Lori Wilk, The Princess of Curation , leads an online nation of thought leaders, visionaries, and passionate entrepreneurs . Lori puts them in the spotlight by helping them share their content with the world.
When deciding where to be decide first why you want to be part of a particular site and how it will help you to reach your target audience or what benefit you will have by participating on this platform. Use tools that add to your efforts and are not time wasters. Targeting an audience you don't want to reach is a time waster. #socialnetworking#socialmedia#onlinemarketing
Since I started to participate on Scoop.it by curating, and re-scopping content, have expanded my knowledge, my network, and helped others expand their thinking and their possibilities. There is an incalculable benefit of sharing information that helps others.#curate#networking#education
Changing the world not only takes a great idea but also takes building momentum around it. The team at Open Garden, a San Francisco based startup, who could be to mobile data what Skype was to telephone calls, understood from the beginning how important it was to build a community around its disruptive idea.
But how can you do this when you’re also running a startup, coding a product and making deals with your first strategic partners?
Open Garden Co-founder & CEO Micha Benoliel explains in this video how using Scoop.it allows him and his team to build this kind of momentum through publishing by curation and thereby engaging their community around a key tenet of its mission mesh networking - the awesome concept that we can all share wireless bandwidth (and that Open Garden makes a reality through its Apps and technology). Just like any startup, Micha and his team - former Skype employees - are experts on their market. So when they Continue reading →
Lori Wilk's insight:
I love how Open Garden explains that by aggregating content on a specific topic through curation they can share more topic-related content with others quickly and efficiently. Content curation using Scoop.It allows businesses to showcase their own content as well as to share relevant articles that demonstrate current market trends for their industry or a specific market niche. Scoop.it is a content curation platform which provides tools for engagement with other business people in a way that fosters rapid growth of communities. These tools help you engage with others who share your interests and the metrics provide you information that allows you to make better decisions about how to build your community.
Would you like to speed up your content creation process, while concurrently making it more relevant to your audience?
While Google still loves long-form magazine style content, it is certainly better to create short form content than nothing at all.
However, instead of considering short-form content a compromise, recognize it for what it is. This is a win-win for your business and its on-the-go audience that often only has time for a snack.
It’s no coincidence that the fastest growing social media channels are those that deliver the bite-sized content that active people crave. For businesses, we’re talking about Instagram, Pinterest, and Vine.
This curated content from BetaBeat and content by Gary Sharma,"The Guy with the Red Tie." He has 40 of them according to his last count.
Lori Wilk's insight:
It's so awesome that you told everyone about Community Manager Appreciation Day , two days ago. For those of you who didn't recognize your community manager on the appropriate appreciation day, send some thanks out to that person today. Any day is a great day to recognize and appreciate talent and what people are doing to make others shine. Lots of thanks to our Community Manager at Scoop.it,Ally
Ohad Frankfurt is the cofounder and CEO of Swayy, a personalized content curation and management platform.
About a year and a half ago, we got accepted to the Elevator ...
Lori Wilk's insight:
This is great insight about how the cofounder and CEO of Swayy.Co took the steps of preparing for this success by participating in an accelerator prorgram and the results speak for themselves. Swayy.Co is a content curation and management platform and it offers users suggestions of content to curate and additional features to help them get noticed .
"There's content curation and then there's engaging content curation – and Scoop.it's all about the latter. Use Scoop.it's active community and the tool's search engine to discover the web's best content, then "scoop it" into your custom topics, which display as elegant, magazine-style layouts.
Scoop.it is popular in the digital marketing community, so you can achieve good social reach and traffic from your topics."
What's most important is about getting started and participating in a way that makes a difference for you and your company. If you can learn how to maximize your market exposure and minimize the time it takes to get that exposure , awesome. If you can make your budget go farther and have better results, consider content curation.#curation#contentmanagement#digitalmarketing
Difference between content creation vs. content curation, so you can choose for yourself which of the two will reign supreme in your social media strategy. (Content Creation Vs. Content Curation: Which Reigns Supreme?
There are not enough hours in a day or enough resources for most people to create 100 percent of the content they want to share so most people and companies are figuring out what percentage of other people's content they should share with the world. It would be a great discussion to debate the perfect mix of content creation and content curation. Should the ratio be 20% your own creation and 80% content curation ? What's your thoughts on this?#contentmarketing#curation
I was recently asked by @Bill Gassett: “how does one go about being in the recommended feed in the side panel for a specific topic?” As this is a question we frequently have, I thought I would turn my answer to him into a blog post so we can not only help other Scoopiteers benefit from it but also enrich it with your comments, ideas and suggestions.
There is an awesome community of curators here on Scoop.it and the more we support each other, the better we all we do. We have an opportunity on this platform to lead and show others how this is done. Participation is where we all can make a difference.
There have been many pieces done on this subject but beyond insights and information, you have to have a plan before you set out to do this effectively. The author, Neal Schaffer of Windmill Networking refers to a post by Bob Geller and adds some good suggestions of his own.
"There is software like Curata out there or you can do it yourself if you're on a tight budget. Here are some highlight for those of you who are doing it on your own".
So what is the secret sauce that makes people like Guy Kawasaki, Robert Scoble, or Mari Smith popular while most everyone else remains hidden?
In a word: Sources
In order to do this yourself, remember that you have to go beyond sharing the articles that land in your favorite RSS feeds, or just reposting something from your social media timeline (which honestly has probably been reposted a thousand times before).
**To make your social curation easier, and more effective, here are a few things you might want to do:
**Do a competitor check. It’s important to know what’s already out there
**What do your competitors post? How or when do they post? What are their usual sources?
**Study your competitor’s social media behavior meticulously. It’ll take time, yes, but once you’ve established where you stand, you can start looking for the best places to gather curated information without fear of repeating what others have already shared.
**There is an excellent curation methodology created by on content curation platform Curata. Check out their blog post on Crafting the Perfect Content Curation Strategy for more details that further expands all the above.
If have a good plan in place and follow the tips suggested in this post:
**The ROI of this will undoubtedly be
**1) growth in your social reach
**2) more clicks on content
Selected by Jan Gordon covering "Content Curation, Social Business and Beyond"
Curating great content is not about passing around what everyone else is, it's about finding sources of great content and sharing that content with your audience. It takes work to find this content and to cultivate the right sources of information. You must understsnd what your audience is hungry for so you can provide content that will get results.
Great to hear what's being said on issues of content creation vs content curation and we'll get the see what worked best when we tally up the results at the end of the year. I do agree that in many cases the writers are not getting paid enough to create the original content.It is easier to get more content delivered to more people, quickly, by having fewer original articles to create and more curated content to share. The curated content is already written and is waiting for more distribution. The original content takes more research, thinking, writing, editing, and then posting. It's a longer process to create new content and it costs more than curating existing content. The perfect combination of both content creation and content curation will be very lucrative for some platforms this year-we'll have to wait to see who figures it out the best and who makes the most money doing it.