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The Ultimate News Resource Guide to Social Marketing: 55 Top Marketing, Technology and Social Media News, Analysis and Trends Resources

The Ultimate News Resource Guide to Social Marketing: 55 Top Marketing, Technology and Social Media News, Analysis and Trends Resources | Prionomy | Scoop.it
Brief description of top sources named from Awareness, Inc.eBook on Social Marketing in 2012.


As we embark on 2012, the team at Awareness, Inc. consulted with the best and the brightest in marketing, strategy, technology, business and social media to help us identify the top news, analysis and trends resources for social marketing and social technology.


Our industry is among the most dynamic, with many voices reporting, analyzing and advising on social technology, social media developments, successes, and best practices.


To help you navigate the active social news space, we compiled this Ultimate Guide to the Top Marketing, Technology and Social Media Resources. This guide aggregates resources quoted by leading strategists such as David Meerman Scott, Brian Solis, Erik Qualman, Jason Falls, and Jay Bear, top analysts and influencers Jeremiah Owyang, Debi Kleiman, Laura Fitton, David Berkowitz, brand leaders such as Ekaterina Walter, Michael Pace, and Pam Johnston, and agency visionaries Steve Rubel, Mike Troiano, and Jonas Klit Nielsen in our free report on 2012 Social Marketing and New Media Predictions, to name just a few.


Read more: http://www.socialnomics.net/2012/01/03/the-ultimate-news-resource-guide-to-social-marketing-55-top-marketing-technology-and-social-media-news-analysis-and-trends-resources/


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Renato Xavier - www.renatoxavier.com's comment, January 26, 2012 9:28 AM
Hey, Do you know about the challenge of SEO here in Brazil. The distpute is fierce for the term "katipsoi zunontee". http://www.renatoxavier.com/katipsoi-zunontee It is in Portuguese but you can use the translate.
Martin Gysler's comment, January 26, 2012 12:51 PM
Thank you for your information Tom!
Martin Gysler's comment, January 26, 2012 12:52 PM
Thank you for the information Renato, I'll check out the website.
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The Secret to Attracting 1,000 True Fans

The Secret to Attracting 1,000 True Fans | Prionomy | Scoop.it

Everyone says play bigger, grow; keep expanding.

But is all growth and development good, or even necessary?

 

I’ve learned that there’s no guarantee that growth will make a difference in your business. You can have more people on your list, and no one actually buying. You can have more traffic, and only crickets in your comments section.

 

There’s a big difference between growth that’s meaningful and growth that’s hollow. The difference is depth.

 

A lot of people say you need 1,000 true fans. I think that’s a good, tangible goal to aim for.

 

For our purposes, “True Fans” are defined as: People that buy everything you create. When you announce the launch of a product, creation, or offer, they are actively waiting for you to release it. They refresh the “coming soon” page. They comment on every post. They tell everyone they can about what you do.


1,000 is good because it’s a number that we can wrap our minds around. It seems like a stretch, but it also seems doable. You can convert one true fan a day if you’re really on your game.


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It's all about Identifying Your Skills to the Industries

It's all about Identifying Your Skills to the Industries | Prionomy | Scoop.it
There are different ways to deal with skill weaknesses in the working world. It is fairly easy (and common) for a leader who struggles with organization to rely on someone else to keep their schedules and times in line.

 

However, even with this extra help, some skill sets just fit better with certain industries. Many leaders end up in specific industries naturally because of their strongest skills. Those who are unhappy with their business might want to consider moving to a different industry that is more oriented to their strengths...


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The Complete Guide to Branding Your WordPress Website

The Complete Guide to Branding Your WordPress Website | Prionomy | Scoop.it

Setting up a website on WordPress is easy. The abundance of free and Premium WordPress themes has made it a lot easier for website owners to setup professional looking websites within minutes. However, even these professional looking themes need to be properly branded to represent a business. In this post we will discuss a few things that you can do to rebrand your WordPress based website and make it your own.

 

The text in your website’s header is designed with CSS in your theme and it is not a replacement for a logo. A professional website is incomplete without a proper logo which portrays the unique brand identity of your website. Some people would argue in favor of usingTitle

for its SEO value, but you can see for yourself that lots of popular websites are using graphic logos instead of HTML/CSS title and they are doing great on search engines...


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How to know what your audience really wants

How to know what your audience really wants | Prionomy | Scoop.it

Your audience does not want your content.

 

Your audience probably does not want to hear from you at all.

 

If you think that because your website looks great that people will want to visit it … think again.

 

What do they really want?

 

Your audience and potential customers know who they are and probably have a very good idea of their goals. At the very least they know their immediate needs.

 

They are looking for answers to questions, advice, and resources that help people like them get the stuff people like them want.

 

When someone seeks out and clicks on your content it is only as a means to that end (even if that need is 10 minutes coffee break entertainment)...


