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Curation: curator & curateur

Curation: curator & curateur | Prionomy |

Curation, curator et curateur sont les buzzword de ce début d'année. Est ce justifié ?

J’ai l’impression qu’après le web 2, le community management, etc., nous voici devant les termes qui mettent une dénomination sur les « bloggueurs influents » et autres influenceurs.

On constate que pour l’ensemble de ces termes « marketing » désignent des évolutions soit d’internet, soit de métiers existants… Aussi, faut-il suivre cette mode. Hier, nous étions tous community managers, demain, nous serons tous curateurs !

Via Giuseppe Mauriello, Alicia Cañellas
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Curation At Work: The David Rumsey Historical Map Collection

Curation At Work: The David Rumsey Historical Map Collection | Prionomy |

Robin Good: The David Ramsey Map Collection is an historical collection of thousands of beautiful maps and atlases organized and made freely accessible to the public online in unique and unprecedented ways.

This is a stunning example of a visual curated collection, offering thousands of beautiful images at very high quality, and multiple ways and tools to navigate this ocean of maps.


This online collection offers in fact no less than 12 different ways to navigate its contents by providing dedicated browsers and visual imaging tools ranging from 2D-GIS to SecondLife and virtual QTR panoramas. For example, with the Google Earth visualization, any map in the collection can be seen perfectly mapped on the globe, or by using the Luna Browser one can create collections, save and download images, annotate maps or even create embeddable presentations.

All of the images in the collection have been published online at full resolution and are available to download at different quality levels under a Creative Commons License for non-commercial uses.

This is truly a spectacular collection with marvellous maps and atlases enriched by complementary data, visualization tools and a formidable array of navigation devices.


Possibly the best online curated collection I have seen so far.


Must-see. 10/10


About page:


Collection and Tools to navigate it:


Home page:


Via Robin Good
Vincenzo Storti's comment, August 28, 2012 1:35 PM
bellissime !
Robin Good's comment, August 29, 2012 1:29 AM
Vincenzo: I agree 100%
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The Curators Conference: New York, September 5th

The Curators Conference: New York, September 5th | Prionomy |

Robin Good: Featuring the likes of fashion blogger Susie Bubble, filmmaker Gia Coppola, Evan Oresten from Cool Hunting and Carrie Scott of SHOWStudio to Philippe Von Borries (co-founder of Refinery29), Chris Corrado (Director of Capsule), Warren Fu (music video director for artists including Mark Ronson and The Strokes) and Soraya Darabi (founder of Foodspotting), Curators Conference will take place in a few weeks at the Walter Reade Theatre, Lincoln Center in New Yok City.


Here some more details: "...during New York Fashion Week on the 5th September , online channel Portable is presenting The Curators Conference, a day long event featuring the leading international curators and creatives across fashion, film, music, design and technology.


The event aims to, 'explore the many worlds where curation and creativity intersect with modern culture', hoping to inspire audiences and foster industry innovation."




From the official site: "A day-long conference featuring the leading curators and creators of culture across fashion, film, music, interiors and design."


Tickets (start at $295):


Find out more:



Via Robin Good
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Credit and Attribution Are Fantastic Untapped Resources for Discovery, Not Duties: Maria Popova and The Curator's Code

Credit and Attribution Are Fantastic Untapped Resources for Discovery, Not Duties: Maria Popova and The Curator's Code | Prionomy |

Robin Good: Maria Popova has just launched a classy and laudable initiative, focused on increasing awareness and in highlighting the importance of honoring always where or via who you have got to a certain article, report, video or image.


Credit and attribution are not just a "formal" way to comply with rules, laws and authors but an incredibly powerful emebddable mechanism to augment findability, discovery, sinergy and collaboration among human being interested in the same topic.


She writes: "In an age of information overload, information discovery — the service of bringing to the public’s attention that which is interesting, meaningful, important, and otherwise worthy of our time and thought — is a form of creative and intellectual labor, and one of increasing importance and urgency.


A form of authorship, if you will.


Yet we don’t have a standardized system for honoring discovery the way we honor other forms of authorship and other modalities of creative and intellectual investment, from literary citations to Creative Commons image rights."


For this purpose Curator's Code was created.


