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Consumers Want Customized In-Store Experience Over Online Shopping - Multichannel Merchant

More than two-thirds of Americans prefer to shop in traditional, brick and mortar stores than online commerce sites, according to a recent survey.
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Pretium Solutions
Improving Customer Experience & Sales Metrics for Companies Across the Globe
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7 Essentials for Your Customer Service Initiative

7 Essentials for Your Customer Service Initiative | Pretium Solutions | Scoop.it
Before pulling the trigger on any customer service initiative, these high-level themes must be considered.
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5 Ways Content Marketing Can Create Brand Loyalty

5 Ways Content Marketing Can Create Brand Loyalty | Pretium Solutions | Scoop.it
In a technology-driven world, content is everything and every business is a publisher-and customers are the sales force.
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TeradataVoice: The Art And Science Of Creating Meaningful Customer Interactions

TeradataVoice: The Art And Science Of Creating Meaningful Customer Interactions | Pretium Solutions | Scoop.it
It’s time to start building something new. A new way to understand customers, a new way to interact with them and a new way to better serve them. There is nothing more important in today’s marketing environment than creating an unprecedented customer experience—one that recognizes, honors and exceeds individual customer [...]
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It Takes a Nutjob to Provide Good Customer Service

It Takes a Nutjob to Provide Good Customer Service | Pretium Solutions | Scoop.it
My 17-year-old daughter recently obtained her first job at a nationally known retail chain. At the risk of defying her threat that, "you had better not tell anybody where I'm working," I will not reveal the chain's identity....
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Create Curiosity-Driven Facebook Posts to Gain New Customers

Create Curiosity-Driven Facebook Posts to Gain New Customers | Pretium Solutions | Scoop.it
Hook people through the social network with these bite-sized steps.
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Honest-to-God, Absolutely True Marketing Predictions for 2015

Honest-to-God, Absolutely True Marketing Predictions for 2015 | Pretium Solutions | Scoop.it
The great thing about annual predictions is that we tend to forget about them by the time the next year rolls around. And that explains why every organization on the planet seems willing to gaze into a crystal ball this time of year.  By this time next year, everyone will forget the predictions that went wrong — and a few lucky folks will have the luxury of basking in the glory of things they actually got right. With that in mind, we're going to share some of the visions of digital Topic: Digital Marketing.
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10 Customer Service Solutions for Small Businesses

10 Customer Service Solutions for Small Businesses | Pretium Solutions | Scoop.it
Here are 10 help desk, live chat, social media, mobile and other types of customer service platforms.
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3 Ways Customer Service Has Changed (And How to Adapt)

3 Ways Customer Service Has Changed (And How to Adapt) | Pretium Solutions | Scoop.it
Customer service has changed a lot in recent years, and it's about to change even more. Experts share their thoughts on three upcoming trends in customer care.
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Mobile Shoppers Show Most Customer Loyalty on Sundays | Loyalty360.org

Mobile Shoppers Show Most Customer Loyalty on Sundays | Loyalty360.org | Pretium Solutions | Scoop.it
Mobile shoppers are most active on Sundays, a new report finds
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Emotions and Ecosystems Drive Customer Experience in 2015

Emotions and Ecosystems Drive Customer Experience in 2015 | Pretium Solutions | Scoop.it
Companies that provide good customer experience (CX) will miss the mark in 2015, states a new Forrester report.Instead, as companies strive to differentiate themselves based on the quality of their customer experience, only those that deliver great customer experience will come out ahead, according to "Predictions 2015: The Race From Good To Great Customer Experience Heats Up" ($499 fee). Topic: Customer Experience.
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Six Tips to Boost Customer Service During the Holidays

Six Tips to Boost Customer Service During the Holidays | Pretium Solutions | Scoop.it
Six Tips to Boost Customer Service During the Holidays
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5 Signs You're a Bad Customer

