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Preventive Medicine
Migrating Healthcare From Reactive To Predictive And Beyond
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Making Health Addictive: Employ Subliminal Messaging

Making Health Addictive:  Employ Subliminal Messaging | Preventive Medicine | Scoop.it
Since I gave a keynote at the 2013 Connected Health Symposium called “Making Health Addictive,” I’ve been posting on this topic in order to explain some of the concepts in more detail and to get yo...
ClickTell Consulting's insight:

Blended delicately, neuroscience, marketing and advertising can produce the sweetest pill that preventive care of today could wish for.

A while back at ClickTell Consulting we coined the term “Counterising”, for counteracting advertising. This came about as a result of trying to formulate an effective evidence-based model to encourage a healthy lifestyle in the field of chronic disorders.

Needless to say implemented properly insight of this nature offers a tremendously healthy ROI. Why else would companies such Coca-Cola & McDonalds spend as much money as they do in successfully trying to encourage us to buy into their message and product?

Sepe Sehati,
ClickTell Consulting

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Why human eyes are wired backwards

Why human eyes are wired backwards | Preventive Medicine | Scoop.it
The human eye is optimised to have good colour vision at day and high sensitivity at night. But until recently it seemed as if the cells in the retina were wired the wrong way round, with light travelling through a mass of neurons before it reaches the light-detecting rod and cone cells. New research ...
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Curcumin proved effective at combating cancer

Curcumin proved effective at combating cancer | Preventive Medicine | Scoop.it
curcumin, a chemical compound found in turmeric, is a safe and promising treatment for most cancers and other inflammation-driven diseases.
ClickTell Consulting's insight:

"Curcumin, a chemical compound found in turmeric, is a safe and promising treatment for most cancers and other inflammation-driven diseases." 

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Team unlocks the mysteries of wound healing

Team unlocks the mysteries of wound healing | Preventive Medicine | Scoop.it
Researchers at the University of Arizona have discovered what causes and regulates collective cell migration, one of the most universal but least understood biological processes in all living organisms.
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​Sweetheart deal: Big Sugar firms handed six-figure sums by UK govt for candy production & ‘research’

​Sweetheart deal: Big Sugar firms handed six-figure sums by UK govt for candy production & ‘research’ | Preventive Medicine | Scoop.it
Confectionary firms receive six-figure grants from the British government to help produce biscuits, ice cream and chocolate, according to a new report. In some cases, Big Sugar is guzzling more taxpayer cash than anti-obesity programs.
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Documents Reveal Sugar Industry Influenced National Health Policy

Documents Reveal Sugar Industry Influenced National Health Policy | Preventive Medicine | Scoop.it
We've long known that many industries work hard to influence federal research and policy, putting profit before the public health. And now, recently uncovered documents show that the sugar industry spent over a decade fighting federal research on too...
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Hospital ratings on social media appear to reflect quality of care, study says

Hospital ratings on social media appear to reflect quality of care, study says | Preventive Medicine | Scoop.it
Social media has become an important way for institutions to communicate - both sending messages and receiving feedback - with clients and with the general public. Hospitals and other health care organizations use social media for a variety of purposes, but there has been little investigation of whether ...
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Intestinal gas could be used to diagnose diseases

Intestinal gas could be used to diagnose diseases | Preventive Medicine | Scoop.it
Microbes in the human body are estimated to outnumber human cells by 10 to 1, yet research on how they affect health is still in its infancy. A perspective article published by Cell Press on March 12th in Trends in Biotechnology presents evidence that gut microbes produce gases that may contribute to ...
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Scientists find link between flame retardants and obesity

Scientists find link between flame retardants and obesity | Preventive Medicine | Scoop.it
Could your electronics be making you fat? According to University of Houston researchers, a common flame retardant used to keep electronics from overheating may be to blame.
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Molecule from trees helps female mice only resist weight gain

Molecule from trees helps female mice only resist weight gain | Preventive Medicine | Scoop.it
A molecule found in some plants can combat weight gain induced by a high-fat diet, but only in female mice, not males. 7,8-dihydroxyflavone (7,8-DHF) is thought to mimic the effects of a growth factor induced by exercise.
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When screening tests turn healthy people into patients

When screening tests turn healthy people into patients | Preventive Medicine | Scoop.it
The BMJ's campaign against 'too much medicine' sees three papers calling screening to account, questioning if looking out for breast cancer or aneurysm does more harm than good.
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Infants' gut bacteria linked to food sensitization

Infants' gut bacteria linked to food sensitization | Preventive Medicine | Scoop.it
A new study finds that infants with less diverse gut bacteria at 3 months are more likely to become sensitized to foods such as milk, egg or peanut at 12 months.
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Research shows that salt affects more than just blood pressure

Research shows that salt affects more than just blood pressure | Preventive Medicine | Scoop.it
Sodium is essential for fluid balance and cellular homeostasis, or maintenance of a stable internal environment in an organism. But the amount of salt needed to maintain homeostasis in adults is quite low—about 500 milligrams (mg) per day. 
ClickTell Consulting's insight:

"Even in the absence of an increase in blood pressure, excess dietary sodium can adversely affect target organs, including the blood vessels, heart, kidneys and brain."

