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Why Technology is a Driving Force in the Future of Advertising

Why Technology is a Driving Force in the Future of Advertising | Privacy Protection | Scoop.it
Technology in Advertising is creating new opportunities
New Technologies are creating opportunities for
advertisers to find new ways to expand brand and costumer interaction.

This infographic lis

Via TechinBiz
Apptimate's insight:

Some interesting concepts but i'm not so sure about the privacy implications.  The services must be very transparent with what they do with their customer data to enable people to opt out.

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Techstore's curator insight, April 4, 8:56 AM

Why Technology is a Driving Force in the Future of Advertising #technology #advertising 

aanve's curator insight, April 4, 11:02 PM

www.aanve.com

 

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Facebook Faces Class Action Lawsuit Over Message Scanning

Facebook Faces Class Action Lawsuit Over Message Scanning | Privacy Protection | Scoop.it
It's not as jolly a holiday this year for Facebook, as the social network is facing a class action lawsuit in the US for having scanned users' private messages without their consent, reports Engadget.
Apptimate's insight:

Reading peoples messages are unethical and soon (?) we will see if it is illegal in the US as well. At least for commercial purposes. For political purposes you can still claim national security at war. And who cares about foreigners like Europeans for instance. Interesting though is that many people left Europe and totalitarian or religious oppression in the late 1800, just to have their grandchildren build the same oppressive politics in the new world.


But this law suit is still important. Is it ok to turn anyone into a product and sell them?

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How Facebook Knows When Its Ads Influence Your Offline Purchases | WIRED

How Facebook Knows When Its Ads Influence Your Offline Purchases | WIRED | Privacy Protection | Scoop.it
It has happened to you, and it has probably happened more than once. But you may not have realized why. And you may not have known you were helping to change online advertising and, well, advertising in general. Chances are, you’ve bought a hat or a scarf or a Christmas ornament at a department store…
Apptimate's insight:

The biggest problem with Atlas, as the Electronic Frontier Foundation’s Adi Kamdar tells Wired, is that it’s impossible for consumers to opt-out of the tracking. Some people just don’t want their information to be collected by Facebook, or to have the company follow them around the Web, even though all the resulting data is said to be totally anonymous.

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Report: Governments have used Snowden's whistleblowing as cover to harm Internet freedoms

Report: Governments have used Snowden's whistleblowing as cover to harm Internet freedoms | Privacy Protection | Scoop.it
A new report claims the international backlash to the global surveillance programs revealed by news organizations which received classified documents from Edward Snowden has resulted in the further...
Apptimate's insight:

Governments react differently on Snowden revelations. Unfortunately many uses this as an excuse to tighten their grip.

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Majority In US Don't Know What "Privacy Policy" Really Means

Majority In US Don't Know What "Privacy Policy" Really Means | Privacy Protection | Scoop.it
Most Americans can identify Bill Gates and know that hashtags are associated with Twitter. However less than half of US adults understand that having a pri
Apptimate's insight:

A privacy policy just tells you what a service does with your data, NOT that it protects it. A very common misunderstanding.

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Twitter to begin tracking which apps you download

Twitter to begin tracking which apps you download | Privacy Protection | Scoop.it
An upcoming Twitter update will add a setting that allows the social network to keep track of the apps you download, the company announced Wednesday.
Apptimate's insight:

Wrong! Twitter is trying to become as creepy as Facebook. This one is a definite opt-out! Just because I check out an app, for private or for business reasons, does NOT imply that I wan't to have my flow changed or other strange user suggestions. 



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PrivacyGrade

PrivacyGrade | Privacy Protection | Scoop.it
Apptimate's insight:

How well does your favorite Android app protect your privacy? A great work by researchers at Carnegie Mellon University.


It's a bit frighting to see how careless the app industry still is.

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Here's How To Figure Out Everything Google Knows About You

Here's How To Figure Out Everything Google Knows About You | Privacy Protection | Scoop.it
Here's what Google's sharing with advertisers about you, and how to get Google to stop.
Apptimate's insight:

Wonder just how much Google knows about you?

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Snapchat Filters Out Third-Party Apps | Los Angeles Business Journal

Snapchat Filters Out Third-Party Apps | Los Angeles Business Journal | Privacy Protection | Scoop.it
The ephemeral messaging app is taking a permanent stand against third-party apps.
Apptimate's insight:

Finally SnapChat has come to their senses and closed that gigantic security hole.

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Yes, Isis exploits technology. But that’s no reason to compromise our privacy

Yes, Isis exploits technology. But that’s no reason to compromise our privacy | Privacy Protection | Scoop.it
GCHQ’s new chief would do well to remember that sending encrypted emails doesn’t make you a criminal, writes John Naughton
Apptimate's insight:

This is really to the point.