5 Signs You're a Bad Customer | Pretium Solutions | Scoop.it
Botched orders, rude waitstaff and that mocking, automated voice answering your calls -- everyone has a customer service horror story. In fact, 68 percent of households have experienced "customer rage," according to a 2013 telephone survey of 1,003 consumers by Arizona State University's W.P. Carey School of Business. Customer rage occurs when customers find themselves extremely upset about a company's bad service.
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YOUR MONEY-Buyer beware: Customer shaming has few boundaries

YOUR MONEY-Buyer beware: Customer shaming has few boundaries | Pretium Solutions | Scoop.it
Nobody who has ever had a customer service dispute wants to experience what happened to Ben Edelman, the Harvard Business School professor whose irate email to a Chinese restaurant went viral on social ...
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Kate Leggett's Blog

Kate Leggett's Blog | Pretium Solutions | Scoop.it
As 2014 winds down, I have taken the time to pause, and look ahead to what top customer service trends are surfacing for 2015 and beyond. Good service — whether it's to answer a customer's question prior to purchase, or help a customer resolve an issue post-purchase should be pain
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What's Your Brand's Customer Service Persona?

What's Your Brand's Customer Service Persona? | Pretium Solutions | Scoop.it
Could customer service personas can help brands better understand themselves, where they are strong and where they need to improve?
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Want to Attract More Loyal Customers? Focus on This Marketing Strategy.

Want to Attract More Loyal Customers? Focus on This Marketing Strategy. | Pretium Solutions | Scoop.it
This marketing approach is about pitching your brand to those in the audience who are actually listening -- the ones you can bring real value to.
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The Number One CX Priority for 2015

The Number One CX Priority for 2015 | Pretium Solutions | Scoop.it
December. That time of year when thoughts turn to holiday gatherings and unused PTO (paid time off). It's also that period when New Year's predictions articles accumulate like scraps of wrapping paper on Christmas morning. So with this in mind, here's the number one priority for customer experience leaders in 2015.
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Customer Experience: How Little Things Can Mean a Lot

Customer Experience: How Little Things Can Mean a Lot | Pretium Solutions | Scoop.it
Whether it's an online app, an online store or you physically visit a business's location, you'll start to notice the little things that make a lasting impression.
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At Work, Emotional Intelligence Pays

At Work, Emotional Intelligence Pays | Pretium Solutions | Scoop.it
The ability to read colleagues' emotions at work indirectly predicts annual income, a recent study finds.
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10 Content Marketing Trends Every Leader Needs to Know for 2015

10 Content Marketing Trends Every Leader Needs to Know for 2015 | Pretium Solutions | Scoop.it
Here's a list of the top 10 content marketing trends experts revealed to help guide planning for 2015:
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'How 'm I Doin'?' Not So Great When It Comes To Customer Care, Says Millward-Brown

'How 'm I Doin'?' Not So Great When It Comes To Customer Care, Says Millward-Brown | Pretium Solutions | Scoop.it
Most consumers want brands from which they purchase products and services to use mobile channels for customer care. But brands have a much different idea of how well they are doing in customer care,
regardless of platform, than do their customers.
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Not in the Mood to Battle Corporate Customer Service? Get a Jerk to Do It For You.

Not in the Mood to Battle Corporate Customer Service? Get a Jerk to Do It For You. | Pretium Solutions | Scoop.it
If you're a jerk looking for work, the former head of Reddit just might have a job for you. Nice guys need not apply.
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The Customer Service Experience That Absolutely Shocked Me

The Customer Service Experience That Absolutely Shocked Me | Pretium Solutions | Scoop.it
With the precision of a Rockettes' dance number, one by one the windows in my house have all snapped the little doohickey that lets them slide up and down smoothly and keeps them from going off-tilt. If I were a window repairman, I'm sure there woul...
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4 Things We Learned about Customer Experiences in 2014

Building a relationship with your customers through multiple touch points has become a critical business practice as market forces raised the status and value of customer experiences.
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