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15 examples of artificial intelligence in marketing

15 examples of artificial intelligence in marketing | Prionomy | Scoop.it
Artificial intelligence (see the Wikipedia definition), specifically machine learning, is an increasingly integral part of many industries, including marketing.

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Eric_Determined / Eric Silverstein's curator insight, April 19, 3:06 PM

Is there anything AI can't do?

 

Ben @Econsultancy shares 15 key examples of AI in Marketing:

 

1. Recommendations/content curation

2. Search engines3. Preventing fraud and data breaches4. Social semantics5. Website design6. Product pricing7. Predictive customer service8. Ad targeting9. Speech recognition10. Language recognition11. Customer Segmentation12. Sales forecasting13. Image recognition 14. Content generation15. Bots, PAs and messengers 
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¿Cómo crear una línea de tiempo con Dipity?

Dipity es una aplicación con la que podemos crear líneas de tiempo interactivas en las que ordenar, por orden cronológico, toda la información que necesitemos.

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Decálogo de marketing estratégico.

Decálogo de marketing estratégico. | Prionomy | Scoop.it
Pepe Crespo's insight:

Conceptos clave para un marketing estratégico de resultados.

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Simplicity ≠ Simplistic

Simplicity ≠ Simplistic | Prionomy | Scoop.it
Simplicity is not a starting point, neither is it a destination, it is a continuous iterative process.

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Eric_Determined / Eric Silverstein's curator insight, January 13, 12:17 AM

The Laws of Simplicity: 

  1. The First Law: The opposite of Simplicity is not Complexity but Confusion. 
  2. The Second Law: The path to Simplicity is through Complexity.
  3. The Third Law: Complexity is never eliminated but can only be reduced or concealed. 
  4. The Fourth Law: Simplicity is achieved by finding the right balance between usability and usefulness.


Amrita says it best: "Simplicity is not a starting point, neither is it a destination, it is a continuous iterative process" - Do you agree?

Efficienarta's curator insight, January 13, 8:06 AM

An economic consulting firm that I used to work for made a brand promise of "Unravelling complexity. Revealing simplicity". This served as a very powerful driver of our internal behaviour - from the structuring of spreadsheet workbooks to the construction of arguments for use in court, in front of the European Commission etc. My sense is that in many organisations, the people in the middle of the hierarchy honesty believe that complexity is good - perhaps partly because they have a belief that managing such complexity provides them with more job opportunities .....

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[PDF] The Science of Learning

The purpose of The Science of Learning is to summarize the existing research from cognitive science related to how students learn, and connect this research to its practical implications for teaching and learning. This document is intended to serve as a resource to teacher-educators, new teachers, and anyone in the education profession who is interested in our best scientific understanding of how learning takes place.

This document identifies six key questions about learning that should be relevant to nearly every educator. Deans for Impact believes that, as part of their preparation, every teacher-candidate should grapple with — and be able to answer — the questions in The Science of Learning. Their answers should be informed and guided by the existing scientific consensus around basic cognitive principles. And all educators, including new teachers, should be able to connect these principles to their practical implications for the classroom (or wherever teaching and learning take place).

The Science of Learning was developed by member deans of Deans for Impact in close collaboration with Dan Willingham, a cognitive scientist at the University of Virginia, and Paul Bruno, a former middle-school science teacher. We are greatly indebted to the reviewers who provided thoughtful feedback and comments on early drafts, including cognitive scientists, teacher-educators, practicing teachers, and many others.

The Science of Learning does not encompass everything that new teachers should know or be able to do, but we believe it is part of an important — and evidence-based — core of what educators should know about learning. Because our scientific understanding is ever evolving, we expect to periodically revise. The Science of Learning to reflect new insights into cognition and learning. We hope that teachers, teacher-educators, and others will conduct additional research and gather evidence related to the translation of these scientific principles to practice.

 


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ccelinagq's curator insight, January 7, 8:33 PM

añada su visión ...

