Pricing News
Follow
Find
2.4K views | +0 today
Scooped by PricingNews
onto Pricing News
Scoop.it!

Top Publishers Reach a $69 Million Dollar Settlement for Agency Pricing | Good E-Reader - ebook Reader and Digital Publishing News

Top Publishers Reach a $69 Million Dollar Settlement for Agency Pricing | Good E-Reader - ebook Reader and Digital Publishing News | Pricing News | Scoop.it
HarperCollins, Hachette, and Simon & Schuster have settled with the Justice Department in the Apple ebook collusion case, and it may really benefit customers. Today these three companies reached a settlement of $69 million dollars that will be distributed to 49 States in the USA. This will give people who bought ebooks in the past from these publishers partial refunds on their original purchases for around $1.00 to $2.00.
more...
No comment yet.
Pricing News
The latest and greatest news for all things related to the 3S's of Pricing Software, Services, and Strategy.
Curated by PricingNews
Your new post is loading...
Scooped by PricingNews
Scoop.it!

Pricing News Daily

The most read online paper dedicated to the field of Pricing with over 3800 views!

 

The Pricing News team aggregates news, events, and other useful information for all things related to the 3S's of Pricing - Software, Services, and Strategy for the benefit of new/experienced pricing practitioners, vendors, consultants, and analysts so you don't have to use your valuable time searching for it.

 

Check it out Pricing News Daily which has had nearly 4000 views thanks to all our readers and contributors !!! http://paper.li/PricingNews/1326788715

 

You can also get your Pricing News via:

LinkedIn: http://www.linkedin.com/groups/Pricing-News-4260036

Facebook: http://www.facebook.com/PricingSoftwareNews

Twitter: https://twitter.com/PricingNews

YouTube: http://www.youtube.com/user/PricingSoftwareNews

 

Find out more by visiting http://www.pricingsoftwarenews.com

more...
No comment yet.
Scooped by PricingNews
Scoop.it!

Five dynamic pricing issues retailers should consider

Five dynamic pricing issues retailers should consider | Pricing News | Scoop.it
From social media sentiment analysis to digital ad buying, faster is increasingly seen as better, or at least necessary.
more...
No comment yet.
Scooped by PricingNews
Scoop.it!

How to Effectively Price Your Product or Service

How to Effectively Price Your Product or Service | Pricing News | Scoop.it
With so many variables affecting price, how do you know what to charge for your product or service? Business advisor, Alek Marfisi offers up some helpful insights when considering pricing.
 
more...
No comment yet.
Scooped by PricingNews
Scoop.it!

How To Influence Consumer Price Perceptions

How To Influence Consumer Price Perceptions | Pricing News | Scoop.it
Get up-to-date with the latest trends in marketing from the DMN3 Blog - A Smart Blog with Utility.
more...
No comment yet.
Scooped by PricingNews
Scoop.it!

Target Canada pricing backlash could hit retail chain: analysts | Retail & Marketing | News | Financial Post

Target Canada pricing backlash could hit retail chain: analysts | Retail & Marketing | News | Financial Post | Pricing News | Scoop.it
Target Canada opened last month in Ontario to great fanfare, but analysts are worried the subsequent consumer backlash over pricing at the chain will drag down the Walmart rival’s prospects
more...
No comment yet.
Scooped by PricingNews
Scoop.it!

Creating a pricing strategy | Collective Point of Sale Solutions

Creating a pricing strategy | Collective Point of Sale Solutions | Pricing News | Scoop.it
A long-term pricing strategy can help you improve profits and sell more merchandise at your point of sale terminals.
more...
No comment yet.
Scooped by PricingNews
Scoop.it!

How dynamic pricing works

How dynamic pricing works | Pricing News | Scoop.it
Let's begin with the basic analysis. It's Tuesday, and you have something on offer for Saturday night. You might be a hotel owner and you have vacancies for that night, your airline might have a sc...
more...
No comment yet.
Scooped by PricingNews
Scoop.it!

