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Create a Facebook Business Page – 20 Tips That Guarantee Success

Create a Facebook Business Page – 20 Tips That Guarantee Success | Prionomy | Scoop.it

With over 800 million active users, Facebook is by far the biggest social networking website at present. The number of users is increasing on a daily basis, with thousands of people setting up Facebook accounts. The traffic and usage is sufficient to judge Facebook’s stature in the social media industry. It has grown in leaps and bounds and is far ahead of the competition.


For the past few years, businesses have gauged the potential of Facebook for marketing and creating a brand image. The trend towards online marketing has increased, with internet based promotion becoming a major part of businesses’ marketing strategies. Through Facebook, businesses can target their market segment and attract customers. Already, a majority of the businesses are using Facebook to increase awareness about their products and services. A corporate Facebook page can enhance the popularity and sales of your business.

 

Read more: http://bit.ly/KUeh5U


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Cassy Dave's comment, May 30, 2012 1:22 AM
good
Martin Gysler's comment, May 30, 2012 5:54 AM
Thank you Cassy :)
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How Startups Can Gain Visability and Reputation by Curating Great Content

How Startups Can Gain Visability and Reputation by Curating Great Content | Prionomy | Scoop.it

I selected this wonderful piece by Michael J. Fern of Intigi because it reinforces the importance of curation and has a lot of great insights.

 

In this article the author refers to Robert Scoble,who has built an enormous following on several social networks by curating and sharing the latest news about technology and startups.

 

He says that just like Scobleizer, startups should use curation to catapult their online presence and influence.

 

**Curation is a useful approach for all companies but especially for startups:

 

Here's what especially caught my attention:

 

**Thought Leadership

   

If outsiders view your company as a key source of  industry informataion, you will quickly build your brand recognition as well as develop trust and goodwill among customers.

 

**Hub of Information

    

By being first to market as a content curator in your space and by hosting curated content on your website, you can quickly rise as a primary destination site for those interested in your industry.

 

**Collections

    

By creating a bundle of articles, images, videos or websites that relate to a specific them and keeping it updated, this “guide” can become an important resource for social media marketers.

 

**Content with Commentary

    

Using 3rd party articles and adding your own point of view you can build a dedicated following. He refers to Daring Fireball, a blog that has built an impressive loyal following of 30,000

 

One Takeaway: 

 

**Successful curators often employ several of these approaches in addition to producing their own original content

 

Curated by Jan Gordon covering "Content Curation, Social Business and Beyond"

 

Feel free to visit our fanpage - Curatti launching soon - everything you ever wanted to know about content curation - http://on.fb.me/wfWPao

 

Read full article here: [http://bit.ly/zTGY37]


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10 tips to get the most out of Pinterest for your business

10 tips to get the most out of Pinterest for your business | Prionomy | Scoop.it

You search new ways to improve your online visibility or/and business contacts. Pinterest seems be a good way to achieve this objective. To know more about this subject and the various possibilities, this article will give you a lot of insights. [note Martin Gysler]


Now that we’ve given you the ultimate guide on how to get started with Pinterest, it’s worth taking a look at how businesses can put the social networking world’s darling to work for them.


Before taking a look at how you can put Pinterest to work for you, it’s worth looking at why you shouldn’t be ignoring Pinterest. First and foremost, the numbers speak louder than anything else. In the past six months, visits to Pinterest grew by 4000%, receiving an amazing 11 million hits in just one week.


Pinterest has also proved to be a great way to drive traffic to your site, and in some cases, has out-performed Facebook. 


Read more: http://thenextweb.com/socialmedia/2012/01/20/10-tips-to-get-the-most-out-of-pinterest-for-your-business/


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The Ultimate News Resource Guide to Social Marketing: 55 Top Marketing, Technology and Social Media News, Analysis and Trends Resources

The Ultimate News Resource Guide to Social Marketing: 55 Top Marketing, Technology and Social Media News, Analysis and Trends Resources | Prionomy | Scoop.it
Brief description of top sources named from Awareness, Inc.eBook on Social Marketing in 2012.


