All Things Product Management
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Startup Product Asheville, North Carolina launches Wednesday, Feb 26, 2014 at the Asheville Music Hall

Startup Product Asheville, North Carolina launches Wednesday, Feb 26, 2014 at the Asheville Music Hall | All Things Product Management | Scoop.it

The Startup Product movement [for product excellence] of technology entrepreneurs, software and hardware makers comes to Asheville Wednesday with a free launch party!


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StartUP Product's curator insight, February 25, 2014 6:24 PM

The Startup Product movement [for product excellence] of technology entrepreneurs, software and hardware makers comes to Asheville [North Carolina] Wednesday with a free launch party.


Startup Product Asheville’s premier event will be held 5-8 p.m. at the Asheville Music Hall, 31 Patton Ave.


Asheville joins a select group of cities where the movement has spread from the Silicon Valley. Based in San Francisco, blogger Cindy [F.] Solomon has spearheaded the evolution of product managers among technology companies and start-ups creating new consumer products such as mobile apps or smart devices like the Nest thermostat recently bought by Google.


“Where companies used to have project managers, now they’re moving toward product managers,” said Ty Hallock of Top Floor Studios.


Hallock is co-organizing the event with Adrienne Clark. Seven groups are collaborating for the evening: DoNation, Asehville Creative League, Asheville Non-Profit Unconference, Asheville Makers, Asheville Music Hall, LoLo, Trusted Sharing, Creative Collection Asheville and Mojo Kitchen & Lounge.


Speakers for the evening are:

• Robin Cape, executive director of The Collider

• Bradley Waldrop, organizer of Lean Startups

• Kevin Jones, founder of SoCap, a platform to direct capital to social entrepreneurs.

• David Miller, owner of Imaginari Studios

• Craig McAnsh, founder of Mojo Coworking


Attendees can register at  http://startupproductashevillelaunch.splashthat.com/


There’s also:


Facebook page

www.facebook.com/StartupProductAsheville

Meetup Community 
Twitter 
Website
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A Method for Applying Jobs-to-Be-Done to Product and Service Design

A Method for Applying Jobs-to-Be-Done to Product and Service Design | All Things Product Management | Scoop.it
Say you're designing something new for a product or service. Of course, you have your own ideas for what to do. But, how informed are you really about what is needed? This is a question I faced in ...
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Design Thinking and the Business Model Canvas

"Design thinking can be described as a discipline that uses the designer’s sensibility and methods to match people’s needs with what is technologically feasible and what a viable business strategy can convert into customer value and market opportunity.” — Tim Brown

 

“A business model described the rationale of how an organisation creates, delivers, and captures value” — Alex Osterwalder


Via Len Netti, Fred Zimny, yannick grenzinger
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willdonovan's curator insight, March 2, 2014 6:26 AM

Find an edge with these tools #GSJam #GSJ14

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The Physics of Customer Acquisition

The Physics of Customer Acquisition | All Things Product Management | Scoop.it

"A basic tenet of running lean is validating a product or feature ideally without having to building it first. This makes complete sense when you look at every product or feature as it’s own customer factory."


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Scott Davidson's curator insight, February 24, 2014 12:39 PM

Nice article and nice quotes "The first battle isn’t fought on the ground but in the mind of the customer".

You don't need a protoype to test your hypotheses or ideas, you could use Powerpoint (or even a pen & paper) to visually depict your thinking

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How to Set Goals That Drive Product Success

How to Set Goals That Drive Product Success | All Things Product Management | Scoop.it
Goal setting is hard. And yet, so important. It’s one of the 8 critical decisions involved in building great products. If you get it right, you and your team can charge hard at the goal, ignoring e...
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A System To Select What Features To Prioritize

A System To Select What Features To Prioritize | All Things Product Management | Scoop.it
This is a very interesting extrapolation of the common used Management Scorecard tool focusing on Product Managers needs. I really liked the quick "how to" and the tool. In my opinion tools like this are helpful in a way that the users can decide if they will spend a lot of effort being precise or they will use as a quick input to help guide decisions in a more agile and fast pace environment. My suggestion for making #6 less hard is to do it as a workshop with the stakeholders after a Draft is created. You will be able to get the input from everyone and different perspectives, of course workshop needs to be timed and facilitated so it does not get out if control.
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Why Big Brands Want to Be More Like Your Startup

Why Big Brands Want to Be More Like Your Startup | All Things Product Management | Scoop.it
As an entrepreneur, you have opportunities and qualities more and more big companies are clamoring to emulate. Here are three and how to capitalize on them.

