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How Startups Can Gain Visability and Reputation by Curating Great Content

How Startups Can Gain Visability and Reputation by Curating Great Content | Prionomy | Scoop.it

I selected this wonderful piece by Michael J. Fern of Intigi because it reinforces the importance of curation and has a lot of great insights.

 

In this article the author refers to Robert Scoble,who has built an enormous following on several social networks by curating and sharing the latest news about technology and startups.

 

He says that just like Scobleizer, startups should use curation to catapult their online presence and influence.

 

**Curation is a useful approach for all companies but especially for startups:

 

Here's what especially caught my attention:

 

**Thought Leadership

   

If outsiders view your company as a key source of  industry informataion, you will quickly build your brand recognition as well as develop trust and goodwill among customers.

 

**Hub of Information

    

By being first to market as a content curator in your space and by hosting curated content on your website, you can quickly rise as a primary destination site for those interested in your industry.

 

**Collections

    

By creating a bundle of articles, images, videos or websites that relate to a specific them and keeping it updated, this “guide” can become an important resource for social media marketers.

 

**Content with Commentary

    

Using 3rd party articles and adding your own point of view you can build a dedicated following. He refers to Daring Fireball, a blog that has built an impressive loyal following of 30,000

 

One Takeaway: 

 

**Successful curators often employ several of these approaches in addition to producing their own original content

 

Curated by Jan Gordon covering "Content Curation, Social Business and Beyond"

 

Feel free to visit our fanpage - Curatti launching soon - everything you ever wanted to know about content curation - http://on.fb.me/wfWPao

 

Read full article here: [http://bit.ly/zTGY37]


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To Pinterest, A Love Letter

To Pinterest, A Love Letter | Prionomy | Scoop.it

This wonderful piece was written by Lisa Barone on Outspoken Media. I loved reading this because her insights are right on the money. How do I know? Because I've been on Pinterest for a week and this social network takes you beyond all the buzzwords, the how to articles and lets you connect with others in ways that have the potential to create deeper engagement that can is definitely beginning to show ROI in more ways than one.

 

Feel free to follow me on Pinterest at  http://pinterest.com/jangordon/

 

or visit my topic on content curation at http://www.scoop.it/t/content-curation-social-media

 

Here's an excerpt that captures the essence of what she is saying. I highly recommend you read the comments as well.

 

Excerpt:

 

"Anyone who knows me will tell you: I’m completely commitment phobic. And nowhere is this more apparent than in the world of emerging social media networks. I cringe whenever a new one is released because I simply Can’t.

 

"For me, the social network doing that right now is Pinterest.Wait? Pinterest? Is that really anything more than an outlet for pictures of sleeping cats, fancy home décor and items deemed orange?

 

It is.

 

I’ll tell you why I love it and why, as a brand, you should love it too.

 

****One of the great things social media has done is that it’s undeniably changed the way businesses and consumers are able to interact.

 

****It broke through an imaginary wall that had long divided the two and allowed businesses to share parts of themselves which, in turn, allowed consumers to seek out businesses that are weird in the same way or that believed in the same things.

 

Last November I spoke at TEDx about how through the Web, weird became profitable.

 

****Weird became something businesses could leverage. To me, that’s where social media is most effective –

 

****when businesses use weird to be strategically authentic and show customers their essence. It’s when they let certain parts of themselves hang out so their customers can get to know whose behind the product or service that they love so much.

 

And that’s what Pinterest does really well. It epitomizes what is right and powerful in social media. Sure, Mashable may still use it to hoard marketing infographics for page views, but that’s not how it’s most effective.


**Pinterest works best when brands show customers what’s going on below the surface".

 

Curated by Jan Gordon covering "Pinterest Watch"

 

Read full article here: [http://outspokenmedia.com/about/lisa-barone/]


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janlgordon's comment, January 13, 2012 12:07 AM
maxOz
Thank you for this wonderful post on Pinterest!
maxOz's comment, January 13, 2012 12:12 AM
I love it as well, glad you enjoyed it x Michele
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Pinterest: A Tool to Curate Relevant Visual Content for Your Audience

Pinterest: A Tool to Curate Relevant Visual Content for Your Audience | Prionomy | Scoop.it

This piece was written by my friend and fellow curator, Beth Kanter for socialmediatoday. It's one of the best articles because she really understands Pinterest and is using it effectively.

 

Here's what she had to say:

 

My Pinboards on Pinterest...

 

Pinterest is a virtual pinboard where you can organize and share images and videos you discover on the web. Think of it as social network of visuals – where you can find images from other people with the same interest or use it to curate your own visual “interest space.”

 

The clean interface and simplicity of its features make it easy to use and gives you a calm feeling which perhaps accounts for its popularity.

 

**At first glance, the site attracts people interested in using it for non-work interests, such as wedding planning, decorating, scrapbooking, and family photos, but brands and nonprofit professionals are also using it to curate information related to professional and organizational topics in a visually pleasing way.

