Prionomy
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Neuroeconomics: Studying brain responses gives marketers increased ability to predict how people make decisions

Neuroeconomics: Studying brain responses gives marketers increased ability to predict how people make decisions | Prionomy | Scoop.it

By using MRI to study the brain, Dr. Ming Hsu found a method to characterize how the different regions of the brain function in concert to enable people to anticipate and respond to competitors' behavior.


Via Dimitris Agorastos
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Rescooped by Pepe Crespo from Psychology and Brain News
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The Brain in Technicolour

The Brain in Technicolour | Prionomy | Scoop.it

Firstly I want to point out that yes, it is a brain. 


Via Sakis Koukouvis, Dimitris Agorastos
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Dean Russell Sorenson's comment, January 27, 2012 1:42 PM
It's interesting how it looks so similar to so many other systems that we have.
Sakis Koukouvis's comment, January 27, 2012 1:54 PM
Yes, it is a fractal scheme
ScienceDefined's comment, January 27, 2012 8:29 PM
Thanks for sharing!
Rescooped by Pepe Crespo from Psychology and Brain News
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Placebo effect: New study shows how to boost the power of pain relief, without drugs

Placebo effect: New study shows how to boost the power of pain relief, without drugs | Prionomy | Scoop.it
Placebos reduce pain by creating an expectation of relief. Distraction -- say, doing a puzzle -- relieves it by keeping the brain busy. But do they use the same brain processes? Neuromaging suggests they do.
Via Dimitris Agorastos
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