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Rescooped by Pepe Crespo from PINTEREST Watch - Curated by Jan Gordon
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To Pinterest, A Love Letter

To Pinterest, A Love Letter | Prionomy | Scoop.it

This wonderful piece was written by Lisa Barone on Outspoken Media. I loved reading this because her insights are right on the money. How do I know? Because I've been on Pinterest for a week and this social network takes you beyond all the buzzwords, the how to articles and lets you connect with others in ways that have the potential to create deeper engagement that can is definitely beginning to show ROI in more ways than one.

 

Feel free to follow me on Pinterest at  http://pinterest.com/jangordon/

 

or visit my topic on content curation at http://www.scoop.it/t/content-curation-social-media

 

Here's an excerpt that captures the essence of what she is saying. I highly recommend you read the comments as well.

 

Excerpt:

 

"Anyone who knows me will tell you: I’m completely commitment phobic. And nowhere is this more apparent than in the world of emerging social media networks. I cringe whenever a new one is released because I simply Can’t.

 

"For me, the social network doing that right now is Pinterest.Wait? Pinterest? Is that really anything more than an outlet for pictures of sleeping cats, fancy home décor and items deemed orange?

 

It is.

 

I’ll tell you why I love it and why, as a brand, you should love it too.

 

****One of the great things social media has done is that it’s undeniably changed the way businesses and consumers are able to interact.

 

****It broke through an imaginary wall that had long divided the two and allowed businesses to share parts of themselves which, in turn, allowed consumers to seek out businesses that are weird in the same way or that believed in the same things.

 

Last November I spoke at TEDx about how through the Web, weird became profitable.

 

****Weird became something businesses could leverage. To me, that’s where social media is most effective –

 

****when businesses use weird to be strategically authentic and show customers their essence. It’s when they let certain parts of themselves hang out so their customers can get to know whose behind the product or service that they love so much.

 

And that’s what Pinterest does really well. It epitomizes what is right and powerful in social media. Sure, Mashable may still use it to hoard marketing infographics for page views, but that’s not how it’s most effective.


**Pinterest works best when brands show customers what’s going on below the surface".

 

Curated by Jan Gordon covering "Pinterest Watch"

 

Read full article here: [http://outspokenmedia.com/about/lisa-barone/]


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janlgordon's comment, January 13, 2012 12:07 AM
maxOz
Thank you for this wonderful post on Pinterest!
maxOz's comment, January 13, 2012 12:12 AM
I love it as well, glad you enjoyed it x Michele
Rescooped by Pepe Crespo from PINTEREST Watch - Curated by Jan Gordon
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A Pinterest Success Story

This post was written by Lauren Schaffer for Grow and it's a great article because she is talking Kate, a professional hairstylist and jewelry maker, who got loads of traffic from Pinterest on her blog.

 

My Commentary:

 

Although Kate achieved success she cautions (and I do agree with her here) not to abuse Pinterest. Use it as a supplement to your blog Post pictures that create intrigue or value but don't do it several times a day.

 

****“Almost daily I get a comment or email saying ‘I found you on Pinterest!’,” she said. “My top 10 traffic referring URLs are all Pinterest.”

 

**You need to keep digging if you want to know how to do it. That “intrigue” is an opportunity to drive people back to your blog or website.

 

**Kate believes her success comes down to a careful balance between her original content and self-promotion for her blog and business.

 

****“I think there is a fine line between self-promotion and obnoxious self-promotion. I decided to only pin hair photos to my own boards [from her blog], and a maximum of two per week.

 

**The rest of the week, if any blog readers want to pin things from my blog, it’s up to them.”

 

****“What I don’t want is for my 14,000 Pinterest followers to log on to Pinterest and see all the photos from my blog. I think that would be obnoxious,” she continued.

 

****“I had one instance where I was following a blogger on Pinterest and she would pin things from her posts multiple times a day. I stopped following her.”

 

Beyond the blog numbers, Kate is also obtaining new business due to her Pinterest success.

 

**In September, she took on her first blog sponsor. She also has had interest in her private hairstyling business. “It’s brought so many people to my blog who now want to be my clients!”

 

Curated by Jan Gordon covering "Pinterest Watch"

 

Read full article here: [http://m.izmy.us/q?u=ot3]

 


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Rescooped by Pepe Crespo from PINTEREST Watch - Curated by Jan Gordon
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Why Pinterest is Like No Other Social Network

Why Pinterest is Like No Other Social Network | Prionomy | Scoop.it

This piece was written by Reb Carlson for 360 Digital Connections.

 

Why Pinterest Is Like No Other Social Network?

 

Here's the answer:

 

What Google did for organizing information, Pinterest does for curating inspiration.

 

****Pinterest differs from social networks like Facebook and microblogging platforms like Twitter and Tumblr because its focus is not a real time, up-to-date stream of status updates, but rather a curated collection of content that inspires a user enough to think “must pin this.”

 

**There is no paid advertising or media (yet), so all engagement has been purely organic.

 

**Pinterest also ties into multiple current social trends: image sharing, tagging, mobile, curation, visual self-expression and browser plugins.

 

**It has the same content marketing potential as Tumblr for community and ease of sharing and is similar to Google+ in terms of link aggregation.

 

**Beyond amplifying brand presence within search, Pinterest can also build community among people passionate about inspiration and self-expression.

 

Here's a takeaway

 

****This platform provides a rich opportunity for people to share life’s most important events, and therefore gives marketers a chance to create emotional connections with people around their brands.

 

Curated by Jan Gordon covering "Pinterest Watch"

 

Read full article here: [http://bit.ly/Af9VMa]


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