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How Startups Can Gain Visability and Reputation by Curating Great Content

How Startups Can Gain Visability and Reputation by Curating Great Content | Prionomy | Scoop.it

I selected this wonderful piece by Michael J. Fern of Intigi because it reinforces the importance of curation and has a lot of great insights.

 

In this article the author refers to Robert Scoble,who has built an enormous following on several social networks by curating and sharing the latest news about technology and startups.

 

He says that just like Scobleizer, startups should use curation to catapult their online presence and influence.

 

**Curation is a useful approach for all companies but especially for startups:

 

Here's what especially caught my attention:

 

**Thought Leadership

   

If outsiders view your company as a key source of  industry informataion, you will quickly build your brand recognition as well as develop trust and goodwill among customers.

 

**Hub of Information

    

By being first to market as a content curator in your space and by hosting curated content on your website, you can quickly rise as a primary destination site for those interested in your industry.

 

**Collections

    

By creating a bundle of articles, images, videos or websites that relate to a specific them and keeping it updated, this “guide” can become an important resource for social media marketers.

 

**Content with Commentary

    

Using 3rd party articles and adding your own point of view you can build a dedicated following. He refers to Daring Fireball, a blog that has built an impressive loyal following of 30,000

 

One Takeaway: 

 

**Successful curators often employ several of these approaches in addition to producing their own original content

 

Curated by Jan Gordon covering "Content Curation, Social Business and Beyond"

 

Feel free to visit our fanpage - Curatti launching soon - everything you ever wanted to know about content curation - http://on.fb.me/wfWPao

 

Read full article here: [http://bit.ly/zTGY37]


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SEO Alone Is Not Enough: The Hidden Factors in Accomplishing Your Online Marketing Goals | SEOMoz Rand Fishkin

SEO Alone Is Not Enough: The Hidden Factors in Accomplishing Your Online Marketing Goals | SEOMoz Rand Fishkin | Prionomy | Scoop.it

Robin Good: If you want to examine and question some of the critical issues that may be influencing the performance of your site / business online, this video lesson from SEOMoz CEO Rand Fishkin can provide you with lots of valuable and actionable insight.

 

Achieving greater effectiveness in selling whatever you are proposing online is not just a matter of proper tagging and SEO optimization tasks. There are a lot of other factors mixed in with those that determine, beyond what search engines may think, how credible, reputable and worth of my time and money your site really is. 

 

And that's where you should spend more attention.

 

Rand goes over a number of very important factors like:

- niche focus

- brand trust

- presentation

- pricing 

- design and UX

- quality of content 

- industry reputation

- domain naming

- social proof

and more.

 

Highly recommended. 9/10

 

Video + full text transcription: http://www.seomoz.org/blog/the-hidden-factors-in-accomplishing-your-online-marketing-goals-whiteboard-friday 


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Martin Harris's curator insight, July 6, 2013 5:01 AM

RAND FISHKIN AT SEO Moz

Dean Ryan G. Martin's curator insight, October 16, 2014 10:56 PM

Yes. It's true. 

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How to be a Powerful Tweeter and Thrive in the Twitter Ecosystem

This piece was written by Megan Garber for The Atlantic


A study based on 43,000 responses to Tweets found precisely what people like and loathe about microblog posts.


Here are some of the findings:


**Twitter, as a communications platform, has evolved beyond nascent Twitter's charmingly mundane updates ("cleaning my apartment"; "hungry") and into something more crowd-conscious and curatorial.


**Though Twitter won't necessarily replace traditional news, it increasingly functions as a real-time newswire, disseminating and amplifying information gathered from the world and the web.


**At the same time, though, being social, it functions as a source of entertainment. Which means that we have increasingly high -- and increasingly normalized -- expectations for Twitter as both a place and a platform.


**We want it to enlighten us, but we also want it to amuse us.

In that context, tweets that are informative or funny -- or, ideally, informative and funny -- evoke the best responses.


 **Tweets that contain stale information, repeat conventional wisdom, offer uselessly de-contextual news, or extoll the virtues of the awesome salad I had for lunch today don't, ultimately, do much to justify themselves.


So: Do be useful. Do be novel. Do be compelling. Do not, under any circumstances, be boring.


