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Why Technology is a Driving Force in the Future of Advertising

Why Technology is a Driving Force in the Future of Advertising | Privacy Protection | Scoop.it
Technology in Advertising is creating new opportunities
New Technologies are creating opportunities for
advertisers to find new ways to expand brand and costumer interaction.

This infographic lis

Via TechinBiz
Apptimate's insight:

Some interesting concepts but i'm not so sure about the privacy implications.  The services must be very transparent with what they do with their customer data to enable people to opt out.

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Techstore's curator insight, April 4, 2014 8:56 AM

Why Technology is a Driving Force in the Future of Advertising #technology #advertising 

aanve's curator insight, April 4, 2014 11:02 PM

www.aanve.com

 

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The End of the Internet Dream? — Backchannel — Medium

The End of the Internet Dream? - Backchannel - Medium
Blackhat’s keynote speaker says it’s up to us to make sure the Net is our liberator, not our oppressor
Apptimate's insight:

Democracy is built on the power of individuals, not organizations and governments. It’s in direct contradiction to imperialistic power collecting disregarding the current political color, left or right wing semantics or religious belief. Power is built on control and keeping the few in control over the many.


Democracy means government by the individuals for the individuals. The word “people” is supposed to mean a group of individuals that share a society for the common good, not a hoard that needs to be controlled.


Democracy and free speech are the fundamental human rights in the movement started by the Greeks a few thousand years ago, and it is this force that leads to progress and prosperity. For continuing this trend, and not be thrown back into the feudal middle age society we need to protect the individual, his/her rights to live, think and discuss ideas. We need to take back the free internet, and for this we need to go back to the original ideas of the internet. User to user communication without central storage, analysis and monitoring. The technology is available; end-to-end encryption.

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The Encryption Battle: Data Privacy vs. Public Safety

The Encryption Battle: Data Privacy vs. Public Safety | Privacy Protection | Scoop.it
On July 8th, FBI Director James Comey and U.S. Deputy Attorney General
Sally Yates testified before the Senate Judiciary Committee regarding the
government’s growing difficulty in obtaining electronic data.  Both Comey
and Yates told the Committee that even with a court order or warrant, law
enforcement is unable to unlock encrypted data, effectively leaving them
“in the dark” when pursuing criminals.  Neither west so far as to offer a
solution to this problem, but as part of their testimo
Apptimate's insight:

Banning encryption will only expose the law-abiding people to cyber threats, including the government organizations that argue for the ban. Their people are also consumers of tech solutions, communication, web services etc. The criminals will still use this technology, available as open source. The real online criminality is already operating in the shadows of Dark Net.

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FBI Director Comey's false dilemma: "ban encryption or accept terrorism"

FBI Director Comey's false dilemma: "ban encryption or accept terrorism" | Privacy Protection | Scoop.it
James Comey, Director of the FBI is the latest to add his voice to the call for a ban on the use strong encryption. In a blog post, Comey outlines the potential costs to public safety that come with security…
Apptimate's insight:

Banning encryption will only expose the law-abiding people to cyber threats. The criminals will still use this technology, available as open source. The real online criminality is already operating in the shadows of Dark Net.

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New WikiLeaks Documents Reveal NSA Spied On Top French Companies

New WikiLeaks Documents Reveal NSA Spied On Top French Companies | Privacy Protection | Scoop.it
Following last week's eavesdropping reports, WikiLeaks shared new documents with Libération and Mediapart. This time, the new documents reveal that the NSA..
Apptimate's insight:


Interesting twisted logic adding up to NSA (and other US agencies) seeing French corporations as part of terrorist networks. Probably all EU companies then? All Europeans? Everyone?


Why not spy on US companies, the largest arms dealers in the world? Something is very, very rotten in the policy making at NSA. It's not about protecting good people from terror. It's about giving US industry unfair competitive advantages, and their owners more wealth.

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Google Photos isn't as private as we thought

Google Photos isn't as private as we thought | Privacy Protection | Scoop.it
At the end of the day your photos are still safe with Google, even if they aren't all password protected.
Apptimate's insight:

Security by obscurity. Not real security using encryption and strong authentication. But did anyone really think that their photos were in a Google Vault or something? Googles business model is to make money on your data. 

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Hacking by police 'inevitable' thanks to use of encryption | ZDNet

Hacking by police 'inevitable' thanks to use of encryption | ZDNet | Privacy Protection | Scoop.it
Police and intelligence agencies will turn to hacking in a bid to get round the use of strong encryption.
Apptimate's insight:

If you can't beat them, join them...

Is it really OK for the police to use illegal methods for their investigations?


The changing surveillance landscape will put tough requirements on legislation and politicians to respect and protect all the good people in the hunt for the bad.