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Sara Smets's comment, December 29, 2011 3:14 AM
Hi Martin you always have great articles. Thanks for sharing!
Gr. Sara
Martin Gysler's comment, December 29, 2011 7:43 AM
Thanks Sara, I'm glad that you find my shares useful! Cheers! Martin
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The State of Social Media and Social Media Marketing in 2012

Social media is a source of endless discussion. With the advent of new tools and / or platforms every day, keep up has become a challenge. But some among the many are the undisputed leaders and decide largely on what will be the future. This slide presentation may give us interesting information on the trends and what might we expect in 2012 and beyond. [note Martin Gysler]


Social networking is the #1 activity online. Even though Google gets the most visitors, Facebook is where most of us are spending our time. And it’s not just about Facebook anymore. We are spending a lot of time on LinkedIn, YouTube, Tumblr and Twitter. While there are some clear major players in the social space, the social media universe continues to expand and 2011 was a banner year for the idea of an "Interest Graph."


In 2011, we saw Google launching Google+ and Pinterest grewing at an astounding rate. Facebook launched "Timeline" and "frictionless sharing" with partners like the much anticipated Spotify. Facebook also acquired design companies and the team behind Gowalla, showing the company’s intent to provide a consistent experience across devices and becoming a more prominent player in the mobile space.


Read more: http://www.slideshare.net/socialnerdia/the-state-of-social-media-and-social-media-marketing-in-2012-10743590?from=ss_embed


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From Blogger to Book Author: The 4-Step Guide

From Blogger to Book Author: The 4-Step Guide | Prionomy | Scoop.it

Some bloggers don’t start a blog to make money. They start blogging, because they have a message that the world needs to hear. In other words:

 

Some bloggers blog to get published.

 

Recently, I signed a contract with a book publisher. I had always hoped to one day publish a book, but I never thought it would happen in a few months.

 

What made this possible? In a word: blogging.

Image copyright Lasse Kristensen - Fotolia.com

 

If you want to go from blogger to book author, you’ll need to do a few things. But the pay-off can be significant.

 

Why you should publish a book

 

With the rising popularity of ebooks and self-publishing, why should you go with a traditional publisher?

 

Why even write a book at all? Doesn’t a blog suffice?...


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Martin Gysler's comment, January 6, 2012 7:38 AM
Hi Chuck, It's a question I am often asked me and..., I do not have a definitive answer on this. I, for one, a Baby-Bommer and I think it is not related to generation, but to humanity in general. Everyone would like always appear in the best light possible, which does not always favor the authenticity. I also think that the social media demonstrate even better the malaise of our society and the lack of commitment of most people on this earth!
Chuck Bartok's comment, January 6, 2012 10:54 AM
Thanks for the response.
Because of realistic parents, my siblings and I were never directed to operate to Please Others, rather be sure we were satisfied with our behavior.
Because, if I am on the right track, it is easier to share Abundance with others.
Self-Interest is different than Selfishness.
I bring up this point to reflect on the fact many have Stories of Benefit to share and if they focused on their personal "greatness" it would be easier to get the Job done.
Martin Gysler's comment, January 6, 2012 11:27 AM
Yes Chuck, I see and I know that each generation change. Sometimes in a good sense and sometimes on a worse way... that's life! Indeed, when people make personal work, it is easier to do something constructive with them, but I also know that for many people, it's only bla bla and serves no purpose. What makes me say that we must choose the world around us. Have a great weekend.
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You're Wired to Be a Leader

You're Wired to Be a Leader | Prionomy | Scoop.it

Jeff K. is the chief executive of a growing financial services company. So when Warren, a key investor, stopped returning Jeff’s phone calls and emails, Jeff came to me looking for insight...

 

Jeff, a long-term client of mine at the organizational development firm I founded in 1991 to connect brain research to leadership styles, had worked with me on building his leadership strengths using his unique brain profile for years. I already knew he is very personable and gregarious—and quite successful. He has developed work habits that have served him well for more than 30 years as a business owner.

 

So I was pretty shocked when Jeff told me he felt he wasn’t effectively communicating his expertise and Warren’s trust was eroding.

 

We sat down and went over how Jeff’s engrained brain attributes play into his work...


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10 Creative Ways to “Level-Up” Your Presence on Facebook

10 Creative Ways to “Level-Up” Your Presence on Facebook | Prionomy | Scoop.it

I love Facebook – not only because it helps me remember when to wish my friends a “Happy Birthday”, but also because it has been an extremely effective tool for my brand.

 

For example, over the past year Facebook has overwhelmingly been the number one site for referral traffic to SPI:

 

Again, this is for traffic coming to the blog – not necessarily the method that new visitors have found out about me (which is, as I’ve recently found out, through my podcast). In fact, if you look across the row you’ll see that Facebook actually has the lowest percentage in terms of new visits, at 19.05%...


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A User's Guide to Facebook's New Timeline Feature | Entrepreneur.com

A User's Guide to Facebook's New Timeline Feature | Entrepreneur.com | Prionomy | Scoop.it
As Facebook begins rolling out its much-anticipated user interface, Timeline, now's the time to get to know what's so different about it -- and how to use it.

 


Via Martin Gysler, mark ivey
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