Exhibition examines the science behind food cravings
ClickTell Consulting's insight:
Notice the term “anti-trigger” used in the video (at 1:22). This is a way of avoiding a usually advertising/neuromarketing driven urge for a person to make an impulse purchase - such as suddenly stopping in a high street to buy certain food once that person has been exposed to a certain smell.
In our last year’s blog post reply on the Centre For Connected Health we introduced a similar term referred to as “Counterising”, for counteracting advertising. You can read more from here:
For your convenience the blog post reply in question is also reproduced below:
February 28, 2014 12:46 pm
A great post. Blended delicately, neuroscience, marketing and advertising can produce the sweetest pill that preventive care of today could wish for.
A while back at my company we coined the term “Counterising”, for counteracting advertising. This came about as a result of trying to formulate an effective evidence-based model to encourage a healthy lifestyle in the field of chronic disorders.
Needless to say implemented properly insight of this nature offers a tremendously healthy ROI. Why else would companies such Coca-Cola & McDonalds spend as much money as they do in successfully trying to encourage us to buy into their message and product?
A recent study suggests that obese people with metabolic syndrome face an unexpected quandary when it comes to vitamin E - they need more than normal levels of the vitamin because their weight and other problems are causing increased oxidative stress, but those same problems actually cause their effective use of vitamin E to be reduced.
(Medical Xpress)—Imagine that your doctor knows from evidence-based studies that if he tells you about certain, small side-effects to a particular drug, you are significantly more likely to experience that side effect than if he did not tell you about it. Given the three values of autonomy, beneficence, and nonmaleficence, what should he do?
Diet diversity, as defined by less similarity among the foods people eat, may be linked to lower diet quality and worse metabolic health, according to researchers at The University of Texas Health Science Center at Houston (UTHealth) and the Friedman School of Nutrition Science and Policy at Tufts University. The study was published today in PLOS ONE.
A study led by Johns Hopkins Medicine researchers suggests that awakening several times throughout the night is more detrimental to people's positive moods than getting the same shortened amount of sleep without interruption.
In the past few years, research on gut microbiota (that is, all microorganisms, mainly bacteria, inhabiting our gut) has started to unravel its tremendous role in our body, and how it symbiotically affects the functioning of our organs. In particular, microbiota has also an impact on the way calories are absorbed and how fat cells develop. By studying mice without microbiota, scientists from the University of Geneva (UNIGE) Faculty of Medicine, Switzerland, were able to demonstrate how the absen
Two Duke Global Health Institute faculty members have articles in the November issue of Health Affairs, which is devoted entirely to the subject of food and health, marking the first time the publication has covered the subject in this way.
Rice University scientists have solved a long-standing mystery about where the body stores and deploys blood-clotting factor VIII, a protein that about 80 percent of hemophiliacs cannot produce due to genetic defects.
To determine whether healthy food could help low-income people better control their diabetes, a pilot study by UC San Francisco and Feeding America tracked nearly 700 people at food banks in California, Texas and Ohio over two years.
Chronic short sleep duration of 6 hours or less or increasing average sleeping time by 2 hours or more over a period of several years increases the risk of developing type 2 diabetes in middle-aged and older women, reports new research published in Diabetologia, the journal of the European Association for the Study of Diabetes (EASD).
The western world is getting fatter and this has resulted in the development of a relatively new disease called non-alcoholic fatty liver disease (NAFLD), which is present in around 60 per cent of obese adults. The disease, which puts the person at very high risk of developing diabetes, is also on the increase in Asian countries where a prevalence of 15 per cent has been reported.
Prenatal exposure to a mixture of chemicals used in the oil and natural gas drilling technique known as hydraulic fracturing, or fracking, at levels found in the environment lowered sperm counts in male mice when they reached adulthood, according to a new study published in the Endocrine Society's journal Endocrinology.
Having a high stress job may be linked to a higher risk of stroke, according to an analysis of several studies. The meta-analysis is published in the Oct. 14, 2015, online issue of Neurology, the medical journal of the American Academy of Neurology.
A team of scientists at the Children's Research Institute at UT Southwestern (CRI) has made a discovery that suggests cancer cells benefit more from antioxidants than normal cells, raising concerns about the use of dietary antioxidants by patients with cancer. The studies were conducted in specialized mice that had been transplanted with melanoma cells from patients. Prior studies had shown that the metastasis of human melanoma cells in these mice is predictive of their metastasis in patients.
In a recent study, siblings whose mothers dieted during pregnancy scored lower on math tests at age five than their siblings who had been exposed to higher prenatal caloric intake. The research provides some of the first human evidence of a direct link between prenatal nutrition and math ability in children.
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