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The Twitter Hashtag Game

The Twitter Hashtag Game | Prionomy | Scoop.it

This post is part of the “Marketing That Works” Ideas Contest, showcasing 20 of the most innovative marketing ideas from the blogosphere’s up and coming marketers. If you like the post, please show your support for the contestant by tweeting, liking, sharing, and commenting below!

 

For my marketing idea, I created something called the “Hashtag Game.”

 

Like Naomi Dunford said: “It’s the shit that we do to get people to buy our shit.” There are many things we can do to attract potential readers and customers such as: producing powerful content; word of mouth; Facebook marketing; free eBooks to lure people in; and guest posting.

 

There are also the little, effortless things that we forget to do that can add up overtime: adding hashtags at the end of our tweets.

 

For example: If I were tweeting “Engagement From Scratch” . . . and let’s just say I don’t have 50,000 followers but I want to spread the word about it.

 

Read more: http://www.firepolemarketing.com/blog/2012/01/27/twitter-hashtag-game/


Via Martin Gysler
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Chuck Bartok's comment, January 28, 2012 12:12 PM
I appreciate the share of this post..Never really understood the Power of #Hashtags,
But I do like the reference to "relevance" and overuse
Martin Gysler's comment, January 28, 2012 12:45 PM
Hi Chuck! I think you're not alone in this situation. I'm glad that this post gave you an insight in this subject to better understand it. Have a great weekend!
Martin Gysler's comment, January 28, 2012 12:51 PM
Yes, you're absolutely right, Superior Network Co :-) Have an amazing Saturday ;-)
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60+ Unexpected Business Lessons

60+ Unexpected Business Lessons | Prionomy | Scoop.it

A gold mine of ideas and advice from 60 different entrepreneurs, check it out, it's worth it! [note: Martin Gysler]

 

In business, you can learn something new and unexpected at virtually any time or any place. With that in mind, the CarolRoth.com contributor network of entrepreneurs, advisors and experts have shared their most unexpected or unusual business lessons. Their answers are presented below in no particular order.

 

You may notice some of the same lessons listed, but I kept them separate, as something in the way one is framed may resonate differently with you...


Via Martin Gysler
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8 Essential Business Rules For Those Who Don't Believe In Rules

8 Essential Business Rules For Those Who Don't Believe In Rules | Prionomy | Scoop.it

I don’t read a lot of business books. (Actually, I never read them.) But I do read the lists of the best-selling business books. Those lists give you a lot of insight into the current trendy areas for leadership and strategy. That’s a good reason to run in the opposite direction. Fast.


These best-sellers all have jazzy titles like “What Would Lincoln Do” and “The Kindergarten Test: If A Five Year Old Can’t Understand Your Plan, Start Over.”

 

I made all those up, but you get the point. At Conduit, our 7-year-old Israeli startup, we don’t necessarily do things by the book.

 

We offer publishers mobile apps and web apps; social media connectors; toolbars and notification alerts--all designed to give publishers an ongoing presence in the digital lives of their users. Right now, publishers are reaching more than 250 million individual users through our products...


Via Martin Gysler
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How to Brand Your Product. Is branding good for your business?

How to Brand Your Product. Is branding good for your business? | Prionomy | Scoop.it

The establishment and protection of a good brand name doesn't come cheap, but the equity value of a good brand name can be worth many times more than the annual earnings of the business itself.

 

Developing and building any new brand is time consuming and very expensive. Your competitors will be only too happy to ride on your success if you allow them.

 

To prevent this, you must protect your brands, slogans and logos from the very moment that you decide to use them. That means doing so even before you introduce your brands to the world. This protection is vital.

 

Read more: http://www.businessmanagementbasics.com/how-to-brand.html


Via Martin Gysler
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10 Creative Ways to “Level-Up” Your Presence on Facebook

10 Creative Ways to “Level-Up” Your Presence on Facebook | Prionomy | Scoop.it

I love Facebook – not only because it helps me remember when to wish my friends a “Happy Birthday”, but also because it has been an extremely effective tool for my brand.

 

For example, over the past year Facebook has overwhelmingly been the number one site for referral traffic to SPI:

 

Again, this is for traffic coming to the blog – not necessarily the method that new visitors have found out about me (which is, as I’ve recently found out, through my podcast). In fact, if you look across the row you’ll see that Facebook actually has the lowest percentage in terms of new visits, at 19.05%...


Via Martin Gysler
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Key Metrics To Measure Site Success and To Optimize Website Performance | Hubspot

Key Metrics To Measure Site Success and To Optimize Website Performance | Hubspot | Prionomy | Scoop.it

Here are 8 essential metrics you should be tracking on your website and its landing pages, and how you can use these metrics to optimize and improve your website’s performance.


These the first five with a core takeaway:


1. Unique Visitors

Look for a good upward trend over time, or in conjunction with specific marketing campaigns. If your unique visitor count isn’t rising, you may need to reassess your marketing tactics.


2. New vs. Repeat Visitors

If your repeat visitor rate is only in the single digits, your site might not offer enough valuable information to capitalize on the link or campaign that attracted a new visitor in the first place. 


3. Traffic Sources

...you’ll want to see your share of organic traffic rising until it reaches 40%-50% of total traffic. Likewise, you can gauge the effectiveness of your link-building efforts by tracking referral traffic. Aim for referrals to deliver 20%-30% of overall traffic.


4. Referring URLs

You want to see the list of referring URLs growing steadily over time as you produce more content that other site owners and bloggers deem worthy of sharing with their audience. 


5. Most/Least Popular Pages

Studying your most popular pages helps you understand what kind of content visitors and prospects find most interesting. Popular pages also are good places to focus your database building efforts. 


Read the full article to find out exactly what each one of the indicators means and to have extra advice on how to put it to use immediately.


Useful for who is starting out. 7/10.


Read more: http://blog.hubspot.com/blog/tabid/6307/bid/30303/The-Only-Metrics-You-Need-to-Optimize-Website-Performance.aspx 


Via Robin Good
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