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How Startups Can Gain Visability and Reputation by Curating Great Content

How Startups Can Gain Visability and Reputation by Curating Great Content | Prionomy | Scoop.it

I selected this wonderful piece by Michael J. Fern of Intigi because it reinforces the importance of curation and has a lot of great insights.

 

In this article the author refers to Robert Scoble,who has built an enormous following on several social networks by curating and sharing the latest news about technology and startups.

 

He says that just like Scobleizer, startups should use curation to catapult their online presence and influence.

 

**Curation is a useful approach for all companies but especially for startups:

 

Here's what especially caught my attention:

 

**Thought Leadership

   

If outsiders view your company as a key source of  industry informataion, you will quickly build your brand recognition as well as develop trust and goodwill among customers.

 

**Hub of Information

    

By being first to market as a content curator in your space and by hosting curated content on your website, you can quickly rise as a primary destination site for those interested in your industry.

 

**Collections

    

By creating a bundle of articles, images, videos or websites that relate to a specific them and keeping it updated, this “guide” can become an important resource for social media marketers.

 

**Content with Commentary

    

Using 3rd party articles and adding your own point of view you can build a dedicated following. He refers to Daring Fireball, a blog that has built an impressive loyal following of 30,000

 

One Takeaway: 

 

**Successful curators often employ several of these approaches in addition to producing their own original content

 

Curated by Jan Gordon covering "Content Curation, Social Business and Beyond"

 

Feel free to visit our fanpage - Curatti launching soon - everything you ever wanted to know about content curation - http://on.fb.me/wfWPao

 

Read full article here: [http://bit.ly/zTGY37]


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To Pinterest, A Love Letter

To Pinterest, A Love Letter | Prionomy | Scoop.it

This wonderful piece was written by Lisa Barone on Outspoken Media. I loved reading this because her insights are right on the money. How do I know? Because I've been on Pinterest for a week and this social network takes you beyond all the buzzwords, the how to articles and lets you connect with others in ways that have the potential to create deeper engagement that can is definitely beginning to show ROI in more ways than one.

 

Feel free to follow me on Pinterest at  http://pinterest.com/jangordon/

 

or visit my topic on content curation at http://www.scoop.it/t/content-curation-social-media

 

Here's an excerpt that captures the essence of what she is saying. I highly recommend you read the comments as well.

 

Excerpt:

 

"Anyone who knows me will tell you: I’m completely commitment phobic. And nowhere is this more apparent than in the world of emerging social media networks. I cringe whenever a new one is released because I simply Can’t.

 

"For me, the social network doing that right now is Pinterest.Wait? Pinterest? Is that really anything more than an outlet for pictures of sleeping cats, fancy home décor and items deemed orange?

 

It is.

 

I’ll tell you why I love it and why, as a brand, you should love it too.

 

****One of the great things social media has done is that it’s undeniably changed the way businesses and consumers are able to interact.

 

****It broke through an imaginary wall that had long divided the two and allowed businesses to share parts of themselves which, in turn, allowed consumers to seek out businesses that are weird in the same way or that believed in the same things.

 

Last November I spoke at TEDx about how through the Web, weird became profitable.

 

****Weird became something businesses could leverage. To me, that’s where social media is most effective –

 

****when businesses use weird to be strategically authentic and show customers their essence. It’s when they let certain parts of themselves hang out so their customers can get to know whose behind the product or service that they love so much.

 

And that’s what Pinterest does really well. It epitomizes what is right and powerful in social media. Sure, Mashable may still use it to hoard marketing infographics for page views, but that’s not how it’s most effective.


**Pinterest works best when brands show customers what’s going on below the surface".

 

Curated by Jan Gordon covering "Pinterest Watch"

 

Read full article here: [http://outspokenmedia.com/about/lisa-barone/]


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janlgordon's comment, January 13, 2012 12:07 AM
maxOz
Thank you for this wonderful post on Pinterest!
maxOz's comment, January 13, 2012 12:12 AM
I love it as well, glad you enjoyed it x Michele
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Pinterest- A Whole New Way of Engaging With Your Audience

Pinterest- A Whole New Way of Engaging With Your Audience | Prionomy | Scoop.it

Pinterest is a new way of engaging with your audience.  It's important to remember that each social network is a unique enviornment and that requires a different way of presenting content, allowing others to see different sides of you,  know who is behind your brand, what you stand for and find points of connection with you.

 

The other day I posted  'You Are What You Curate  -  That's Why Pinterest is so Hot' - It's a really great article and sets the tone for this new social network and how to be effective here.   http://bit.ly/xZKAM3 

 

Commentary by Jan Gordon covering ''Pinterest Watch'

 

Read more at http://pinterest.com/jangordon/


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The Future of Journalism

The Future of Journalism | Prionomy | Scoop.it

I selected this piece by Ross Dawson for The Future of Journalism blog. Ross is one of my trusted sources and he continues to shed light on the future of journalism.

