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Top Publishers Reach a $69 Million Dollar Settlement for Agency Pricing | Good E-Reader - ebook Reader and Digital Publishing News

Top Publishers Reach a $69 Million Dollar Settlement for Agency Pricing | Good E-Reader - ebook Reader and Digital Publishing News | Pricing News | Scoop.it
HarperCollins, Hachette, and Simon & Schuster have settled with the Justice Department in the Apple ebook collusion case, and it may really benefit customers. Today these three companies reached a settlement of $69 million dollars that will be distributed to 49 States in the USA. This will give people who bought ebooks in the past from these publishers partial refunds on their original purchases for around $1.00 to $2.00.
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Pricing News
The latest and greatest news for all things related to the 3S's of Pricing Software, Services, and Strategy.
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Pricing News Daily

The most read online paper dedicated to the field of Pricing with over 3800 views!

 

The Pricing News team aggregates news, events, and other useful information for all things related to the 3S's of Pricing - Software, Services, and Strategy for the benefit of new/experienced pricing practitioners, vendors, consultants, and analysts so you don't have to use your valuable time searching for it.

 

Check it out Pricing News Daily which has had nearly 4000 views thanks to all our readers and contributors !!! http://paper.li/PricingNews/1326788715

 

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Find out more by visiting http://www.pricingsoftwarenews.com

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Pricing News on Twitter

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Check out our calendar of #Pricing related Events http://pricing-hub.com/events #PricingStrategy #PricingResources
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Pricing News on Twitter

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This Week in #Pricing http://ow.ly/PPK9C A digest of the best #PricingStrategy news, #PricingEvents, and #PricingResources
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How to Charge More, Offer “Less” and Get Better Conversions | SiriusDecisions Blog

How to Charge More, Offer “Less” and Get Better Conversions | SiriusDecisions Blog | Pricing News | Scoop.it
Having a small pricing differential between your mid-tier and top-tier offerings and offering other valuable benefits with the top tier can be a useful strategy to entice customers to choose the top-tier option.

 

Digest...

 

Flickr’s competitors – many of which have offered unlimited storage (with minor restrictions) for years – might be wondering why Flickr got attention for offering an amount of storage that is technically less than what they provide.

 

Flickr likely adopted this strategy by offering a “very high” level of benefit, which people perceive as more valuable than an “unlimited” benefit.

 

Let’s look at how you can apply this psychology to business-to-business offerings. Think about product or service benefits you offer at an unlimited level, such as unlimited lifetime replacements, unlimited 24-hour customer service or unlimited user accounts. Consider instead offering a very high limit, such as up to 500 replacements over the unit’s lifetime or up to 5,000 user accounts. Granted, some customers will likely do the math and realize that they will never take advantage of the full benefits. To avoid backlash, you can apply benefit levels with a tiered pricing strategy.

 

Having a small pricing differential between your mid-tier and top-tier offerings and offering other valuable benefits with the top tier can be a useful strategy to entice customers to choose the top-tier option.


Via marketingIO
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marketingIO's curator insight, June 3, 2013 8:01 AM

This is right out of the "believability of offers" book: the B2B audience is a practical lot, and will immediately turn off offers that are too good to be true and are unbelievable, e.g., "you'll increase your revenue by 1000%...FREE!" Yup: reads like, looks like, smells like SPAM...probably SPAM.


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Rethinking pricing: Why fixed fees and value pricing are not pricing innovations | Managing Partner

Rethinking pricing: Why fixed fees and value pricing are not pricing innovations | Managing Partner | Pricing News | Scoop.it
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False prices used on electrical sale 'bargains', says Which? - Telegraph

False prices used on electrical sale 'bargains', says Which? - Telegraph | Pricing News | Scoop.it
Retailers are lying to consumers about orginal prices in order to make it look like they are offering a bargain.
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60% Of RSR Survey Respondents Say "Improving Margins" Is Top Retail Pricing Challenge

60% Of RSR Survey Respondents Say "Improving Margins" Is Top Retail Pricing Challenge | Pricing News | Scoop.it
Find out what retailers think about pricing in the coming year based on Upstream Commerce's Look at RSR's Tough Love 2013 Retail Pricing Practices survey.
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Cement sector learns hard lesson from past price wars

he local cement industry has learned hard lessons from the past price wars, when nobody came out as a winner.
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Johnson & Johnson to deploy EagleEye's predictive analytics tools - Insurance Business Review

