Exhibition examines the science behind food cravings
ClickTell Consulting's insight:
Notice the term “anti-trigger” used in the video (at 1:22). This is a way of avoiding a usually advertising/neuromarketing driven urge for a person to make an impulse purchase - such as suddenly stopping in a high street to buy certain food once that person has been exposed to a certain smell.
In our last year’s blog post reply on the Centre For Connected Health we introduced a similar term referred to as “Counterising”, for counteracting advertising. You can read more from here:
For your convenience the blog post reply in question is also reproduced below:
February 28, 2014 12:46 pm
A great post. Blended delicately, neuroscience, marketing and advertising can produce the sweetest pill that preventive care of today could wish for.
A while back at my company we coined the term “Counterising”, for counteracting advertising. This came about as a result of trying to formulate an effective evidence-based model to encourage a healthy lifestyle in the field of chronic disorders.
Needless to say implemented properly insight of this nature offers a tremendously healthy ROI. Why else would companies such Coca-Cola & McDonalds spend as much money as they do in successfully trying to encourage us to buy into their message and product?
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