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Herramienta Online Gratuita DAFO - FODA - SWOT

Herramienta Online Gratuita DAFO - FODA - SWOT | Prionomy | Scoop.it
Software gratuito para análisis SWOT DAFO FODA

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5 Ways to Use Content to Get More Sales

5 Ways to Use Content to Get More Sales | Prionomy | Scoop.it

I want to show you what types of content you should be producing in order to generate strong sales from the rest of your content marketing efforts.

Some of these might overlap with the content you’re already producing to generate traffic, but some will be new.

If you’re starting to see a solid level of website traffic but aren’t sure how to turn those visitors into customers, this post should help you a lot....


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Jeff Domansky's curator insight, December 28, 2015 11:41 PM

Here's how to use content marketing to generate sales.

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How Do I Get My Company to Take Instructional Design Seriously?

How Do I Get My Company to Take Instructional Design Seriously? | Prionomy | Scoop.it
Show your boss and help your company understand the 'why' of good instructional design and give it the respect it deserves.

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L’intelligence collective est-elle soluble dans le digital ?

L’intelligence collective est-elle soluble dans le digital ? | Prionomy | Scoop.it
Il existe aujourd’hui beaucoup de logiciels dans le Cloud pour travailler à plusieurs sur une idée. Certaines des fonctionnalités incluent...

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Philippe Olivier Clement's curator insight, November 9, 2015 5:16 PM

L’enjeu pour toute entreprise souhaitant capitaliser sur l’intelligence collective de ses collaborateurs, c’est de réussir la mise en place et la cohabitation d’un mode de travail collaboratif physique suivi d’une gestion des idées à l’aide de processus et d’outils digitaux pour la poursuite des échanges et la phase de maturation des idées.

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Intelligence Collective

Intelligence Collective | Prionomy | Scoop.it
Les pilotes d’une escadrille d’acrobatie aérienne forment un seul ensemble. par Patrice van Eersel

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Philippe Olivier Clement's curator insight, November 9, 2015 5:32 PM

Cette mutation intensifie notre intelligence collective, que le visionnaire définit en trois points :


  • chacun sait quelque chose ;
  • nul ne sait tout ;
  • l’échange est la clé de tout progrès.
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Carrefour de l'Innovation Participative 2014

Carrefour de l'Innovation Participative 2014 | Prionomy | Scoop.it
Comment favoriser le passage de l'idée à l’action en innovation participative ?Comment accélérer la concrétisation des idées et des concepts innovants ?Comment dépasser les freins à la réalisation ?Comment accompagner, soutenir et impliquer les innovacteurs dans la déploiement des projets ? Etc.


Autant de questions autour desquelles nous vous inviterons à réfléchir et à débattre, à l'aide des retours d'expériences....


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Philippe Olivier Clement's curator insight, November 16, 2015 8:55 AM

 Bertrand Ballarin, Relations sociales, Groupe Michelin 
• Carole CucheResponsable projets innovation et développement durable, Groupe La Poste
• Maxime DruaertMarket intelligence, Stéphanie FortinIndustrial innovation, Audrey Hespal, Out of the box designer et
 Vincent Ventenat, Head of Innovation, Decathlon 
• Stéphane FontaineDirecteur France technologie et concepts émergents, Airbus 
• Muriel Garcia, Présidente, Innov’Acteurs, Responsable innovation à la DRSE, Groupe La Poste 
• Thierry Gaudin, Ingénieur général honoraire des Mines, docteur en sciences de l’information et de la communication et président de Prospective 2100 
• Olivier Girinon, entrepreneur, iLab d’Air Liquide 
• Jérôme Introvigne, Fondateur, Skiller 
• Pascal Malfoy, Directeur Général Délégué, Leroy Merlin France 
• Caroline de la Marnierre, Fondatrice, Capitalcom 
• Fabrice PoussièreDirecteur du Fab Lab, Snecma (Groupe Safran) 
• Philippe Rident, Directeur des Ressources Humaines, Valrhona 
• Pierre Schanne, Chef de la Mission Innovation Participative, Ministère de la Défense

Delphine HALLE's curator insight, November 17, 2015 3:54 AM

Passer du "dire" au "faire" !