As we embark on 2012, the team at Awareness, Inc. consulted with the best and the brightest in marketing, strategy, technology, business and social media to help us identify the top news, analysis and trends resources for social marketing and social technology.


Our industry is among the most dynamic, with many voices reporting, analyzing and advising on social technology, social media developments, successes, and best practices.


To help you navigate the active social news space, we compiled this Ultimate Guide to the Top Marketing, Technology and Social Media Resources. This guide aggregates resources quoted by leading strategists such as David Meerman Scott, Brian Solis, Erik Qualman, Jason Falls, and Jay Bear, top analysts and influencers Jeremiah Owyang, Debi Kleiman, Laura Fitton, David Berkowitz, brand leaders such as Ekaterina Walter, Michael Pace, and Pam Johnston, and agency visionaries Steve Rubel, Mike Troiano, and Jonas Klit Nielsen in our free report on 2012 Social Marketing and New Media Predictions, to name just a few.


Read more: http://www.socialnomics.net/2012/01/03/the-ultimate-news-resource-guide-to-social-marketing-55-top-marketing-technology-and-social-media-news-analysis-and-trends-resources/


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Renato Xavier - www.renatoxavier.com's comment, January 26, 2012 9:28 AM
Hey, Do you know about the challenge of SEO here in Brazil. The distpute is fierce for the term "katipsoi zunontee". http://www.renatoxavier.com/katipsoi-zunontee It is in Portuguese but you can use the translate.
Martin Gysler's comment, January 26, 2012 12:51 PM
Thank you for your information Tom!
Martin Gysler's comment, January 26, 2012 12:52 PM
Thank you for the information Renato, I'll check out the website.
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The State of Social Media and Social Media Marketing in 2012

Social media is a source of endless discussion. With the advent of new tools and / or platforms every day, keep up has become a challenge. But some among the many are the undisputed leaders and decide largely on what will be the future. This slide presentation may give us interesting information on the trends and what might we expect in 2012 and beyond. [note Martin Gysler]


Social networking is the #1 activity online. Even though Google gets the most visitors, Facebook is where most of us are spending our time. And it’s not just about Facebook anymore. We are spending a lot of time on LinkedIn, YouTube, Tumblr and Twitter. While there are some clear major players in the social space, the social media universe continues to expand and 2011 was a banner year for the idea of an "Interest Graph."


In 2011, we saw Google launching Google+ and Pinterest grewing at an astounding rate. Facebook launched "Timeline" and "frictionless sharing" with partners like the much anticipated Spotify. Facebook also acquired design companies and the team behind Gowalla, showing the company’s intent to provide a consistent experience across devices and becoming a more prominent player in the mobile space.


Read more: http://www.slideshare.net/socialnerdia/the-state-of-social-media-and-social-media-marketing-in-2012-10743590?from=ss_embed


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A Pinterest Success Story

This post was written by Lauren Schaffer for Grow and it's a great article because she is talking Kate, a professional hairstylist and jewelry maker, who got loads of traffic from Pinterest on her blog.

 

My Commentary:

 

Although Kate achieved success she cautions (and I do agree with her here) not to abuse Pinterest. Use it as a supplement to your blog Post pictures that create intrigue or value but don't do it several times a day.

 

****“Almost daily I get a comment or email saying ‘I found you on Pinterest!’,” she said. “My top 10 traffic referring URLs are all Pinterest.”

 

**You need to keep digging if you want to know how to do it. That “intrigue” is an opportunity to drive people back to your blog or website.

 

**Kate believes her success comes down to a careful balance between her original content and self-promotion for her blog and business.

 

****“I think there is a fine line between self-promotion and obnoxious self-promotion. I decided to only pin hair photos to my own boards [from her blog], and a maximum of two per week.

 

**The rest of the week, if any blog readers want to pin things from my blog, it’s up to them.”

 

****“What I don’t want is for my 14,000 Pinterest followers to log on to Pinterest and see all the photos from my blog. I think that would be obnoxious,” she continued.

