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Rescooped by Pepe Crespo from PINTEREST Watch - Curated by Jan Gordon!

To Pinterest, A Love Letter

To Pinterest, A Love Letter | Prionomy |

This wonderful piece was written by Lisa Barone on Outspoken Media. I loved reading this because her insights are right on the money. How do I know? Because I've been on Pinterest for a week and this social network takes you beyond all the buzzwords, the how to articles and lets you connect with others in ways that have the potential to create deeper engagement that can is definitely beginning to show ROI in more ways than one.


Feel free to follow me on Pinterest at


or visit my topic on content curation at


Here's an excerpt that captures the essence of what she is saying. I highly recommend you read the comments as well.




"Anyone who knows me will tell you: I’m completely commitment phobic. And nowhere is this more apparent than in the world of emerging social media networks. I cringe whenever a new one is released because I simply Can’t.


"For me, the social network doing that right now is Pinterest.Wait? Pinterest? Is that really anything more than an outlet for pictures of sleeping cats, fancy home décor and items deemed orange?


It is.


I’ll tell you why I love it and why, as a brand, you should love it too.


****One of the great things social media has done is that it’s undeniably changed the way businesses and consumers are able to interact.


****It broke through an imaginary wall that had long divided the two and allowed businesses to share parts of themselves which, in turn, allowed consumers to seek out businesses that are weird in the same way or that believed in the same things.


Last November I spoke at TEDx about how through the Web, weird became profitable.


****Weird became something businesses could leverage. To me, that’s where social media is most effective –


****when businesses use weird to be strategically authentic and show customers their essence. It’s when they let certain parts of themselves hang out so their customers can get to know whose behind the product or service that they love so much.


And that’s what Pinterest does really well. It epitomizes what is right and powerful in social media. Sure, Mashable may still use it to hoard marketing infographics for page views, but that’s not how it’s most effective.

**Pinterest works best when brands show customers what’s going on below the surface".


Curated by Jan Gordon covering "Pinterest Watch"


Read full article here: []

Via janlgordon
janlgordon's comment, January 13, 2012 12:07 AM
Thank you for this wonderful post on Pinterest!
maxOz's comment, January 13, 2012 12:12 AM
I love it as well, glad you enjoyed it x Michele
Rescooped by Pepe Crespo from PINTEREST Watch - Curated by Jan Gordon!

Why Pinterest is Like No Other Social Network

Why Pinterest is Like No Other Social Network | Prionomy |

This piece was written by Reb Carlson for 360 Digital Connections.


Why Pinterest Is Like No Other Social Network?


Here's the answer:


What Google did for organizing information, Pinterest does for curating inspiration.


****Pinterest differs from social networks like Facebook and microblogging platforms like Twitter and Tumblr because its focus is not a real time, up-to-date stream of status updates, but rather a curated collection of content that inspires a user enough to think “must pin this.”


**There is no paid advertising or media (yet), so all engagement has been purely organic.


**Pinterest also ties into multiple current social trends: image sharing, tagging, mobile, curation, visual self-expression and browser plugins.


**It has the same content marketing potential as Tumblr for community and ease of sharing and is similar to Google+ in terms of link aggregation.


**Beyond amplifying brand presence within search, Pinterest can also build community among people passionate about inspiration and self-expression.


Here's a takeaway


****This platform provides a rich opportunity for people to share life’s most important events, and therefore gives marketers a chance to create emotional connections with people around their brands.


Curated by Jan Gordon covering "Pinterest Watch"


Read full article here: []

Via janlgordon
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Rescooped by Pepe Crespo from PINTEREST Watch - Curated by Jan Gordon!

Pinterest- A Whole New Way of Engaging With Your Audience

Pinterest- A Whole New Way of Engaging With Your Audience | Prionomy |

Pinterest is a new way of engaging with your audience.  It's important to remember that each social network is a unique enviornment and that requires a different way of presenting content, allowing others to see different sides of you,  know who is behind your brand, what you stand for and find points of connection with you.


The other day I posted  'You Are What You Curate  -  That's Why Pinterest is so Hot' - It's a really great article and sets the tone for this new social network and how to be effective here. 


Commentary by Jan Gordon covering ''Pinterest Watch'



Via janlgordon
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Rescooped by Pepe Crespo from PINTEREST Watch - Curated by Jan Gordon!

What's Behind The Pinterest Craze? 15 Super-Users Share Their Thoughts

What's Behind The Pinterest Craze? 15 Super-Users Share Their Thoughts | Prionomy |

This piece was written by Arik C. Hansen - he was fascinated by the growth of Pinterest in such a short time so he set out to ask 15 people that he refers to as "super users" what they like about Pinterest, how much time they spend on there per week, and more. In this piece, there are 13 people answering this question, I decided to answer it as well. Sorry it's so long, I got carried away:-)




"It may be a niche social network, but Pinterest is growing like mad.

While other tools and networks like Quora, Instagram (my favorite) and Google Plus have stolen the headlines this year, Pinterest has quietly amassed a relatively huge user base–especially among young women (in my opinion)".


Here are some amazing statistics:


**From October 2010 to October 2011 Pinterest grew from just 40,000 users to a whopping 3.2 million. That’s some serious growth.


 **Pinterest adding thousands of users each month.


**Its users are also spending an inordinate amount of time on the site. And, this, at a time when EVERYONE is complaining about being social networked to death (see Google+).


**Several Pinterest users that claim they spend upwards of two hours A DAY on the site. Hmmm…sound familiar? Facebook’s entire MO (or at least their initial MO) comes down to finding ways to keep people on their site.


**Pinterest appears to have found the magic formula.


****But WHY is the site so damn popular? The author set out to discover. He

pegged 12 Pinterest “power users” and asked them 5 simple questions about their use, how brands might use the platform and the future of Pinterest 


My feedback:


Some of the people who commented didn't feel the people he interviewed were what they would consider "super users". I think the point here is that it gives you a birdseye view of some of how and why people are spending so much time on here. More information will follow as the site evolves.


My commentary:


I'm going to add my two cents here because I love Pinterest and this is my experience.


**It's an amazing platform to let others see me beyond my profile and business personna.  There's a story in the background about who I am as a person. This gives people points of connection where they can identify with me in business as well as through common interests. I had an experience today where I connected with someone on Facebook through an article I posted. They immediately went to twitter, came here, then to Pinterest. This person lives in another country, we've never spoken before but we spoke tonight and we're already talking about collaborating on a project.


****people do business with people they like and trust


**Pinterest allows me to be visually creative


**Pinterest allows me to fantisize about going to places all over the world by posting gorgeous images


**Pinterest allows me to dream and imagine my dream house


**Pinterest allows me to relax, it's not like any other enviornment 


**Pinterest allows me to find other people with common interests and sensibility


**Pinterest allows me to explore my creative side, bond with the painters and photographers and deepen my relationship with them


**Pinterest allows people to click only on things they're interested in and leave the rest


**Pinterest allows me to bring my marketing message in subtle ways by developing a relationship first, business second.


**Pinterest offers so many ways to promote and sell your products and services


I could go on and on, have you guessed, I love Pinterest!!


Selected by maxOz - curated by Jan Gordon covering "Pinterest Watch"


Read full article here []

Via janlgordon
janlgordon's comment, January 20, 2012 8:51 PM
These articles are amazing - You are definitely my partner covering Pinterest Watch - Great teamwork!
maxOz's comment, January 20, 2012 9:58 PM
Jan, I'm so happy you like my suggestions xxx