Curator's Code is first of all "a movement to honor and standardize attribution of discovery across the web" as well as a web site where you can learn about the two key types of attribution that we should be using:

a) Via - which indicates a link of direct discovery

b) Hat tip - Indicates a link of indirect discovery, story lead, or inspiration.


Each one has now a peculiar characterizing icon that Curator's Code suggests to integrate in your news and content publication policies. 


Additionally and to make it easy for anyone to integrate these new attribution icons in their work, Curator's Code has created a free bokkmarklet which makes using proper attribution a matter of one clic.


Hat tip to Maria Popova and Curator's Code for launching this initiative. 


Whether or not you will sign Curator's Code pledge, become an official web site supporting it, or adopt its bookmarklet instantly is not as important as the key idea behind it: by providing credit and attribution to pieces of content you find elsewhere, you not only honestly reward who has spent time to create that content, but you significantly boost the opportunity for thousands of others to connect, link up to, discover and make greater sense of their search for meaning.


Read Maria Popova introductory article to Curator's Code: ;


How to use the Curator's bookmarklet: ;


Healthy. Inspiring. 9/10


Curator's Code official web site: ;


This is very helpful and will share - thanks Robin!

***** Attribution is a bear for Internet marketers too. I'm signing and crediting curators such as Robin, maxOz, Mike, Susan and Anise is why I created the Content Curation Contest. Marty

Via Robin Good, Barbara Bray, Martin (Marty) Smith
Beth Kanter's comment, March 11, 2012 1:01 PM
Thanks Robin for sharing and curating this article with your summary. I discovered it via Barbara Bray's collection where she had re scooped your scoop -- [and if following the curator's code added a via]. I came over here to rescoop (with a via!) because you are the original source and one of the links was broken (you corrected it and added an update) thus reminding me the importance of going to the original source. Here on you can just follow the trail of the rescoop icon.

I am disappointed that the bookmarklet doesn't work together with the one - but it would be great to have it integrated. Now to figure out how to rescoop it with the characters.
Robin Good's comment, March 11, 2012 1:12 PM
Hi Beth, thanks for your kind feedback. I was just out today for a video interview with Nancy White here in Rome, and she mentioned you as someone she likes for your ability to curate and make sense of things.

Re the integration of the curators' code icons, I have received feedback from Guillaume De Cugies of that he has been exchanging with Maria Popova and that he is looking with her for a way to integrate the two.

For now you can simply install the Curators' Code bookmarklet and use the "via"<a href="" target="_blank" style="font-family:sans-serif;text-decoration:none" >&#x1525;</a> or hat tip <a href="" target="_blank" style="font-family:sans-serif;text-decoration:none" >&#x21ac;</a> icons by copying and pasting their code into your scoops manually. The problem, at least for me is, that the editing window is in the same position where the Curators' Code bookmarklet is and therefore I can't see both at the same time.

In any case I think it would be trivial for or any other tool to integrate such buttons directly into their system without having us to use two different tools for one task.
Karen Dietz's comment, March 11, 2012 9:36 PM
Many thanks Robin for the help! Somehow I missed the article -- computer fatigue probably :) I read it earlier today and look forward to using the codes. I'm thrilled to hear that is looking into integrating them into the platform. Thanks for keeping us updated on this new, and important twist, for curating. Cheers -- Karen
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Ideas and Examples for Valuable and Engaging Curated Collections on Pinterest

Ideas and Examples for Valuable and Engaging Curated Collections on Pinterest | Prionomy |

Robin Good: Here is some great advice, and real-world examples of how Pinterest can be used to engage fans, create interesting content and making your brand more visible.


Key interesting approaches include: 


- Creating contests in which fans create thematic boards that showcase your ideas, products or services


- Showcasing your fans using your brand or tools


- Arranging collections of valuable resources in-line with your brand interest


- Uncovering backstage pics and crowdsourced images of events


Read the full illustrated article: 


 Check out also: 

Via Robin Good
Marcello Cosa's comment, January 21, 2012 7:55 AM
Ciao Robin...che bell'articolo!

È proprio ciò che vorrei realizzare io con le mie gallerie/directory di valore.

Peccato che Pinterest non permetta l'embed.
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Curate Your Own Video Board: Chill Is The New Pinterest for Video

Robin Good: Chill, the video sharing and discovery site, has just introduced a new feature that allows anyone to clip and share, on a Pinterest-like thematic board, all of the video clips he finds on the web.


