Exhibition examines the science behind food cravings
ClickTell Consulting's insight:
Notice the term “anti-trigger” used in the video (at 1:22). This is a way of avoiding a usually advertising/neuromarketing driven urge for a person to make an impulse purchase - such as suddenly stopping in a high street to buy certain food once that person has been exposed to a certain smell.
In our last year’s blog post reply on the Centre For Connected Health we introduced a similar term referred to as “Counterising”, for counteracting advertising. You can read more from here:
For your convenience the blog post reply in question is also reproduced below:
February 28, 2014 12:46 pm
A great post. Blended delicately, neuroscience, marketing and advertising can produce the sweetest pill that preventive care of today could wish for.
A while back at my company we coined the term “Counterising”, for counteracting advertising. This came about as a result of trying to formulate an effective evidence-based model to encourage a healthy lifestyle in the field of chronic disorders.
Needless to say implemented properly insight of this nature offers a tremendously healthy ROI. Why else would companies such Coca-Cola & McDonalds spend as much money as they do in successfully trying to encourage us to buy into their message and product?
Increasingly high prices for cancer drugs are affecting patient care in the U.S. and the American health care system overall, say the authors of a special article published online in the journal Mayo Clinic Proceedings.
An EPFL study has shown that tetracycline-based antibiotics have an unexpected effect on the development of many organisms. In addition to pointing out the issue of soil pollution by these antibiotics, which are widely administrated to livestock, the scientists call upon colleagues to explore the consequences ...
In the continuing debate over how much vitamin E is enough, a new study has found that high levels of blood lipids such as cholesterol and triglycerides can keep this essential micronutrient tied up in the blood stream, and prevent vitamin E from reaching the tissues that need it.
The purpose of this study was to examine whether television viewing (TVV) provides a context for patterns of snacking fostering overweight in young girls from overweight and non-overweight families.Participants were 173 non-Hispanic white girls and their ...
Sodium is essential for fluid balance and cellular homeostasis, or maintenance of a stable internal environment in an organism. But the amount of salt needed to maintain homeostasis in adults is quite low—about 500 milligrams (mg) per day.
ClickTell Consulting's insight:
"Even in the absence of an increase in blood pressure, excess dietary sodium can adversely affect target organs, including the blood vessels, heart, kidneys and brain."
The human eye is optimised to have good colour vision at day and high sensitivity at night. But until recently it seemed as if the cells in the retina were wired the wrong way round, with light travelling through a mass of neurons before it reaches the light-detecting rod and cone cells. New research ...
Researchers at the University of Arizona have discovered what causes and regulates collective cell migration, one of the most universal but least understood biological processes in all living organisms.
Confectionary firms receive six-figure grants from the British government to help produce biscuits, ice cream and chocolate, according to a new report. In some cases, Big Sugar is guzzling more taxpayer cash than anti-obesity programs.
We've long known that many industries work hard to influence federal research and policy, putting profit before the public health. And now, recently uncovered documents show that the sugar industry spent over a decade fighting federal research on too...
Social media has become an important way for institutions to communicate - both sending messages and receiving feedback - with clients and with the general public. Hospitals and other health care organizations use social media for a variety of purposes, but there has been little investigation of whether ...
Microbes in the human body are estimated to outnumber human cells by 10 to 1, yet research on how they affect health is still in its infancy. A perspective article published by Cell Press on March 12th in Trends in Biotechnology presents evidence that gut microbes produce gases that may contribute to ...
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