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Preventive Medicine
Migrating Healthcare From Reactive To Predictive And Beyond
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The science behind food cravings

The science behind food cravings | Preventive Medicine | Scoop.it
Exhibition examines the science behind food cravings
ClickTell Consulting's insight:

Notice the term “anti-trigger” used in the video (at 1:22). This is a way of avoiding a usually advertising/neuromarketing driven urge for a person to make an impulse purchase - such as suddenly stopping in a high street to buy certain food once that person has been exposed to a certain smell.

 

In our last year’s  blog post reply on the Centre For Connected Health we introduced a similar term referred to as “Counterising”, for counteracting advertising. You can read more from here:

 

http://chealthblog.connectedhealth.org/2014/02/03/making-health-addictive-employ-subliminal-messaging/#comment-4764

 

For your convenience the blog post reply in question is also reproduced below:

 

February 28, 2014 12:46 pm

Jo,

A great post. Blended delicately, neuroscience, marketing and advertising can produce the sweetest pill that preventive care of today could wish for.

 

A while back at my company we coined the term “Counterising”, for counteracting advertising. This came about as a result of trying to formulate an effective evidence-based model to encourage a healthy lifestyle in the field of chronic disorders.

 

Needless to say implemented properly insight of this nature offers a tremendously healthy ROI. Why else would companies such Coca-Cola & McDonalds spend as much money as they do in successfully trying to encourage us to buy into their message and product?

 

Sepe Sehati,
ClickTell Consulting

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Restaurant meals can be as bad for your waistline as fast food is

Restaurant meals can be as bad for your waistline as fast food is | Preventive Medicine | Scoop.it
When Americans go out to eat, either at a fast-food outlet or a full-service restaurant, they consume, on average, about 200 more calories a day than when they stay home for meals, a new study reports. They also take in more fat, saturated fat, cholesterol and sodium than those who prepare and eat their ...
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Turning the tables on cancer

Turning the tables on cancer | Preventive Medicine | Scoop.it
In the spring of 2012, Tom Stutz was a man without a future. Just getting through the day took all of his energy and determination.
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Researchers invent device that makes chemotherapy more personalized, efficient

Researchers invent device that makes chemotherapy more personalized, efficient | Preventive Medicine | Scoop.it
Two University of Florida researchers have invented a device that makes chemotherapy treatments more personalized, efficient and affordable.
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Bacteria may cause type 2 diabetes

Bacteria may cause type 2 diabetes | Preventive Medicine | Scoop.it
Bacteria and viruses have an obvious role in causing infectious diseases, but microbes have also been identified as the surprising cause of other illnesses, including cervical cancer (Human papilloma virus) and stomach ulcers (H. pylori bacteria).
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Children are being POISONED by sugar in sweets and drinks, warns NHS boss

Children are being POISONED by sugar in sweets and drinks, warns NHS boss | Preventive Medicine | Scoop.it
Youngsters are not eating enough fruit and vegetables and too many sugary sweets and drinks, according to NHS chief executive Simon Stevens
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Study connects increased diabetes risk and higher levels of testosterone to prostate enlargement

Study connects increased diabetes risk and higher levels of testosterone to prostate enlargement | Preventive Medicine | Scoop.it
Benign prostatic hyperplasia (BPH)—or, simply, prostate enlargement—is one of the most common diseases of aging among men in the United States. In fact, by the time they hit 80 or above, upwards of 90 percent of all men in the U.S. experience some degree of prostate enlargement. And of those, 40 ...
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Scientists discover bacterial cause behind fatal heart complications

Scientists discover bacterial cause behind fatal heart complications | Preventive Medicine | Scoop.it
Researchers at the University of Liverpool's Institute of Infection and Global Health have discovered a key cause of life threatening heart complications, conditions that frequently follow severe infections with the bacteria responsible for pneumonia and meningitis.
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Study reveals why prolonged light exposure leads to weight gain

Study reveals why prolonged light exposure leads to weight gain | Preventive Medicine | Scoop.it
(Medical Xpress)—A study conducted by a combined team of researchers from Leiden University Medical Center and the Academic Medical Center, both in The Netherlands, has found the underlying cause of weight gain in mice exposed to a long periods of light. In their paper published in Proceedings of ...
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Blocking obesity-associated protein stops dangerous fat formation

Blocking obesity-associated protein stops dangerous fat formation | Preventive Medicine | Scoop.it
Visceral fat deposits around internal organs in the stomach are particularly harmful: they are associated with insulin resistance, type-2 diabetes and heart disease. The study, conducted in close collaboration with researchers at the at the French Institute of Health and Medical research (INSERM) in ...
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Early signs of arthritis can be found in the mouth

