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Rescooped by Pepe Crespo from Game Design Stories
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Top 5 Best Practices in Transmedia Storytelling

Presentation to the Forum Transmidia, Sao Paulo, Brazil. Covers Robert Pratten's top 5 best practices in transmedia storytelling.

Via The Digital Rocking Chair, Florent de Grissac
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Transmedia Storytelling and Multi-Modal Brands

Transmedia Storytelling and Multi-Modal Brands | Prionomy | Scoop.it

Audiences are now, literally, all over the place. For brands, the ‘all over the place’ scenario is confusing at best and at worse, totally unfathomable. How do you reach people if they can be anywhere?

 

[Yesterday, a friend asked me what the difference was between transmedia and multi-modal ... a good question ... and here's a good answer which I thought I'd share.]


Via The Digital Rocking Chair
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