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Pepe Crespo's insight:
The Periodic Table of SEO Success Factors
From the article intro: "Google Search Plus Your World builds traffic a bunch of ways.
The best (so far) is the ‘Plus Box’: The Google Plus Box.
Question is, how does Google decide which pages and profiles get that coveted spot?
Also, how does Google decide which search queries get the plus box, and which ones don’t?
The top factors for plus box placement appear to be, from most to least important:Reach Circle membership Freshness Post frequency (if your posts are good) Average plus ones per post Re-shares and replies (comments) per pos And, Google’s far more likely to show a plus box for broad concepts with low commercial intent, versus niche terms with high commercial intent
Here’s what I recommend you do, if you want your best shot at an organic placement for your plus profile:Circle influential people with big circle membership. Comment on and re-share their stuff. Post frequently. At least a few times a day. Try to gain relevance for the non-commodity term that fits your industry. “Design”, not “Designer”. “Fashion”, not “Jeans”."
If you want to check out an in-depth report, that leveraged also the contribution of other 40 SEO experts, provides lost of detailed info and stats, I do suggest you take a dive into this interesting report from Ian Lurie.
Via Robin Good
Robin Good: Here is a truly comprehensive Google+ SEO guide which covers every aspect of Google+ and how it impacts your visibility inside search results.
Key sections in this guide include:
Google+ Search Facets Google+ Search Results Google+ People and Pages Results Google+ Search Spam Search+ People and Pages Google+ Posts Google +1 Button Google+ Social Snippets Google+ Content Google+ Formatting Google+ Brand Pages Google+ Authorship Google+ Influence Circle Count
Three key takeaways:
1) Google+ search results are personalized but through some crowdsourcing I’ve been able to determine the search signals.
The most important signal is whether the query term appears in the Introduction, Employment, Education or Places lived section of your profile. Danny Sullivan rarely shows up in a search for SEO because he doesn’t have the term in any of those fields.
2) People and Pages are defined, curated lists of people by topic. That means there’s nothing you can really do to optimize for these slots.
3) Panda separated low-quality and high-quality sites. AuthorRank would do the same for people and their associated content. As the tidal wave of digital content roars in Google’s ears finding ways to sort the good from the bad quickly will be of increasing importance. Content without Authorship could become a second-class citizen.
It is indeed a must-read. 9/10
Via Robin Good, Antonino Militello, Radwane Souir
Une initiative intéressante et amusante pour celles et ceux qui voudraient améliorer le facteur SEO de leur site ou blog.
Un tableau périodique des éléments importants
Le contenu, l’architecture, le social, … les éléments qui influencent le plus et ceux qui influencent un peu moins pour l’Optimisation pour les Moteurs de recherche.
Via Frédéric DEBAILLEUL
From the article intro: "Anyone building a brand or business page on Google+ quickly comes to a rather unsettling realization: at no point in the process does Google do anything to check that you have any real connection to the brand name on your page.
Google has provided a way for you to verify your page to Google.
As a verified page, you should get preference in Google and Google+ search results, and you’ll also qualify for Direct Connect when it rolls out more broadly. (Direct Connect allows searchers on Google to go straight to your Google+ brand page by entering a “+” in front of your brand name. It is currently available only to a select few brands.)
If you use the fullest version of the badge, it even displays friends of the visitor who have +1ed you, a +1 button, and an “Add to Circles” button. The +1 button will display your aggregated number of +1s from your home page, your Google+ Page, and any AdWords ads you’ve linked to +1."
Here's how to how to verify your Google+ Page:
Via Robin Good
Robin Good: If you are exploring the idea of investing more resources and time to leverage Google+ potential to help you gain extra visibility inside search engine result pages, Kristi Hines has some really good advice and resources for you.
#2: Set Up Authorship With Your Personal Profile]
#3: Directly Connect Your Page
#4: Encourage +1′s
#5: Fill Out Your Information on your G+ page
But the value is all in the specific advice, steps and examples she provides.
Must read. 9/10.
Via Robin Good