Early signs of arthritis can be found in the mouth | Preventive Medicine | Scoop.it
A common gum disease may indicate a person's risk of developing rheumatoid arthritis later in life, according to a University of Adelaide dental expert.
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Thoughts drive dieting plans but feelings drive dieting behavior, study finds

Thoughts drive dieting plans but feelings drive dieting behavior, study finds | Preventive Medicine | Scoop.it
A majority of American adults say they've tried dieting to lose weight at some point in their lives, and at any given time, about one-third of the adult population say they're currently dieting.
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Great Gut Extinction: Has modern life destroyed our health? - BBC News

Great Gut Extinction: Has modern life destroyed our health? - BBC News | Preventive Medicine | Scoop.it
e so obsessed with cleanline
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Can you lower your cholesterol just by changing your diet? - BBC News

Can you lower your cholesterol just by changing your diet? - BBC News | Preventive Medicine | Scoop.it
Can you lower cholesterol as effectively through diet as with statins? Michael Mosley and the Trust Me I'm A Doctor team decided to find out
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Spicy treatment the answer to aggressive cancer?

Spicy treatment the answer to aggressive cancer? | Preventive Medicine | Scoop.it
It has been treasured by food lovers for thousands of years for its rich golden colour, peppery flavour and mustardy aroma…and now turmeric may also have a role in fighting cancer.
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Cancer surgery or biopsy collection could influence disease progression

Cancer surgery or biopsy collection could influence disease progression | Preventive Medicine | Scoop.it
Scientists at Bristol studying the body's inflammatory response to wounds following cancer surgery or biopsy have found that these procedures may cause growth signals to be delivered to any remaining cancer or pre-cancerous cells which may negatively influence disease progression.
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Walking in nature found to reduce rumination

Walking in nature found to reduce rumination | Preventive Medicine | Scoop.it
(Medical Xpress)—A team of researchers working at Stanford University has found that people walking in a 'natural' environment tend to engage in less rumination. In their paper published in Proceedings of the National Academy of Sciences, the group describes an experiment they conducted to measure ...
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Poor sleep linked to toxic buildup of Alzheimer's protein, memory loss

Poor sleep linked to toxic buildup of Alzheimer's protein, memory loss | Preventive Medicine | Scoop.it
Sleep may be a missing piece in the Alzheimer's disease puzzle.
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Alcohol use in first 3-4 weeks of pregnancy may lead to permanent brain changes in offspring

Alcohol use in first 3-4 weeks of pregnancy may lead to permanent brain changes in offspring | Preventive Medicine | Scoop.it
Drinking alcohol in the first 3-4 weeks of pregnancy - a time when many women are unaware they are pregnant - may alter gene functioning in the brains of offspring, research shows.
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Testing hand-grip strength could be a simple, low-cost way to predict heart attack and stroke risk

Testing hand-grip strength could be a simple, low-cost way to predict heart attack and stroke risk | Preventive Medicine | Scoop.it
Weak grip strength is linked with shorter survival and a greater risk of having a heart attack or stroke, according to an international study involving almost 140000 adults from 17 culturally and economically diverse countries.
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Plant extracts offer hope against diabetes and cancer

Plant extracts offer hope against diabetes and cancer | Preventive Medicine | Scoop.it
Diabetes is the fastest growing metabolic disease in the world. A new study has shown that traditional Aboriginal and Indian plant extracts could be used to manage the disease and may also have potential use in cancer treatment.
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Exposure to air pollution in the first year of life increases risk for allergies

Exposure to air pollution in the first year of life increases risk for allergies | Preventive Medicine | Scoop.it
New research from the Canadian Healthy Infant Longitudinal Development (CHILD) study shows that exposure to outdoor air pollution during the first year of life increases the risk of developing allergies to food, mould, pets and pests.
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Researchers examine how the brain and body respond to glucose and fructose

Researchers examine how the brain and body respond to glucose and fructose | Preventive Medicine | Scoop.it
When it comes to sweeteners, one indulgence makes our brains predisposed to do it, according to a new study by researchers at Keck Medicine of USC.
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Molecular link found between high glucose, metabolic disease

Molecular link found between high glucose, metabolic disease | Preventive Medicine | Scoop.it
Scientists at Johns Hopkins say they've discovered a cause-and-effect link between chronic high blood sugar and disruption of mitochondria, the powerhouses that create the metabolic energy that runs living cells. The discovery, reported online in Proceedings of the National Academy of Sciences on April ...
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35 maps and charts that explain alcohol

Learn about one of the world's favorite beverages with these amazing visuals.
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Major depression leaves a metabolic mark

Major depression leaves a metabolic mark | Preventive Medicine | Scoop.it
Major depression comes with an unexpected metabolic signature, according to new evidence reported in the Cell Press journal Current Biology on April 23. The findings in humans and mice offer new insight into the nature of depression. They may also yield new ways to measure and monitor mental health ...
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