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Google hit with EC antitrust complaint after booting privacy app from Play store | ZDNet

Google hit with EC antitrust complaint after booting privacy app from Play store | ZDNet | Privacy Protection | Scoop.it
An app maker set up by former Googlers has filed an antitrust complaint with the European Commission after being banned from Google Play.
Apptimate's insight:

Google is not too interested in apps that block their own data mining...

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Stalking Your Friends with Facebook Messenger — Medium

Stalking Your Friends with Facebook Messenger — Medium | Privacy Protection | Scoop.it
(Full Disclosure: I will be starting an internship at Facebook on an unrelated team in June of 2015)
Apptimate's insight:

It's interesting how simple it is for anyone to stalk people using Facebook Messenger. Sharing position with just your friends and WITHOUT tracking is possible (http://pingyou.apptimate.io/) but Facebook wants to track you. They make money on your data.


Make it harder for Facebook and people tracking you. Set the location sharing to OFF in messenger.

http://pingyou.apptimate.io/

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New Attack Tracks Subway Riders Using Just Smartphone Motion Data

New Attack Tracks Subway Riders Using Just Smartphone Motion Data | Privacy Protection | Scoop.it
Even when you’re unable to maintain cellular and GPS connections underground, hackers may still be able to keep track of you. Researchers have discovered that they can trace the movements of subway rider with 92 percent accuracy, using just the motion sensing aboard smartphones.
Apptimate's insight:


And if the hacker knows that you are on the subway train, you cannot be home at the same time. A good time to break in.

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Google Confirms Cops Can Wiretap Your Hangouts

Google Confirms Cops Can Wiretap Your Hangouts | Privacy Protection | Scoop.it
Your Google Hangouts might not be as secure as you think.
Apptimate's insight:

When you need to have an off-the-record conversation in business or private you should not use Google Hangouts. There are secure alternatives that protects your privacy.

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Cantheyseemydick.com tells you if the U.S. government is looking at your dick pics

Cantheyseemydick.com tells you if the U.S. government is looking at your dick pics | Privacy Protection | Scoop.it
This website shows you a myriad of ways in which the government can access your private photos.
Apptimate's insight:

Anything sent, published, stored, backed up in the cloud, etc, is accessible by your, and other, authorities. If you are worried about leaking nudies. don't send nudies. Period.

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5 ways to keep your data safe right now

5 ways to keep your data safe right now | Privacy Protection | Scoop.it
There isn’t much that we can do to stop hackers from stealing the data we entrust to companies. However, there are some easy things we can all do to significantly reduce the harm from such breaches...
Apptimate's insight:

What you can do to protect yourself online.


And this is very much what we at apptimate.io offers to app developers!


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TalkTalk admits attackers stole customers' personal details

TalkTalk admits attackers stole customers' personal details | Privacy Protection | Scoop.it
TalkTalk has enjoyed its fair share of positive press in recent months, thanks to its new carrier deal with O2 and the acquisition of Blinkbox Movies, bu
Apptimate's insight:

Yet another hack targeting common user data. Data that then is being used in scams and fraud. It is a huge mistake to think that no-one is interested in you since you are not important. You are important to cyber criminals if you don't protect yourself.


And you should be acting with your feet and leave services that misuse or don't do enough to protect your data.

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6 links that will show you what Google knows about you — Productivity in the Cloud

6 links that will show you what Google knows about you - Productivity in the Cloud - Medium
Want to find out all the things Google knows about you? Here are 6 links that will show you some of the data Google has …
Apptimate's insight:

Are you OK with paying for "free" Google services with your privacy? Check out what they know about you.

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Critical Flash and Windows security flaws unearthed in Hacking Team hack

Critical Flash and Windows security flaws unearthed in Hacking Team hack | Privacy Protection | Scoop.it
Adobe has promised a fix for a new, gaping security hole in its Flash software, potentially allowing attackers to execute code on the victim's computer.
Apptimate's insight:

The Hacking Team hack reveals new vulnerabilities that they have discovered and sold to government agencies, probably used for surveillance purposes.

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This Online Anonymity Box Puts You a Mile Away From Your IP Address | WIRED

This Online Anonymity Box Puts You a Mile Away From Your IP Address | WIRED | Privacy Protection | Scoop.it
It's designed to use a radio connection to add a physical layer of obfuscation to an internet user’s location.
Apptimate's insight:

For the real "tin foil hats". Now you can be a mile away from your IP address.

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Google, like Samsung, is eavesdropping on your private conversations - CTOvision.com

Google, like Samsung, is eavesdropping on your private conversations - CTOvision.com | Privacy Protection | Scoop.it
If you use Google Chrome, you could be subject to eavesdropping by Google.  Similar to what Samsung's TVs are doing, the Chromium browser listens to conversations in the vicinity of your laptop, PC, or tablet, and transmits it back to Google.  Ostensibly, this is part of the "Google Now" voice activation feature of Chrome.  Privacy …
Apptimate's insight:

Maybe it's time for rename Google into "Snoople"?