This is what caught my attention:


****Contribute to the story: To keep people interested, add an opinion, a pertinent fact or otherwise add to the conversation before hitting "send" on a retweet.


Takeaway:


"The Twitter ecosystem values learning about new content," the study notes -- so new info, it seems, is new info, regardless of who provides it.  


**Sharing your own work conveys excitement about that work -- which means that self-promotion, rather than being a Twitter turn-off, can actually be an added value.


Curated by Jan Gordon covering " Content Curation, Social Business and Beyond"


Read full article here: [http://ht.ly/8OrS8]


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To Pinterest, A Love Letter

To Pinterest, A Love Letter | Prionomy | Scoop.it

This wonderful piece was written by Lisa Barone on Outspoken Media. I loved reading this because her insights are right on the money. How do I know? Because I've been on Pinterest for a week and this social network takes you beyond all the buzzwords, the how to articles and lets you connect with others in ways that have the potential to create deeper engagement that can is definitely beginning to show ROI in more ways than one.

 

Feel free to follow me on Pinterest at  http://pinterest.com/jangordon/

 

or visit my topic on content curation at http://www.scoop.it/t/content-curation-social-media

 

Here's an excerpt that captures the essence of what she is saying. I highly recommend you read the comments as well.

 

Excerpt:

 

"Anyone who knows me will tell you: I’m completely commitment phobic. And nowhere is this more apparent than in the world of emerging social media networks. I cringe whenever a new one is released because I simply Can’t.

 

"For me, the social network doing that right now is Pinterest.Wait? Pinterest? Is that really anything more than an outlet for pictures of sleeping cats, fancy home décor and items deemed orange?

 

It is.

 

I’ll tell you why I love it and why, as a brand, you should love it too.

 

****One of the great things social media has done is that it’s undeniably changed the way businesses and consumers are able to interact.

 

****It broke through an imaginary wall that had long divided the two and allowed businesses to share parts of themselves which, in turn, allowed consumers to seek out businesses that are weird in the same way or that believed in the same things.

 

Last November I spoke at TEDx about how through the Web, weird became profitable.

 

****Weird became something businesses could leverage. To me, that’s where social media is most effective –

 

****when businesses use weird to be strategically authentic and show customers their essence. It’s when they let certain parts of themselves hang out so their customers can get to know whose behind the product or service that they love so much.

 

And that’s what Pinterest does really well. It epitomizes what is right and powerful in social media. Sure, Mashable may still use it to hoard marketing infographics for page views, but that’s not how it’s most effective.


**Pinterest works best when brands show customers what’s going on below the surface".

 

Curated by Jan Gordon covering "Pinterest Watch"

 

Read full article here: [http://outspokenmedia.com/about/lisa-barone/]


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janlgordon's comment, January 13, 2012 12:07 AM
maxOz
Thank you for this wonderful post on Pinterest!
maxOz's comment, January 13, 2012 12:12 AM
I love it as well, glad you enjoyed it x Michele
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What's Behind The Pinterest Craze? 15 Super-Users Share Their Thoughts

What's Behind The Pinterest Craze? 15 Super-Users Share Their Thoughts | Prionomy | Scoop.it

This piece was written by Arik C. Hansen - he was fascinated by the growth of Pinterest in such a short time so he set out to ask 15 people that he refers to as "super users" what they like about Pinterest, how much time they spend on there per week, and more. In this piece, there are 13 people answering this question, I decided to answer it as well. Sorry it's so long, I got carried away:-)

 

Intro:

 

"It may be a niche social network, but Pinterest is growing like mad.

While other tools and networks like Quora, Instagram (my favorite) and Google Plus have stolen the headlines this year, Pinterest has quietly amassed a relatively huge user base–especially among young women (in my opinion)".

 

Here are some amazing statistics:

 

**From October 2010 to October 2011 Pinterest grew from just 40,000 users to a whopping 3.2 million. That’s some serious growth.

 

 **Pinterest adding thousands of users each month.

 

**Its users are also spending an inordinate amount of time on the site. And, this, at a time when EVERYONE is complaining about being social networked to death (see Google+).

 

**Several Pinterest users that claim they spend upwards of two hours A DAY on the site. Hmmm…sound familiar? Facebook’s entire MO (or at least their initial MO) comes down to finding ways to keep people on their site.

