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Shopping Micro-Moments Guide: How to Be There and Be Useful for Shoppers

Shopping Micro-Moments Guide: How to Be There and Be Useful for Shoppers | Product Development | Scoop.it
How retailers can help shoppers when mobile matters most.
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27 datos con gráficos que todo "marketero" debería grabar en su disco duro (mental) - Marketing Directo

27 datos con gráficos que todo "marketero" debería grabar en su disco duro (mental) - Marketing Directo | Product Development | Scoop.it
La información es poder en el universo "marketero". Para moverse como pez en el agua y no ahogarse en el proceloso océano del marketing, hay que tener datos
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A Guide To Mobile Digital Marketing - Forbes

A Guide To Mobile Digital Marketing - Forbes | Product Development | Scoop.it
Although you might understand the importance of having a mobile marketing strategy, you might be stumped on exactly what changes you need to be making to accommodate today's mobile-heavy world. Most companies ensure they have a mobile responsive site and consider their mobile strategy a fait accompli. But the journey that a mobile user [...]
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Mastering the holy grail of programming: What makes a good coder

Mastering the holy grail of programming: What makes a good coder | Product Development | Scoop.it
This question originally appeared on Quora: How do I become a good coder and what should the ideal characteristics of a good coder? Answer by Guillermo Schwarz has spent over twenty years developing software. Ah, the Holy grail of programming. You should learn, because learning is what makes the difference: Know the language yo
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A clever trick to find out what users really think of your app

A clever trick to find out what users really think of your app | Product Development | Scoop.it
When Ami Ben David wanted to find out what users liked and disliked about his 'WhatsApp for businesses' app Xros, he used cheeky but useful trick.
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App Store Optimization: 5 Tips To Ensure Your App Gets Discovered

App Store Optimization: 5 Tips To Ensure Your App Gets Discovered | Product Development | Scoop.it
App store optimization (ASO) is a crucial element to ensure your mobile app ranks highly in the app store’s search results. Here are 5 tips to get found.
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How to Refine Your App Idea — Design Mind — Medium

How to Refine Your App Idea - Design Mind - Medium
Why Refining Your Idea Can Make or Break Your Apps’ Success
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Jaimoto F.'s curator insight, February 26, 2015 11:34 AM

Make it Small in Scope!

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Bridging the gap between crm and digital marketing - in 5 steps

Bridging the gap between online & crm To create great customer experiences, CRM and Online marketing should not be viewed separately. If you combine transactio…
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A reinventar las tarjetas de puntos

A reinventar las tarjetas de puntos | Product Development | Scoop.it
No basta con tener la información del consumidor para ganar su lealtad. La clave está en conocerlo y afianzar la comunicación para responder a sus necesidades.
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5 things digital marketers should know about user experience

5 things digital marketers should know about user experience | Product Development | Scoop.it
User experience is becoming an increasingly popular feature of the digital landscape, but not all marketers have a clear view of what it is, and how it impacts their work.
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3 Steps to Build a Social Media Marketing Sales Funnel |

3 Steps to Build a Social Media Marketing Sales Funnel | | Product Development | Scoop.it
Discover how to create, test and adjust your sales funnel to deliver content that better serves your customers.
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Top 5 Mobile Interaction Designs of July 2016 - Proto.io Blog

Top 5 Mobile Interaction Designs of July 2016 - Proto.io Blog | Product Development | Scoop.it
In this month’s edition of the Top 5 Mobile Interaction Designs, we look at 5 mobile apps that promotes user engagement in a variety of ways.
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The rise of APIs

The rise of APIs | Product Development | Scoop.it
It’s been almost five years since we heard that “software is eating the world.” The number of SaaS applications has exploded and there is a rising wave..
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Atmosphere Digital: Evolving Retail

Atmosphere Digital: Evolving Retail | Product Development | Scoop.it
The digital marketplace and workplace are here to stay. Join Google for an inside look at how four global brands evolved their physical and online environments to improve collaboration, streamline operations, and simplify process and spend.Subtitled in Spanish, Portuguese, English
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The beginner’s guide to UX prototyping

The beginner’s guide to UX prototyping | Product Development | Scoop.it
Prototyping, as a concept, has been around since before the Internet. Typically, people developing a new physical product would first build the thing, and make
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Disrupting beliefs: A new approach to business-model innovation | McKinsey & Company

Disrupting beliefs: A new approach to business-model innovation | McKinsey & Company | Product Development | Scoop.it
In a disruptive age, established business models are under attack. Here’s how incumbent companies can reframe them. A McKinsey Quarterly article.
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Star Wars: A Programmer's Life - DZone IoT

Star Wars: A Programmer's Life - DZone IoT | Product Development | Scoop.it
A look back at what programming was like during the original and prequel Star Wars trilogies, plus a look at programming today.
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6 Ways To Use Psychology To Boost App Engagement

6 Ways To Use Psychology To Boost App Engagement | Product Development | Scoop.it
find out how six ideas in the field of psychology can be used to help drive up app engagement
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Mobile Experience: The One and Only

Mobile Experience: The One and Only | Product Development | Scoop.it
Image source: utappy.com A long time has gone by since the first mobile phones were presented in Tokyo, in 1979. Mobile phones are now so pervasive all ove
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How to Do Better Market Research

Chuck Liu Design Research Lead KISSmetrics @chuckjliu cliu@kissmetrics.com Market research helps you make decisions. 3 Essential Mantras of Market Research 1 G…
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15 Ideas to Grow Digital Marketing - White Paper | OutMarket

Our 15 Ideas to Grow with Digital Marketing Guide reveals the most efficient ways to build social media influence, monitor your target audience and drive business.
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From Data to Insights: The Blueprint for Your Business – Think with Google

From Data to Insights: The Blueprint for Your Business – Think with Google | Product Development | Scoop.it
Data is really only valuable if you can translate it into actionable insights. Here, we lay out the framework for how businesses can put these insights to work to drive business goals.
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