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Ron Lichty: No One Believes in Waterfall

Ron Lichty: No One Believes in Waterfall | product | Scoop.it
StartUP Product's insight:

by Ron Lichty


re: this year's just-released Study of Product Team Performance


What's startling is that among teams still using waterfall, they just don't believe in it. Doubly startling given users of every other methodology rate their own method most highly.


More: 

Listen to Greg Geracie discussing results of this research on the Global Product Management Talk Tuesday, July 10 http://bit.ly/1a6lYW0

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Responsive HTML Templates

Responsive HTML Templates | product | Scoop.it
There has been alot of movement in "responsive HTML" over the last 2 years.  Basically, responsive means that the page will morph as the screen gets smaller.  It changes to use the available space ...
StartUP Product's insight:

Basically, responsive means that the page will morph as the screen gets smaller.


I was trying to design a page editor application that gave a non-programmer power to make responsive pages using as much WYSIWYG UI as possible.


Responsive HTML Templates work best when your layout/content scope is going to remain static.  It sucks when your layout is changing all the time, like a public website or even an application of moderate-high complexity.


- how will you know the good posts from the bad if they are all good.


Glen Lipka, is VP of UX at Marketo. He will be speaking at the Startup Product Summit SF2 - register before June 24 for $400 off! http://bit.ly/11J59AG

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Cognitive Overhead, Or Why Your Product Isn’t As Simple As You Think | TechCrunch

Cognitive Overhead, Or Why Your Product Isn’t As Simple As You Think | TechCrunch | product | Scoop.it
Editor's Note: David Lieb is co-founder and CEO of Bump, creators of the popular app that lets people share contact information, photos, and other content by bumping their phones together. Bump has been downloaded more than 130 million times.
StartUP Product's insight:
  • mass market is comprised mostly of people who sit in the middle of the tech-adopter bell curve, and since they aren’t product designers, computer programmers, and tech bloggers, they require an even higher degree of simplicity.
  • product builders should first and foremost minimize the Cognitive Overhead of their products, even though it often comes at the cost of simplicity in other areas.


How To make Cognitively Simple Products
  1. Put your user in the middle of your flow. If they are part of the flow, they have a better vantage point to see what’s going on.
  2. Give people real-time feedback.
  3. let your user understand and appreciate what your service is doing for them.
  4. Test on the young, old … and drunk.
  5. Let people use your product, and then ask them to tell you what it does.
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#ProductSF How to Build Great Products: Insights (with images, tweets) · prodmgmttalk

April 12, 2013 conference in San Francisco presented by Greylock Partners and Samsung Organized by Ty Ahmad-Taylor and Josh Elman. Read the event via crowdsourced collection of content via chronological tweets.
StartUP Product's insight:

Included in the chronological collection of tweets, pics and content are write-ups following the event:



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Web Ink Now: Newsjacking with a B2B infographic and blog post

Web Ink Now: Newsjacking with a B2B infographic and blog post | product | Scoop.it
With all the talk about the Oreo Super Bowl newsjacking juggernaut, many people think that newsjacking, the art of injecting your ideas into a breaking news story is only for consumer brands. Joe Chernov vice president of marketing at Kinvey...
StartUP Product's insight:

"...many people think that newsjacking, the art of injecting your ideas into a breaking news story is only for consumer brands. Joe Chernov vice president of marketing at Kinvey proves that a quick acting B2B company can have equivalent success within their target market."


"Newsjacking involves more than issuing a timely blog post, product placement, or press release," Joe says. "It also requires actively engaging with journalists and other influencers who are discussing the topic you wish to judo to your advantage."


My advice to others is all content - even something as time sensitive as a newsjacking post - requires a measure of hustle. It doesn't always get discovered on its own."


I love how Sravish was in real-time discussions himself. Frequently when a CEO jumps in, the credibility factor goes up and journalists pay more attention. But most CEOs are "too busy" and leave "that PR stuff" to staff.

Posted by David Meerman Scott on April 12, 2013



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How to hire a product manager by Ken Norton, Group PM, Google

How to hire a product manager by Ken Norton, Group PM, Google | product | Scoop.it
What should you look for in a product manager?
StartUP Product's insight:

in a world without PMs, everyone simply fills in the gap and goes on with their lives. It's important to remember that - as a PM, you're expendable. Now, in the long run great product management usually makes the difference between winning and losing, but you have to prove it. Product management also combines elements of lots of other specialties - engineering, design, marketing, sales, business development.

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Are you sending enough email to your users?