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PARTI POLITIQUE ET INTELLIGENCE COLLECTIVE

PARTI POLITIQUE ET INTELLIGENCE COLLECTIVE | Prionomy | Scoop.it

Click here for modificateur le Contenu


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Philippe Olivier Clement's curator insight, December 9, 2015 1:10 AM

POLITIQUE ET intelligence collective 


SELON vous quel Incarné de parti: 
- Le Courage
- La Persévérance
- L'Autorité
- Une vision à long terme de
- L'exigence 
- L'identité nationale 
- Incarné SES Valeurs 

Quel parti incarne SELON vous: 
- Les Règles de l'intelligence collective 
- Une gouvernance ouverte 
- L'écoute, plus grande du Nombre 
- Répond aux Attentes des Citoyens 
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Social Media Strategy Template

Social Media Strategy Template | Prionomy | Scoop.it

Only 38 percent of companies have a defined social media strategy. Use this 10 point social media strategy template to get a head start in 2015.


Via Dan Kirsch, Bonnie Bracey Sutton, Bruno De Lièvre, CECI Jean-François, Frédéric DEBAILLEUL
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Tony Guzman's curator insight, March 16, 2015 9:37 AM

This article shares a 10 point social media strategy guide. Anyone using these points already?

Amelie Hyams's curator insight, March 19, 2015 4:06 PM

Always great to have a social media plan. This template makes creating one pretty straightforward.

Alberto's curator insight, March 26, 2015 6:12 PM

Define Your Social Media Strategy: Dr Alberto Empowers

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Cómo hacer una linea de tiempo fácil con excel en español

En este tutorial aprenderás a crear una línea de tiempo sencilla en una hoja de cálculo con Excel. Este vídeotutorial es fruto de una colaboración entr

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How To Create An Effective Unique Value Proposition 

How To Create An Effective Unique Value Proposition  | Prionomy | Scoop.it

A step-by-step process for attracting, converting and monetising the most profitable customers in your market. Let’s start with a simple premise: all customers are not created equal.  Some are dramatically more profitable than others.


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Chuck Taylor's curator insight, February 7, 11:27 AM

Great Article

Alexandru Otelea's curator insight, February 8, 4:58 AM

I found it very useful.

Jean-Guy Frenette's curator insight, February 12, 9:33 AM

PDGMan

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The 6 Key Skills of a Brilliant Content Marketer

The 6 Key Skills of a Brilliant Content Marketer | Prionomy | Scoop.it

'Content marketing—the modern version of it—didn’t really become popular until the last few years.

 

And while the future looks bright for content marketers of today, who knows if the subject will ever make its way to mainstream education.

 

If you really want to be a great content marketer, there’s only one place for you to get your education: The real world.

 

Well, there are 6 skills that I believe all great content marketers need.


I’m going to tell you what they are and go into detail about why they are important and howyou can develop them'.

 

Read More: http://www.quicksprout.com/2015/11/30/the-7-key-skills-of-a-brilliant-content-marketer/


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Jacob Simmons's curator insight, December 2, 2015 9:30 PM

As an artist, its always good to understand your marketing strategy, wih a greater insight you have better sense of direction in whatever it is you choose to do

Shubham Kumar Singh's comment, January 3, 11:31 PM
http://www.websoles.com/Blog/seo-tools-and-best-2015-free-blogging-toolset/
María Dolores Díaz Noguera's curator insight, January 27, 6:45 AM

Habilidades necesarias..The 6 Key Skills of a Brilliant Content Marketer | @scoopit via @amisant http://sco.lt/...

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[Infographic] The Future of eLearning

[Infographic] The Future of eLearning | Prionomy | Scoop.it
Here is a peek into the future of eLearning. The possibilities are endless, and The Future of eLearning Infographic highlights some of them. Where do you see eLearning headed to, in the future? What exciting opportunities will they open up for the world?

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The 6 Elements of Persuasion (Infographic)

The 6 Elements of Persuasion (Infographic) | Prionomy | Scoop.it
When you want to get your customer to say yes, keep these principles in mind.