The new Chill bookmarklet works very much like the Pinterest one. When you click it, a page shows you all of the video clips found in that page and offers you to clip and "post" the one you want, with your comments. 


It's as easy as that.


The generated "curated" Chill video boards are easy to scan and browse, though, in my view, a great boon would be the ability to check a few of those videos and to click a play button that plays them full screen back to back. This way I have the best of curated content, my own selection, and the final lay-back and watch gratification option. 


Very promising. 


Go try it out now: 

Via Robin Good
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WebDoc. Un outil de curation complet et ludique.

WebDoc. Un outil de curation complet et ludique. | Prionomy |

Comme tout bon outil de curation qui se respecte, Webdoc permet de créer des histoires ou des “conversations” en mixant le web et les réseaux sociaux sur une table montage virtuelle ou l’on va déposer et organiser les différents éléments de l’histoire.
Webdoc c’est découvrir, créer, et partager du contenu riche et interactif. On utilise webdoc lorsque qu’un message Facebook ou Twitter n’est pas suffisant pour raconter son histoire, mais qu’on ne veut pas créer et maintenir un blog. Il peut aussi servir à partager une veille bien sûr.

FrancoisMagnan's comment, January 1, 2013 1:12 PM
Bonne année à vous et à tous les curateurs. Personnellement, je vois toujours Scoop-It comme outil idéal pour diffuser une veille au jour le jour, et pourquoi pas celui ci pour créer des dossiers thématiques particuliers, comme Storify..
IFP Nord Pas de Calais's comment, January 2, 2013 4:04 AM
Même point de vue que François Magnan : scoop it pour la curation au quotidien (ordre antéchronologique, comme un blog) ; webdoc pour une publication thématique
jcbouniol's curator insight, January 2, 2013 6:32 AM

Une alternative à Storify ?

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Auto-Curate Your Twitter Stream: Twylah Showcases Your Best Content "In Context"

Auto-Curate Your Twitter Stream: Twylah Showcases Your Best Content "In Context" | Prionomy |
Robin Good: Twylah is a web service which "auto-curates" your Twitter stream by generating a full web site which auto-organizes and visualizes your tweeted content around a set of specific topics.

Here is a real-world example of my own tweet-stream "auto-curated" by Twilah: 

Impressive.Key Features:

- Harnesses the SEO power of all your tweets by grouping them into relevant topics

- Creates a more engaging space for your followers and fans 

- Provides a high-value content platform on auto-pilot for any author

- Facilitates subscriptions to your Twitter channel

- Integrates a PowerTweet function which not only allows to Tweet from any web page, but it "auto-creates" a  thematic web page just-in-time around your very tweet topic.

(Now that Twylah has kicked out a few bugs that were preventing based curators like me to extract the best from this new service, I am very impressed by what I see.)

This is one of the best examples of how much MORE value can be extracted by "curating", organizing and "presenting" appropriately what IS ALREADY out there. 

Check some of Twylah "featured" pages here: 

If you want to drive engagement beyond the single tweet, and show others what you cover and are all about, at-a-glance, I am hard-pressed in finding something better than Twylah.

If you use Twitter and you share lots of valuable news across different topics, I strongly suggest you request an invite to Twylah right now:  

To get the complete picture on Twylah and what it is all about check out this video:;

(Reviewed by Robin Good)

Via Robin Good
planetMitch's comment, January 14, 2012 8:33 AM
Wow Robin - really cool and I appreciate you exposing twylah to me! I've already applied. Should be a great way to engage people. Are you somehow now sending people to twylah instead of your twitter home page?
Robin Good's comment, January 14, 2012 8:48 AM
Hey Mitch, first my compliments to your great channel. Great stuff!

Yeah, Twylah looks good. I'm glad you have applied, with your content it is going to be great as well.

If you tweet with the Twylah "Power Tweet" function your readers are automatically taken to your Twylah property, but otherwise yes, I am going to see what are all of the best ways to take them there.
planetMitch's comment, January 14, 2012 9:16 AM
Thanks Robin, I'm impressed by your channel as well, your success is one of the main reasons why I've ended up loving and am now a 'business' user and have integrated it into my own domain now.

