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The Ultimate News Resource Guide to Social Marketing: 55 Top Marketing, Technology and Social Media News, Analysis and Trends Resources

The Ultimate News Resource Guide to Social Marketing: 55 Top Marketing, Technology and Social Media News, Analysis and Trends Resources | Prionomy | Scoop.it
Brief description of top sources named from Awareness, Inc.eBook on Social Marketing in 2012.


As we embark on 2012, the team at Awareness, Inc. consulted with the best and the brightest in marketing, strategy, technology, business and social media to help us identify the top news, analysis and trends resources for social marketing and social technology.


Our industry is among the most dynamic, with many voices reporting, analyzing and advising on social technology, social media developments, successes, and best practices.


To help you navigate the active social news space, we compiled this Ultimate Guide to the Top Marketing, Technology and Social Media Resources. This guide aggregates resources quoted by leading strategists such as David Meerman Scott, Brian Solis, Erik Qualman, Jason Falls, and Jay Bear, top analysts and influencers Jeremiah Owyang, Debi Kleiman, Laura Fitton, David Berkowitz, brand leaders such as Ekaterina Walter, Michael Pace, and Pam Johnston, and agency visionaries Steve Rubel, Mike Troiano, and Jonas Klit Nielsen in our free report on 2012 Social Marketing and New Media Predictions, to name just a few.


Read more: http://www.socialnomics.net/2012/01/03/the-ultimate-news-resource-guide-to-social-marketing-55-top-marketing-technology-and-social-media-news-analysis-and-trends-resources/


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Renato Xavier - www.renatoxavier.com's comment, January 26, 2012 9:28 AM
Hey, Do you know about the challenge of SEO here in Brazil. The distpute is fierce for the term "katipsoi zunontee". http://www.renatoxavier.com/katipsoi-zunontee It is in Portuguese but you can use the translate.
Martin Gysler's comment, January 26, 2012 12:51 PM
Thank you for your information Tom!
Martin Gysler's comment, January 26, 2012 12:52 PM
Thank you for the information Renato, I'll check out the website.
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The Twitter Hashtag Game

The Twitter Hashtag Game | Prionomy | Scoop.it

This post is part of the “Marketing That Works” Ideas Contest, showcasing 20 of the most innovative marketing ideas from the blogosphere’s up and coming marketers. If you like the post, please show your support for the contestant by tweeting, liking, sharing, and commenting below!

 

For my marketing idea, I created something called the “Hashtag Game.”

 

Like Naomi Dunford said: “It’s the shit that we do to get people to buy our shit.” There are many things we can do to attract potential readers and customers such as: producing powerful content; word of mouth; Facebook marketing; free eBooks to lure people in; and guest posting.

 

There are also the little, effortless things that we forget to do that can add up overtime: adding hashtags at the end of our tweets.

 

For example: If I were tweeting “Engagement From Scratch” . . . and let’s just say I don’t have 50,000 followers but I want to spread the word about it.

 

Read more: http://www.firepolemarketing.com/blog/2012/01/27/twitter-hashtag-game/


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Chuck Bartok's comment, January 28, 2012 12:12 PM
I appreciate the share of this post..Never really understood the Power of #Hashtags,
But I do like the reference to "relevance" and overuse
Martin Gysler's comment, January 28, 2012 12:45 PM
Hi Chuck! I think you're not alone in this situation. I'm glad that this post gave you an insight in this subject to better understand it. Have a great weekend!
Martin Gysler's comment, January 28, 2012 12:51 PM
Yes, you're absolutely right, Superior Network Co :-) Have an amazing Saturday ;-)
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The Secret to Attracting 1,000 True Fans

The Secret to Attracting 1,000 True Fans | Prionomy | Scoop.it

Everyone says play bigger, grow; keep expanding.

But is all growth and development good, or even necessary?

 

I’ve learned that there’s no guarantee that growth will make a difference in your business. You can have more people on your list, and no one actually buying. You can have more traffic, and only crickets in your comments section.

 

There’s a big difference between growth that’s meaningful and growth that’s hollow. The difference is depth.

 

A lot of people say you need 1,000 true fans. I think that’s a good, tangible goal to aim for.

 

For our purposes, “True Fans” are defined as: People that buy everything you create. When you announce the launch of a product, creation, or offer, they are actively waiting for you to release it. They refresh the “coming soon” page. They comment on every post. They tell everyone they can about what you do.


1,000 is good because it’s a number that we can wrap our minds around. It seems like a stretch, but it also seems doable. You can convert one true fan a day if you’re really on your game.