 

**Pinterest appears to have found the magic formula.

 

****But WHY is the site so damn popular? The author set out to discover. He

pegged 12 Pinterest “power users” and asked them 5 simple questions about their use, how brands might use the platform and the future of Pinterest 

 

My feedback:

 

Some of the people who commented didn't feel the people he interviewed were what they would consider "super users". I think the point here is that it gives you a birdseye view of some of how and why people are spending so much time on here. More information will follow as the site evolves.

 

My commentary:

 

I'm going to add my two cents here because I love Pinterest and this is my experience.

 

**It's an amazing platform to let others see me beyond my profile and business personna.  There's a story in the background about who I am as a person. This gives people points of connection where they can identify with me in business as well as through common interests. I had an experience today where I connected with someone on Facebook through an article I posted. They immediately went to twitter, came here, then to Pinterest. This person lives in another country, we've never spoken before but we spoke tonight and we're already talking about collaborating on a project.

 

****people do business with people they like and trust

 

**Pinterest allows me to be visually creative

 

**Pinterest allows me to fantisize about going to places all over the world by posting gorgeous images

 

**Pinterest allows me to dream and imagine my dream house

 

**Pinterest allows me to relax, it's not like any other enviornment 

 

**Pinterest allows me to find other people with common interests and sensibility

 

**Pinterest allows me to explore my creative side, bond with the painters and photographers and deepen my relationship with them

 

**Pinterest allows people to click only on things they're interested in and leave the rest

 

**Pinterest allows me to bring my marketing message in subtle ways by developing a relationship first, business second.

 

**Pinterest offers so many ways to promote and sell your products and services

 

I could go on and on, have you guessed, I love Pinterest!!

 

Selected by maxOz - curated by Jan Gordon covering "Pinterest Watch"

 

Read full article here [http://bit.ly/AfeVYK]


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janlgordon's comment, January 20, 2012 8:51 PM
maxOz
These articles are amazing - You are definitely my partner covering Pinterest Watch - Great teamwork!
maxOz's comment, January 20, 2012 9:58 PM
Jan, I'm so happy you like my suggestions xxx
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The Complete Guide to Branding Your WordPress Website

The Complete Guide to Branding Your WordPress Website | Prionomy | Scoop.it

Setting up a website on WordPress is easy. The abundance of free and Premium WordPress themes has made it a lot easier for website owners to setup professional looking websites within minutes. However, even these professional looking themes need to be properly branded to represent a business. In this post we will discuss a few things that you can do to rebrand your WordPress based website and make it your own.

 

The text in your website’s header is designed with CSS in your theme and it is not a replacement for a logo. A professional website is incomplete without a proper logo which portrays the unique brand identity of your website. Some people would argue in favor of usingTitle

for its SEO value, but you can see for yourself that lots of popular websites are using graphic logos instead of HTML/CSS title and they are doing great on search engines...


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Ideas and Examples for Valuable and Engaging Curated Collections on Pinterest

Ideas and Examples for Valuable and Engaging Curated Collections on Pinterest | Prionomy | Scoop.it

Robin Good: Here is some great advice, and real-world examples of how Pinterest can be used to engage fans, create interesting content and making your brand more visible.

 

Key interesting approaches include: 

 

- Creating contests in which fans create thematic boards that showcase your ideas, products or services

 

- Showcasing your fans using your brand or tools

 

- Arranging collections of valuable resources in-line with your brand interest

 

- Uncovering backstage pics and crowdsourced images of events

 

Read the full illustrated article: http://mashable.com/2012/01/19/pinterest-brands/ 

 

 Check out also: http://searchenginewatch.com/article/2139906/7-Creative-Ways-Your-Brand-Can-Use-Pinterest 


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Marcello Cosa's comment, January 21, 2012 7:55 AM
Ciao Robin...che bell'articolo!

È proprio ciò che vorrei realizzare io con le mie gallerie/directory di valore.

