Product Management
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Rescooped by Nigel Watts from Public Relations & Social Media Insight
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Content Marketing: How to Attract People With Content

Content Marketing: How to Attract People With Content | Product Management | Scoop.it

Social Media Marketing Podcast 61, in this episode Joe Pulizzi shares why a content marketing strategy is important for your business.... You’ll discover why in 2011 Joe would have said this was creative marketing/advertising and why today it’s an approach to storytelling. And now it’s fully fledged content marketing. The story is bigger than Chipotle, as they don’t talk about their products or services. Joe believes more of this type of content marketing will be seen in the future.One of the keys to content marketing is consistency. You need to take a 24/7 approach to telling stories to attract and retain your customers. This is exactly what Chipotle has done. They found their bigger story and began a movement around it....


Via Jeff Domansky
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Jeff Domansky's curator insight, October 4, 2013 11:21 AM

Chipotle is an excellent case study in storytelling and the secret of finding your "bigger" story instead of "old" style marketing by yelling.

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The Scarecrow

Watch "The Scarecrow," the companion film for Chipotle's new app-based game. Then download the free app at www.scarecrowgame.com and join the quest for whole...
Nigel Watts's insight:

Beautiful, creative advertising.

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How to Use Facebook to Sell Your Products and Services | Social ...

How to Use Facebook to Sell Your Products and Services | Social ... | Product Management | Scoop.it
Learn how to sell products on your Facebook page and build an online store with third-party landing page apps.
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Chipotle's Gamble

"Watch The Scarecrow, the companion film for Chipotle's new app-based game. Then download the free app at www.scarecrowgame.com and join the quest for whole sustainable food."


Via Seth Dixon
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Alison D. Gilbert's curator insight, October 16, 2013 7:48 AM

Sounds good. I liked the video I saw.

Liam Michelsohn's curator insight, October 21, 2013 7:27 PM

If the Owners of Chipotle are actually growing and raising their animals organically they have no choice but to approach their competitors aggressively.  Growing high volume quality food is a much more expensive and slow process then genetically modifying animals to create higher yields. I thought the commercial was beautifully done and struck a tone I wish I heard more often. 

Shelby Porter's curator insight, November 4, 2013 10:29 AM

This video probably set some of the leading fast food chains and restuarants on edge. Chipotle is starting an organic agricultural revolution, and with good reason. Most fast food cooperations are like the scare crow foods in the video, not using one hundred percent animal products, and using chemicals to enhance them. It is like that in other places too. Mnay farmers now are breeding chickens to have much larger breasts because that is what is in demand. But none of this is good for our bodies. Chipotle is one of many organic companies trying to go back to the basics and feed us food that is also good for us. They are showing us that this agricultural revolution can feed the people of the world. 

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Life with Nest Protect | Nest

Life with Nest Protect | Nest | Product Management | Scoop.it
Safety shouldn’t be annoying. The Nest Protect: Smoke + Carbon Monoxide detector. Nest Protect thinks before it speaks, can be hushed with a wave and can be monitored from your smartphone or tablet.
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