Unbound suggests itself as a radical move away from commercial publishing, but instead of an alternative, it’s the concentrated essence of marketing. No one is taking any risks or making a leap of faith. This is a crowdsourcing model that is as crowd-pleasing as populist publishing, but on a smaller, safer scale. Readers control what the authors can write. In the past, libraries and bookshops were places you went to to find excitement. The excitement Unbound offers is that of a horse-race with a chance to feel up your horse’s fetlocks before it runs.