 

****“I had one instance where I was following a blogger on Pinterest and she would pin things from her posts multiple times a day. I stopped following her.”

 

Beyond the blog numbers, Kate is also obtaining new business due to her Pinterest success.

 

**In September, she took on her first blog sponsor. She also has had interest in her private hairstyling business. “It’s brought so many people to my blog who now want to be my clients!”

 

Curated by Jan Gordon covering "Pinterest Watch"

 

Read full article here: [http://m.izmy.us/q?u=ot3]

 


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One Reason Why Your Blog Isn’t Making Money

One Reason Why Your Blog Isn’t Making Money | Prionomy | Scoop.it

According to one estimate, 3 million posts will be published today. Approximately 540,000 of these posts were written by professional bloggers trying to transition their audience from reading to buying. Others hope their posts are compelling enough to prompt a return visit.


However, most bloggers aren’t making a dime from their blog.


The reasons why haunt each blogger every night. Are they passionate enough? Are they engaging enough? Surprisingly, these are the wrong questions to ask.


The reason why most blogs don’t make money can be traced back to one decision (or lack of one).


The World is My Audience


Social media is the most egalitarian marketing discipline since broadcast media. Bloggers naturally feel that everyone is interested in their topic. You rarely hear people wondering if they have the right readers. They just assume that they do. Even when they think about their reader’s characteristics, it’s done on a surface level.


Read more: http://pushingsocial.com/one-reason-why-your-blog-isn%E2%80%99t-making-money


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The Secret to Attracting 1,000 True Fans

The Secret to Attracting 1,000 True Fans | Prionomy | Scoop.it

Everyone says play bigger, grow; keep expanding.

But is all growth and development good, or even necessary?

 

I’ve learned that there’s no guarantee that growth will make a difference in your business. You can have more people on your list, and no one actually buying. You can have more traffic, and only crickets in your comments section.

 

There’s a big difference between growth that’s meaningful and growth that’s hollow. The difference is depth.

 

A lot of people say you need 1,000 true fans. I think that’s a good, tangible goal to aim for.

 

For our purposes, “True Fans” are defined as: People that buy everything you create. When you announce the launch of a product, creation, or offer, they are actively waiting for you to release it. They refresh the “coming soon” page. They comment on every post. They tell everyone they can about what you do.


1,000 is good because it’s a number that we can wrap our minds around. It seems like a stretch, but it also seems doable. You can convert one true fan a day if you’re really on your game.


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10 Steps To Promote Brand “You” With Social Media

10 Steps To Promote Brand “You” With Social Media | Prionomy | Scoop.it

We live in one of the most exciting times in the world’s history where you can build a personal brand globally and faster than anyone has ever imagined. Most people are underestimating the reach and power of social media that has really only been available for barely 5 years.


Facebook marketing is less than 2 years old and YouTube and Twitter have only been in existence for a few years.

 

The previous generation built their personal brands on television, radio, magazines and newspapers.

 

You now have the opportunity to build a personal brand utilizing the leverage and amplification of social media and blogs that can accelerate the process.

 

The potential of the web is still evolving and will continue to surprise us as it continues to grow and challenge established thinking and disrupt business models...


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Using the Google+ Ripples Feature to Identify Key Influencers

Using the Google+ Ripples Feature to Identify Key Influencers | Prionomy | Scoop.it

With the launch of Google+ pages marketers have become even more interested in how to best spread their messaging more effectively across the unknown territory of Google+. One way of helping explore the impact of a profile's or page's marketing efforts is by examining the Ripples per post.

 

Social Influencers via Ripples

 

Ripples is a feature that was launched a week or two before Google+ pages, but is important nevertheless. With any post, at this time limited to posts that are widely shared, you can see who and how the particular piece of content is being shared on Google+.

 

Simply click the the down arrow next to any post published by yourself or others located on the top right hand corner of the content. This menu allows you to perform a few functions, one of which allows you to view Ripples...