I've been doing 'curation' with my blog for 3 years, but now has helped me solve a problem that I haven't been able to deal with - and that is a way to share news that doesn't 'qualify' for me to spend time writing a full blog post about.

The 'power tweet' is a brilliant idea and one I can see using a lot - maybe too much.

I might like to see twylah expand to do one thing scoop does well - and that's to let me post the power tweet to facebook, g+ etc.

Thanks again for exposing me to so many great ideas!
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Curation Is The Wrong Answer When Your Problem Is To Quickly Publish Great Content

Curation Is The Wrong Answer When Your Problem Is To Quickly Publish Great Content | Prionomy |

Ryan Skinner nails it right on the head:

"...Curation is the wrong answer when the question is:

“How can I fill our sales funnel with cheap content, quicker than quick?”

And it’s the right answer when the question is:

“How can I give people a deeper understanding of what I know and love?”


Here a few gems from his six key recommendations:

As narrow as possible: If you’re one guy with one hour a week, you can’t curate a good newsletter about cloud technology. The less resources you have at your disposal, the narrower should be your topic, your focus and your audience.

More than a link: This is the era of frictionless sharing, goddammit. Friction is a demonstration of care. Anyone can send a link. If you’re going to curate and share, add something. Some insight. Commentary. But no more than necessary.

Slap asses: If you’re going to curate someone’s content, you owe it to yourself and to them to be open about it. Preferably, it’s someone you follow and share comments with. And be sure to give them credit.

Give away the reins: To whatever extent possible, allow the people you’re curating for, to influence contents in the future. The likes of Reddit have made this idea their raison d’etre. There’s a reason for that.

Read the other recommendations and the full article: 

Via Robin Good
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Curated eCommerce: Human Touch Is Everything

Curated eCommerce: Human Touch Is Everything | Prionomy |

Curated e-commerce is already here, and if you promote, market or sell directly products online, it may be useful for you to look into the opportunities that creating or hosting curated collections can offer.

"Leveraging the effects of curated commerce will require extra time, effort and imagination.

However, it can have an extremely powerful impact on both shoppers and your brand. When it comes to influencing consumers, the human touch is everything."

From the article intro: "As we kick off 2012, one of the most prominent online trends is an increasingly diverse array of content curation platforms.

While sites like Digg and reddit have been around for years, a new crop of sites like Polyvore, Svpply and, most notably, Pinterest are allowing people to organize their favorite discoveries from around the web into themed collections that friends and contacts can follow.


Shoppers are turning to these curated experiences to help filter the Internet’s overwhelming amount of content down to manageable collections of products centered around shared taste.

Unless you know specifically what you want to buy (in which case, search is the weapon of choice), browsing curated collections can be the most interesting way to discover new products and retailers.

As an example of the power of human curation, just compare the results of a Google search for gloves with the same search on Pinterest.

Now ask yourself which search makes you want to buy something?"

Here two good examples:;

Read the full article: 

(Curated by Robin Good)

Via Robin Good
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Dipity, la curation à travers le temps

Dipity, la curation à travers le temps | Prionomy |

Un des trucs passionnants avec la veille, c’est qu’à la manière d’une saison chez H&M, on découvre des nouveautés à l’infini ! Cette fois, c’est un service de curation chronologique qui a attiré mon regard. Dipity permet de créer une timeline interactive regroupant les liens qu’on souhaite y faire figurer, classés par dates bien évidemment. 



Via maurage christophe, michel verstrepen, Didier Preud'homme (Logicamp), Pascal Faucompré, Gust MEES
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Pinterest: There's Something Here For Everyone - [video] Inspiring!

This is another compelling story about Pinterest - the video says it all. It's a deaf woman's story about how she's using visuals to communicate her story. There's something for everyone on this network and this is just the beginning.




I'm discovering new ways to use social media to show I can integrate and make noise in the masses. I love how versatile Pinterest is. It serves many purposes..


Selected by Jan Gordon covering "Pinterest Watch"


See the full video here: []

Via janlgordon
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Why Pinterest is Like No Other Social Network

Why Pinterest is Like No Other Social Network | Prionomy |

This piece was written by Reb Carlson for 360 Digital Connections.


Why Pinterest Is Like No Other Social Network?