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StartUP Product's curator insight, August 14, 2013 4:16 PM

By Peter S. Cohan

@PeterCohan


What lessons can large companies like IBM -- attempting to grow its revenue -- learn from your startup? And how can those lessons teach you about the most valuable aspects of your business?


1. Exploit and explore - company's core "exploit" business and its new "explore" business both report to the CEO.


Startup Opportunity:

offer big company customers the same or better product features at a fraction of the big company's price


2. Firefighting by design - design thinking starts by observing customers performing activities and ends with a new product that meets their needs based on iterative prototyping.


Startup Opportunity:

execute design thinking strategy with agility


3. Culture of frugal experimentation - meant to overcome the tendency of big organizations to smother the creativity of their best people


Startup Opportunity:

be on the lookout for good people at big companies who are not able to realize their full potential.


About The Author

Peter Cohan is president of Peter S. Cohan & Associates a management consulting and venture capital firm. He is the author of Hungry Start-up Strategy: Creating New Ventures with Limited Resources and Unlimited Vision (Berrett-Koehler, 2012).

Read more: http://www.entrepreneur.com/article/227824#ixzz2bybfvZGU

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15 Quotes to Inspire Great Teamwork

15 Quotes to Inspire Great Teamwork | All Things Product Management | Scoop.it
The difference between success and failure is a great team. Here's how to inspire yours.
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How NOT to name your product. 

How NOT to name your product.  | All Things Product Management | Scoop.it
Overcoming mixed messages (Could a new name change your #startup path to #success? - How NOT to name your #product http://t.co/VKobIMXfl8)
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Building Your Personal Brand in Product Management – Why? (Part 1)

During the busy working life of the Product Manager, there is little mind space or time to ... (RT @sjohnson717: Building Your Personal Brand in Product Management – Why?
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Top Successfully Launch A Product, You Have To Tell A Compelling Story | TechCrunch

Top Successfully Launch A Product, You Have To Tell A Compelling Story | TechCrunch | All Things Product Management | Scoop.it
"The art of narration and dramatic presentation, together with a keen sense of the oral epic style, became a characteristic quality of the Russian people."..
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A Persona Template for Agile Product Management

A Persona Template for Agile Product Management | All Things Product Management | Scoop.it
This blog posts introduces a simple yet powerful persona template that is optimised for lean and agile product development.
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How to Get a Realistic Product Roadmap

How to Get a Realistic Product Roadmap | All Things Product Management | Scoop.it
Very interesting article, short but with good ideas on agile projects and how to get to execute a roadmap.
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Why Companies are Not Startups

Why Companies are Not Startups | All Things Product Management | Scoop.it
In the last few years we've recognized that a startup is not a smaller version of a large company. We’re now learning that companies are not larger versions of startups. There’s been lots written a...

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Pricing Experiments You Might Not Know, But Can Learn From

Pricing Experiments You Might Not Know, But Can Learn From | All Things Product Management | Scoop.it

At the August 14 Startup Product Talks SFBay meetup, Teresa Torres, VP Product at AfterCollege, discussed critical insights derived from cognitive reasoning and brain science research during her presentation on How To Make Better Product Decisions During the Q&A, there was a discussion around pricing issues.

 

Colin Whooten posted: 

"Great conversation last night, thank you everyone! Here is an excellent article on pricing that I thought many would find interesting, it provides a high level summary of a lot of different surprising observations and links to where you can learn more."


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StartUP Product's curator insight, August 15, 2013 5:44 PM

By Peep Laja


Asking people what they’d pay for and how much rarely works;


1. people will tell you what they WANT to pay—which is obviously much less than what your product or service is actually WORTH.

2. what people say and what people do are very different things.

3. people really don’t know how much things are worth or what’s a fair price

4. People have trouble comparing different options 


Dan Ariely's book Predictably IrrationalThe Hidden Forces That Shape Our Decisions and TedTalk: Are We In Control Of Our Own Decisions?


5. In our minds, physical magnitude is related to numerical magnitude. 

6. Nothing is cheap or expensive by itself, but compared to something.


Suggestions


1. What’s the best way to sell a $2000 wristwatch? Right next to a $12,000 watch.

2. Start throwing out high numbers. Add some very expensive products to the selection (that you don’t even intend to sell).

