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Curated eCommerce: Human Touch Is Everything

Curated eCommerce: Human Touch Is Everything | Prionomy | Scoop.it

Curated e-commerce is already here, and if you promote, market or sell directly products online, it may be useful for you to look into the opportunities that creating or hosting curated collections can offer.


"Leveraging the effects of curated commerce will require extra time, effort and imagination.


However, it can have an extremely powerful impact on both shoppers and your brand. When it comes to influencing consumers, the human touch is everything."


From the article intro: "As we kick off 2012, one of the most prominent online trends is an increasingly diverse array of content curation platforms.


While sites like Digg and reddit have been around for years, a new crop of sites like Polyvore, Svpply and, most notably, Pinterest are allowing people to organize their favorite discoveries from around the web into themed collections that friends and contacts can follow.


...


Shoppers are turning to these curated experiences to help filter the Internet’s overwhelming amount of content down to manageable collections of products centered around shared taste.


Unless you know specifically what you want to buy (in which case, search is the weapon of choice), browsing curated collections can be the most interesting way to discover new products and retailers.


As an example of the power of human curation, just compare the results of a Google search for gloves with the same search on Pinterest.


Now ask yourself which search makes you want to buy something?"


Here two good examples: http://pinterest.com/decology101/preppy-cool/ 


http://pinterest.com/search/?q=gloves 


Read the full article: http://mashable.com/2012/01/18/curated-commerce-marketing/ 


(Curated by Robin Good)


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Why Pinterest is Like No Other Social Network

Why Pinterest is Like No Other Social Network | Prionomy | Scoop.it

This piece was written by Reb Carlson for 360 Digital Connections.

 

Why Pinterest Is Like No Other Social Network?

 

Here's the answer:

 

What Google did for organizing information, Pinterest does for curating inspiration.

 

****Pinterest differs from social networks like Facebook and microblogging platforms like Twitter and Tumblr because its focus is not a real time, up-to-date stream of status updates, but rather a curated collection of content that inspires a user enough to think “must pin this.”

 

**There is no paid advertising or media (yet), so all engagement has been purely organic.

 

**Pinterest also ties into multiple current social trends: image sharing, tagging, mobile, curation, visual self-expression and browser plugins.

 

**It has the same content marketing potential as Tumblr for community and ease of sharing and is similar to Google+ in terms of link aggregation.

 

**Beyond amplifying brand presence within search, Pinterest can also build community among people passionate about inspiration and self-expression.

 

Here's a takeaway

 

****This platform provides a rich opportunity for people to share life’s most important events, and therefore gives marketers a chance to create emotional connections with people around their brands.

 

Curated by Jan Gordon covering "Pinterest Watch"

 

Read full article here: [http://bit.ly/Af9VMa]


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What's Behind The Pinterest Craze? 15 Super-Users Share Their Thoughts

What's Behind The Pinterest Craze? 15 Super-Users Share Their Thoughts | Prionomy | Scoop.it

This piece was written by Arik C. Hansen - he was fascinated by the growth of Pinterest in such a short time so he set out to ask 15 people that he refers to as "super users" what they like about Pinterest, how much time they spend on there per week, and more. In this piece, there are 13 people answering this question, I decided to answer it as well. Sorry it's so long, I got carried away:-)

 

Intro:

 

"It may be a niche social network, but Pinterest is growing like mad.

While other tools and networks like Quora, Instagram (my favorite) and Google Plus have stolen the headlines this year, Pinterest has quietly amassed a relatively huge user base–especially among young women (in my opinion)".

 

Here are some amazing statistics:

 

**From October 2010 to October 2011 Pinterest grew from just 40,000 users to a whopping 3.2 million. That’s some serious growth.

 

 **Pinterest adding thousands of users each month.

 

**Its users are also spending an inordinate amount of time on the site. And, this, at a time when EVERYONE is complaining about being social networked to death (see Google+).

 

**Several Pinterest users that claim they spend upwards of two hours A DAY on the site. Hmmm…sound familiar? Facebook’s entire MO (or at least their initial MO) comes down to finding ways to keep people on their site.