SAP Details HANA Pricing - The CIO Report - WSJ

The company’s experience with cloud computing inspired a simplified pricing structure, says Steve Lucas, its executive vice president in charge of analytics products.
more...
No comment yet.
Scooped by PricingNews
Scoop.it!

Want to Increase Your Price? Increase Your Customer's Outcomes. | Sales Motivation and Sales Training

Want to Increase Your Price? Increase Your Customer's Outcomes. | Sales Motivation and Sales Training | Pricing News | Scoop.it
The easiest way for you to increase your price is to increase the outcomes your customers receive from using what you sell. Think about it for a moment.
more...
No comment yet.
Scooped by PricingNews
Scoop.it!

Do you need to maintain pricing parity across all channels?

Do you need to maintain pricing parity across all channels? | Pricing News | Scoop.it
Let us look at this case study: Airport terminals are not gourmet ghettos. We mostly get a food court with the usual chain restaurants. Wouldn't it be great to give the travelers - locals, those in...
more...
No comment yet.
Scooped by PricingNews
Scoop.it!

For Penney, a Tough Lesson in Shopper Psychology

For Penney, a Tough Lesson in Shopper Psychology | Pricing News | Scoop.it
Because of the quirks of human psychology, simplifying pricing isn’t so simple. J.C. Penney learned that lesson the hard way.
more...
No comment yet.
Scooped by PricingNews
Scoop.it!

Why A Hotdog Shouldn’t Be Dynamically Priced…The Tao of Sports

Why A Hotdog Shouldn’t Be Dynamically Priced…The Tao of Sports | Pricing News | Scoop.it
Examining the business of sports, the teams behind the team, and sharing ideas on improving franchise revenue streams, communication and marketing
more...
No comment yet.
Scooped by PricingNews
Scoop.it!

Handling the Price Question and Building Trust--They're Not Incompatible

Handling the Price Question and Building Trust--They're Not Incompatible | Pricing News | Scoop.it
“So, how much will it cost?”“What would something like this run me?”“We have a very limited budget.  I don’t want to waste my time.  What’s your fee?”“Sounds to me like you’re talking about a lot o...
more...
No comment yet.
Rescooped by PricingNews from The Marketing Technology Alert
Scoop.it!

How to Charge More, Offer “Less” and Get Better Conversions | SiriusDecisions Blog

How to Charge More, Offer “Less” and Get Better Conversions | SiriusDecisions Blog | Pricing News | Scoop.it
Having a small pricing differential between your mid-tier and top-tier offerings and offering other valuable benefits with the top tier can be a useful strategy to entice customers to choose the top-tier option.

 

Digest...

 

Flickr’s competitors – many of which have offered unlimited storage (with minor restrictions) for years – might be wondering why Flickr got attention for offering an amount of storage that is technically less than what they provide.

 

Flickr likely adopted this strategy by offering a “very high” level of benefit, which people perceive as more valuable than an “unlimited” benefit.

 

Let’s look at how you can apply this psychology to business-to-business offerings. Think about product or service benefits you offer at an unlimited level, such as unlimited lifetime replacements, unlimited 24-hour customer service or unlimited user accounts. Consider instead offering a very high limit, such as up to 500 replacements over the unit’s lifetime or up to 5,000 user accounts. Granted, some customers will likely do the math and realize that they will never take advantage of the full benefits. To avoid backlash, you can apply benefit levels with a tiered pricing strategy.

 

Having a small pricing differential between your mid-tier and top-tier offerings and offering other valuable benefits with the top tier can be a useful strategy to entice customers to choose the top-tier option.


Via iNeoMarketing
more...
iNeoMarketing's curator insight, June 3, 2013 8:01 AM

This is right out of the "believability of offers" book: the B2B audience is a practical lot, and will immediately turn off offers that are too good to be true and are unbelievable, e.g., "you'll increase your revenue by 1000%...FREE!" Yup: reads like, looks like, smells like SPAM...probably SPAM.