 

****But if you want to be successful, you must curate and share relevant content.

 

Selected by Jan Gordon covering "Pinterest Watch"

 

Read full article here: [http://bit.ly/xNUU6H]


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Beth Kanter's comment, January 21, 2012 1:11 PM
Thanks so much for curating this post also published on Social Media Today. The original on my blog: http://www.bethkanter.org/pinterest/ got the most retweets - probably because of the wide interest. I noticed you were curating a separate pinterest collection too. I put together small curated collection of resources about Pinterest for Nonprofits as I will be teaching it in workshops this year in the Middle East - http://socialmedia-strategy.wikispaces.com/Pininterest
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A Pinterest Success Story

This post was written by Lauren Schaffer for Grow and it's a great article because she is talking Kate, a professional hairstylist and jewelry maker, who got loads of traffic from Pinterest on her blog.

 

My Commentary:

 

Although Kate achieved success she cautions (and I do agree with her here) not to abuse Pinterest. Use it as a supplement to your blog Post pictures that create intrigue or value but don't do it several times a day.

 

****“Almost daily I get a comment or email saying ‘I found you on Pinterest!’,” she said. “My top 10 traffic referring URLs are all Pinterest.”

 

**You need to keep digging if you want to know how to do it. That “intrigue” is an opportunity to drive people back to your blog or website.

 

**Kate believes her success comes down to a careful balance between her original content and self-promotion for her blog and business.

 

****“I think there is a fine line between self-promotion and obnoxious self-promotion. I decided to only pin hair photos to my own boards [from her blog], and a maximum of two per week.

 

**The rest of the week, if any blog readers want to pin things from my blog, it’s up to them.”

 

****“What I don’t want is for my 14,000 Pinterest followers to log on to Pinterest and see all the photos from my blog. I think that would be obnoxious,” she continued.

 

****“I had one instance where I was following a blogger on Pinterest and she would pin things from her posts multiple times a day. I stopped following her.”

 

Beyond the blog numbers, Kate is also obtaining new business due to her Pinterest success.

 

**In September, she took on her first blog sponsor. She also has had interest in her private hairstyling business. “It’s brought so many people to my blog who now want to be my clients!”

 

Curated by Jan Gordon covering "Pinterest Watch"

 

Read full article here: [http://m.izmy.us/q?u=ot3]

 


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How to be a Powerful Tweeter and Thrive in the Twitter Ecosystem

This piece was written by Megan Garber for The Atlantic


A study based on 43,000 responses to Tweets found precisely what people like and loathe about microblog posts.


Here are some of the findings:


**Twitter, as a communications platform, has evolved beyond nascent Twitter's charmingly mundane updates ("cleaning my apartment"; "hungry") and into something more crowd-conscious and curatorial.


**Though Twitter won't necessarily replace traditional news, it increasingly functions as a real-time newswire, disseminating and amplifying information gathered from the world and the web.


**At the same time, though, being social, it functions as a source of entertainment. Which means that we have increasingly high -- and increasingly normalized -- expectations for Twitter as both a place and a platform.


**We want it to enlighten us, but we also want it to amuse us.

In that context, tweets that are informative or funny -- or, ideally, informative and funny -- evoke the best responses.


 **Tweets that contain stale information, repeat conventional wisdom, offer uselessly de-contextual news, or extoll the virtues of the awesome salad I had for lunch today don't, ultimately, do much to justify themselves.


So: Do be useful. Do be novel. Do be compelling. Do not, under any circumstances, be boring.


This is what caught my attention:


****Contribute to the story: To keep people interested, add an opinion, a pertinent fact or otherwise add to the conversation before hitting "send" on a retweet.


Takeaway:


"The Twitter ecosystem values learning about new content," the study notes -- so new info, it seems, is new info, regardless of who provides it.  


**Sharing your own work conveys excitement about that work -- which means that self-promotion, rather than being a Twitter turn-off, can actually be an added value.


Curated by Jan Gordon covering " Content Curation, Social Business and Beyond"


Read full article here: [http://ht.ly/8OrS8]


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Pinterest- A Whole New Way of Engaging With Your Audience

Pinterest- A Whole New Way of Engaging With Your Audience | Prionomy | Scoop.it

Pinterest is a new way of engaging with your audience.  It's important to remember that each social network is a unique enviornment and that requires a different way of presenting content, allowing others to see different sides of you,  know who is behind your brand, what you stand for and find points of connection with you.

 

The other day I posted  'You Are What You Curate  -  That's Why Pinterest is so Hot' - It's a really great article and sets the tone for this new social network and how to be effective here.   http://bit.ly/xZKAM3 

 

Commentary by Jan Gordon covering ''Pinterest Watch'

 

Read more at http://pinterest.com/jangordon/


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What's Behind The Pinterest Craze? 15 Super-Users Share Their Thoughts

What's Behind The Pinterest Craze? 15 Super-Users Share Their Thoughts | Prionomy | Scoop.it

This piece was written by Arik C. Hansen - he was fascinated by the growth of Pinterest in such a short time so he set out to ask 15 people that he refers to as "super users" what they like about Pinterest, how much time they spend on there per week, and more. In this piece, there are 13 people answering this question, I decided to answer it as well. Sorry it's so long, I got carried away:-)

 

Intro:

 

"It may be a niche social network, but Pinterest is growing like mad.

