Curated e-commerce is already here, and if you promote, market or sell directly products online, it may be useful for you to look into the opportunities that creating or hosting curated collections can offer.
"Leveraging the effects of curated commerce will require extra time, effort and imagination.
However, it can have an extremely powerful impact on both shoppers and your brand. When it comes to influencing consumers, the human touch is everything."
From the article intro: "As we kick off 2012, one of the most prominent online trends is an increasingly diverse array of content curation platforms.
While sites like Digg and reddit have been around for years, a new crop of sites like Polyvore, Svpply and, most notably, Pinterest are allowing people to organize their favorite discoveries from around the web into themed collections that friends and contacts can follow.
Shoppers are turning to these curated experiences to help filter the Internet’s overwhelming amount of content down to manageable collections of products centered around shared taste.
Unless you know specifically what you want to buy (in which case, search is the weapon of choice), browsing curated collections can be the most interesting way to discover new products and retailers.
As an example of the power of human curation, just compare the results of a Google search for gloves with the same search on Pinterest.
Now ask yourself which search makes you want to buy something?"
Here two good examples: http://pinterest.com/decology101/preppy-cool/
Read the full article: http://mashable.com/2012/01/18/curated-commerce-marketing/
(Curated by Robin Good)
Via Robin Good