Here's the answer:


What Google did for organizing information, Pinterest does for curating inspiration.


****Pinterest differs from social networks like Facebook and microblogging platforms like Twitter and Tumblr because its focus is not a real time, up-to-date stream of status updates, but rather a curated collection of content that inspires a user enough to think “must pin this.”


**There is no paid advertising or media (yet), so all engagement has been purely organic.


**Pinterest also ties into multiple current social trends: image sharing, tagging, mobile, curation, visual self-expression and browser plugins.


**It has the same content marketing potential as Tumblr for community and ease of sharing and is similar to Google+ in terms of link aggregation.


**Beyond amplifying brand presence within search, Pinterest can also build community among people passionate about inspiration and self-expression.


Here's a takeaway


****This platform provides a rich opportunity for people to share life’s most important events, and therefore gives marketers a chance to create emotional connections with people around their brands.


Curated by Jan Gordon covering "Pinterest Watch"


Read full article here: []

Via janlgordon
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Facebook Introduces Pinterest-Style, Curated "Collections"

Facebook Introduces Pinterest-Style, Curated "Collections" | Prionomy |

Robin Good: Facebook has introduced a new curation feature designed to allow its users to collect and organize their favorite "products" into so-called "Collections".


According to Hubspot "the new feature called 'Collections,' allows marketers to add “Want” or “Collect” buttons to news feed posts about products."




The new FB "Collections" is publicly available to everyone, and it is being tested "with 7 retail partners -- Pottery Barn, Wayfair, Victoria’s Secret, Michael Kors, Neiman Marcus, Smith Optics, and"

(you need to go to those FB brad pages to test it).


It also seems that the feature can be activated in at least three different ways by one of these three upcoming action buttons:


a) "Want": adds the product to a Timeline section of a user's profile called “Wishlist”


b) "Collect": adds the item to a Collection called “Products”


c) "Like": a special version of the standard "Like" button that also adds the item to “Products”


N.B.: While Collections are free for business pages to use, they're only visible to the page's fans. You have to "Like" the page in order to see these types of posts.


Find out more here:


and here:







Via Robin Good, Miguel Gajete, Jimun Gimm, Jose H. Flores
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A Curated Collection of European Historical TV Programmes: EUscreen Exhibitions

A Curated Collection of European Historical TV Programmes: EUscreen Exhibitions | Prionomy |

Robin Good: Euscreen, a Best Practice Network funded by the European Commission and which provides standardised access to over 30,000 items of video programme content and complementary contextual information, has been updating "Exhibitions" a curated set of 10 collections covering cover historical events, political debates and everyday life in Europe.


From the official site: "The current release, visible at, brings online 10 different exhibitions, some of which are divided into subchapters or strands. The exhibitions are created by archivists, researchers, and enthusiasts."


EUscreen Exhibitions:



Via Robin Good
Keegan Ness, Shelbie Mckay's curator insight, February 6, 2014 11:01 AM


This exhibition shows how issues of European identity, culture and heritage are explored on television. It suggests how economic and social factors have fostered a common European identity while also reinforcing the importance of national identity.

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How Startups Can Gain Visability and Reputation by Curating Great Content

How Startups Can Gain Visability and Reputation by Curating Great Content | Prionomy |

I selected this wonderful piece by Michael J. Fern of Intigi because it reinforces the importance of curation and has a lot of great insights.


In this article the author refers to Robert Scoble,who has built an enormous following on several social networks by curating and sharing the latest news about technology and startups.


He says that just like Scobleizer, startups should use curation to catapult their online presence and influence.


**Curation is a useful approach for all companies but especially for startups:


Here's what especially caught my attention:


**Thought Leadership


If outsiders view your company as a key source of  industry informataion, you will quickly build your brand recognition as well as develop trust and goodwill among customers.


**Hub of Information


By being first to market as a content curator in your space and by hosting curated content on your website, you can quickly rise as a primary destination site for those interested in your industry.




By creating a bundle of articles, images, videos or websites that relate to a specific them and keeping it updated, this “guide” can become an important resource for social media marketers.


