Product Management & Marketing
324 views | +0 today
Follow
Product Management & Marketing
These are some great articles around Product Management and Product Marketing
Your new post is loading...
Your new post is loading...
Scooped by ScottPValentine
Scoop.it!

Creating Successful Product Flows

Creating Successful Product Flows | Product Management & Marketing | Scoop.it
This is the second article in a three-part series on building products for critical mass.
more...
No comment yet.
Scooped by ScottPValentine
Scoop.it!

Good Enough - Intentional Incremental Improvement

Good Enough - Intentional Incremental Improvement | Product Management & Marketing | Scoop.it
We're told to do incremental releases, but other than improved execution and design evolution, we lack the tools to improve intentionality in how we
more...
No comment yet.
Scooped by ScottPValentine
Scoop.it!

Shared Learning

One of the tenets of Product Discovery, Lean UX and Lean Startup methodology in general, is to try and avoid or reduce waste. Mostly that means tackling the situation where we design, build, test and deploy a solution that fails to meet its objectives. However, in this article I wanted to focus on another form of waste, one I find particularly frustrating, one that I’ve seen in countless teams, and one that I believe is completely avoidable.

I am referring to the waste that happens when one member of a team goes off and learns something important about our customers or our product, and that learning is wasted because it is not acted on or internalized or grokked by the rest of the team.
more...
No comment yet.
Scooped by ScottPValentine
Scoop.it!

Top 5 #fails about Product Management

Top 5 #fails about Product Management | Product Management & Marketing | Scoop.it
Product Management is misunderstood: the subject of scepticism and misplaced expectation.
more...
No comment yet.
Scooped by ScottPValentine
Scoop.it!

How to Manage a Product with a Global Team

How to Manage a Product with a Global Team | Product Management & Marketing | Scoop.it
Building a product by oneself is difficult. Building it with a team can be harder. But building it with a distributed team is even harder.

Today it is rare for companies to build products with a 100% local, in-sourced and on-site team. This is why one key requirement to build a successful product is to be able to manage a globally distributed team.

That is not easy and there are some crucial differences between being a small start up and an established enterprise.

Here is what I learned from teaching this at the University and doing it in practice.
more...
No comment yet.
Scooped by ScottPValentine
Scoop.it!

Top 8 Effective Marketing Lessons

Top 8 Effective Marketing Lessons | Product Management & Marketing | Scoop.it
Marketing has changed drastically, and nowadays, social media prevails in this domain when it comes to communicating to a large, global audience. International sports events, such as FIFA World Cup and The Olympic Games, have been successful enough over the years to teach us many lessons that can be beneficial.
more...
No comment yet.
Scooped by ScottPValentine
Scoop.it!

The Broken Windows Theory of Technical Debt

The Broken Windows Theory of Technical Debt | Product Management & Marketing | Scoop.it
No matter how you prioritise your backlog, it’s always a challenge to deal with technical debt. Martin Fowler has a pretty good explanation of what technical debt is, and the obvious risks it brings: Doing things the quick and dirty way sets us up with a technical debt, which is similar to a financial debt. …
more...
No comment yet.
Scooped by ScottPValentine
Scoop.it!

Why good product design is a marathon, not a sprint - Mobile Marketer - Columns

Why good product design is a marathon, not a sprint - Mobile Marketer - Columns | Product Management & Marketing | Scoop.it
Too often, designers and their teams are sprinting to finish a project before a deadline and then iterating quickly on the next version. But good design – especially product design – takes time, and it should not be rushed.

Designing for mobile platforms can be likened to preparing for a marathon: it requires discipline, patience and perhaps even defining success on your own terms.
more...
No comment yet.
Scooped by ScottPValentine
Scoop.it!

5 Reasons Product Managers fail at non-digital companies

5 Reasons Product Managers fail at non-digital companies | Product Management & Marketing | Scoop.it
“You’re run of the mill and junior until you realise that it’s all about the politics.”
more...
No comment yet.
Scooped by ScottPValentine
Scoop.it!

The Maturity of your Market Dictates the Type of Product that You Need

The Maturity of your Market Dictates the Type of Product that You Need | Product Management & Marketing | Scoop.it
A few months ago, I linked the type of product manager that you want to hire, to the product life cycle stage that your product is at, saying that an engineering oriented product manager would be a better fit for a product that is at its first life cycle stages and that a marketing oriented product manager would be a better fit for the more mature product.
more...
No comment yet.
Scooped by ScottPValentine
Scoop.it!

