Avec les nouveaux usages introduits par les smartphones, les tablettes et les objets connectés, l’expérience utilisateur (UX) est passée du stade de pratique émergente à pratique reconnue et nécessaire : la démarche design UX est de nos jours un gage de l’adoption et de la réussite des projets de transformation digitale.
Test plans outline the process of testing the functionality of software. A test plan details each step taken to achieve a certain result and states the objective of each action. The plan also highlights the projected resources, risks, and...
Chaque métier (marketing, vente, logistique…) saisit et gère ses propres données depuis diverses applications. L’ère du Big Data et du Cross-Canal oblige les entreprises à mieux gérer et utiliser les données qu’elles récoltent. Le MDM - Master Data Management - répond aux nouveaux enjeux des...
My last column decried the firehose of data flooding organizations today and the difficulty of making sense of it all: the bounty of data perversely makes it harder to refine into useful information. Yet as I point out, tools exist that are easier to use, procure and pay for allowing even [...]
A few well-phrased questions can yield fantastic customer insights. But asking the right questions during customer conversations and win-loss interviews takes a lot of practice and a healthy dose of curiosity. Here are ten open-ended questions I have in my arsenal … Continue reading →
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