We all know that they track everything you do on the internet through their browser, gmail, etc. All the tools they provide "for free" where you pay with your data. But that's not enough. Now they are doing a "Samsung", hijacking your microphone and listen to you. A mistake they claim, but it only highlights the creepiness of Google Now.

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The Dark Web as You Know It Is a Myth | WIRED

The Dark Web as You Know It Is a Myth | WIRED | Privacy Protection | Scoop.it
The dark web actually has promise. In essence, it’s the World Wide Web as it was originally envisioned.
Apptimate's insight:

Interesting perspective on the media image of the Dark Web.

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The Online Privacy Lie Is Unraveling

The Online Privacy Lie Is Unraveling | Privacy Protection | Scoop.it
A new report into U.S. consumers' attitude to the collection of personal data has highlighted the disconnect between commercial claims that web users are..
Apptimate's insight:

There's a huge opportunity in building services that are good enough for people to pay for, and not to harvest their data to make your profit. Ads are easy money that does not drive quality services, the simple way. And it's the consumer market way. Not the way of the enterprise tools, where everyone agrees is ripe for the next wave of disruption.

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A reminder that your Instagram photos aren’t really yours: Someone else can sell them for $90,000

A reminder that your Instagram photos aren’t really yours: Someone else can sell them for $90,000 | Privacy Protection | Scoop.it
Controversial artist Richard Prince screenshotted and sold public Instagram photos without permission. Here's how he isn't violating copyright laws.
Apptimate's insight:

What you post on the web never dies. It can be used in ways you never considered. Be prepared to find those "artistic" private images where you least expect.  


And if you feel betrayed by the online service, go find a lawyer. If someone copies your Instagram to an account of their own, the company can do something about it. If they copy your work to somewhere outside of the social network, like a fancy New York gallery, you’re on your own.

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Here’s how Android apps can track you without asking permission

Here’s how Android apps can track you without asking permission | Privacy Protection | Scoop.it
Researchers in Denmark say that it’s child’s play to track your Android phone via Wi-Fi even if the Wi-Fi is nominally turned off – and even if you didn’t allow an app to track your location.
Apptimate's insight:

Any WiFi enabled app can track you, since all WiFi routers have a known location.

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Watch: The end of privacy

Watch: The end of privacy | Privacy Protection | Scoop.it
XPRIZE‘s competitions touch the furthest reaches of human achievement in fields like healthcare, oceanography and even space exploration. The organization is currently designing a competition in the field of cybersecurity. In this…
Apptimate's insight:

"If you’ve got nothing to hide, you’ve got nothing to live for"

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Executives Underestimate Importance of Security, Privacy to Consumers - Deloitte Risk & Compliance - WSJ

Executives Underestimate Importance of Security, Privacy to Consumers - Deloitte Risk & Compliance - WSJ | Privacy Protection | Scoop.it
Apptimate's insight:

Caring about your customers should come natural to any company. Caring about the privacy and security is still a good marketing message, but hopefully it will grow to be a necessity to have staying customers and stay in business.

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Report: Facebook tracks all visitors, even if you’re not a user and opted out

Report: Facebook tracks all visitors, even if you’re not a user and opted out | Privacy Protection | Scoop.it
In the EU, where free and informed prior consent is required, there could be an issue.
Apptimate's insight:

You cannot run a website today and not have social sharing installed. This means that Facebook, Google and everyone else living on online advertising tracks you. Don't like it and want to opt-out? Forget it! That would ruin their business models. 


Until EU has fought their way through courts to protect consumer rights we can only try to block the trackers. Personally I use https://www.ghostery.com in my browsers. Probably not 100% fool proof but way better than nothing.


We have to realize that running services like Facebook isn't free and we have to pay to use them in some way, either upfront or by giving them your data. The problem is that you haven't got a choice in what way you would like to pay. They decide.


And now it's been revealed that Facebook tracks everyone, disregarding if you are a Facebook user or not. You pay them with your data whenever you use internet like a tax. The first global taxation of everyone by a private company.

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Lacie Hunt's curator insight, April 16, 5:30 PM

It seems that every sight we visit tracks us.

 

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Tracking travelers' phones let Cincinnati airport cut security line waits by a third

Going through airport security is a miserable experience, but airports are at least starting to figure out ways to get you through the line quicker. Cincinnati/Northern Kentucky International...
Apptimate's insight:

Tracking can actually be used in applications without unnecessary privacy breach. This is a good example since airport security requires you to identify yourself anyway. As long as it is used for queue optimization like this and not being expanded to other applications.

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