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10 ½ Ways to Take Advantage of "Social SEO"

10 ½ Ways to Take Advantage of "Social SEO" | print marketing | Scoop.it

As Search Engines evolve and continue to look for legitimate ways to determine rankings, social media continues to become a more important factor.

 

“Social Media will have two main benefits for companies,” says Benjamin Ard, Director of Social Media for Utah-based internet marketing firm Leadgenix.

 

“First is the obvious interaction that comes when companies are in direct contact with their customers. Benefit number two is the Social SEO aspect where social media links and interaction will count for a lot in SEO rankings.”

 

How can businesses leverage the emerging advantages of Social SEO?

 

Here are 10 (and ½!) Social SEO ideas every business can implement: http://www.forbes.com/sites/cherylsnappconner/2012/12/02/10-%C2%BD-ways-to-take-advantage-of-social-seo/


Via Antonino Militello
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Bill Chen's comment, December 22, 2012 9:18 AM
http://www.outlettimberland.biz/
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eBay Goes The Pinterest Way and Allows You To Discover and Curate Your Favorite Products

eBay Goes The Pinterest Way and Allows You To Discover and Curate Your Favorite Products | print marketing | Scoop.it

 

Robin Good: eBay has gone the Pinterest way by redesigning its web interface and allowing you to curate your preferred product categories as well as more specific parameters like the price range you are interested in, whether you want new or used items or prefer auctions to "buy-now" offerings. 

 

"Everything now centers on a Pinterest-like feed of featured, personalized, and self-curated products."

 

WebProNews reports: eBay says that the feed will show users “a collection of items selected for you, based on your shopping history or your own personal interests.” When a logged-in user first accesses the feed, they are given the opportunity to “follow” certain types of product lines as well as connect their feed to their Facebook interests.

 

eBay officially announced: “Today we begin to introduce a series of significant new features and enhancements for our customers. We’re delivering a cleaner, contemporary look and feel; a more intuitive, convenient way to browse, decide and buy – both globally and locally; and a new personal way to curate your own shopping experience and discover items perfect for you...” 

 

To test the new eBay curated feed, interface redesign and new logo, head to eBay.com (US version) and you will be immediately offered to select five product categories you are interested in.

 

The new eBay also allows users to integrate their Facebook account as well as their PayPal one to make it easier and faster to sell and buy on the popular online marketplace.

 

Check it out now: http://www.ebay.com/feed

 


Via Robin Good, Giuseppe Mauriello
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plerudulier's comment, October 13, 2012 7:39 AM
glad to see you back and scooping again.
Robin Good's comment, October 13, 2012 7:41 AM
Thank you Pascal! I am still inside an hospital but I am slowly regaining control of my time. Hope to be fully back in a few weeks time.
sahyteam's comment, July 1, 2013 8:09 AM
Ya Robin Good. You are right eBay is now growing like Pinterest. we at sahycart proving online eBay store i think you will like this http://www.sahycart.com/ebay-store-design.html Thanks for scoop such good information here.
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Internet Marketing for Printers

Internet Marketing for Printers | print marketing | Scoop.it

Printers have found success with their business through a powerful resource that most Printers overlook, the Internet. Internet marketing enables local customers to find printing businesses easily and drives them to their front door.


Via Jim Intihar
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Insights Into the Hot Trend of Social Media Content Curation

Insights Into the Hot Trend of Social Media Content Curation | print marketing | Scoop.it

Excerpted from article:

 

"Online content curation is a hot trend as business owners and professionals realize that content is vital to add value to their customers and prospects.

 

The trend was already evident in 2011 but 2012 saw an outright explosion of the phenomenon.

 

Content curation is the art of selecting content that is appropriate and then organising and publishing it in a way that is relevant for the topic of choice.

 

Editors with the aid of journalists create and collect content then edit and then publish.
Journalism is shifting more and more from the quest for the perfect “scoop” to a more organized and reasoned activity of content curation.

 

The technology of the web and the rise of the social media networks is providing sources of content that can provide curation in ways that were not previously possible.
The content curation platform Scoop.it is an example how we can all become magazine editors and content curators without the overhead of hiring editors or journalists. Scoop.it was established in 2011 with the goal of making content curation easy and accessible to everyone...."

 

 

In the guest post pubblished by Jeff Bullas' blog, Intervistato.com's Maria Petrescu interviews Scoop.it's co-founder Marc Rougier.

Read full article and watch video here:

http://www.jeffbullas.com/2012/09/26/insights-into-the-hot-trend-of-social-media-content-curation/

 




Via Giuseppe Mauriello
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Video Tutorial: How to Monitor Social Media in 10 Minutes A Day via @hubspot

Video Tutorial: How to Monitor Social Media in 10 Minutes A Day via @hubspot | print marketing | Scoop.it

The average budget spent on social media and company blogging increased from 9% in 2009 to 21% in 2012. Businesses are clearly finding value in social media.

 

Monitoring different channels, however, can take a lot of time. Where do you start?

Watch HubSpot's 10-minute video on how you can streamline your social media monitoring while saving time!

 

This video will teach you the most important elements you should be monitoring across relevant social media networks. Rebecca Corliss, HubSpot's social media lead generation expert, suggests a few practical habits you can adopt to maintain a powerful social media presence.