I know. Email is dead. Everyone is Facebook messaging, texting, and tweeting instead. So why am I asking about email? Because when it comes to products, email is far from dead. I'm not going to bea...
StartUP Product's insight:
By Teresa Torres, Product Management & User Experience Executive @ProductTalkAre you getting the most out of your product emails?

I'm just finishing up a series on how to get the most out of your product emails. I'd love to hear about your experience.

Why product emails matter: http://bit.ly/YSafDW

Learn how to design emails that convert: http://bit.ly/ViHHFW

Understanding email deliverability: http://bit.ly/YphAw0

Measuring the success of product emails: http://bit.ly/YZ6D3v

How to run A/B Tests to optimize your product emails: http://bit.ly/13ViHIK

Build on your previous hypotheses to learn even more: http://bit.ly/ZXSGmw

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Joe Kraus Blog

Joe Kraus Blog | product | Scoop.it
StartUP Product's insight:

Key takeaways that product marketing, content strategists, customer experience and product narration experts know:


1. Your customers cannot digest the full scope of your product in one shot.


2. A. divide your product into one (maximum two) features/benefits you describe and

    B. let the user discover the remaining beauty and scope and breadth of your product.


3. Before you launch your product, ideally before you even start developing your product, ask yourself the question,

“what’s the one benefit we’re going to describe?”

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“Startups don’t really know what they are at the beginning” - Strata

“Startups don’t really know what they are at the beginning” - Strata | product | Scoop.it
Alistair Croll and Benjamin Yoskovitz wrote the upcoming book Lean Analytics: Use Data to Build a Better Startup Faster. In the following interview, they discuss the inspiration behind their book,...
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Ten Lessons from Peter Thiel's Class On Startups - Forbes

Ten Lessons from Peter Thiel's Class On Startups - Forbes | product | Scoop.it
Blake Masters, a Stanford Law student, discusses the 10 most important class from Peter Thiel's spring class, Computer Science 183: Startup.
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Why Product Management is Everything

Why Product Management is Everything | product | Scoop.it
Many companies think they're doing product management, but they're not. Here's what it looks like, and why you need it.
StartUP Product's insight:

Alan Ying says, "...it’s hard to do product management well. Not because it’s rocket science, but because its execution crosses so many organizational boundaries that good intentions almost never make it out the other side intact."


Indeed.

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From ink to batteries, startup Vorbeck gets creative with the next silicon: graphene

From ink to batteries, startup Vorbeck gets creative with the next silicon: graphene | product | Scoop.it
Check out our photos of how startup Vorbeck is working on embedding graphene into everything from batteries to bags to paper to packaging.
StartUP Product's insight:

"with the graphene package a sensor can detect when the package has been moved, taken out of the building or even cut open. Graphene is cheap enough that it adds just a couple of pennies to the packaging cost,"

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How Small Businesses Can Avoid Being Overwhelmed By Making An App

How Small Businesses Can Avoid Being Overwhelmed By Making An App | product | Scoop.it
Experiment before committing.
StartUP Product's insight:

"It's not enough to be technically experienced. The most important thing is the user experience. Apps need to be easy to use, fun, and intuitive because the audience is so unforgiving. They have limited space on their mobile device, so the experience is even more important than it is on the web."

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Startup Product and Iteration Z

Startup Product and Iteration Z | product | Scoop.it
In February, I attended the inaugural Startup Product Summit, which was a fabulous one-day conference event in San Francisco.  Startup Product is part movement, part community of passionate product...
StartUP Product's insight:

We're ramping up the team at Startup Product, prepping for Summit SF2 on October 11, and more...

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#PMChat: Differences between Product and Project Management

Product Management vs. Project Management on PMChat PreGame Show

Friday, May 17, 2013, 8:30 AM

Broadcast & Twitter Chat
On Your Device

0 Product People Went

PMChat PreGame Show is a 15 minute podcast prior to the #PMChat weekly Twitter Chat for Project Managers. Listen in http://bit.ly/10Afptk Call in (646) 652-4418 Product Management vs. Project Management These two roles are often confused and misunderstood. I'm delighted to join the discussion with expert project managers to discuss the differenc...

Check out this Meetup →

PMChat PreGame Show is a 15 minute podcast prior to the #PMChat weekly Twitter Chat for Project Managers.

