Exhibition examines the science behind food cravings
ClickTell Consulting's insight:
Notice the term “anti-trigger” used in the video (at 1:22). This is a way of avoiding a usually advertising/neuromarketing driven urge for a person to make an impulse purchase - such as suddenly stopping in a high street to buy certain food once that person has been exposed to a certain smell.
In our last year’s blog post reply on the Centre For Connected Health we introduced a similar term referred to as “Counterising”, for counteracting advertising. You can read more from here:
For your convenience the blog post reply in question is also reproduced below:
February 28, 2014 12:46 pm
A great post. Blended delicately, neuroscience, marketing and advertising can produce the sweetest pill that preventive care of today could wish for.
A while back at my company we coined the term “Counterising”, for counteracting advertising. This came about as a result of trying to formulate an effective evidence-based model to encourage a healthy lifestyle in the field of chronic disorders.
Needless to say implemented properly insight of this nature offers a tremendously healthy ROI. Why else would companies such Coca-Cola & McDonalds spend as much money as they do in successfully trying to encourage us to buy into their message and product?
Benign prostatic hyperplasia (BPH)—or, simply, prostate enlargement—is one of the most common diseases of aging among men in the United States. In fact, by the time they hit 80 or above, upwards of 90 percent of all men in the U.S. experience some degree of prostate enlargement. And of those, 40 ...
Researchers at the University of Liverpool's Institute of Infection and Global Health have discovered a key cause of life threatening heart complications, conditions that frequently follow severe infections with the bacteria responsible for pneumonia and meningitis.
(Medical Xpress)—A study conducted by a combined team of researchers from Leiden University Medical Center and the Academic Medical Center, both in The Netherlands, has found the underlying cause of weight gain in mice exposed to a long periods of light. In their paper published in Proceedings of ...
Visceral fat deposits around internal organs in the stomach are particularly harmful: they are associated with insulin resistance, type-2 diabetes and heart disease. The study, conducted in close collaboration with researchers at the at the French Institute of Health and Medical research (INSERM) in ...
Bacteria that naturally reside in the gut are important for health, but recent studies consistently show that a modern lifestyle depletes the gut's collection of microbes. How lifestyle affects the diversity of this gut 'microbiome' is unclear, but an analysis of the gut microbiomes of Papua New Guinean ...
Weak grip strength is linked with shorter survival and a greater risk of having a heart attack or stroke, according to an international study involving almost 140000 adults from 17 culturally and economically diverse countries.
Diabetes is the fastest growing metabolic disease in the world. A new study has shown that traditional Aboriginal and Indian plant extracts could be used to manage the disease and may also have potential use in cancer treatment.
New research from the Canadian Healthy Infant Longitudinal Development (CHILD) study shows that exposure to outdoor air pollution during the first year of life increases the risk of developing allergies to food, mould, pets and pests.
Scientists at Johns Hopkins say they've discovered a cause-and-effect link between chronic high blood sugar and disruption of mitochondria, the powerhouses that create the metabolic energy that runs living cells. The discovery, reported online in Proceedings of the National Academy of Sciences on April ...
Major depression comes with an unexpected metabolic signature, according to new evidence reported in the Cell Press journal Current Biology on April 23. The findings in humans and mice offer new insight into the nature of depression. They may also yield new ways to measure and monitor mental health ...
New research published in Diabetologia (the journal of the European Association for the Study of Diabetes) shows that use of statins is associated with a 46% increase in the risk of developing diabetes, even after adjustment for confounding factors. The study is by Professor Markku Laakso, Institute ...
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