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How to know what your audience really wants

How to know what your audience really wants | Prionomy | Scoop.it

Your audience does not want your content.

 

Your audience probably does not want to hear from you at all.

 

If you think that because your website looks great that people will want to visit it … think again.

 

What do they really want?

 

Your audience and potential customers know who they are and probably have a very good idea of their goals. At the very least they know their immediate needs.

 

They are looking for answers to questions, advice, and resources that help people like them get the stuff people like them want.

 

When someone seeks out and clicks on your content it is only as a means to that end (even if that need is 10 minutes coffee break entertainment)...


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Sara Smets's comment, December 29, 2011 3:14 AM
Hi Martin you always have great articles. Thanks for sharing!
Gr. Sara
Martin Gysler's comment, December 29, 2011 7:43 AM
Thanks Sara, I'm glad that you find my shares useful! Cheers! Martin
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A User's Guide to Facebook's New Timeline Feature | Entrepreneur.com

A User's Guide to Facebook's New Timeline Feature | Entrepreneur.com | Prionomy | Scoop.it
As Facebook begins rolling out its much-anticipated user interface, Timeline, now's the time to get to know what's so different about it -- and how to use it.

 


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The power of Twitter

The power of Twitter | Prionomy | Scoop.it
How I became a convert to Twitter • The teaching and education community on Twitter is truly inspirational...

 

Twitter is a fantastic collaborative tool. As teachers, how often do we get to visit other schools? In my experience, very rarely. Twitter has enabled me to collaborate with teachers in schools across the country. Combine this with cloud services such as DropBox and Google Docs and you can create and share resources and ideas quickly and easily.

 

The site is also a great place for discussion. It is amazing how creative you can be in 140 characters. Teachers, academics, technologists and other experts come together on Twitter to chat and discuss a whole range of topics – you can follow and contribute to these discussions by using hash tags.


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Shantanu Ghosh's comment, March 31, 2012 9:41 PM
Extremely nice article.
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How Brands Can Manage Facebook Comment Overload

How Brands Can Manage Facebook Comment Overload | Prionomy | Scoop.it
Large-scale waves of Facebook comments can come at any time, for a variety of reasons. Try these steps for effective comment management.


Human beings are social by nature, and not surprisingly, we choose to spend much of our talkative time on Facebook.


Comscore released data in December 2011 that showed Facebook is virtually synonymous with social media. Worldwide, people spend three out of every four minutes of their total social networking time on Facebook.


Check out the recent comment counts on nearly any major Facebook brand Page — the numbers get big very quickly. Disney’s image of Happy, the dwarf from Snow White earned over 1,600 comments at the time of publication. Coca-Cola asked fans whether they have ice-cold Cokes in their fridges – 2,170+ comments.


Read more: http://mashable.com/2012/01/26/facebook-comment-overload/


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10 tips to get the most out of Pinterest for your business

10 tips to get the most out of Pinterest for your business | Prionomy | Scoop.it

You search new ways to improve your online visibility or/and business contacts. Pinterest seems be a good way to achieve this objective. To know more about this subject and the various possibilities, this article will give you a lot of insights. [note Martin Gysler]


Now that we’ve given you the ultimate guide on how to get started with Pinterest, it’s worth taking a look at how businesses can put the social networking world’s darling to work for them.


Before taking a look at how you can put Pinterest to work for you, it’s worth looking at why you shouldn’t be ignoring Pinterest. First and foremost, the numbers speak louder than anything else. In the past six months, visits to Pinterest grew by 4000%, receiving an amazing 11 million hits in just one week.


Pinterest has also proved to be a great way to drive traffic to your site, and in some cases, has out-performed Facebook. 


Read more: http://thenextweb.com/socialmedia/2012/01/20/10-tips-to-get-the-most-out-of-pinterest-for-your-business/


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How to Share Content More Efficiently by Integrating Google Reader and Buffer

How to Share Content More Efficiently by Integrating Google Reader and Buffer | Prionomy | Scoop.it
If you subscribe to a lot of blogs and invest time in sharing useful content with your audience this workflow will help you streamline your process.