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El aprendizaje "emergente" es impredecible! By .@juandoming

El aprendizaje "emergente" es impredecible! By .@juandoming | Prionomy | Scoop.it
juandon Leyendo aspectos del aprendizaje en nuevos escenarios de aprendizaje, me encuentro con textos de mi querida amiga Grainne Conole  y De Freitas, que en el 2010 defendían un co-aprendizaje en...

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elvira duran's curator insight, July 13, 2014 3:40 AM

El artículo es denso y complejo, pero me he quedado sobre todo con una frase sencilla y cierta como la vida misma, En educación, lo realmente importante es lo que los estudiantes aprenden. (éstos dos últimos años me la he repetido como un mantra) delante de los resultados de nuestros alumnos en las pruebas de evaluación diagnóstica. Y entonces, que és lo que les evaluamos?

Ignacio Jaramillo's curator insight, July 20, 2014 9:40 PM

La producción del conocimiento, en función de la necesidad material y espiritual de la sociedad, es uno de los impactos más resonantes de la revolución tecnocientífica y ha conducido a cambios estructurales en las disciplinas científicas, la acelerada diversificación y obsolescencia de los conocimientos, que se incremente por ello la importancia de los conocimientos básicos, que surjan nuevas modalidades de enseñanza aprendizaje como la teleformación y el e-learning con el uso de las tecnologías de la información y las comunicaciones (TIC)

Serge G Laurens's curator insight, December 15, 2015 6:52 AM

El aprendizaje "emergente" es impredecible! By .@juandoming | @scoopit via @juandoming http://sco.lt/51ha9R

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Data suggests print books making a comeback

Data suggests print books making a comeback | Prionomy | Scoop.it

"Just picked up this article in Quartz reporting Neilsen data suggesting the print books made a comeback last year, specifically buoyed by Harper Lee's Go Set a Watchman, adult coloring books, and (I don't understand this one) books authored by YouTube stars. http://qz.com/578025/against-all-odds-print-books-are-on-the-rise-again-in-the-us/

 
What's that mean for education? For the classroom? Is the next wave of innovation going to be a rejection of tech, where we all throw out our iPads and Chromebooks?"

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What You Need to Know About Micro-learning

What You Need to Know About Micro-learning | Prionomy | Scoop.it
Learn some basics aspects about micro learning and how it can help organizations in training their employees.

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Entreprise libérée (synthèse documentaire)

Une entreprise est dite « libérée lorsque la majorité des salariés disposent de la liberté et de l’entière responsabilité d’entreprendre toute action qu’eux-mê…

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Annie Longeot's curator insight, November 13, 2015 1:46 AM

Un point complet.

Myriam Lafaille's curator insight, November 13, 2015 2:39 AM

Une excellente synthèse sur la question de l'entreprise libérée.

Philippe-Didier Gauthier's curator insight, November 13, 2015 4:10 PM

#DémarchePortfolio #RapportAuTravail   Les nouvelles formes d'organisation sont déjà là....

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l'intelligence collective


Via Philippe Olivier Clement
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Philippe Olivier Clement's curator insight, November 9, 2015 5:28 PM

Il existe deux sortes d'intelligence distinctes : celle développée par dame Nature, dite "intelligence animale", et celle développée chez les humains, alias "intelligence rationnelle". Cette dernière, fonctionnant par découpages successifs, nourrit la séparation, et de ce fait est incompatible avec le collectif. Cela explique que, si dans la nature, des groupes (fourmis, rats...) peuvent atteindre des intelligences incommensurables par rapport à celle de l'individu ; chez les humains, par contre, cela ne se produit presque jamais.

Pourtant, aujourd'hui, face aux innombrables problèmes de société (surpopulation, pollution, dérive climatique, surconsommation, ultra-capitalisation, hyper "technologisation", mondialisation...), l'humanité semble démunie, sans plus de vision d'ensemble sur ce qui se passe et donc sans plus de solutions viables.

Et si l'intelligence collective était la solution ?