**Content with Commentary


Using 3rd party articles and adding your own point of view you can build a dedicated following. He refers to Daring Fireball, a blog that has built an impressive loyal following of 30,000


One Takeaway: 


**Successful curators often employ several of these approaches in addition to producing their own original content


Curated by Jan Gordon covering "Content Curation, Social Business and Beyond"


Feel free to visit our fanpage - Curatti launching soon - everything you ever wanted to know about content curation -


Read full article here: []

Via janlgordon, Jimun Gimm, DaNi JuaN
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Curators Key Requirement: Critical Thinking

Robin Good: Critical thinking is a key strategic skill needed by any serious professional curator. 


"Critical thinking provides the keys for our own intellectual independence..." and it helps to move away from "rashy conclusions, mystification and reluctance to question received wisdom, authority and tradition" while learning how to adopt "intellectual discipline" and a way to express clearly ideas while taking personal responsibility for them.


Key takeaways from this video:


Critical thinking refers to a diverse range of intellectual skills and activities concerned with "evaluating information" as well as our own thought in a disciplined way.
  Critical thinking is not just thinking a lot. To be an effective critical thinker you need to seek out and be guided by "knowledge" and "evidence" that fits with reality even if it refutes what the general consensus may want to believe.
  Critical thinkers cultivate an attitude of curiosity and they are willing to do the work required to keep themselves informed about a subject.
  Critical thinkers do not take claims at face value but utilize scepticism and doubt to suspend judgement and objectively evaluate with facts the claims being made.
  Critical thinkers should evaluate information on the basis of reasoning and not by relying on emotions as claims the factuality of a claim cannot be solely based on the level of emotion that accompanies them or the fact that they may be believed by certain groups.


Highly recommended for all curators. 9/10



Via Robin Good, Miguel Higa
Beth Kanter's comment, February 21, 2012 11:56 PM
Thank you for sharing this video and the importance of critical thinking. It is so easy to get into the mindless consumption trap and making ourselves slow down, read, think, question, and seek is so important. It is all about the resisting the urge to click, but to hit the pause button and make yourself think
Mayra Aixa Villar's comment, February 22, 2012 10:14 AM
Grazie come sempre, Robin! You always share valuable information and this video is a great source to reflect on the importance of critical thinking to refine thought processes when curating content. Content curation certainly requires and develops "better thinking".
Gregory Thackston's curator insight, March 17, 2013 4:54 PM

Critical thinking is a key component in addressing autonomous adversity and the need to collaborate in decision making.

Rescooped by Pepe Crespo from Time to Learn!, un outil de curation, un outil de curation | Prionomy |

A nouveaux usages, nouveau vocabulaire. A la fin de l’année 2010 le terme "curation" a fait son apparition dans le domaine de l’information-documentation directement influencé par les nouvelles utilisations du web 2.0 et la nécessité de filtrer, canaliser, exploiter, partager le flux pléthorique des informations. Ce néologisme, issu du terme curator anglo-saxon dénommant à l’origine le commissaire d’expositions d’art, désigne une activité que les documentalistes connaissent depuis longtemps : regrouper les informations, les sélectionner, les classer selon une thématique précise. La curation va cependant plus loin puisqu’il s’agit aujourd’hui de mettre en valeur ces données, de les éditorialiser et de les partager, valeur ajoutée rendue possible grâce à l’évolution des outils du web.

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New Teachers Should Become Content Curators: Curtis Bonk

Curtis Bonk, professor emeritus at Indiana University, shares in this interview I did with him two years ago, what he thinks are the new skills required to teachers of the 21st century to leverage the power of the Internet for learning. And curation is among them.

Via Robin Good, Mayra Aixa Villar, Heiko Idensen
Mayra Aixa Villar's comment, February 5, 2012 11:38 AM
Many thanks for sharing this, Robin! I couldn´t agree more with the prediction that 21st century education will definitely need "super e-coaches" with 3 characteristics (1) domain expertise, (2) a deep understanding of the Internet for learning and teaching purposes and (3) counselling skills. If we, as teachers, are able to perform this task, this, in turn, can also serve as a model for our students so they can develop themselves the necessary skills to integrate and make sense of the vast information available. Skills that they will certainly need for their future.
Robin Good's comment, February 5, 2012 12:45 PM
Thank you Mayra! Glad to be on the same wavelength!
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How to be a Powerful Tweeter and Thrive in the Twitter Ecosystem

This piece was written by Megan Garber for The Atlantic

A study based on 43,000 responses to Tweets found precisely what people like and loathe about microblog posts.

