The Key Critical Components To Optimize On Any Landing Page | Hubspot | Prionomy | Scoop.it

Look at how a bad HubSpot landing page can be changed to improve performance, and learn how to apply these concepts to your own landing page design.

 

Here the key critical components to look after on your landing page:

 

1) URL Architecture - An optimized URL will help your landing page rank higher in search engines...

 

2) Navigation - The more choices you give site visitors, the more confused they will be...

 

3) Page Header - The copy used in your landing page header is one of the most important page elements, because it's what helps your page pass a user's blink test...

 

4) Form Header - Your form header should simply tell the visitor what exactly filling out that form will do...

 

5) Image Selection 

 

6) Privacy 

 

7) Keyword Optimization - Targeting long-tail keyword phrases like these on your landing page will not only drive more relevant search traffic and be easier to rank for than a head term...

 

8) Value Building - Make the end benefit of completing the download crystal clear with the copy you include on your landing page, even if it does mean a few more lines of text.

 

9) Readable Format - ...Using bullet points, numbered lists, dashes, and headers helps make those chunks of text easy to scan through.

 

10) On-Page Social Sharing - You might think including social sharing buttons is a distraction just like the navigation in the first treatment, but on-page social sharing buttons don't take a user away from your landing page...

 

11) Pertinent Form Fields - The fewer form fields you can include on your landing page, the better. 

 

12) Action-Based Button

 

 

Useful. 7/10

 

Read more: http://blog.hubspot.com/blog/tabid/6307/bid/31308/Before-After-The-Optimization-of-a-Flawed-Landing-Page.aspx 


Via Robin Good