US Managing General Agent (MGA), Johnson & Johnson has selected EagleEye Analytics to provide a comprehensive predictive analytics solution for monito
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HOW TO : market research, product positioning and pricing « Marketing, customer satisfaction and loyalty

HOW TO : market research, product positioning and pricing « Marketing, customer satisfaction and loyalty | Pricing News | Scoop.it
Marketing, customer satisfaction, loyalty : IntoTheMinds, satisfied customers will follow you anywhere
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Using Big Data to Optimize Pricing - Doug Fuehne | Big Data Republic

Using Big Data to Optimize Pricing - Doug Fuehne | Big Data Republic | Pricing News | Scoop.it
The wisdom of crowds can be harnessed to find out how much your prospects are willing to pay.
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Product Managers Need To Learn How To Offer Customers A Next Best Offer

Product Managers Need To Learn How To Offer Customers A Next Best Offer | Pricing News | Scoop.it
The better you know your customer, the better you'll know what to offer them…Image Credit If there was a perfect world for us product managers to live in, what would it look like?
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Pricing News on Twitter

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Join 1,000s of your peers in the #Pricing News LinkedIn Group, great #PricingStrategy knowledge sharing & other info http://ow.ly/PxbVx
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Pricing News on Twitter

Pricing News on Twitter | Pricing News | Scoop.it
READ #Pricing News Daily http://ow.ly/NHO1m for a collection of #PricingStrategy news, thought leadership, #PricingEvents, & resources
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Pricing News on Twitter

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Looking for news related to #PricingPsychology? Search our database of top #Pricing articles http://ow.ly/PxiXC #PricingStrategy
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Five dynamic pricing issues retailers should consider

Five dynamic pricing issues retailers should consider | Pricing News | Scoop.it
From social media sentiment analysis to digital ad buying, faster is increasingly seen as better, or at least necessary.
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How to Effectively Price Your Product or Service

How to Effectively Price Your Product or Service | Pricing News | Scoop.it
With so many variables affecting price, how do you know what to charge for your product or service? Business advisor, Alek Marfisi offers up some helpful insights when considering pricing.
 
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How To Influence Consumer Price Perceptions

How To Influence Consumer Price Perceptions | Pricing News | Scoop.it
Get up-to-date with the latest trends in marketing from the DMN3 Blog - A Smart Blog with Utility.
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Target Canada pricing backlash could hit retail chain: analysts | Retail & Marketing | News | Financial Post

Target Canada pricing backlash could hit retail chain: analysts | Retail & Marketing | News | Financial Post | Pricing News | Scoop.it
Target Canada opened last month in Ontario to great fanfare, but analysts are worried the subsequent consumer backlash over pricing at the chain will drag down the Walmart rival’s prospects
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Creating a pricing strategy | Collective Point of Sale Solutions

Creating a pricing strategy | Collective Point of Sale Solutions | Pricing News | Scoop.it
A long-term pricing strategy can help you improve profits and sell more merchandise at your point of sale terminals.
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How dynamic pricing works

How dynamic pricing works | Pricing News | Scoop.it
Let's begin with the basic analysis. It's Tuesday, and you have something on offer for Saturday night. You might be a hotel owner and you have vacancies for that night, your airline might have a sc...
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SAP Details HANA Pricing - The CIO Report - WSJ

The company’s experience with cloud computing inspired a simplified pricing structure, says Steve Lucas, its executive vice president in charge of analytics products.
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Want to Increase Your Price? Increase Your Customer's Outcomes. | Sales Motivation and Sales Training

Want to Increase Your Price? Increase Your Customer's Outcomes. | Sales Motivation and Sales Training | Pricing News | Scoop.it
The easiest way for you to increase your price is to increase the outcomes your customers receive from using what you sell. Think about it for a moment.
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Do you need to maintain pricing parity across all channels?

Do you need to maintain pricing parity across all channels? | Pricing News | Scoop.it
Let us look at this case study: Airport terminals are not gourmet ghettos. We mostly get a food court with the usual chain restaurants. Wouldn't it be great to give the travelers - locals, those in...
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For Penney, a Tough Lesson in Shopper Psychology

For Penney, a Tough Lesson in Shopper Psychology | Pricing News | Scoop.it
Because of the quirks of human psychology, simplifying pricing isn’t so simple. J.C. Penney learned that lesson the hard way.
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