Keeping PMs and designers on the same page

Keeping PMs and designers on the same page | Product Management & Marketing | Scoop.it
I’ve found that more than anything, “design” is the decisions made in conversations between teammates. To be effective I…
more...
No comment yet.
Scooped by ScottPValentine
Scoop.it!

OutsideIn View – My Product Management & Marketing Rules

OutsideIn View – My Product Management & Marketing Rules | Product Management & Marketing | Scoop.it
This is a list of the rules of product management and product marketing as I see them. I know that there are so many more, and that others can elaborate on them more eloquently; but, as I have a moment, I will continue to grow the list. It’s not meant to be all-encompassing; just simply points to remember as you go along.
more...
No comment yet.
Scooped by ScottPValentine
Scoop.it!

Forget MVP, Build a MLP (Minimum Lovable Product) — Medium

Forget MVP, Build a MLP (Minimum Lovable Product) — Medium | Product Management & Marketing | Scoop.it
This is the mantra that has been pounded to the ground in order to get entrepreneurs focusing on their minimum viable product, otherwise…
more...
No comment yet.
Scooped by ScottPValentine
Scoop.it!

The Simple Model that has Made Product Hunt Incredibly Addictive for Thousands of Community Members

The Simple Model that has Made Product Hunt Incredibly Addictive for Thousands of Community Members | Product Management & Marketing | Scoop.it
In less than a year, Product Hunt (PH) has become the preeminent daily destination for thousands of people who love being the first to discover new and cool products. It now has over 100,000 users....
more...
No comment yet.
Scooped by ScottPValentine
Scoop.it!

What is product management? Who's asking? - The PM Vision

What is product management? Who's asking? - The PM Vision | Product Management & Marketing | Scoop.it
The answer to "what is product management?" depends on the context. Who's asking?
more...
No comment yet.
Scooped by ScottPValentine
Scoop.it!

The 5 Components of a Good Hypothesis

The 5 Components of a Good Hypothesis | Product Management & Marketing | Scoop.it
“My hypothesis is …” These words are becoming more common everyday. Product teams are starting to talk like scientists. Are you? The internet industry is going through a mindset shift. Instead of a...
more...
No comment yet.
Scooped by ScottPValentine
Scoop.it!

#now, #next, #later: Roadmaps without the Drudgery

#now, #next, #later: Roadmaps without the Drudgery | Product Management & Marketing | Scoop.it
A deceptively simple process for prioritizing projects that won’t cause a revolt.
more...
No comment yet.
Scooped by ScottPValentine
Scoop.it!

Short, Standardized Cycle Times Drive Predictability

Short, Standardized Cycle Times Drive Predictability | Product Management & Marketing | Scoop.it
Product Management Rule #27 from the best-selling book, 42 Rules of Product Management, was written by James Moorehead, VP of Product Management, Support.com
more...
No comment yet.
Scooped by ScottPValentine
Scoop.it!

Product vs. IT Mindset

What I’d like to do here is shine a light on the actual problematic behaviors and differences, with the hope of inspiring established companies to take a hard look at their organization, their culture and their process, and hopefully start on the path to true continuous innovation:
more...
No comment yet.
Scooped by ScottPValentine
Scoop.it!

Should the product manager and product owner be the same person?

Should the product manager and product owner be the same person? | Product Management & Marketing | Scoop.it
I recently read the question on the difference between the product manager and product owner on Quora and ended up sharing my opinion - at length.
more...
No comment yet.
Scooped by ScottPValentine
Scoop.it!

8 things I learned in moving from news to product « Eric Ulken

8 things I learned in moving from news to product « Eric Ulken | Product Management & Marketing | Scoop.it
I'm Eric Ulken, a longtime online news practitioner and a relatively new product manager. I muse on journalism, the internet and digital culture on this site.
more...
No comment yet.
Scooped by ScottPValentine
Scoop.it!

The 7 Must-Know Rules of Productive Meetings

The 7 Must-Know Rules of Productive Meetings | Product Management & Marketing | Scoop.it
The seven tips to follow when it's time to huddle.
more...
No comment yet.