Here are some of the findings:

**Twitter, as a communications platform, has evolved beyond nascent Twitter's charmingly mundane updates ("cleaning my apartment"; "hungry") and into something more crowd-conscious and curatorial.

**Though Twitter won't necessarily replace traditional news, it increasingly functions as a real-time newswire, disseminating and amplifying information gathered from the world and the web.

**At the same time, though, being social, it functions as a source of entertainment. Which means that we have increasingly high -- and increasingly normalized -- expectations for Twitter as both a place and a platform.

**We want it to enlighten us, but we also want it to amuse us.

In that context, tweets that are informative or funny -- or, ideally, informative and funny -- evoke the best responses.

 **Tweets that contain stale information, repeat conventional wisdom, offer uselessly de-contextual news, or extoll the virtues of the awesome salad I had for lunch today don't, ultimately, do much to justify themselves.

So: Do be useful. Do be novel. Do be compelling. Do not, under any circumstances, be boring.

This is what caught my attention:

****Contribute to the story: To keep people interested, add an opinion, a pertinent fact or otherwise add to the conversation before hitting "send" on a retweet.


"The Twitter ecosystem values learning about new content," the study notes -- so new info, it seems, is new info, regardless of who provides it.  

**Sharing your own work conveys excitement about that work -- which means that self-promotion, rather than being a Twitter turn-off, can actually be an added value.

Curated by Jan Gordon covering " Content Curation, Social Business and Beyond"

Read full article here: []

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Enterprise-Level Content Curation and Auto-Publishing: Lingospot

Enterprise-Level Content Curation and Auto-Publishing: Lingospot | Prionomy |

Lingspot is an enterprise level content curation platform capable of automatic content aggregation, filtering and in-depth content editing.

The Lingspot platform is made up by two key components: 

The Mixer, which allows you to aggregate unlimited content sources via RSS or via direct API hookup and to filter them according to your own specific criteria. More info:  

The Editor, which makes it easy even for the non-technical publisher to turn the curated content streams into complete self-updating pages. More info: 

Key Features:

a) Through a variety of third party relationships, Lingospot can aggregate topic-targeted multimedia, including photos and videos from professional sources (such as the Associated Press, Bloomberg, NBC, CBS, Forbes, etc.), as well as user generated photos and video, such as from Flickr and YouTube.

b) Whether it's books on Amazon or auction items on eBay, Lingospot can aggregate product information related to a specific topic. This topic-specific merchandise can be purchased by your readers with only a few clicks.

c) Lingospot allows your readers to initiate a conversation about a specific topic on the page where you are aggregating content about the topic. This turns every Topic page created by Lingospot into a micro community, where readers can connect with other readers interested in that topic.

Key features and tech specifications: 

Case studies and examples and examples of companies using Lingospot: 

Pricing: a basic account starts at $500/month.

See more info here: 

Find out more:  

(Reviewed by Robin Good)

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From Curator To Publisher: When The Community Becomes The Book Editor

From Curator To Publisher: When The Community Becomes The Book Editor | Prionomy |

"Longreads crowdsources and curates its way to its first-ever ebook by pulling together the best long read articles from 2011 and making those into a commercial publication."

Megan Garber at The Atlantic has a great story on how an online community of long-form articles readers has moved its natural skill one step up by, making of its most valuable curated list, a commercial ebook.

From the article:

"At the end of last year, Longreads, one of the curators of lengthy, magazine-y stories that has sprung up to help fans of long-form journalism find great stuff online, released a list highlighting the top ten longreads of 2011.

The list included such savor-worthy pieces as Maria Bustillos' examination of David Foster Wallace's private self-help library, for The Awl; Jeff Wise's investigation into the crash of Air France 447, for Popular Mechanics; and Amy Harmon's exploration of adult autism, for The New York Times. The list was, in other words, fantastic.

Today, the list is taking a new form -- as an ebook, which is available for $6.99 on Amazon.

The folks at Longreads have licensed seven of the original collection's stories, working out a revenue sharing arrangement between the pieces' authors and the stories' original publishers to ensure that -- in vague IP-ese -- both content creators and rights-holders benefit from the book's sale."