  • See the article at www.siriusdecisions.com
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing drives more revenue and opportunities for B2B companies using marketing technologies. Contact us
Scooped by PricingNews
Scoop.it!

Rethinking pricing: Why fixed fees and value pricing are not pricing innovations | Managing Partner

Rethinking pricing: Why fixed fees and value pricing are not pricing innovations | Managing Partner | Pricing News | Scoop.it
more...
No comment yet.
Scooped by PricingNews
Scoop.it!

False prices used on electrical sale 'bargains', says Which? - Telegraph

False prices used on electrical sale 'bargains', says Which? - Telegraph | Pricing News | Scoop.it
Retailers are lying to consumers about orginal prices in order to make it look like they are offering a bargain.
more...
No comment yet.
Scooped by PricingNews
Scoop.it!

60% Of RSR Survey Respondents Say "Improving Margins" Is Top Retail Pricing Challenge

60% Of RSR Survey Respondents Say "Improving Margins" Is Top Retail Pricing Challenge | Pricing News | Scoop.it
Find out what retailers think about pricing in the coming year based on Upstream Commerce's Look at RSR's Tough Love 2013 Retail Pricing Practices survey.
more...
No comment yet.
Scooped by PricingNews
Scoop.it!

Cement sector learns hard lesson from past price wars

he local cement industry has learned hard lessons from the past price wars, when nobody came out as a winner.
more...
No comment yet.
Scooped by PricingNews
Scoop.it!

Get your pricing strategy right | Thinking Managers

more...
No comment yet.
Scooped by PricingNews
Scoop.it!

Johnson & Johnson to deploy EagleEye's predictive analytics tools - Insurance Business Review

US Managing General Agent (MGA), Johnson & Johnson has selected EagleEye Analytics to provide a comprehensive predictive analytics solution for monito
more...
No comment yet.
Scooped by PricingNews
Scoop.it!

HOW TO : market research, product positioning and pricing « Marketing, customer satisfaction and loyalty

HOW TO : market research, product positioning and pricing « Marketing, customer satisfaction and loyalty | Pricing News | Scoop.it
Marketing, customer satisfaction, loyalty : IntoTheMinds, satisfied customers will follow you anywhere
more...
No comment yet.
Scooped by PricingNews
Scoop.it!

Using Big Data to Optimize Pricing - Doug Fuehne | Big Data Republic

Using Big Data to Optimize Pricing - Doug Fuehne | Big Data Republic | Pricing News | Scoop.it
The wisdom of crowds can be harnessed to find out how much your prospects are willing to pay.
more...
No comment yet.
Scooped by PricingNews
Scoop.it!

Product Managers Need To Learn How To Offer Customers A Next Best Offer

Product Managers Need To Learn How To Offer Customers A Next Best Offer | Pricing News | Scoop.it
The better you know your customer, the better you'll know what to offer them…Image Credit If there was a perfect world for us product managers to live in, what would it look like?
more...
No comment yet.
Scooped by PricingNews
Scoop.it!

The Game Theory Behind Starbucks' Big Coffee Price Cut

The Game Theory Behind Starbucks' Big Coffee Price Cut | Pricing News | Scoop.it
By betting on a widening income gap, the coffee seller is also taking a whack at its rivals knees
more...
No comment yet.
Scooped by PricingNews
Scoop.it!

Quit Selling Your Competitor's Products by Talking About Price | Sales Motivation and Sales Training

Quit Selling Your Competitor's Products by Talking About Price | Sales Motivation and Sales Training | Pricing News | Scoop.it
Too many times salespeople wind up selling their competitor's products or services without even realizing they're doing it.
more...
No comment yet.
Scooped by PricingNews
Scoop.it!

Using pricing segmentation to drive sales and profits. - MattBurnettBusiness.com

You can use pricing segmentation to drive your business's sales and profits. It had to happen sooner or later: Samoa Air has announced that they will...
more...
No comment yet.