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It's Time To Find Your Niche, Create Value, Have Personality and To Think Beyond The Computer Screen

It's Time To Find Your Niche, Create Value, Have Personality and To Think Beyond The Computer Screen | Prionomy | Scoop.it

Robin Good: Kipp Bodnar at Hubspot suggests that remarkable content, niche identification, personality and thinking beyond the classic computer screen interface are the keys elements in developing a sound content strategy for the future.

 

Here the essence of what he recommends:

 

1. Find Your Niche 

Your niche isn't the product you sell. Rather, your niche is the subject matter that is of greatest interest to your prospective customers. If you sell supplies to auto body shop owners, then your niche is content about operating a successful auto body shop in every facet of the business, even those for which you don't have products to sell.

 

2. Balance Quality and Velocity of Content - The challenge of content in the online media landscape is that content has to be high quality enough to stand out, but also be agile enough not to be out of date the moment it's published. ...

 

3. Have a Personality - Don't be Bland

Don't be afraid to be fun, sarcastic, edgy, or any other tone that aligns with your brand and products.

 

4. Start Planning Beyond the Desktop Computer Screen

...Start thinking about what your content looks like in a world without mice (the computer kind). It will have a huge impact on how we design our content and collect information from our leads.

 

Right on the mark. 8/10

 

Read more: http://blog.hubspot.com/blog/tabid/6307/bid/31182/How-the-Third-Wave-of-Media-Is-Transforming-Marketing-Content.aspx 


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janlgordon's comment, February 4, 2012 7:40 PM
Great one Robin!
Robin Good's comment, February 5, 2012 3:27 AM
Thank you Jan!
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When You Are On The Go, Less Is Always More: Curated Computing Is The Future of Portable Devices

Robin Good: The age of curated UI design for portable devices is already here.

 

But I had never thought of it this way. Until I ran into this interesting video clip from Sarah Rotman (back from May 2010) that made me think about curation in the realm of UI and content delivery design. 

 

"Forrester Research Analyst Sarah Rotman Epps talks about how Apple's iPad and other tablet devices will usher in a new era of personal computing.

 

Forrester Research calls this "Curated Computing"-- a mode of computing where choice is constrained to deliver less complex, more relevant experiences.

 

There's more at stake here than just tablets: Curated Computing will be the dominant design principle behind future form factors like wearable devices.

 

Product strategists that don't want to cede the future of devices to Apple should start thinking like museum curators and editors: Sometimes less is more." 

 

 

Is this really about "curation"?

 

What's your take on this?

 

Read more on the original "curated computing" Forrester concept here: http://blogs.forrester.com/sarah_rotman_epps/10-05-14-curated_computing_designing_for_the_post_ipad_era 


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Rescooped by Pepe Crespo from Content Curation World
Scoop.it!

When You Are On The Go, Less Is Always More: Curated Computing Is The Future of Portable Devices

Robin Good: The age of curated UI design for portable devices is already here.


But I had never thought of it this way. Until I ran into this interesting video clip from Sarah Rotman (back from May 2010) that made me think about curation in the realm of UI and content delivery design. 


"Forrester Research Analyst Sarah Rotman Epps talks about how Apple's iPad and other tablet devices will usher in a new era of personal computing.


Forrester Research calls this "Curated Computing"-- a mode of computing where choice is constrained to deliver less complex, more relevant experiences.


There's more at stake here than just tablets: Curated Computing will be the dominant design principle behind future form factors like wearable devices.


Product strategists that don't want to cede the future of devices to Apple should start thinking like museum curators and editors: Sometimes less is more." 



Is this really about "curation"?


What's your take on this?


Read more on the original "curated computing" Forrester concept here: http://blogs.forrester.com/sarah_rotman_epps/10-05-14-curated_computing_designing_for_the_post_ipad_era 


Via Robin Good
more...
No comment yet.