3. If the final price of your service / product is a result of negotiations, start high.

4. If you’re competing on price, state how much others are charging before revealing your price.


Pricing Approaches



Pricing Perceptions


If you want to charge more than the market average, look at the competition: how they package their offering; what’s the user experience like, and change that.

If you look like a new category, people are more likely to pay up.

On the other hand, if you can profitably sell something much cheaper than the other guys, great. Use their pricing as the reference point and you’ll win.


Context Sets Perception

  • Richard Thaler's pricing experiment in Exuberance Is Rational article, NYTimes, 2001 "people care as much about being treated fairly as they do about the actual value of what they’re paying for."

Consider more than price

When customers consider “what something costs”, they’re actually measuring three main drivers:
1. money (cost),
2. time  (how long will it take to learn?)  and
3. mental energy(how much do I have to think about this?)

About The Author

Peep Laja is an entrepreneur and conversion optimization expert. He's been doing digital marketing for 10+ years in Europe, Middle East, Central America and the US. He has extensive experience across verticals: in the past he’s run a software company in Europe, an SEO agency in Panama, real estate portal in Dubai and worked for an international non-profit. Today he runs a conversion optimization agency Markitekt.

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Stop sketching and start building.- Dennis Crowley

Stop sketching and start building.- Dennis Crowley | All Things Product Management | Scoop.it

Stop sketching and start building.


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loved startupquote.co, it will be my new "daily quote generator" for FB!

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3 Weeks to Agile Marketing Success: Lessons from a Product Manager - Business 2 Community

3 Weeks to Agile Marketing Success: Lessons from a Product Manager - Business 2 Community | All Things Product Management | Scoop.it
RT @tagpm: Agile marketing - the marketer’s version of agile development. Thoughts? http://t.co/g7liPKk7Sr
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Product Management Notes from Startup Product Summit SF2

Product Management Notes from Startup Product Summit SF2 | All Things Product Management | Scoop.it

I was trying to give the short  "mobile apps product management" answer to the typical “What do you do?” networking question.


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StartUP Product's curator insight, October 21, 2013 4:40 PM

By Lyubomyr Ostapiv


Instead of general Startup Product Summit SF2 impressions and suggestions, let me provide only the personal picture of most valuable notes specifically related to product management.


About Lyubomyr Ostapiv

CFO at Stanfy. Stanfy specializes in mobile communications and creates killer mobile applications for iOS and Android platforms. Over the past three years more than 60 successful apps were developed by Stanfy for our clients from all over the world, including domestic and foreign projects such as Waterbalance, Schoolit, AlterGeo, KinoPoisk, IMAX, Kyivstar, Runfaces and many others.  http://stanfy.com 

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Actionable Metrics - Say Hello to Cohort Analysis

Actionable Metrics - Say Hello to Cohort Analysis | All Things Product Management | Scoop.it

An actionable metric is one that ties specific and repeatable actions to observed results.


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Those Pesky Release Notes and Product Management | Aha!

Those Pesky Release Notes and Product Management | Aha! | All Things Product Management | Scoop.it
Release notes are unglamorous — unless you need to know what was just released. There’s no shame in admitting they they are a pain to write and often get ignored.
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The Seven Imperatives to Keeping Meetings on Track

The Seven Imperatives to Keeping Meetings on Track | All Things Product Management | Scoop.it
Everyone knows good meeting practice -- but few actually follow it.
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What every Product Manager Ought to Know about Contract Negotiations - Manager's Build

What every Product Manager Ought to Know about Contract Negotiations - Manager's Build | All Things Product Management | Scoop.it
In this series, I'll discuss the key areas in contract negotiations that Product Managers need to know. I'll describe the basic contracts you'll encounter (NDA, MSA, SOW and CO) and key watchouts from both the Client and Vendor perspective.
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The 10 Books Every Product Manager Should Read

The 10 Books Every Product Manager Should Read | All Things Product Management | Scoop.it
Here are the books that I've found most helpful in my career as a product manager. Most of them were recommended to me by other PMs.
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50 Articles and Books that will Make you a Great Product Manager

50 Articles and Books that will Make you a Great Product Manager | All Things Product Management | Scoop.it
From Horowitz to Christensen to Graham to Spolsky and more, a collection of the best articles and books from the best p…
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