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Tweet from @fontbonneCcile

Tweet from @fontbonneCcile | Prionomy | Scoop.it
faire émerger idées et intelligence collective. #LaPetiteFabrique en marche ! @christinelanoe pic.twitter.com/kuaAuYxOLr

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Philippe Olivier Clement's curator insight, November 23, 2015 3:52 AM

L'Homme qui se profile dans les prochaines générations va entrer dans un nouveau niveau de conscience. Un changement d'une magnitude au moins équivalente à celle de l'appropriation de la parole. L'évolution de l'intelligence collective implique une évolution de notre espèce.

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6 Tech Predictions To Have A Major Impact In 2016

6 Tech Predictions To Have A Major Impact In 2016 | Prionomy | Scoop.it
6 Tech Predictions To Have A Major Impact The technology industry moves at a relentless pace, making it both exhilarating and unforgiving.

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Ante Lauc's curator insight, December 10, 2015 9:02 AM

I like such expectation...

Eric Redegeld's curator insight, December 16, 2015 3:08 PM
1. The death of the password is rapidly approaching -  Developers need to evaluate security solutions that are able to apply contextual identity, adaptive risk and multi-factor authentication at authentication plus at any point throughout a session. This kind of continuous security approach will be embraced in the marketplace and become the new standard, because it ensures authenticity of users, devices, things and services at all times and can mitigate risk whenever an anomaly is detected, even during existing sessions.  2. Chip to cloud (or device to cloud) security protection will be the new normal -  With most data chains now spanning the full spectrum of chip, device, network and cloud (plus all stages in between), many organizations are starting to realize a piecemeal approach to protection simply isn’t effective. This realization is spurring the adoption of more ‘chip to cloud’ security strategies, starting at the silicon level and running right through to cloud security. In this model, all objects with online capabilities are secured the moment they come online, meaning their identity is authenticated immediately. In doing so, it eliminates any window hackers have to hijack the identity of unsecured objects, thus compromising the entire data chain via a single entry point.   3. New technologies and standards that enable consumer privacy and security will become a competitive differentiator  -  They’re thinking of how to build delegation and consent capabilities fast enough to satisfy their customers, the business and the ever changing regulatory landscape. And they know they must do all of this with an architecture that scales to support millions of consumers and employees that can manage their own permissions.  User Managed Access (UMA) makes this all possible. UMA is now becoming available and can deliver this kind of experience. Those who embrace it early will be able to build a far stronger relationship with customers built on trust and mutual benefit.  4. The evolving Internet of Things will change the way we interact with the world around us - This is about to change. As technology evolves and contextual big data becomes more meaningful, businesses and governments will be able to harness the IoT to fundamentally change our daily lives. Central to this is the increasingly intertwined relationship between people, ‘things’ and apps, meaning things like medical devices, thermostats, security cameras and cars are able to receive a constant stream of personalized information straight to their device.  Key elements of the smart city concept are based on the ability to, for instance, use sensors connected to traffic lights to ease congestion, or use earthquake monitoring to shut down gas lines or other critical infrastructure that could be damaged in a quake. Securing systems such as these will be critical to public safety, and digital identity will be the critical security layer as smart cities get built out.  5. Tagging data at source will multiply the value of big data exponentially - In order to make sense of big data, it must be examined within the context it was collected. By tagging data at the point of collection with additional contextual information, the value that can be extracted from it across an organization is multiplied significantly. Key factors such as where and when the data was collected or who/what it was collected from are central to understanding data more effectively.   6. The fight to become the “Amazon of the IoT” will intensify - As the IoT’s vast potential becomes more apparent, we will start to see a growing number of organizations fighting to establish themselves as the go-to provider of IoT solutions, or the Amazon of the IoT. This will spur the rise of the IoT mega-platform; vast one-stop-shop Platform-as-a-Service solutions. The battle will likely play out across both the consumer and enterprise spaces and many of the usual suspects are already coming to the fore. Apple, Google and Intel are all vying for control of our homes, while Microsoft, IBM and Oracle are fighting over our businesses, 
MCH's curator insight, December 30, 2015 2:48 PM

Great