 

After viewing this 10-minute video, you'll know:

 

- How to best spend your time monitoring social media
- How other marketers are spending time on social media
- What tools consolidate your social media information
- What you should be monitoring on Twitter, Facebook, LinkedIn and Google+

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Social Media is So Much More Than Likes and Followers

Social Media is So Much More Than Likes and Followers | print marketing | Scoop.it

"Much like SEO, where people tried (and still try) to manipulate the rankings, some people are trying to manipulate social media. Instead of putting in the time and effort to think about their customers and create a social media profile that will naturally attract and engage customers, they are looking for a quick and easy way to build a social media presence. These fast and furious social media marketing tactics usually amount to nothing.

 

 

 

There’s no doubt that social media signals (i.e. activity on social media) has some bearing on search rankings, but there is still a lot of debate about the specifics. It does appear that a business’ activity on Google+ may soon become a factor in search rankings".

 

 

 

Full Article Here: http://www.searchenginejournal.com/social-media-is-so-much-more-than-likes-and-followers/48149/


Via Antonino Militello
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Marketers Still Shying Away From Pinterest

Marketers Still Shying Away From Pinterest | print marketing | Scoop.it
Social Media - Despite the rapid growth of Pinterest, some 44% of ad and marketing executives surveyed say they have no interest in using the social networking site for business purposes, according to ...
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Social Media and the Female Holiday Shopper (Infographic) | Business 2 Community

Social Media and the Female Holiday Shopper (Infographic) | Business 2 Community | print marketing | Scoop.it
Retailers are ramping up for the post-Thanksgiving holiday shopping season but what will ultimately drive sales for your business?

Via Rami Kantari
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A Crystal Clear Explanation of How Social Media Influences SEO

A Crystal Clear Explanation of How Social Media Influences SEO | print marketing | Scoop.it

How social context is playing a role in SEO and how marketers can adjust their strategies to match the changing character of search.

"More and more, search engines have begun to incorporate social context into their search results. And it's high time we dive into what role social context is playing in SEO, and how marketers can adjust their strategies to match the changing character of search. So without further ado, let's get into the nitty gritty of what's being called "social search" and learn how it affects marketers.

"Social search" is an evolving term for the way in which search engines factor a user's social network -- also referred to as social graph -- into how results are displayed after a search query. In social search, content that has a social connection to you in some way is prioritized. A social connection could mean someone you are linked to via Facebook, Twitter, or any other major social network. Alternately, some forms of social search prioritize content that has been shared by social media influencers, even if those experts aren't directly tied to you".

Read more: http://blog.hubspot.com/blog/tabid/6307/bid/33662/A-Crystal-Clear-Explanation-of-How-Social-Media-Influences-SEO.aspx


Via Antonino Militello
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Pew: Internet, social media threaten TV

A new survey from Pew Research confirms what you've long known: Americans are increasingly getting their news from the Internet and social media.
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Video Tutorial: How to Monitor Social Media in 10 Minutes A Day via @hubspot

Video Tutorial: How to Monitor Social Media in 10 Minutes A Day via @hubspot | print marketing | Scoop.it

The average budget spent on social media and company blogging increased from 9% in 2009 to 21% in 2012. Businesses are clearly finding value in social media.

 

Monitoring different channels, however, can take a lot of time. Where do you start?

Watch HubSpot's 10-minute video on how you can streamline your social media monitoring while saving time!

 

This video will teach you the most important elements you should be monitoring across relevant social media networks. Rebecca Corliss, HubSpot's social media lead generation expert, suggests a few practical habits you can adopt to maintain a powerful social media presence.

 

After viewing this 10-minute video, you'll know:

 

- How to best spend your time monitoring social media
- How other marketers are spending time on social media
- What tools consolidate your social media information
- What you should be monitoring on Twitter, Facebook, LinkedIn and Google+

more...
No comment yet.
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Rock Your SEO with Structured Social Sharing - #MozCon Presentation

Rock Your SEO with Structured Social Sharing - #MozCon Presentation | print marketing | Scoop.it

During a MozCon 2012 talk, attendees learned about the Structured Social Sharing Formula (SSSF) - 10 steps to optimize and track social share snippets on Facebook, Google Plus, and Twitter.

 

 

 

The formula includes use of microdata and best practices for controlling the snippet that displays on Facebook and Google+ as well as how to automatically tag URLs with campaign variables for analytics.

 

 

 

Read More: http://www.seomoz.org/blog/rock-your-seo-with-structured-social-sharing-mozcon-presentation


Via Antonino Militello
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Is Social Media the New SEO?

Is Social Media the New SEO? | print marketing | Scoop.it

Has social media so changed the seo landscape that social shares are most important and do other seo strategies even count?

 

 

 

To understand the rising importance of social media on search, let’s backtrack to two interesting developments to Search:

 

 

 

1) The launch of Social Search (Content that is shared within your social networks is given priority) and

 


2) The general inclusion of social signals in rankings (The amount of likes, shares, reddits etc. that an article receives has a direct impact on its rankings).

 

 

 

Read More: http://webcontentblog.com/seo/is-socialmedia-new-seo/


Via Antonino Militello
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Using Analytics to Plan Great Content

Using Analytics to Plan Great Content | print marketing | Scoop.it

Curated by Beth Kanter

http://www.bethkanter.org

 

This is an excellent overview of how to use analytics to help you plan your blog editorial calendar.   

 

This is one part of a three-part pillar  --

 

Past Performance of Topics
Idea Dashboard
Editorial Calendar

Organizing Your Time for coordination, curation, and creation

 

Just a riff off this post

 

 

 


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