While other tools and networks like Quora, Instagram (my favorite) and Google Plus have stolen the headlines this year, Pinterest has quietly amassed a relatively huge user base–especially among young women (in my opinion)".

 

Here are some amazing statistics:

 

**From October 2010 to October 2011 Pinterest grew from just 40,000 users to a whopping 3.2 million. That’s some serious growth.

 

 **Pinterest adding thousands of users each month.

 

**Its users are also spending an inordinate amount of time on the site. And, this, at a time when EVERYONE is complaining about being social networked to death (see Google+).

 

**Several Pinterest users that claim they spend upwards of two hours A DAY on the site. Hmmm…sound familiar? Facebook’s entire MO (or at least their initial MO) comes down to finding ways to keep people on their site.

 

**Pinterest appears to have found the magic formula.

 

****But WHY is the site so damn popular? The author set out to discover. He

pegged 12 Pinterest “power users” and asked them 5 simple questions about their use, how brands might use the platform and the future of Pinterest 

 

My feedback:

 

Some of the people who commented didn't feel the people he interviewed were what they would consider "super users". I think the point here is that it gives you a birdseye view of some of how and why people are spending so much time on here. More information will follow as the site evolves.

 

My commentary:

 

I'm going to add my two cents here because I love Pinterest and this is my experience.

 

**It's an amazing platform to let others see me beyond my profile and business personna.  There's a story in the background about who I am as a person. This gives people points of connection where they can identify with me in business as well as through common interests. I had an experience today where I connected with someone on Facebook through an article I posted. They immediately went to twitter, came here, then to Pinterest. This person lives in another country, we've never spoken before but we spoke tonight and we're already talking about collaborating on a project.

 

****people do business with people they like and trust

 

**Pinterest allows me to be visually creative

 

**Pinterest allows me to fantisize about going to places all over the world by posting gorgeous images

 

**Pinterest allows me to dream and imagine my dream house

 

**Pinterest allows me to relax, it's not like any other enviornment 

 

**Pinterest allows me to find other people with common interests and sensibility

 

**Pinterest allows me to explore my creative side, bond with the painters and photographers and deepen my relationship with them

 

**Pinterest allows people to click only on things they're interested in and leave the rest

 

**Pinterest allows me to bring my marketing message in subtle ways by developing a relationship first, business second.

 

**Pinterest offers so many ways to promote and sell your products and services

 

I could go on and on, have you guessed, I love Pinterest!!

 

Selected by maxOz - curated by Jan Gordon covering "Pinterest Watch"

 

Read full article here [http://bit.ly/AfeVYK]


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janlgordon's comment, January 20, 2012 8:51 PM
maxOz
These articles are amazing - You are definitely my partner covering Pinterest Watch - Great teamwork!
maxOz's comment, January 20, 2012 9:58 PM
Jan, I'm so happy you like my suggestions xxx
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Will Pinterest Lead The Way & Transform the Web in 2012?

Will Pinterest Lead The Way & Transform the Web in 2012? | Prionomy | Scoop.it

I am updating this post because I now have my own experience of this exciting new way of connecting with my audience.  Brands are communicating with consumers in whole new ways. Pinterest is still by invite only, will let you know when it goes public. Be sure to stay tuned and follow the latest trends, reviews, news and developments in social curation on my new topic "PINEREST WATCH".

 

I selected this post written by Elad Gil because not only was it interesting and timely, but the comments from his readers were equally as valuable. So many different social curation platforms emerging, Pinterest is one to watch.......

 

Excerpt:

 

Social Content Curation As The Next Big Thing

 

The most interesting wave hitting the social web in 2012 is social curation. This was kicked off in 2011 as Pinterest's growth was noticed by Silicon Valley and a number of companies quickly followed suit -

 

**Snip.It launched as a social information curation platform, Quora adopted boards for a similar purpose, and Fab.com launched a structured social commerce feed.

 

There's so much information in this post, here's the takeaway. I would love to hear your comments about this next wave......

 

Takeaway:

 

2012 Will Be The Year of Curated Sets


**2012 will likely see an acceleration of structured, push button, social curation across the web. Why? Because most users don't want to take much effort to produce content, and consuming content in a structured manner (especially photos) is also much faster.

 

**Just as the first wave of social media has transformed the consumption of information, this next wave of social curation will fundamentally change how users find and interact with content over time.

 

Curated by Jan Gordon covering "Content Curation, Social Media and Beyond

 

Read full article here: [http://bit.ly/lK0ZHi]


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Tom George's comment, January 4, 2012 9:54 PM
Hey Jan,

It most definitely is. I thank you as well and I look forward to a great year of curating, learning and growing.
janlgordon's comment, January 4, 2012 10:25 PM
Internet Billboards
Absolutely Tom, it's going to be an exciting time!
maxOz's comment, January 19, 2012 9:58 PM
Jan, I have sent this scoop [error] didn't realize you had it xxx