Excerpt from the article published by Social Media Examiner:
"Getting Facebook fans to your website is even more critical with Facebook’s recent announcement of decreased organic reach for pages.
Use these five steps to help you get more traffic Facebook to your website.
#1: Make Sure You Have a Steady Stream of Shareable Content on Your Website
These days, the name of the game is content marketing and you had better figure out how your business can participate.
Posting something new and helpful once a week or even once a month can benefit your website traffic.
Here are some ideas that can help you brainstorm how you can add new content to your website:
- Post a weekly tip about your niche;
- Post a weekly news bite with a photo;
- Curate a list of top 10 helpful articles;
- Interview someone in your office or in your industry.
#2: Make it Easy to Share Your Content to Facebook on Your Website
Once you have fresh content, you need to make it shareable. Your first step is to add a social share plugin and/or Facebook Share buttons.
I like using the Digg Digg plugin because it has all of the buttons I want to display and it floats along the side of the post as the reader scrolls through the article.
Also consider asking for a Facebook share if you feel you have a particularly helpful blog post.
#3: Optimize Your Facebook Posts
here are basically three different ways you can post a link to your website:
- The traditional way to post a link is just to cut and paste the link into the status section and allow the link to pull in the photo and metadata.
- Another way to post a link is to post a photo and then add the link into the status update with a little blurb about the link.
- One technique that has been popular in the past to get greater reach is to post your link in the status section and then “X-out” the link data that is pulled in to change the post to “text only,” even though it has a link in it.
#4: Optimize Other Places on Facebook to Add Links to Your Website
To drive more traffic to your website, make sure you have links in other parts of your Facebook page that people may be visiting.
- Use your About page
- Add links to your milestones
- Add links in your photo descriptions
- Use custom tabs with links to your website
- Optimize your personal profile
With Facebook’s recent announcements about decreased organic reach, advertising is going to be even more critical for marketers.
To drive traffic to your website, you can either create an ad from scratch with a link to your website, or boost content that you’ve already posted. When you boost content, remember to post something that doesn’t have a photo that has more than 20% text in it or it won’t get approved by Facebook..."
Each step and tips are analyzed with more information. Read full original article here:
Via Giuseppe Mauriello