 

My commentary:

 

I see clear parallels between journalists and content curators and believe these are at least partly demonstrated by the points I have chosen to quote and particularly the smaller portions I bolded. I look forward to clear and growing collaborations . We have much to learn from each other.

 

Ross also points out the trend towards personalized and local news delivery and suggests that journalists will need to understand how social curation works. And for me, this is the key to the overlap between the established profession of journalism and the still developing discipline of content curation.

 

Ross sets the tone by stating:

 

"There are eight aspects of news that its audience will value, be prepared to pay for, and that will provide a viable financial foundation for quality journalism in the emerging media environment."

 

The article delves into each of these.  Here's what particularly caught my attention.

 

**Timeliness is becoming ever-more important in a world ravenous for immediacy.

 

**Investigative reporting will retain a central role in society. Increasingly this will involve data analysis, and often harnessing information and insights provided by many citizens.

 

**Insight, through adding context, analysis, and synthesis to news, is where some of the greatest value lies, particularly in business and political journalism.

 

**Those who can provide this insight, be they domain experts or journalists with the requisite breadth of experience, will always have a bright future.

 

**The skills required to present information, ideas and data in a visual and highly aesthetic format will shift far closer to the heart of what it is to be a journalist.

 

Curated by Jan Gordon covering "Content Curation, Social Media and Beyond"

 

Read full article here: [http://bit.ly/zn9rpM]


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nuphero's comment, March 2, 2012 6:32 AM
Hi there

When I go to full article link, the site says it must provide account and password to login. Does this content commercial or this site is private?

Thanks you.
janlgordon's comment, March 2, 2012 11:36 AM
Nuphero
Hi There, I just checked this link and it's something new, it wasn't like this before. I'll try to find you another link. You might also google I tried to get it on Google and it comes up the same way. So sorry, about this. Will have to check into this and see what's going on......
nuphero's comment, March 3, 2012 1:26 PM
Hi janlgordon

Thanks for your respond. After some tricks with Google, thanks to some keywords of your curated version, I now can read the original post. So don't worry
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How to be a Powerful Tweeter and Thrive in the Twitter Ecosystem

This piece was written by Megan Garber for The Atlantic


A study based on 43,000 responses to Tweets found precisely what people like and loathe about microblog posts.


Here are some of the findings:


**Twitter, as a communications platform, has evolved beyond nascent Twitter's charmingly mundane updates ("cleaning my apartment"; "hungry") and into something more crowd-conscious and curatorial.


**Though Twitter won't necessarily replace traditional news, it increasingly functions as a real-time newswire, disseminating and amplifying information gathered from the world and the web.


**At the same time, though, being social, it functions as a source of entertainment. Which means that we have increasingly high -- and increasingly normalized -- expectations for Twitter as both a place and a platform.


**We want it to enlighten us, but we also want it to amuse us.

In that context, tweets that are informative or funny -- or, ideally, informative and funny -- evoke the best responses.


 **Tweets that contain stale information, repeat conventional wisdom, offer uselessly de-contextual news, or extoll the virtues of the awesome salad I had for lunch today don't, ultimately, do much to justify themselves.


So: Do be useful. Do be novel. Do be compelling. Do not, under any circumstances, be boring.


This is what caught my attention:


****Contribute to the story: To keep people interested, add an opinion, a pertinent fact or otherwise add to the conversation before hitting "send" on a retweet.


Takeaway:


"The Twitter ecosystem values learning about new content," the study notes -- so new info, it seems, is new info, regardless of who provides it.  


**Sharing your own work conveys excitement about that work -- which means that self-promotion, rather than being a Twitter turn-off, can actually be an added value.


Curated by Jan Gordon covering " Content Curation, Social Business and Beyond"


Read full article here: [http://ht.ly/8OrS8]


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Pinterest: There's Something Here For Everyone - [video] Inspiring!

This is another compelling story about Pinterest - the video says it all. It's a deaf woman's story about how she's using visuals to communicate her story. There's something for everyone on this network and this is just the beginning.

 

Intro:

 

I'm discovering new ways to use social media to show I can integrate and make noise in the masses. I love how versatile Pinterest is. It serves many purposes..

 

Selected by Jan Gordon covering "Pinterest Watch"

 

See the full video here: [http://bit.ly/x2qRyD]


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Will Pinterest Lead The Way & Transform the Web in 2012?

Will Pinterest Lead The Way & Transform the Web in 2012? | Prionomy | Scoop.it

I am updating this post because I now have my own experience of this exciting new way of connecting with my audience.  Brands are communicating with consumers in whole new ways. Pinterest is still by invite only, will let you know when it goes public. Be sure to stay tuned and follow the latest trends, reviews, news and developments in social curation on my new topic "PINEREST WATCH".

