’s a great time to think about ways to improve your business in the new year.


Time is money, so why not automate as much as possible and focus on more important things (like hot toddies)?


There are thousands of marketing tools that can help you improve efficiency and draw in more business, so how do you sort through all of them? Some are certainly superior to others, so we’ve compiled a simplified list to make your decision process easier. Save yourself time and stress this December, and check out these 10 marketing tools to buy yourself for Christmas. It’s ok to splurge a little....


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Jeff Domansky's curator insight, November 28, 2:18 AM

Invest in your business this Christmas with these top 10 marketing tools.

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What are the Constraints of Project Management Triangle?

What are the Constraints of Project Management Triangle? | Product Management Technology | Scoop.it
Project management triangle is such a rule which is still followed as fundamentals of project management in all over the world. You will learn the constraints of project management triangle in detail in this post.

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6 Articles to Help Successfully Launch Your Product this November - SpecTechUlar

6 Articles to Help Successfully Launch Your Product this November - SpecTechUlar | Product Management Technology | Scoop.it
Dig Deep Into The Product Launch Strategies With These 8 Excellent Reads, Discussing Various Ways To Help Users Embrace New Product/Features.
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Tired Of Wasting Time? 6 Ways To Make Every Meeting Super Productive

Tired Of Wasting Time? 6 Ways To Make Every Meeting Super Productive | Product Management Technology | Scoop.it

"If you feel like you spend all of your time in meetings, you're not exactly wrong. Employees spend 35% to 50% of their workweeks in meetings, which we all know often leaves little time to answer emails, work on projects or think strategically."


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Project Management Tips & Tricks

Project Management Tips & Tricks | Product Management Technology | Scoop.it
A help guide for all the project managers who're searching for guidance to manage there projects & teams.

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Rescooped by Mark Silver from The MarTech Digest
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The 10 Best Online Marketing Strategies to Make You a Unicorn | WordStream

The 10 Best Online Marketing Strategies to Make You a Unicorn | WordStream | Product Management Technology | Scoop.it

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marketingIO's curator insight, December 5, 9:08 PM

Suffering from MarTech FOMO? We’ve got the cure. Contact us. #MarTech #DigitalMarketing

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Is SEO is its own worst enemy

Is SEO is its own worst enemy | Product Management Technology | Scoop.it

With everyone competing to get on that all important first page of Google, it’s easy to see why SEO can be its own worst enemy…

See also: https://kercommunications.com/seo/mistakes-doom-seo-campaign-start/


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Rescooped by Mark Silver from Social Media, SEO, Mobile, Digital Marketing
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Which Page Markup + Tags Still Matter for SEO? 

Which Page Markup + Tags Still Matter for SEO?  | Product Management Technology | Scoop.it
Should you focus on H1s and H2s, or should schema.org demand all your on-page attention? In this Whiteboard Friday, Rand expounds upon what still works for on-page SEO and what's out of date.

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Facebook wants to teach you about artificial intelligence now so it can hire you later #mustRead #kids

Facebook wants to teach you about artificial intelligence now so it can hire you later #mustRead #kids | Product Management Technology | Scoop.it
Facebook AML director Joaquin Quiñonero Candela explains why the social network wants to teach you about AI.

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Farid Mheir's curator insight, December 3, 2:04 PM

If you have kids, have them read this.

Rescooped by Mark Silver from Business Brainpower with the Human Touch
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These Simple Workplace Design Changes Can Help Your Company’s Bottom Line

These Simple Workplace Design Changes Can Help Your Company’s Bottom Line | Product Management Technology | Scoop.it
 

It’s no secret that a well-designed workplace is a more pleasant environment to spend work hours than one that is poorly planned and decorated. However, spiffier digs could also have an impact on your company’s financial health.

 

A new survey by the International Interior Design Association (IIDA) found a correlation between office design and the bottom line. The survey queried 1,206 full-time U.S. employees at companies of various sizes. More than half are in managerial or professional level positions who spend most of their working time in an office leased or owned by their employer. Respondents to the survey exhibited attitudes that suggest there is a strong correlation between good office design and retention.


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The Learning Factor's curator insight, November 29, 7:45 PM

Increased productivity and retention are good reasons to take a new look at your workplace layout.

Rescooped by Mark Silver from Connected Product Development
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How Wearables Can Quickly Become A Doctor’s Best Friend | Digital Salutem

How Wearables Can Quickly Become A Doctor’s Best Friend | Digital Salutem | Product Management Technology | Scoop.it
Wearables are quickly becoming all the rage, and it’s easy to see why. They’re an easy way to track health progress in a very digestible way. People

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Rescooped by Mark Silver from Business: Economics, Marketing, Strategy
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Preparing Your Social Media Strategy for 2017

Preparing Your Social Media Strategy for 2017 | Product Management Technology | Scoop.it

It’s never too early to start working on your social media strategy for next year (or next week or next month).

Recently, Buffer released their annual State of Social Media 2016 report after surveying over 1,200 marketers who mainly work with small to medium-sized businesses. To be honest, none of the results surprised me, they pretty much validated what I have been seeing over this past year not only with my own clients, but throughout the industry.


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10 Social Media Tools That Will Wow Your Followers and Make Them Click - Marketing Insider Group

10 Social Media Tools That Will Wow Your Followers and Make Them Click - Marketing Insider Group | Product Management Technology | Scoop.it
1. PromoRepublic

2. Social Flow

3. MeetEdgar

4. Tagboard

5. BuzzSumo

6. Tailwind

7. Agora Pulse

8. Visage

9. Tweepi

10. Socedo

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marketingIO's curator insight, November 27, 8:02 PM

marketingIO executes your revenue-generating efforts with the right metrics and the appropriate reports. Contact us to learn more. #MarTech #DigitalMarketing

Rescooped by Mark Silver from Public Relations & Social Media Insight
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7 SaaS Companies That Succeeded with Content Marketing

7 SaaS Companies That Succeeded with Content Marketing | Product Management Technology | Scoop.it

There are 88% of B2B companies out there using content marketing, and they’re sticking with this approach because it’s been proven to work time and again. But in order to make content marketing work for you – especially in boring industries – you need to move beyond goals that only benefit you and your brand.


You have to create content that’s focused on building a relationship between the customer and your brand. This type of content significantly influences customers’ purchase decisions, improves organic search results, grows more inbound links, drives qualified leads, and nurtures those leads into sales....


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Jeff Domansky's curator insight, November 28, 12:43 AM

Here's seven great content marketing examples to learn from.

Rescooped by Mark Silver from Articles for project management and agile project management
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Are you an accidental IT project manager? Here’s how to succeed

Are you an accidental IT project manager?  Here’s how to succeed | Product Management Technology | Scoop.it
These tips will help you manage like a pro and navigate through projects while balancing timelines, quality and cost

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