Listen in http://bit.ly/10Afptk
Call in (646)...
StartUP Product's insight:

Questions for discussion:

  • Help us differentiate between Product and Project Management - let's start by defining the two: What is a Project, and what is a Product?
  • What is the focus of Product Management (vs. the focus of Project Management)?
  • What are the responsibilities involved in Product Management and those that are involved in Project Management?
  • Where do you see Product Management in terms of its evolution and maturity as a profession, vs. Project Management?
  • What are the skills required for effective Product Management, vs. those required for effective Project Management?
  • What is the difference between where the passion lies for Product Managers vs. Project Managers?
  • Why would one choose to go into Product Management vs. Project Management?
  • What advice do you have for those who want to further their career in Product Management?
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StartUP Product's comment, May 17, 2013 11:24 AM
Answers to some of the questions http://bit.ly/18618oV
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Startup Product Talks

Live Broadcast: The Agile Business Gap

Monday, Apr 22, 2013, 3:00 PM

Broadcast & Twitter Chat
On Your Device

28 Product People Attending

--->NOTE: This is a DIGITAL EVENT at your location on your device where-ever you are! Live Broadcast with Real Time Twitter Chat - all content available on-demand later in week: Participants are welcome to listen live at http://www.blogtalkradio.com/prodmgmttalk Call in to talk on the show (323) 927-2957 and participate on Twitter by following @Pro...

Check out this Meetup →

--->NOTE: This is a DIGITAL EVENT at your location on your device where-ever you are!
StartUP Product's insight:

The Agile Business Gap describes the methodology gap between that exists between the origins of an idea or a market insight and the creation of an initial (and ongoing) product backlog of user stories. At it's core the Agile approaches that we see are software development focused and in most cases anything that is beyond the boundaries of the Product Backlog and a release is largely ignored by any of the Agile methodologies.


"I'm looking forward to discussing how we have applied components of our Product Development Framework to the Agile Business Gap, in a way that embraces the core philosophies of the Agile approach," states Nick.


NOTE: DAY & TIME!
Monday, April 22, 2013 at the simultaneous times of 3:00 PM PT, 6:00 PM EDT in New York, and 8:00 AM AEST Tuesday, April 23 in Sydney, Australia
----------------------------------------------------------------------------------------
Listen! http://bit.ly/15aYcYY
Background resources: http://bit.ly/YXRSko
Mark your calendar with the correct time: http://bit.ly/173wtb8
Follow for reminders: http://bit.ly/nbw9Yr
Curated Content: http://bit.ly/TV4Dsp
Participate! http://bit.ly/eC3D09
Survey: http://bit.ly/XejfWi

----------------------------------------------------------------------------------------

Questions for Discussion:
PreQ: Please introduce yourself, where you are tweeting from & your involvement with #prodmgmt #prodmgmttalk

Q1 What is the Agile Business Gap?

Q2 Where do you see this Agile Business Gap being a problem?

Q3 Is there a way of closing the Agile Business Gap in larger businesses?

Q4 So what do product managers actually have to do to bridge the Agile Business Gap?

Q5 How does a business start closing the Agile Business Gap?

Q6 What barriers do you see to being able to
close the Agile Business Gap effectively?



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The Software Revolution Behind LinkedIn's Gushing Profits | Wired Business | Wired.com

The Software Revolution Behind LinkedIn's Gushing Profits | Wired Business | Wired.com | product | Scoop.it
LinkedIn took a huge risk pausing all development for two months as it switched to a turbocharged new system known as "continuous deployment." The gamble paid off big: LinkedIn now releases new web and app features twice per day, compared with...
StartUP Product's insight:

The move to continuous deployment was about solving concrete problems rather than spreading a doctrine.


  • Shifting from feature-branch-based development to the new continuous deployment system required halting all development for two months as LinkedIn trained staff, migrated old code, and built out the automated tools it needed to make the new system work.


“It was a pretty big risk the business took,” says Scott, “to look at its engineering team and say, ‘we’re going to completely change the way we do software… and somewhere in the middle of this two-month process you’re going to run across a bridge and burn it behind you.”


  • Under continuous deployment, a developer writes new code in tidy, discrete little chunks and quickly checks each chunk into the main line of software shared amongst all LinkedIn developers, a line known as “trunk” within the software version control systems standard in the tech industry. 
  • Newly-added code is subjected to an elaborate series of automated tests designed to weed out any bugs.
  • Once the code passes the tests it is merged into trunk and cataloged in a system that shows managers what features are ready to go live on the site or in new versions of LinkedIn’s apps.
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The Best Product Management Tools for Developers - ProfitBricks Blog

The Best Product Management Tools for Developers - ProfitBricks Blog | product | Scoop.it
StartUP Product's insight:

Article reviews results of Forrester 2012 Report on Application LifeCycle Management Tools

"nine of the most common software platforms for product development and application lifecycle management against 116 criteria"


However, the title says "Best Product Management Tools for Developers"


Sorely missing from this list are tools built by developers and product managers specifically to solve their pains not being resolved elsewhere AND conducive to running lean:


https://sprint.ly/ Don't ask how projects are going. Watch how they're going in real-time.