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Oncologists reveal reasons for high cost of cancer drugs in the US, recommend solutions

Oncologists reveal reasons for high cost of cancer drugs in the US, recommend solutions | Preventive Medicine | Scoop.it
Increasingly high prices for cancer drugs are affecting patient care in the U.S. and the American health care system overall, say the authors of a special article published online in the journal Mayo Clinic Proceedings.
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Pollution levels linked to stroke-related narrowing of arteries

Pollution levels linked to stroke-related narrowing of arteries | Preventive Medicine | Scoop.it
Air pollution has been linked to a dangerous narrowing of neck arteries that occurs prior to strokes, according to researchers at NYU Langone Medical Center.
ClickTell Consulting's insight:

"Air pollution has been linked to a dangerous narrowing of neck arteries that occurs prior to strokes."

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Antibiotics found to have unexpected effects on mitochondria

Antibiotics found to have unexpected effects on mitochondria | Preventive Medicine | Scoop.it
An EPFL study has shown that tetracycline-based antibiotics have an unexpected effect on the development of many organisms. In addition to pointing out the issue of soil pollution by these antibiotics, which are widely administrated to livestock, the scientists call upon colleagues to explore the consequences ...
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Shocker: Sugar Industry Lobbied Like Tobacco to Soften Regs and Influence U.S. Government

Shocker: Sugar Industry Lobbied Like Tobacco to Soften Regs and Influence U.S. Government | Preventive Medicine | Scoop.it
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The gut microbiome: how does it affect our health?

The gut microbiome: how does it affect our health? | Preventive Medicine | Scoop.it
The tens of trillions of microbes that live in the gut have some important implications for health, but do you know what they are? We investigate.
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Pasquale Valente's curator insight, March 13, 4:31 AM

"Findings show that specific groups of microbes living in our gut could be protective against obesity - and that their abundance is influenced by our genes. The human microbiome represents an exciting new target for dietary changes and treatments aimed at combating obesity"  Tim Spector

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High cholesterol, triglycerides can keep vitamin E from reaching body tissues

High cholesterol, triglycerides can keep vitamin E from reaching body tissues | Preventive Medicine | Scoop.it
In the continuing debate over how much vitamin E is enough, a new study has found that high levels of blood lipids such as cholesterol and triglycerides can keep this essential micronutrient tied up in the blood stream, and prevent vitamin E from reaching the tissues that need it.
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Sugar industry 'behaved like tobacco industry' over dental harms

Sugar industry 'behaved like tobacco industry' over dental harms | Preventive Medicine | Scoop.it
Undue influence by the sugar industry on US dental health policy has been alleged as part of an investigation into insider documents from the 1960s.
ClickTell Consulting's insight:

We believe that left unchecked the fate of the sugar industry will follow the same path as the tobacco industry has done.

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Often-ignored glucose value in routine blood tests correlates with risk of type 2 diabetes

Often-ignored glucose value in routine blood tests correlates with risk of type 2 diabetes | Preventive Medicine | Scoop.it
Glucose values obtained during routine blood tests are often overlooked, but could provide valuable insight into whether someone is at risk for having type 2 diabetes, UT Southwestern Medical Center researchers have found.
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Energetic immune cells are vital for fighting disease

Energetic immune cells are vital for fighting disease | Preventive Medicine | Scoop.it
A good immune system relies on a key 'energy producing' protein in immune cells to develop immunity to vaccines and disease, an international team of scientists has found.
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Napping reverses health effects of poor sleep

Napping reverses health effects of poor sleep | Preventive Medicine | Scoop.it
Study finds naps restore hormones and proteins involved in stress, immune health to normal levels


A short nap can help relieve stress and bolster the immune systems of me
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New WHO guideline clamps down on intake of free sugars

New WHO guideline clamps down on intake of free sugars | Preventive Medicine | Scoop.it
In a new guideline, the World Health Organization states that daily free sugar intake should not exceed 10% of total energy intake.
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Which Foods May Be Addictive? The Roles of Processing, Fat Content, and Glycemic Load

Which Foods May Be Addictive? The Roles of Processing, Fat Content, and Glycemic Load | Preventive Medicine | Scoop.it
Objectives We propose that highly processed foods share pharmacokinetic properties (e.g. concentrated dose, rapid rate of absorption) with drugs of abuse, due to the addition of fat and/or refined carbohydrates and the rapid rate the refined carbohydrates are absorbed into the system, indicated by glycemic load (GL). The current study provides preliminary evidence for the foods and food attributes implicated in addictive-like eating. Design Cross-sectional. Setting Universit
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