 

**Pinterest appears to have found the magic formula.

 

****But WHY is the site so damn popular? The author set out to discover. He

pegged 12 Pinterest “power users” and asked them 5 simple questions about their use, how brands might use the platform and the future of Pinterest 

 

My feedback:

 

Some of the people who commented didn't feel the people he interviewed were what they would consider "super users". I think the point here is that it gives you a birdseye view of some of how and why people are spending so much time on here. More information will follow as the site evolves.

 

My commentary:

 

I'm going to add my two cents here because I love Pinterest and this is my experience.

 

**It's an amazing platform to let others see me beyond my profile and business personna.  There's a story in the background about who I am as a person. This gives people points of connection where they can identify with me in business as well as through common interests. I had an experience today where I connected with someone on Facebook through an article I posted. They immediately went to twitter, came here, then to Pinterest. This person lives in another country, we've never spoken before but we spoke tonight and we're already talking about collaborating on a project.

 

****people do business with people they like and trust

 

**Pinterest allows me to be visually creative

 

**Pinterest allows me to fantisize about going to places all over the world by posting gorgeous images

 

**Pinterest allows me to dream and imagine my dream house

 

**Pinterest allows me to relax, it's not like any other enviornment 

 

**Pinterest allows me to find other people with common interests and sensibility

 

**Pinterest allows me to explore my creative side, bond with the painters and photographers and deepen my relationship with them

 

**Pinterest allows people to click only on things they're interested in and leave the rest

 

**Pinterest allows me to bring my marketing message in subtle ways by developing a relationship first, business second.

 

**Pinterest offers so many ways to promote and sell your products and services

 

I could go on and on, have you guessed, I love Pinterest!!

 

Selected by maxOz - curated by Jan Gordon covering "Pinterest Watch"

 

Read full article here [http://bit.ly/AfeVYK]


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janlgordon's comment, January 20, 2012 8:51 PM
maxOz
These articles are amazing - You are definitely my partner covering Pinterest Watch - Great teamwork!
maxOz's comment, January 20, 2012 9:58 PM
Jan, I'm so happy you like my suggestions xxx
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Pinterest: There's Something Here For Everyone - [video] Inspiring!

This is another compelling story about Pinterest - the video says it all. It's a deaf woman's story about how she's using visuals to communicate her story. There's something for everyone on this network and this is just the beginning.

 

Intro:

 

I'm discovering new ways to use social media to show I can integrate and make noise in the masses. I love how versatile Pinterest is. It serves many purposes..

 

Selected by Jan Gordon covering "Pinterest Watch"

 

See the full video here: [http://bit.ly/x2qRyD]


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Pinterest: A Tool to Curate Relevant Visual Content for Your Audience

Pinterest: A Tool to Curate Relevant Visual Content for Your Audience | Prionomy | Scoop.it

This piece was written by my friend and fellow curator, Beth Kanter for socialmediatoday. It's one of the best articles because she really understands Pinterest and is using it effectively.

 

Here's what she had to say:

 

My Pinboards on Pinterest...

 

Pinterest is a virtual pinboard where you can organize and share images and videos you discover on the web. Think of it as social network of visuals – where you can find images from other people with the same interest or use it to curate your own visual “interest space.”

 

The clean interface and simplicity of its features make it easy to use and gives you a calm feeling which perhaps accounts for its popularity.

 

**At first glance, the site attracts people interested in using it for non-work interests, such as wedding planning, decorating, scrapbooking, and family photos, but brands and nonprofit professionals are also using it to curate information related to professional and organizational topics in a visually pleasing way.

 

****But if you want to be successful, you must curate and share relevant content.

 

Selected by Jan Gordon covering "Pinterest Watch"

 

Read full article here: [http://bit.ly/xNUU6H]


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Beth Kanter's comment, January 21, 2012 1:11 PM
Thanks so much for curating this post also published on Social Media Today. The original on my blog: http://www.bethkanter.org/pinterest/ got the most retweets - probably because of the wide interest. I noticed you were curating a separate pinterest collection too. I put together small curated collection of resources about Pinterest for Nonprofits as I will be teaching it in workshops this year in the Middle East - http://socialmedia-strategy.wikispaces.com/Pininterest