Prodpad.com Product Management Software for your Entire Team


https://rizzoma.com/ Group collaboration - manage communications, roadmap, easily view as mindmap, manage levels of interactions & views, automates email communications and team management (delivers on the promise of Google Wave for distributed team collaboration)


GetMilemarker.com - capture ideas, prioritize features, easily portray roadmap & view status to completion with dates/times


Kanban2go.com - visual online task management software


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The Silent Partner

The Silent Partner | product | Scoop.it
Jason Goldman helped build Google and Twitter into what they are today — but few outside of tech's inner circle know his name . On shunning the spotlight in a star-obsessed industry.
StartUP Product's insight:

Jason Goldman Regarding "Product Managers"


He was explaining the product manager's role, and not exactly overselling it.


  • "You're the one that types the meeting notes, 
  • the one that is over-communicating the schedule, 
  • the one that goes and takes the meeting with the person no one else wants to meet with," he said of his early work in the field. 
  • "You're just doing a lot of grunt work to make things run smoother." 


His first jobs were in user support, "in understanding how people use software," he remembered. "It's a great path into project management. You don't have to be a designer, you don't have to be an engineer."


---

Product managers are sometimes said to oversee discrete components of a company, like feudal lords in a kingdom. But for many P.M.s, Goldman's assessment is closer to reality.


"Everybody says the project manager is the C.E.O. of their project, and I think that's total bullshit," says Josh Elman, a former manager at Facebook and Twitter, the latter under Goldman


  • "The real heart of a product manager is the guy who sits in the back of the raft with the oar."
 "Goldman was much more interested in talking to people and finding the thing that would help them do whatever it was they were having trouble with."

  • Troubleshooting behind the counter is perfect training for a product guy, overworked and unsung. If it sounds less plush than the chief executive's chair, that's because it is.

At strategy sessions, he said, the C.E.O. would articulate a broad but pithy vision, and sit down to applause.

  • "I'm the guy who stands up next, and says what does that mean in terms of what we're building over the next six months," he said. 
  • That's the gritty work of fielding questions, farming out assignments and reconciling disagreements. 
  • "Your presentation doesn't sound as good. Your presentation doesn't have grand, inspiring goals," Goldman went on. 
  • "You're the guy who stands up and says, next week we're going to fix a bunch of bugs. 
  • You're the person that's managing the fallout from the grand vision."
Product managers, in this view, are agnostic to the idea, so long as they're assiduous in its completion. They're almost the inverse of how we conceptualize the ideal C.E.O.

  • "He wasn't the idea guy, as maybe some product people are," Williams told me of Goldman.
  • "He's not necessarily defining what we need to do, he's just making sure it got done. I don't know that it's a typical relationship, but it's probably not super uncommon," Williams added.
In a boardroom crowded with idea guys, where "the very notion of what the product was would evolve," said Goldman, "owning the whatness of the product" might sound humdrum, but it was by most accounts critical.

...humility: a rare quality in chief executives, but vital in product management

 Shepherding products to fruition is like working your way up to Bowser, protracted, hard-fought and without many hosannas.

--------------------------------
"The industry's very focused on telling hero narratives," he told me.

It's not that I think that it's bad for people to have a public persona.

The part that I think is damaging, or unhelpful, is when it seems like there are these visionary C.E.O.s who come up with genius ideas, and then it's just building a team that allows for those ideas to come forth into the world."

Williams tends to agree. "I don't want to say founders are overrated, but there are certainly a lot of people who are underrated. And Jason was definitely in that camp," he said.

---------------------------

 "Startups are run by people who do what's necessary at the time it's needed. A lot of time that's unglamorous work. A lot of times that's not heroic work. Is that heroic? Is that standing on a stage in a black turtleneck, in front of 20,000 people talking about the future of phones?
No.
But that's how companies are built. That person who did that for the iPhone launch at Apple, we don't know who he is. All we know is that Steve Jobs came up with the iPhone. But he didn't ship it. The person who bought the donuts did."
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What do great team members do?

What do great team members do? | product | Scoop.it
"Don't worry about, I'll take care of it," said my amazing team member on Friday night (props to @tcoffee). Just like that, a major roadblock to an upcoming project was gone and I didn't have to do...
StartUP Product's insight:

by Greg Meyer


It starts with excellence.