Insightful. 8/10

Read the full story: 

(Curated by Robin Good)

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The Ability To Extract and Communicate Insight from Data It's Going To Be Huge: McKinsey Quarterly [Video]

The Ability To Extract and Communicate Insight from Data It's Going To Be Huge: McKinsey Quarterly [Video] | Prionomy |

Robin Good: In January of 2009 the McKinsey Quarterly published a video interview and a full article entitled "Hal Varian on how the Web challenges managers" in which Google’s chief economist told executives in wired organizations how much they needed a sharper understanding of how technology empowers innovation.

In the video, Hal Varian says something that if you are trying to understand the emerging curation trend, is as relevant (if not more) today as three years ago when it was first published:

"The ability to take data - to be able to understand it, to process it, to extract value from it, to visualize it, to communicate it's going to be a hugely important skill in the next decades, not only at the professional level but even at the educational level for elementary school kids, for high school kids, for college kids.

Because now we really do have essentially free and ubiquitous data.

So the complimentary scarce factor is the ability to understand that data and extract value from it.

I think statisticians are part of it, but it's just a part.

You also want to be able to visualize the data, communicate the data, and utilize it effectively.

But I do think those skills - of being able to access, understand, and communicate the insights you get from data analysis - are going to be extremely important..."

Video interview: 

(go to the section "Workers and managers")

You will need to register to read the full original article: 

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janlgordon's comment, January 31, 2012 12:27 PM
This is an excellent piece, as always, thank you Robin!
Robin Good's comment, January 31, 2012 12:55 PM
Thank you Jan, much appreciated!
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To Pinterest, A Love Letter

To Pinterest, A Love Letter | Prionomy |

This wonderful piece was written by Lisa Barone on Outspoken Media. I loved reading this because her insights are right on the money. How do I know? Because I've been on Pinterest for a week and this social network takes you beyond all the buzzwords, the how to articles and lets you connect with others in ways that have the potential to create deeper engagement that can is definitely beginning to show ROI in more ways than one.


Feel free to follow me on Pinterest at


or visit my topic on content curation at


Here's an excerpt that captures the essence of what she is saying. I highly recommend you read the comments as well.




"Anyone who knows me will tell you: I’m completely commitment phobic. And nowhere is this more apparent than in the world of emerging social media networks. I cringe whenever a new one is released because I simply Can’t.


"For me, the social network doing that right now is Pinterest.Wait? Pinterest? Is that really anything more than an outlet for pictures of sleeping cats, fancy home décor and items deemed orange?


It is.


I’ll tell you why I love it and why, as a brand, you should love it too.


****One of the great things social media has done is that it’s undeniably changed the way businesses and consumers are able to interact.


****It broke through an imaginary wall that had long divided the two and allowed businesses to share parts of themselves which, in turn, allowed consumers to seek out businesses that are weird in the same way or that believed in the same things.


Last November I spoke at TEDx about how through the Web, weird became profitable.


****Weird became something businesses could leverage. To me, that’s where social media is most effective –


****when businesses use weird to be strategically authentic and show customers their essence. It’s when they let certain parts of themselves hang out so their customers can get to know whose behind the product or service that they love so much.


And that’s what Pinterest does really well. It epitomizes what is right and powerful in social media. Sure, Mashable may still use it to hoard marketing infographics for page views, but that’s not how it’s most effective.

**Pinterest works best when brands show customers what’s going on below the surface".


Curated by Jan Gordon covering "Pinterest Watch"


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janlgordon's comment, January 13, 2012 12:07 AM
Thank you for this wonderful post on Pinterest!
maxOz's comment, January 13, 2012 12:12 AM
I love it as well, glad you enjoyed it x Michele
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Pinterest- A Whole New Way of Engaging With Your Audience

Pinterest- A Whole New Way of Engaging With Your Audience | Prionomy |

Pinterest is a new way of engaging with your audience.  It's important to remember that each social network is a unique enviornment and that requires a different way of presenting content, allowing others to see different sides of you,  know who is behind your brand, what you stand for and find points of connection with you.


The other day I posted  'You Are What You Curate  -  That's Why Pinterest is so Hot' - It's a really great article and sets the tone for this new social network and how to be effective here. 


Commentary by Jan Gordon covering ''Pinterest Watch'



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