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10 Creative Ways to “Level-Up” Your Presence on Facebook

10 Creative Ways to “Level-Up” Your Presence on Facebook | Prionomy | Scoop.it

I love Facebook – not only because it helps me remember when to wish my friends a “Happy Birthday”, but also because it has been an extremely effective tool for my brand.

 

For example, over the past year Facebook has overwhelmingly been the number one site for referral traffic to SPI:

 

Again, this is for traffic coming to the blog – not necessarily the method that new visitors have found out about me (which is, as I’ve recently found out, through my podcast). In fact, if you look across the row you’ll see that Facebook actually has the lowest percentage in terms of new visits, at 19.05%...


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The State of Social Media and Social Media Marketing in 2012

Social media is a source of endless discussion. With the advent of new tools and / or platforms every day, keep up has become a challenge. But some among the many are the undisputed leaders and decide largely on what will be the future. This slide presentation may give us interesting information on the trends and what might we expect in 2012 and beyond. [note Martin Gysler]


Social networking is the #1 activity online. Even though Google gets the most visitors, Facebook is where most of us are spending our time. And it’s not just about Facebook anymore. We are spending a lot of time on LinkedIn, YouTube, Tumblr and Twitter. While there are some clear major players in the social space, the social media universe continues to expand and 2011 was a banner year for the idea of an "Interest Graph."


In 2011, we saw Google launching Google+ and Pinterest grewing at an astounding rate. Facebook launched "Timeline" and "frictionless sharing" with partners like the much anticipated Spotify. Facebook also acquired design companies and the team behind Gowalla, showing the company’s intent to provide a consistent experience across devices and becoming a more prominent player in the mobile space.


Read more: http://www.slideshare.net/socialnerdia/the-state-of-social-media-and-social-media-marketing-in-2012-10743590?from=ss_embed


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One Reason Why Your Blog Isn’t Making Money

One Reason Why Your Blog Isn’t Making Money | Prionomy | Scoop.it

According to one estimate, 3 million posts will be published today. Approximately 540,000 of these posts were written by professional bloggers trying to transition their audience from reading to buying. Others hope their posts are compelling enough to prompt a return visit.


However, most bloggers aren’t making a dime from their blog.


The reasons why haunt each blogger every night. Are they passionate enough? Are they engaging enough? Surprisingly, these are the wrong questions to ask.


The reason why most blogs don’t make money can be traced back to one decision (or lack of one).


The World is My Audience


Social media is the most egalitarian marketing discipline since broadcast media. Bloggers naturally feel that everyone is interested in their topic. You rarely hear people wondering if they have the right readers. They just assume that they do. Even when they think about their reader’s characteristics, it’s done on a surface level.


Read more: http://pushingsocial.com/one-reason-why-your-blog-isn%E2%80%99t-making-money


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109 Ways to Make Your Business Irresistible to the Media | Copyblogger

109 Ways to Make Your Business Irresistible to the Media | Copyblogger | Prionomy | Scoop.it

Ever wonder why some businesses get press and some don’t? Getting a mainstream media outlet to pay attention to your business seems like an impossible-to-solve mystery.


You might see your competitors spouting a diatribe that you know for a fact is wrong, or that you could explain better.

 

“Why did they interview that guy instead of me?” you wonder.

 

Actually, it’s not you. 99 times out of 100, it’s not your qualifications, your knowledge, or your ability.
It’s your approach.

 

After 10 years as a journalist, I’ve seen just about every bad pitch you can imagine. And I’ve also come up with 109 foolproof ways to entice the media in your city to highlight your business — approaches that make the mainstream media unable to resist you...


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Why You Should Wear The 6 Thinking Hats On Your Blog

Why You Should Wear The 6 Thinking Hats On Your Blog | Prionomy | Scoop.it

Wearing the 6 Thinking Hats on your blog helps in generating valuable, interesting and diverse content.

 

What are the 6 Thinking Hats?

 

Dr. Edward de Bono’s 6 Thinking Hats is a simple, effective parallel thinking process that helps people be more productive, focused, and mindfully involved. And once they’re learned, the tools can be applied immediately!

 

The premise of this concept is that the human brain thinks in a number of distinct ways which can be identified, deliberately accessed and hence used in a structured way to develop strategies for thinking about particular issues.

 

De Bono identifies six distinct states in which the brain can be “sensitized”. In each of these states, the brain will identify and bring into conscious thought certain aspects of issues being considered.


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