"we often ignore the smaller, less quantifiable things that great team members do and that don’t always get noticed."


Greg identifies 8 Things Great Team Members Do

constants here: service, excellence, ability to learn, and fun.

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Steve Jobs Had It Wrong: Why You Should Look To Consumers For Product Innovation

Steve Jobs Had It Wrong: Why You Should Look To Consumers For Product Innovation | product | Scoop.it
It has long been asserted (famously, by Steve Jobs) that customers can’t tell you what your next product should be. Companies create and customers consume.
StartUP Product's insight:

To be competitive, brands need to look outward and cultivate the communities of creative customers that are shaping the future of their products.


Developers have been using APIs and open source software for many years to increase the pace of innovation. Consumer product companies can mimic these more open systems. Just look at companies like Sifteo or Lapka that have created physical products connected to software that are designed to be remixed into new applications.


Bottom Line for extending engagement and product narrative:

People embrace what they influence, so more open and transparent brands will become the most loved and talked about as well.


Questions for discussion:


How can you enable customer influence and manage user creativity without losing control and focus on development cycles and roadmap...?


Is it possible to nurture creative customer communities in parallel with developer communities?  Remember User Groups that had love/hate for the developers?


How do you enable creative consumers without canabalizing next versions?


What are the most effective tools for managing crowdsourced feedback and ideas that enable more than marketing content and engagement incentives?


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7 Unexpected Things I Discovered About Customer Experiences

7 Unexpected Things I Discovered About Customer Experiences | product | Scoop.it
If you're new to the field of customer experience management, what would you expect? Read on to see what surprised Selwa Lukoskie in her first experiences in writing about CX.
StartUP Product's insight:

customer experience (CX)

CX is a multifaceted discipline. CX – like UX and customer service – is actually an entire discipline, equipped with scientific research, data, metrics, experts, thought leaders, etc.


"According to Harley Manning, vice president and research director at Forrester Research, customer experience is:

how customers perceive their interactions with a company along each step of a customer journey, from discovery, to purchase and use, to getting service."


"A company may perceive to have given a good overall customer experience, but that’s only one side of the equation. A customer’s perception is what really matters. No matter what kind of experience you think you gave a customer, they may have perceived something entirely different. This makes the definition of CX – and its metrics – not just multifaceted, but also ambiguous."



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5 Questions to Ask When Writing Content | Jeffbullas's Blog

5 Questions to Ask When Writing Content | Jeffbullas's Blog | product | Scoop.it
The web was dominated for a decade by two key elements. Search engines and content. Then social media turned up. Content creation on a smarter and social web requires intelligent and creative thinking.
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The Real Reason Why Google Is Dropping The Tablet vs. Desktop Distinction - It's The User Context, Stupid!

The Real Reason Why Google Is Dropping The Tablet vs. Desktop Distinction - It's The User Context, Stupid! | product | Scoop.it
There’s been some grumbling among PPC marketers over the last few weeks about a few specific changes in Enhanced Campaigns – in particular, the loss of tablet vs.
StartUP Product's insight:

"Device Doesn't Matter As Much As User Context Does"


User context drives what people search for, and the actions they take. So for example, say I am at home in the evening, and I’m doing a search. The actions that I will take will be largely the same if I’m using a smartphone, tablet or notebook, because the context is the same. Particularly between notebook and tablet, the query patterns are very similar.”


Similarly, the types of searches that we typically think of as “mobile” searches are the ones that people make when they’re out and about, away from home or work – and that user context is actually far more important than the physical device they are using.


My point: This is not new info for UX and prodmgmt type people who always focus on user context and recognize the need to design for experience cross-platform and cross-device, however, its disrupting to PPC (pay per click) and Search Marketing professionals who now have to alter how they segment their adword buys from device to time of day and activity.


tablets used to be aligned, because of the price point, with a certain demographic” – higher net-worth individuals who could afford them when they first came out. But now, as prices decline, the tablet demographic is looking more and more mainstream demographic-wise, and so, they expect to see fewer differences over time.


Currently, 80% of tablet traffic occurs in the home, in the evening, and Google is much more interested in user context vs. user hardware.


Google attributes these changes to the mobile revolution we’re experiencing – not only are mobile searches growing rapidly, expected to overtake desktop search sometime next year, but people move seamlessly from one device to another, without treating those experiences very differently.



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manifesto | Rottman Creative Group

We are changing the way organizations market their conference—one conference at a time.
StartUP Product's insight:

This is applicable to products although the context here is conferences.

"We believe that people need to be inspired."

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