The first instinct in a recession is to slash prices to keep customers coming, but that's no remedy if it threatens to destroy your bottom line. Instead of thinking discounts, consider "price packaging" strategies that will show consumers you offer the best value.
Discount supermarket Lidl began taking all Coca-Cola products off its shelves in Germany on Monday, as a bitter price war between competing discount chains inte ([Germany] Lidl takes Coca-Cola off shelves in price war
Research and Markets: Tariff Trends SnapShot 25 - Ten Trends to watch in 2014 ... Business Wire (press release) 1. European pricing continue to decline, MNOs will seek to generate revenues via more precise packages & out of allowance charges.
Nicolene Barnard's insight:
Another nice report for telecom, network providers etc.
The strategy this year is to give smaller discounts as the base ticket price rises. So, the discount for the best Orchestra seats is 17% and for Ring 3 is 23% rising to 42% for the cheap seats. Clearly the assumption is that if you ...
Supporting the care-home sector proves profitable Herald Scotland As well as competing for major contracts in England, the company plans to move into other business sectors, develop an e-commerce platform and commercialise its rich stock of...
AT&T to (perhaps) introduce speed-based pricing with LTE TelecomTV (registration) A recent hacking effort by LulzSec - one of those hacking groups that self destruct after a set period like a Mission Impossible audio tape - has unearthed the...
AsiaOne Data monetisation: Telcos' holy grail in 2014 AsiaOne As tiered data pricing comes into its own for the industry through the 4G data plans, increased data spending will be counted on to shore up falling average revenues per user (ARPU).
NEW YORK (Reuters) - News Corp said Lex Fenwick was leaving as chief executive of Dow Jones, less than two years after taking the helm, an abrupt departure that calls into question the future of its news (Dow Jones CEO's #bundled product offering ...
Nicolene Barnard's insight:
Another pricing strategy story: DJX was a risky move : customers were used to cherry-picking from Dow Jones' lineup of products and negotiating on price - a matter where Fenwick was unbending, taking a page from his former employer, where refusing to discount has paid off... Is this a sign that it didn't work at Dow Jones?
China Wants Time-of-Use Pricing by 2015, One Meter per Home by 2017 Energy Collective China, the world's biggest potential smart meter market, has just set some ambitious goals for pushing smart pricing and energy awareness to the masses.
Cinema Blend Netflix tests new pricing policy The Sun LOS ANGELES -- Netflix, the largest subscription-streaming service, is testing new prices based on the number of people who can use an account, a move that could force customers to pay more for...
The Guardian John Lewis enjoys record Christmas with 7% sales rise The Guardian John Lewis did run discounts ahead of Christmas because its commitment to be "never knowingly undersold" forces it to match deals offered by rivals.
How Oracle Is Shaking Up the Competition DailyFinance ... Oracle's CEO, Larry Ellison, explained that his company's plans involve being "price competitive" with Amazon, Microsoft's Azure, and Rackspace.
Beijing Subway rewards commuters for recycling plastic bottles
In May 2013, the Beijing Subway introduced 40 ‘reverse vending machines’, which enable passengers to offset their travel costs by recycling plastic bottles. For every empty plastic bottle recycled using the machines, commuters receive discounts of between CNY 0.05 and 0.10 on their travel pass.
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