Print marketing
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Rescooped by Alain Van Gaal from Print still a design force
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Print marketing is not dead but instead is growing alongside digital ...

Print marketing is not dead but instead is growing alongside digital ... | Print marketing | Scoop.it
“ Print marketing is not dead but instead is growing alongside digital marketing! Print is not dead, far from it actually, with its pulse still firmly beating. In fact, many marketing experts believe 2014 and beyond has never been a ...”
Via Dennis Staples
Alain Van Gaal's insight:
The truth is, it's easier to delete a mail, regarding it as spam than an official looking piece of mail addressed to you in person.
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Rescooped by Alain Van Gaal from Social Media, SEO, Mobile, Digital Marketing
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4 Parts of a Must-Click Call to Action

4 Parts of a Must-Click Call to Action | Print marketing | Scoop.it
When it comes to CTAs, it’s tempting to scour the Internet for that one trick that will get your customers clicking. The problem is, there is no guarantee that someone else’s call-to-action technique is going to work on your customers. The only way to know if your call to action is effective is to run A/B tests.
Via Kamal Bennani
Alain Van Gaal's insight:
How do customers react, trends change, yet the advantage in digital testing compared to print is, the speed you can modify and strengthen your campaign and drive result on the go.
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Rescooped by Alain Van Gaal from Print still a design force
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Why Print Marketing Is Still Crucial to Small Business Success - Business Gross | Business Gross

Why Print Marketing Is Still Crucial to Small Business Success - Business Gross | Business Gross | Print marketing | Scoop.it
“ Why Print Marketing Is Still Crucial to Small Business Success http://t.co/CXPXWDLqaF via @BusinessGross”
Via Dennis Staples
Alain Van Gaal's insight:
One can go without the other, print oriented direct marketing still makes a difference. Yet combining digital and print media, can give your business a much larger perspective.
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Rescooped by Alain Van Gaal from Direct Mail Marketing
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Direct Mail Marketing: Today? Really?

Direct Mail Marketing: Today? Really? | Print marketing | Scoop.it
“ Even online giant Google uses direct mail marketing in their marketing mix. How can you integrate direct mail into your business?”
Via OneIMS
Alain Van Gaal's insight:
The mix between online and print marketing is a step to complete success, reaching out to different users and age groups.
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Rescooped by Alain Van Gaal from Brand Position Starts with the Category
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Customer Retention Strategies

Customer Retention Strategies | Print marketing | Scoop.it
“ Customer retention is all about how your company maintains its client base and how it creates a loyal following. Customer retention is a big function of customer satisfaction.”
Via TheBrandAuthority
Alain Van Gaal's insight:
Connecting to customers often is a real investment, yet keeping connected is an ongoing strategy. These are some basics one should consider.
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