Peccato che Pinterest non permetta l'embed.
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SEO Alone Is Not Enough: The Hidden Factors in Accomplishing Your Online Marketing Goals | SEOMoz Rand Fishkin

SEO Alone Is Not Enough: The Hidden Factors in Accomplishing Your Online Marketing Goals | SEOMoz Rand Fishkin | Prionomy | Scoop.it

Robin Good: If you want to examine and question some of the critical issues that may be influencing the performance of your site / business online, this video lesson from SEOMoz CEO Rand Fishkin can provide you with lots of valuable and actionable insight.

 

Achieving greater effectiveness in selling whatever you are proposing online is not just a matter of proper tagging and SEO optimization tasks. There are a lot of other factors mixed in with those that determine, beyond what search engines may think, how credible, reputable and worth of my time and money your site really is. 

 

And that's where you should spend more attention.

 

Rand goes over a number of very important factors like:

- niche focus

- brand trust

- presentation

- pricing 

- design and UX

- quality of content 

- industry reputation

- domain naming

- social proof

and more.

 

Highly recommended. 9/10

 

Video + full text transcription: http://www.seomoz.org/blog/the-hidden-factors-in-accomplishing-your-online-marketing-goals-whiteboard-friday 


Via Robin Good, Moisés Trabajo
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Martin Harris's curator insight, July 6, 2013 5:01 AM

RAND FISHKIN AT SEO Moz

Dean Ryan G. Martin's curator insight, October 16, 2014 10:56 PM

Yes. It's true. 

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How to Brand Your Product. Is branding good for your business?

How to Brand Your Product. Is branding good for your business? | Prionomy | Scoop.it

The establishment and protection of a good brand name doesn't come cheap, but the equity value of a good brand name can be worth many times more than the annual earnings of the business itself.

 

Developing and building any new brand is time consuming and very expensive. Your competitors will be only too happy to ride on your success if you allow them.

 

To prevent this, you must protect your brands, slogans and logos from the very moment that you decide to use them. That means doing so even before you introduce your brands to the world. This protection is vital.

 

Read more: http://www.businessmanagementbasics.com/how-to-brand.html


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Pinterest: A Tool to Curate Relevant Visual Content for Your Audience

Pinterest: A Tool to Curate Relevant Visual Content for Your Audience | Prionomy | Scoop.it

This piece was written by my friend and fellow curator, Beth Kanter for socialmediatoday. It's one of the best articles because she really understands Pinterest and is using it effectively.

 

Here's what she had to say:

 

My Pinboards on Pinterest...

 

Pinterest is a virtual pinboard where you can organize and share images and videos you discover on the web. Think of it as social network of visuals – where you can find images from other people with the same interest or use it to curate your own visual “interest space.”

 

The clean interface and simplicity of its features make it easy to use and gives you a calm feeling which perhaps accounts for its popularity.

 

**At first glance, the site attracts people interested in using it for non-work interests, such as wedding planning, decorating, scrapbooking, and family photos, but brands and nonprofit professionals are also using it to curate information related to professional and organizational topics in a visually pleasing way.

 

****But if you want to be successful, you must curate and share relevant content.

 

Selected by Jan Gordon covering "Pinterest Watch"

 

Read full article here: [http://bit.ly/xNUU6H]


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Beth Kanter's comment, January 21, 2012 1:11 PM
Thanks so much for curating this post also published on Social Media Today. The original on my blog: http://www.bethkanter.org/pinterest/ got the most retweets - probably because of the wide interest. I noticed you were curating a separate pinterest collection too. I put together small curated collection of resources about Pinterest for Nonprofits as I will be teaching it in workshops this year in the Middle East - http://socialmedia-strategy.wikispaces.com/Pininterest
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10 Steps To Promote Brand “You” With Social Media

10 Steps To Promote Brand “You” With Social Media | Prionomy | Scoop.it

We live in one of the most exciting times in the world’s history where you can build a personal brand globally and faster than anyone has ever imagined. Most people are underestimating the reach and power of social media that has really only been available for barely 5 years.


Facebook marketing is less than 2 years old and YouTube and Twitter have only been in existence for a few years.

 

The previous generation built their personal brands on television, radio, magazines and newspapers.

 

You now have the opportunity to build a personal brand utilizing the leverage and amplification of social media and blogs that can accelerate the process.

 

The potential of the web is still evolving and will continue to surprise us as it continues to grow and challenge established thinking and disrupt business models...


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