Sacrificing everyone's privacy to apprehend terrorists and criminals, is that really OK? Isn't it too blunt? Where should the line be drawn? Should all citizens be monitored or interrogated for the common good, a.k.a Orwell 1984?


The debate has to become educated and mature. What trade offs are we willing to sacrifice for apprehending madmen?


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From malware to NSA targeting, Tor has more risks than its supporters let on

From malware to NSA targeting, Tor has more risks than its supporters let on | Privacy Protection | Scoop.it
We've known for a while that Tor isn't the digital panacea it's often thought to be. Now, a security researcher has revealed that a person operating one of the "exit nodes" used by the service to a...
Apptimate's insight:

TOR is run by privacy activists and people that has a reason why they want to be anonymous. Those reasons aren't always for the common good, only for their own good.


To trust a service it is important that the reasons and driving force behind is completely transparent. The same as with encryption technology; the only one trusted by experts is the one published as open source. If not transparent there is a reason why it's not. As simple as that.

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From the Canyon Edge: Fingerprints are Usernames, not Passwords

From the Canyon Edge: Fingerprints are Usernames, not Passwords | Privacy Protection | Scoop.it
Apptimate's insight:

A real eye opener abort why fingerprints are NOT a good authentication method

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Revealed: how Whisper app tracks ‘anonymous’ users

Revealed: how Whisper app tracks ‘anonymous’ users | Privacy Protection | Scoop.it
‘Confessional’ app follows some users even after they have asked not to be tracked
Apptimate's insight:

The self proclaimed "safest place on internet" app Whisper caught with their pants down. Yes, their users are anonymized, but they are tracked even if the user opted out of geo-tracking.


This just proves that develop anonymized privacy protected services are difficult. But the need is so great that many get overenthusiastic in their claims.

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Dropbox shows digital security's domino effect problem

Dropbox shows digital security's domino effect problem | Privacy Protection | Scoop.it
Dropbox has refuted claims that hackers stole 7 million username-password combinations from its servers -- but that doesn't mean that some accounts haven't been compromised by the hackers said to h...
Apptimate's insight:

This is the most common security breach method, that people reuse their passwords on insecure sites and that is used to steal their data from secure sites. Two things to do:

  • The user can use a password manager that generates and remembers complex passwords. There are plenty of options here. Personally I use LastPass.
  • The site owner must throw out their old password scheme and enforce multi factor authentication. Again many options here.

So the problem is actually just lazyness and poor IT knowledge.

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Datainspektionen följer upp molngranskning - Datainspektionen

Datainspektionen ska kontrollera om Simrishamns nya avtal om molntjänster från Google uppfyller reglerna i personuppgiftslagen.
Apptimate's insight:

Många tjänster kommer att upptäcka att PUL och kommande EU lagstiftningar gör dagens lösningar olagliga. Det krävs ett privatlivsskydd som är inbyggt från grunden så som Apptimate.io. Google med flera är från grunden byggda för att samla data, inte att radera data.

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Hangouts eavesdrops on your chats to offer 'smart suggestions'

Hangouts eavesdrops on your chats to offer 'smart suggestions' | Privacy Protection | Scoop.it
Google's Hangouts is gaining a handy, but slightly creepy new feature today. The popular chat app will now act as a digital spy-slash-valet by eavesdropp
Apptimate's insight:

How far will they go? Haven't they crossed an important line here? and what will they do more with this data?


I will not use hangouts anymore. There are other alternatives that doesn't eavesdrop on my conversations.

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Carriers Can Now Install Apps on Android Phones Even After Sale

Carriers Can Now Install Apps on Android Phones Even After Sale | Privacy Protection | Scoop.it
If you thought finding bloatware on your brand-new carrier-subsidised phone was annoying, this will drive you up the wall: a new service will soon allow carriers and manufacturers to 'post-load' apps on your Android device, reports Forbes.
Apptimate's insight:

Maybe legal, but highly unethical. I don't rent my phone from them. I bought it! The only power you have is your feet. Go to another carrier asap.

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Regulators demand more transparency from tech firms that track users

Regulators demand more transparency from tech firms that track users | Privacy Protection | Scoop.it
European regulators have published an opinion arguing that website operators should disclose all methods employed to track consumers around the Web, instead of only having to inform visitors when t...
Apptimate's insight:

Ad companies like Google and Facebook seed privacy as a bug that must be corrected. At least EU is trying to keep up to pace with the development.

