Interesting results from Kantar worldpanel on the french market... for 46% of consumers, price is the most important criteria,and 47% are ready to pay for a better quality... private labels shall take advantage of this... but their market share is declining... products might not be attractive enough...
Les produits communautaires, religieux et exotiques sont de plus en plus présents dans les réseaux de la grande distribution. Les distributeurs ont compris l'enjeu et s'organisent avec les industriels pour développer une offre complète.
Marché de l'ethnique en France : 5 milliards d'euros. Forte croissance des MDD. RV le 24 Janvier pour rencontrer les acheteurs.
Labels and LabelingNo longer black and whiteLabels and LabelingIt should come as little surprise that retailers, encouraged by their PL successes and resulting higher profit margins, generally wish to increase the reach of their private label...
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