One of the most powerful dynamics of social media is the democratization of information. The more you can read, learn and share, the more value you should be able to extract from various digital channels.


Tapping into Web 2.0 to stay educated and informed is a labour intensive proposition. The tools are free but your time comes at a cost, so the more efficiently you can mange the process the better. If you subscribe to a lot of blogs (and other RSS feeds) and invest time in sharing useful content with your audience this workflow will help you streamline the process.


Before getting started there is one important caveat I need to mention. This is a broadcast tactic that will help you become more efficient at scheduling and sharing information. It’s one small piece of digital communication puzzle. To get the most out of social media you need to make connections and build relationships by engaging in real time. Enough said, let’s proceed.


Read more: http://www.socialmediaexplorer.com/social-media-marketing/buffer-and-google-reader/


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Beth Kanter's comment, January 23, 2012 3:53 PM
I saw an article like this from Christopher Penn over the summer, he uses his iPad and flipboard to do this. I'm using buffer and find one of my best Twitter tools - if I can discipline my self to use it. The Chrome plugin helps a lot. But one of the things I've noticed is that I don't systemmatically read blogs as much as I did a few years back. Now, I look for particular Twitter lists, honed keywords, and specific sources. I need to get my discipline back around this ...
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The Twitter Hashtag Game

The Twitter Hashtag Game | Prionomy | Scoop.it

This post is part of the “Marketing That Works” Ideas Contest, showcasing 20 of the most innovative marketing ideas from the blogosphere’s up and coming marketers. If you like the post, please show your support for the contestant by tweeting, liking, sharing, and commenting below!

 

For my marketing idea, I created something called the “Hashtag Game.”

 

Like Naomi Dunford said: “It’s the shit that we do to get people to buy our shit.” There are many things we can do to attract potential readers and customers such as: producing powerful content; word of mouth; Facebook marketing; free eBooks to lure people in; and guest posting.

 

There are also the little, effortless things that we forget to do that can add up overtime: adding hashtags at the end of our tweets.

 

For example: If I were tweeting “Engagement From Scratch” . . . and let’s just say I don’t have 50,000 followers but I want to spread the word about it.

 

Read more: http://www.firepolemarketing.com/blog/2012/01/27/twitter-hashtag-game/


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Chuck Bartok's comment, January 28, 2012 12:12 PM
I appreciate the share of this post..Never really understood the Power of #Hashtags,
But I do like the reference to "relevance" and overuse
Martin Gysler's comment, January 28, 2012 12:45 PM
Hi Chuck! I think you're not alone in this situation. I'm glad that this post gave you an insight in this subject to better understand it. Have a great weekend!
Martin Gysler's comment, January 28, 2012 12:51 PM
Yes, you're absolutely right, Superior Network Co :-) Have an amazing Saturday ;-)
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How to Share Content More Efficiently by Integrating Google Reader and Buffer

How to Share Content More Efficiently by Integrating Google Reader and Buffer | Prionomy | Scoop.it
If you subscribe to a lot of blogs and invest time in sharing useful content with your audience this workflow will help you streamline your process.


One of the most powerful dynamics of social media is the democratization of information. The more you can read, learn and share, the more value you should be able to extract from various digital channels.


Tapping into Web 2.0 to stay educated and informed is a labour intensive proposition. The tools are free but your time comes at a cost, so the more efficiently you can mange the process the better. If you subscribe to a lot of blogs (and other RSS feeds) and invest time in sharing useful content with your audience this workflow will help you streamline the process.


Before getting started there is one important caveat I need to mention. This is a broadcast tactic that will help you become more efficient at scheduling and sharing information. It’s one small piece of digital communication puzzle. To get the most out of social media you need to make connections and build relationships by engaging in real time. Enough said, let’s proceed.