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The Snowden Effect, Quantified

The Snowden Effect, Quantified | Privacy Protection | Scoop.it

You can argue that the effect is The failure of the USA Freedom Act in the Senate earlier this month was a disappointment to many in favor of reforming the National Security Agency. The bill,..

Apptimate's insight:

You can argue that the effect is fundamental or not, but the reason that not more have "turned on" privacy protection is that they don't know how.


Security today is difficult if you are not in the business. It's even difficult to understand sometimes why it is important to you; "I have nothing to hide so I don't care" is quite common reaction. They just don't realize that it's not only government agencies listening. The biggest threat to the common man is organized crime. By stealing private data you can steal someones identity. This happens every day. People find their bank accounts emptied. Credit Cards are skimmed and used for e-shopping. Even houses and companies gets stolen and sold.


We as suppliers of the technology for the connected world need to take this seriously. It is our responsibility to secure our customers. We must provide and hide all the mechanisms to make it easier for the user to do things right and secure, than to misunderstand a do wrong. Users are lazy, and the lazy ones must be the ones that do right. Security must be the automatic default.

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"God View": Uber Investigates Its Top New York Executive For Privacy Violations

"God View": Uber Investigates Its Top New York Executive For Privacy Violations | Privacy Protection | Scoop.it
In the wake of a BuzzFeed News story, the transit company is looking into the official's tracking of a journalist's location.
Apptimate's insight:

Policies are just words on paper if not strongly enforced. When C-level management think they can play god and ignore policies it is an indicator of what is going on behind the curtain.


Uber was built for disrupting Taxi, not for privacy protection. If this type of services, disregarding how great they are in providing convenience, do not build upon privacy protection in EVERY stage in their systems, everything might just backfire.


When you use Uber, who is listening at Uber? Who is listening outside Uber? Every system can be hacked...

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The Privacy App That's Taking on Google

The Privacy App That's Taking on Google | Privacy Protection | Scoop.it
Disconnect has a deal with Blackphone and Deutsche Telekom. It's in the App Store too—But Google Play says no.
Apptimate's insight:

Interesting to see how Google throws out apps that protect the Android users since they intrude on Google business model. Not really "the good company".

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Human rights organizations: The forgotten victims of cyberwar

Human rights organizations: The forgotten victims of cyberwar | Privacy Protection | Scoop.it
A new report highlights how civil society organizations, including human rights activists, are the forgoten victims of high-profile cyberattacks.
Apptimate's insight:

"There is a market failure right now: every part of society is wired, but only some parts can pay for security,"

"Tech companies have done a great job attracting civil society groups to their platforms,"

"We think it is part of their responsibility to figure out how to help secure them."


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Facebook sees a 24% increase in government data requests since second half of 2013 - The Next Web

Facebook sees a 24% increase in government data requests since second half of 2013 - The Next Web | Privacy Protection | Scoop.it
Facebook today released its third Government Requests Report, meant to provide greater transparency on the amount of data authorities try to source from the company. In the report, Facebook notes 24 percent... Keep reading →
Apptimate's insight:

The privacy debate and Snowden revelations doesn't seem to have influenced privacy in a positive way, yet. More and more data is harvested from open services like Facebook, albeit most often with the best intentions of protecting the public or solving crimes. But how often is it misused?


Privacy is about policy and politics, but also about technology. Authorities has their very much legitimate requirements on apprehending and protecting. The important thing is the control mechanisms that it is impossible to get in through back doors overriding legal processes. The private data must be protected in every way from everyone, including authorities, until there is legal ground to access a specific users data.

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Everyone wants to sell privacy in the post-Snowden world. But who can you trust?

Everyone wants to sell privacy in the post-Snowden world. But who can you trust? | Privacy Protection | Scoop.it
Beware of privacy snake oil salesmen.
Apptimate's insight:

Anonymity, privacy protection and security is something that had to be built in the architecture from the bottom up. It is nothing you just throw in for marketing reasons. That's just like putting makeup on a pig. You should only trust services that had been verified by a third party. 

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Hundreds of alleged Dropbox passwords leaked

Hundreds of alleged Dropbox passwords leaked | Privacy Protection | Scoop.it
(Reuters) - Hundreds of alleged usernames and passwords for online document-sharing site Dropbox were published on Monday on Pastebin, an anonymous information-sharing website.The anonymous user, who
Apptimate's insight:

The story seems to repeat itself. Never reuse passwords! There are password managers. Use them!

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All your social media posts now sorted by location and up for sale

All your social media posts now sorted by location and up for sale | Privacy Protection | Scoop.it
Geofeedia geolocates all your social media postings by name and location and then posts them for the world to see.
Apptimate's insight:

Posted means published. Period. We need next generation tools based on the pioneering work of Snapchat. But those that actually work.

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