This piece was written by Reb Carlson for 360 Digital Connections.
Why Pinterest Is Like No Other Social Network?
Here's the answer:
What Google did for organizing information, Pinterest does for curating inspiration.
****Pinterest differs from social networks like Facebook and microblogging platforms like Twitter and Tumblr because its focus is not a real time, up-to-date stream of status updates, but rather a curated collection of content that inspires a user enough to think “must pin this.”
**There is no paid advertising or media (yet), so all engagement has been purely organic.
**Pinterest also ties into multiple current social trends: image sharing, tagging, mobile, curation, visual self-expression and browser plugins.
**It has the same content marketing potential as Tumblr for community and ease of sharing and is similar to Google+ in terms of link aggregation.
**Beyond amplifying brand presence within search, Pinterest can also build community among people passionate about inspiration and self-expression.
Here's a takeaway
****This platform provides a rich opportunity for people to share life’s most important events, and therefore gives marketers a chance to create emotional connections with people around their brands.
Curated by Jan Gordon covering "Pinterest Watch"
Read full article here: [http://bit.ly/Af9VMa]