Exhibition examines the science behind food cravings
ClickTell Consulting's insight:
Notice the term “anti-trigger” used in the video (at 1:22). This is a way of avoiding a usually advertising/neuromarketing driven urge for a person to make an impulse purchase - such as suddenly stopping in a high street to buy certain food once that person has been exposed to a certain smell.
In our last year’s blog post reply on the Centre For Connected Health we introduced a similar term referred to as “Counterising”, for counteracting advertising. You can read more from here:
For your convenience the blog post reply in question is also reproduced below:
February 28, 2014 12:46 pm
A great post. Blended delicately, neuroscience, marketing and advertising can produce the sweetest pill that preventive care of today could wish for.
A while back at my company we coined the term “Counterising”, for counteracting advertising. This came about as a result of trying to formulate an effective evidence-based model to encourage a healthy lifestyle in the field of chronic disorders.
Needless to say implemented properly insight of this nature offers a tremendously healthy ROI. Why else would companies such Coca-Cola & McDonalds spend as much money as they do in successfully trying to encourage us to buy into their message and product?
Less than a month before Congress votes on whether to reauthorize a controversial program mandating healthier school lunches, a new study confirms the suspicions of school officials - many students are putting the fruits and vegetables they're now required to take straight into the trash, consuming fewer than they did before the law took effect.
After the recent incredible popularity of my infographic showing what may happen to you after one hour of drinking a can of regular coke, I have been requested to do a similar one about diet coke from thousands of new supporters and even the media. Diet Coke was the second best selling soft drink in the US last year but sales have actually dropped since more people have become aware of it’s apparent health risks, according to new figures by trade publication Beverage Digest. A Coca Cola spokesma
(HealthDay)—Nickel dermatitis has been observed in a number of children whose symptoms resolved after avoiding contact with dimethylglyoxime (DMG)-positive belt buckles. These observations have been published as a case report online Aug. 3 in Pediatrics.
Using data from The Irish Longitudinal Study on Ageing (TILDA), scientists from Trinity College Dublin, St James's Hospital, Dublin, Ireland and three UK Universities have discovered a significant link between serious falls causing injury in older men and a particular group of commonly used medicines. The findings are published today by the Journal of the American Geriatrics Society.
More and more Americans on-the-go are skipping the "most important meal of the day," not eating until lunch. This tendency to miss breakfast has already been linked to the growing epidemic of obesity and cardiovascular problems in the US—and it may put the health of diabetics at risk as well.
In a recent study, siblings whose mothers dieted during pregnancy scored lower on math tests at age five than their siblings who had been exposed to higher prenatal caloric intake. The research provides some of the first human evidence of a direct link between prenatal nutrition and math ability in children.
Cancer cells in neuroblastoma contain a molecule that breaks down a key energy source for the body's immune cells, leaving them too physically drained to fight the disease, according to new research published in the journal Cancer Research.
(HealthDay)—Exercise training combined with phototherapy is associated with improvements in the metabolic profiles of obese women, according to a study published online July 29 in Lasers in Surgery and Medicine.
Periodic telephone counseling can be a highly effective, low-cost tool for lowering blood-sugar levels in minority, urban adults with uncontrolled diabetes. The findings are the result of a clinical trial led by researchers at Albert Einstein College of Medicine and their collaborators at the New York City Department of Health and Mental Hygiene (Health Department). The study published online today in the American Journal of Preventive Medicine.
Blood sugar surges—after-meal glucose "spikes"—can be life threatening for the 29 million Americans with diabetes. Diabetic blood sugar spikes have been linked to cardiovascular disease, cancer, Alzheimer's disease, kidney failure, and retinal damage. Now a new Tel Aviv University study, published in Diabetologia, suggests a novel way to suppress these deadly post-meal glucose surges: the consumption of whey protein concentrate, found in the watery portion of milk separated from cheese curds, be
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