 

I selected this post written by Elad Gil because not only was it interesting and timely, but the comments from his readers were equally as valuable. So many different social curation platforms emerging, Pinterest is one to watch.......

 

Excerpt:

 

Social Content Curation As The Next Big Thing

 

The most interesting wave hitting the social web in 2012 is social curation. This was kicked off in 2011 as Pinterest's growth was noticed by Silicon Valley and a number of companies quickly followed suit -

 

**Snip.It launched as a social information curation platform, Quora adopted boards for a similar purpose, and Fab.com launched a structured social commerce feed.

 

There's so much information in this post, here's the takeaway. I would love to hear your comments about this next wave......

 

Takeaway:

 

2012 Will Be The Year of Curated Sets


**2012 will likely see an acceleration of structured, push button, social curation across the web. Why? Because most users don't want to take much effort to produce content, and consuming content in a structured manner (especially photos) is also much faster.

 

**Just as the first wave of social media has transformed the consumption of information, this next wave of social curation will fundamentally change how users find and interact with content over time.

 

Curated by Jan Gordon covering "Content Curation, Social Media and Beyond

 

Read full article here: [http://bit.ly/lK0ZHi]


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Tom George's comment, January 4, 2012 9:54 PM
Hey Jan,

It most definitely is. I thank you as well and I look forward to a great year of curating, learning and growing.
janlgordon's comment, January 4, 2012 10:25 PM
Internet Billboards
Absolutely Tom, it's going to be an exciting time!
maxOz's comment, January 19, 2012 9:58 PM
Jan, I have sent this scoop [error] didn't realize you had it xxx
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Curating Information & Making Sense of Data Is a Key Skill for the Future [Research]

Curating Information & Making Sense of Data Is a Key Skill for the Future [Research] | Prionomy | Scoop.it

Robin Good: The Institute for the Future and the University of Phoenix have teamed up to produce, this past spring, an interesting report entitled Future Work Skills 2020.

 

By looking at the set of emerging skills that this research identifies as vital for future workers, I can't avoid but recognize the very skillset needed by any professional curator or newsmaster.

 

It should only come as a limited surprise to realize that in an information economy, the most valuable skills are those that can harness that primary resource, "information", in new, and immediately useful ways.

 

And being the nature of information like water, which can adapt and flow depending on context, the task of the curator is one of seeing beyond the water,

to the unique rare fish swimming through it.

 

The curator's key talent being the one of recognizing that depending on who you are fishing for, the kind of fish you and other curators could see within the same water pool, may be very different. 

 

 

Here the skills that information-fishermen of the future will need the most:

 

1) Sense-making:

ability to determine the deeper meaning or significance of what is being expressed

 

2) Social intelligence:

ability to connect to others in a deep and direct way, to sense and stimulate reactions and desired interactions

 

3) Novel and adaptive thinking:

proficiency at thinking and coming up with solutions and responses beyond that which is rote or rule-based

 

4) Cross-cultural competency:

ability to operate in different cultural settings

 

5) Computational thinking:

ability to translate vast amounts of data into abstract concepts and to understand data-based reasoning

 

6) New media literacy:

ability to critically assess and develop content that uses new media forms, and to leverage these media for persuasive communication

 

7) Transdisciplinarity:

literacy in and ability to understand concepts across multiple disciplines

 

8) Design mindset:

ability to represent and develop tasks and work processes for desired outcomes

 

9) Cognitive load management:

ability to discriminate and filter information for importance, and to understand how to maximize cognitive functioning using a variety of tools and techniques

 

10) Virtual collaboration:

ability to work productively, drive engagement, and demonstrate presence as a member of a virtual team

 

 

Critical to understand the future ahead. 9/10

 

Curated by Robin Good

 

Executive Summary of the Report: https://docs.google.com/viewer?url=http%3A%2F%2Fapolloresearchinstitute.com%2Fsites%2Fdefault%2Ffiles%2Ffuture-work-skills-executive-summary.pdf 

 

Download a PDF copy of Future Work Skills 2020: https://docs.google.com/viewer?url=http%3A%2F%2Fapolloresearchinstitute.com%2Fsites%2Fdefault%2Ffiles%2Ffuture-skills-2020-research-report.pdf  


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Beth Kanter's comment, December 20, 2011 7:34 PM
Thanks for sharing this from Robin's stream. These skills sets could form the basis of a self-assessment for would-be curators, although they're more conceptual - than practical/tactical. Thanks for sharing and must go rescoop it with a credit you and Robin of course
janlgordon's comment, December 20, 2011 7:56 PM
Beth Kanter
Agreed. It's also one of the articles I told you about....good info to build on:-)
Nevermore Sithole's curator insight, September 4, 2014 2:34 AM

Curating Information and Data Sense-Making Is The Key Skill for the Future [Research]