Read more: http://www.socialmediaexplorer.com/social-media-marketing/buffer-and-google-reader/


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Beth Kanter's comment, January 23, 2012 3:53 PM
I saw an article like this from Christopher Penn over the summer, he uses his iPad and flipboard to do this. I'm using buffer and find one of my best Twitter tools - if I can discipline my self to use it. The Chrome plugin helps a lot. But one of the things I've noticed is that I don't systemmatically read blogs as much as I did a few years back. Now, I look for particular Twitter lists, honed keywords, and specific sources. I need to get my discipline back around this ...
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Drive More Traffic To your Blog by Submitting News and Articles

Drive More Traffic To your Blog by Submitting News and Articles | Prionomy | Scoop.it

After several experiments and tries, I finally did a setup for a community news section on FamousBloggers.net that I am satisfied with. So, I think it’s a good time to share this on the blog and announce the new Community News section for bloggers.

 

Also, I will give you some information on how I created the news section in case you are interested in implementing it on your own blog, however I won’t get deep into technical stuff, but I will point you to the right direction.

 

What is a Community News?

 

If you don’t know what community news section is, then let me give you a quick view…

 

The Community News section is a way of sharing knowledge, basically you have a section dedicated to receive links submissions from the community and publish it on your own blog. It’s so close to the idea of social bookmarking sites, but the technique and tools are different.

 

Read the full article: http://bit.ly/Az9c1p 


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109 Ways to Make Your Business Irresistible to the Media | Copyblogger

109 Ways to Make Your Business Irresistible to the Media | Copyblogger | Prionomy | Scoop.it

Ever wonder why some businesses get press and some don’t? Getting a mainstream media outlet to pay attention to your business seems like an impossible-to-solve mystery.


You might see your competitors spouting a diatribe that you know for a fact is wrong, or that you could explain better.

 

“Why did they interview that guy instead of me?” you wonder.

 

Actually, it’s not you. 99 times out of 100, it’s not your qualifications, your knowledge, or your ability.
It’s your approach.

 

After 10 years as a journalist, I’ve seen just about every bad pitch you can imagine. And I’ve also come up with 109 foolproof ways to entice the media in your city to highlight your business — approaches that make the mainstream media unable to resist you...


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How to Find the Best Twitter Hashtags - Kristi Hines

How to Find the Best Twitter Hashtags - Kristi Hines | Prionomy | Scoop.it

If you want your tweets on Twitter to go beyond your own following, hashtags are a great option. When you add a hashtag to your tweets, your updates can be seen not only by the people who follow you but also by anyone who happens to be following that particular hashtag.

 

Once you know exactly how to use hashtags, the next challenge is to find the best hashtags to incorporate into your tweets. Here are some great resources that will help you do just that...


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10 Creative Ways to “Level-Up” Your Presence on Facebook

10 Creative Ways to “Level-Up” Your Presence on Facebook | Prionomy | Scoop.it

I love Facebook – not only because it helps me remember when to wish my friends a “Happy Birthday”, but also because it has been an extremely effective tool for my brand.

 

For example, over the past year Facebook has overwhelmingly been the number one site for referral traffic to SPI:

 

Again, this is for traffic coming to the blog – not necessarily the method that new visitors have found out about me (which is, as I’ve recently found out, through my podcast). In fact, if you look across the row you’ll see that Facebook actually has the lowest percentage in terms of new visits, at 19.05%...


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Why You Should Wear The 6 Thinking Hats On Your Blog

Why You Should Wear The 6 Thinking Hats On Your Blog | Prionomy | Scoop.it

Wearing the 6 Thinking Hats on your blog helps in generating valuable, interesting and diverse content.

 

What are the 6 Thinking Hats?

 

Dr. Edward de Bono’s 6 Thinking Hats is a simple, effective parallel thinking process that helps people be more productive, focused, and mindfully involved. And once they’re learned, the tools can be applied immediately!

 

The premise of this concept is that the human brain thinks in a number of distinct ways which can be identified, deliberately accessed and hence used in a structured way to develop strategies for thinking about particular issues.

 

De Bono identifies six distinct states in which the brain can be “sensitized”. In each of these states, the brain will identify and bring into conscious thought certain aspects of issues being considered.


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